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This paper sets out to analyse both the dominant constructions of childhood and the prevailing sexual scripts embedded in international reports on the sexualisation of childhood debate.

Four international reports from the United Kingdom, Australia and the United States are analysed using Foucauldian Discourse Analysis whereby the sexual subjecthoods made available to children and images of childhood itself can be interrogated.

This paper finds that a broad-brush approach to sexualisation renders consumption and embodiment as ‘sexualised’ and problematic. Gender remains unproblematised and sexuality as an issue is palpable by its absence. The reports show a lack of attention to the voices of children and a denial of their moral agency. Innocence is constructed as a fundamental yet unstable feature of childhood which requires protection from the insidious external forces of 21st century sexual cultures. Childhood thus functions as a motif for the state of society as a whole.

Identifying the dominant constructions of childhood, sexualisation, gender and sexuality, by analysing how these concepts are defined, understood and talked about within international responses to the issue of the sexualisation of childhood, light can be shed upon the sanctioned ways made available to ‘do’ sex, gender and sexuality and to ‘be’ a child, a boy, a girl, a ‘sexual’ or a ‘sexualised’ being. In addition, this enables evaluation of the ways in which images of the child are mobilised for policy and political agendas and how childhood functions as both a barometer for, and symbol of, the well-being of a society.

One of the key contributions of feminist criminology has been to recognise the cultural significance of the concepts of sex and gender, bodies and social practices in order to conceptualise men’s engagement with crime, including the dominance of men as perpetrators of crimes of violence against women.

This chapter focusses on the #MeToo movement which has revealed the stark contrast between women’s experiences of sexual assault and sexual harassment, and the extent of men’s perceived entitlement to women’s bodies. By theorising the regulatory processes by which different bodies are ‘moralised’, it is possible to see how cultures are created by reference to the values ascribed to different bodies as well as what different bodies do. The author considers the applicability of moral regulation theory to show how processes of sexualisation, including sexual assault and harassment, constitute identity formation and considers whether resistance in the form of the #MeToo movement amounts to a powerful enough challenge to introduce cultural and structural changes.

The purpose of this paper is to explore the narratives that construct the practice and regulation of ‘sexting’, the sending of sexualised images via text message, when engaged in by young people. The aim of this discussion is to better understand the extent to which those narratives recognise young people’s agency in relation to their sexuality and the role that new media plays in enabling youth to explore their sexual identity.

The methodology employed is that of discourse analysis. This approach is used to deconstruct the dominant narrative of sexting contained in the literature, a narrative that constructs it as a problem to be contained and controlled, either through the application of the criminal law or through education and guidance approaches. This paper then investigates an emerging counter narrative that gives greater emphasis to the autonomy rights of youth. A case study involving a Parliamentary Inquiry in one Australian State into sexting is also employed to further this analysis.

This paper concludes that the dominant narrative remains the strongest influence in the shaping of law and the practice of sexting, but that young people may be better served by the counter narrative that recognises their agency in ways that may empower and grant them more control over their bodies.

The paper thus provides an alternative approach to developing new law and policy with respect to the regulation of sexting by youth that should be of value to lawmakers and child and youth advocates.

Often seen as a vulnerable group, tween girls fashioning themselves after adults have been a topic of significant concern. Public and academic discourse in the West has expressed worry that girls’ adult-like dressing may expose them to a range of physical, psychological and sexual harm. In most discussions on girls’ dressing, Western popular culture is also identified as one of the prevalent ways through which girls learn to how to fashion themselves after adults. It is claimed that Western television programmes, books and magazines encourage young girls to fashion themselves after adults at an earlier age. Recognising the importance of girls’ voices in their experiences of girlhood, this chapter draws exclusively on 12 focus groups, with 29 Singaporean girls aged 8–12. It finds that there are changing mediascapes in tween girls’ lives that have not been acknowledged. No longer predominantly watching television or browsing teen magazines, this chapter highlights how young Singaporean girls are now more likely to spend their time on the popular media platform YouTube. As girls gain mobility through their mobile communication devices, this chapter calls for a closer examination of YouTube in relation to girls’ dressing. Nonetheless, this chapter also acknowledges that while certain popular YouTube videos (re)produce highly narrow ideas of what a female should look or be like, it is not a simple issue of girls learning how to dress from their favourite YouTube stars. YouTubers also represented a lexicon of empowerment for some of the girls in this study.

Using the example of LEGO Friends, we investigate the discourses that develop when second-order consumers attribute moral weight to the production and marketing of toys perceived to sharpen and enforce gender norms.

