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Article
Publication date: 17 May 2022

Nasrin Akter and Shahedul Hasan

Halal tourism despite its increasing contributions toward the global tourism industry, remains a nascent field of research, in particular, investigations that explore the drivers…

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Abstract

Purpose

Halal tourism despite its increasing contributions toward the global tourism industry, remains a nascent field of research, in particular, investigations that explore the drivers of halal tourism purchase intention of Muslim tourists are insufficient. To contribute to this end, this study aims to examine the moderating role of perceived behavioral control (PBC) on attitude, subjective norms (SN) and behavioral intention by applying the theory of planned behavior.

Design/methodology/approach

The conceptual model is tested by using structural equation modeling based on the data collected from 306 Muslim tourists of Bangladesh.

Findings

The results reveal that PBC moderates the relationship between attitude and halal tourism intention. Halal tourism intention is also influenced by attitude and PBC but not by SN.

Research limitations/implications

Findings of the study contributed to halal tourism literature by identifying the role of perceived autonomy and capacity on halal tourism intention and by offering an understanding of the underlying psychological drivers of halal tourism choice.

Practical implications

This would help the marketer to design suitable halal tourism offerings to fulfill the unique needs of this less explored tourism market.

Originality/value

To the best of the authors’ knowledge, this is perhaps the first study in the context of the Bangladesh tourism sector that focuses on customers’ halal tourism intention. The study’s findings are crucial in Islamic marketing and halal tourism.

Details

Journal of Islamic Marketing, vol. 14 no. 7
Type: Research Article
ISSN: 1759-0833

Keywords

Article
Publication date: 14 June 2022

Iqbal Hossain Moral, Md. Saidur Rahaman, Md. Shikh Imran and Md. Mizanur Rahman

Globally, the COVID-19 pandemic impacts the financial condition and the mental health of millions of workers from various informal sectors. This study aims to look into the…

Abstract

Purpose

Globally, the COVID-19 pandemic impacts the financial condition and the mental health of millions of workers from various informal sectors. This study aims to look into the hawkers’ community’s mental health and living conditions in Bangladesh during COVID-19.

Design/methodology/approach

The researchers have applied the purposive sampling technique to choose ten hawkers from Khulna city, a district in the southern region of Bangladesh. An in-depth interview was taken in the Bengali language in an unstructured manner and lasted 30–40 min per respondent.

Findings

The findings showed that the Hawkers’ income reduced, and specifically, during the pandemic, they had earned half of what they usually made before. Besides, they could not open their stores because law enforcement agencies imposed restrictions on opening business centres during the lockdown except for some emergency necessities shops. This restriction led the hawkers to stop selling their products because there was a high chance of spreading the virus through the products they sold. Due to income reduction, they had to eat cheap food, which caused their health problems. Consequently, this community mentally got depressed.

Practical implications

Policymakers in Bangladesh might think about enacting more effective measures to provide some extrinsic and intrinsic support in improving the mental health of the hawkers’ community.

Originality/value

To the best of the authors’ knowledge, this is the first study on the mental of the hawkers’ community during COVID-19.

Details

Journal of Enterprising Communities: People and Places in the Global Economy, vol. 17 no. 4
Type: Research Article
ISSN: 1750-6204

Keywords

Article
Publication date: 7 June 2021

Muhammad Mehedi Masud, Md Rajibul Ahsan, Noor Azina Ismail and Md Sohel Rana

Life insurance remains an essential part of financial and social security. The insurance penetration rate is high in the developed countries but very low in developing countries…

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Abstract

Purpose

Life insurance remains an essential part of financial and social security. The insurance penetration rate is high in the developed countries but very low in developing countries such as Malaysia, with only 4.8% penetration and extremely low underwritings. Therefore, this study aims to scrutinize the underlying determinants of a household purchase behaviour of life insurance.

Design/methodology/approach

The data generated from the administration of survey questionnaires to 325 households were analysed, using structural equation modelling to obtain the research purposes.

Findings

The analysis reveals that the knowledge of life insurance, attitudes towards life insurance, subjective norms (SN), trust and risk perception, affect the tendency of a household to purchase life insurance. The results of this study also highlight that households’ purchase-propensity influences the purchase behaviour of life insurance. Concurrently, the intention to purchase has mediating effects on explanatory variables and purchase behaviour.

Originality/value

This paper established awareness, SN, perceived behavioural control, trust and risk perception as the key determinants promoting positive attitudes towards purchasing life insurance. The findings of this study can be successfully applied to different stakeholders in a similar context. This study suggests that the managers of life insurance companies should adjust their policy guidelines in accordance with the positive relationship between the constructs and consumers’ intention to purchase life insurance.

Details

Society and Business Review, vol. 16 no. 3
Type: Research Article
ISSN: 1746-5680

Keywords

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