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The purpose of the paper is to address money demand instability and investigate the impact of economic uncertainty, stock market uncertainty and monetary uncertainty on money demand in India over the period 2003Q1–2019Q4.

The study checks the stationarity of the variables through standard unit root tests. Based on the mixed order of variables' integration, the authors adopt the autoregressive distributed lag (ARDL) model to confirm the cointegration and check the stability of the money demand function (MDF).

The findings confirm the presence of cointegration and reveal a well-specified MDF, which exhibits stable parameters. Besides the conventional variables, all forms of uncertainties emerge as the essential long-term determinants of money demand. Long-run findings show that people demand more money to avoid the future financial crunch amid high economic, monetary and stock market uncertainties.

The paper recommends, based on the findings, incorporating the monetary aggregates in the monetary policy framework as one of the essential information variables to control the fluctuation in the price level under the current flexible inflation targeting (FIT) regime.

The findings also add to the knowledge of economic agents in terms of the overall response of individuals to changes in different forms of uncertainties, thereby helping to formulate their portfolios more diligently.

The current work is the first of its kind in the Indian context. The incorporation of uncertainty measures in the MDF adds to the existing knowledge on money demand.

This chapter conceptualizes forms and processes of erasure and visibility of migrant domestic workers through the analysis of interview data, media coverage, and public policy. This chapter builds on the existing literature on foreign domestic labor by synthesizing a framework to better represent the mechanisms that produce instances of visibility and erasure; these include transnational forces of erasure like sexism, xenophobia, and domestic labor stigma that interact with country-specific policies and norms. Within this framework of visibility and erasure, we also delineate different aspects of each, such as spatial erasure, erasure in the media, and self-erasure. Finally, this chapter explores how each of these components interconnect into a system of erasure, each aspect enabling another aspect in dampening the individuality of migrant domestic workers. This chapter is intended to illuminate the realities of erasure with careful specificity, while still crediting domestic workers for their resilience and creativity in promoting their own visibility.

By any count or criterion, Pakistan is a national security state. It always was. The country has fought four wars with India, and it continues to suffer the devastating consequences of confrontation with its formidable neighbor – India; it has been put under siege for more than 40 years by the terrorist and religious extremist groups; it has suffered long spells of military rule; its political structure remains fragile; its civil society organizations are vulnerable, weak, and toothless; and its media, universities, research institutes, and judiciary are under huge stress. Given the state of affairs, the realization is rather slow to grow that human development strengthens national power and national security much more than weapons. It is in this context that a study on food insecurity in Pakistan has been undertaken. It aims to explain as to how a predominantly agricultural country has been reduced into a food resource poor country, and how has the neglect of social, economic, and cultural sectors made Pakistan more insecure. This study covers a number of related issues as well, but it mainly looks for answer to two questions: first, should food insecurity be studied in isolation as a separate issue or as a part of the larger issue of governance, security, and people; and second, isn't there a need to drastically restructure the economic, political, and security landscape and framework to significantly diminish poverty, illiteracy, and food insecurity in the country?

Increasingly brands are performing several activities on social media in order to alter consumer consumption towards their offering. However, limited studies have attempted to understand as how activities on social media influence usage intentions and brand loyalty. Thus, this study aims to examine the influence of social media marketing activities (SMMA) on brand experience and its association with continued usage intentions (CUI) and brand loyalty.

The study conceptualized a research model by using the theoretical premise of stimulus-organism-response theory. SMMA acts as stimulus, four (sensory, affective, behavioral and intellectual) elements of brand experience act as organism, and CUI and brand loyalty act as response. A survey-based questionnaire is used to collect data from 309 respondents. The hypothesized associations of research model were examined using the structural equation modeling approach.

Results of the study are in line with hypothesized associations among constructs. Results suggest that SMMA is associated with all four elements of brand experience. Also, affective, behavioral and intellectual aspects of brand experience are associated with CUI which influence brand loyalty. The moderating role of education on hypothesized association and the mediating role of organism are also confirmed.

Using stimulus-organism-response theory, this study confirms that SMMA are associated with sensory, affective, behavioral and intellectual aspect of brand experience which has not been examined so far. Also, the novel findings of study add to existing literature of SMMA, brand experience and brand loyalty. The study further contributes to literature by showing the moderation effect of education.

The available research works dealing with Halal food are centrally concerned with the Halal certification, logistics, export market, consumer awareness and business ethics with minimal study explores Muslim consumers’ purchase behaviour of Syubhah semi-processed food. The purpose of this study is to investigate the relationship between Muslim consumers’ knowledge on the wholesomeness, labelling, trust and purchase behaviour of Syubhah semi-processed food.

The study respondents are Muslim consumers in the semi and rural areas. Through a self-administered survey, 780 usable responses were successfully collected. The study hypotheses were analysed using the partial least squares structural equation modelling. Mediation analyses were conducted, focusing on the effect of trust on the relationship between consumer knowledge on the wholesomeness, labelling and purchase behaviour of Syubhah semi-processed food.