We analyze reactions to LEGO Friends through a discourse analysis of online data collected from English-language blogs and news sites. The data is coded iteratively within the two primary categories of gender and the market.

We argue that children’s toys have reemerged as a moral battlefield where consumers stake out positions on the feminization and sexualization of young girls, forcing companies to take strong ideological stances while competing for market share. We show that in the debate over LEGO Friends, consumers’ discursive constructions of moral play were embedded in a heteronormative middle-class ideal that discourages expressions of stereotypical femininity.

Our data is limited to a number of online forums blogs and web sites. We do not claim to have exhaustively catalogued the reactions to LEGO Friends, but merely to have explored discursive positions staked by consumers in the unfolding debate.

This research shows that companies can benefit from addressing second-order consumers’ negotiations of brand meanings in their marketing research and campaigns, and thus avoid becoming the next target of a moral panic.

Our paper addresses brand meaning negotiations by second-order consumers, in this case buyers of children’s toys.

Purpose – Exploration of the methodological aspects of male sex work is rather limited. Without a strong methodological toolkit to draw from, research in male sex work will not be able to accurately capture changes in the dynamic sex work environment. Thus, the author provides a comprehensive review of methods in male sex work along with a broad spectrum of methodological insights through which future research can be advanced.

Methodology/approach – Drawing from two studies that the author conducted in the male independent escorting space, this chapter provides a range of methodological insights and offers avenues for future research.

Findings – This chapter reviews the methods used in male sex work research over the years and details the lack of research on methodological inquiry in the field.

Originality/value – With the increasing normalization and dynamism of male sex work, it is necessary for the research to provide methodological guidance for the next wave of studies in the field. The recommendations and research directions proposed herein are hoped to have implications for research in the larger sex work context.

Purpose: The study makes use of situational crime prevention framework for analyzing online community reactions to the banning of deepfake pornographic content from Reddit.

Methodology/approach: Qualitative text analysis of user comments posted to Reddit’s rule-change announcement (N = 582) was carried out. Analysis relied on the original 25 techniques of situational crime prevention that were adapted into a table of activities and mechanisms meant specifically for use with online platforms.

Findings: Analysis indicates that Reddit users voiced several shortcomings that are currently present in Reddit’s platform management approach. In particular, users emphasized issues related to the lack of a consistent and transparent approach to community rule enforcement, as users believed the rule changes to be sudden and poorly reasoned. The general reactionary nature of Reddit’s approach to moderating community-harming actions also was a point of emphasis, alongside the platform’s continued rigid stance on freedom of expression, even with regard to illegal and demeaning content. Regarding Reddit and the new rules on involuntary pornography and the sexualization of minors, enforcement of sitewide policy appears contingent on external influences, such as attention from mainstream media or financial matters, rather than stemming from an inherent stance on decreasing community-harming activities.

Research limitations: The study only pertains to a specific rule change by Reddit and subsequent reactions from the platform’s community. Future research is needed to test the applicability of the adapted table of 25 techniques of situational crime prevention in the context of other online platforms.

Originality/value: First, the study applies the situational crime prevention approach in the context of moderating online platforms. Second, results from the study shed light on current practices in online content moderation from the perspective of criminological theory, as well as inform specific actions that can be taken to decrease the presence of community-harming phenomena and improve the enforcement of sitewide policy rules in general. Finally, by adapting the original 25 techniques of situational crime prevention to online content moderation, the study suggests a tentative roadmap for similar research in the future.

The purpose of this chapter is to assess the social significance of digital technologies for researching and understanding active women's bodies, identities, practices, and politics. In critically surveying the rapidly expanding body of literature on women's social media use for sport and physical activity, the chapter highlights the multidisciplinary nature of much of this work and its feminist and social justice orientation toward understanding the uneven impacts of platformed engagement for women, particularly those who are socially marginalized.

The chapter synthesizes the current literature to identify feminist and sociological approaches to analyzing sporting women's social media use. It draws on the authors' own research as case study illustrations of key developments.

Findings identify opportunities and challenges for women navigating the complexities of social media encounters in their sporting and physical cultural lives, focusing on self-presentation, branding and digital labor, community-building, and activism. It proposes theoretical, methodological, and ethical directions for sociological interventions in this area of study.

Future research should investigate the rapidly evolving digital landscape, issues of social justice and marginalized voices, and the social conditions that sustain gender inequalities in sport and social media spaces.

The chapter contributes original insights on emerging directions in the study of women, sport, and social media. Furthermore, it addresses the challenges for social researchers responding to the uptake of new social media platforms by female athletes and physically active women.