This study confirms that lack of knowledge on the wholesomeness and labelling among the semi and rural Muslim consumers influences them to purchase the Syubhah semi-processed food. Trust significantly plays a significant mediation role on the consumer Syubhah semi-processed food purchase behaviour.

This study confirms there is lack of knowledge among the semi and rural Muslim consumers on Syubhah semi-processed food. Such pessimistic indications of Syubhah food products carry varying consequences and implications for Muslim consumers, Halal food producers and the relevant religious authorities.

A COQ model plays an important role in the total quality cost survey. Based on the methodology of continuous quality improvement, a dynamic COQ model for different quality level is developed in this paper. A quality level is defined by Six Sigma level that can be measured by two indicators. The relationships among the four major quality costs are analyzed. Finally, the curves of total quality costs for different quality level are presented.

Knowledge management (KM) is an emerging method of management. This study aims to explore the various aspects of implementing KM in university libraries of Pakistan.

A survey was conducted using a structured questionnaire, and data were collected from 75 chief librarians and reference librarians of 48 university libraries of Pakistan. A total of 60 valid responses received and analyzed using SPSS version-21.

The results disclose that a majority of respondents are familiar with KM, and literature reading is the major source of their awareness. The Pakistani academic librarians believe that KM can be applied, in the reference services, resources sharing, networking and information literacy programs of libraries. While, need for professional training and KM education are also reported. KM can be implemented in libraries through, use of ICT, developing knowledge sharing culture and developing mentorship in organizations. A lack of staff training, lack of expertise in KM, lack of knowledge gaining and sharing culture, lack of understanding of KM concept and its benefits and a lack of IT infrastructure are the major challenges faced by library and information science (LIS) professionals. Communication skills, information management skills, IT skills, leadership skills, human resource management skills are identified as key skills for the implementation of KM.

This study provides a base to develop a KM strategy and implementation plan for academic libraries in Pakistan. It will facilitate to constitute an important step toward the management of intangible assets in Pakistani libraries.

The results of the study will unveil the perceptions of academic librarians toward KM. It will help to understand the relationship between KM and LIS. The study will also identify the challenges faced by librarians and skills required for the implementation of KM in libraries.

This study aims to assess mental health literacy (MHL) in the general population using six case vignettes related to depression, mania, psychosis, conversion disorder (CD), obsessive compulsion disorder (OCD) and post-traumatic stress disorder (PTSD).

Each vignette had nine items related to MHL. The sample comprised 4,590 young adults conveniently selected from twin cities in Pakistan. Participants’ responses were converted into percentages and percentiles to find MHL levels.

The men had moderate MHL in depression and inadequate MHL in the remaining five illnesses. The women had adequate MHL in depression and moderate MHL in mania, psychosis, OCD and PTSD while inadequate in CD. Comparing item-wise understanding, the participants had an adequate understanding of identifying the illness, who could suffer and whether the illness was treatable. However, they struggled with naming the illness, knowing about it and how to treat and identify the person who can treat it.

The findings of this study are helpful for mental health professionals, policymakers and individuals who identify the target areas for engagement and improving MHL in the general population.

This study provides data about MHL related to six mental illnesses, unlike previous studies focusing on a few illnesses. This study recommends awareness sessions, community workshops and engaging social and electronic media for improving MHL and seeking help from relevant health professionals for mental illnesses instead of spiritual healers and witchcraft.

India's emergence in the international business arena presents challenges to Western‐trained expatriate managers assigned there. These expatriates are familiar with management theories and practices based on value orientations very different from those in India. Kluckhohn and Strodtbeck's Value Orientations Framework is used to provide an overview of the different types of cultural values an expatriate manager will confront in Indian society. The impact of Indian values on various management practices, including team composition, leadership, motivation, and human resource management functions is also discussed It is hoped that this examination of the dominant value orientations of Indian employees will facilitate the successful transfer of Western expatriates to India.

This chapter investigates pandemic impact in a variety of industries, including food, travel, education and pharmaceuticals, considering elements such as isolation, emotions and social influences, which can lead to panic buying. The goal of this research is to ascertain how COVID-19 influences the buying decisions of customers. Additionally, the study aims to identify consumer consumption trends for a spectrum of products and services, including fast-moving consumer goods (FMCGs), entertainment, pharmaceuticals, travel and tourism. A comprehensive review of different research papers is done to conclude. The papers considered are from 2020 to 2022. Different keywords are used to search the relevant papers such as ‘pandemic’, ‘COVID-19’, ‘behaviour’, ‘impulsive’, etc. TCCM framework has been applied while reviewing the articles. During the isolation, consumer behaviour moved to panic buying and stockpiling, favouring organic basics, and encouraging e-commerce, as well as economic nationalism favouring made-in-India products. This study helps in knowing the reasons for change in consumers' behaviour for different products and services due to unforeseeable situations like COVID-19 and can find possible ways to deal with them. Business owners learn about changing consumer purchasing behaviours and how to modify products. The government can change policies to improve medical tourism and social protection.