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Draws together the various options for current awareness services and assesses the future for such services. Attention is focused on the services offered by text retrieval packages in support of current awareness services. Both microcomputer and minicomputer/mainframe packages are considered. A review of other options for current awareness services discusses services from online hosts, database producers and national libraries. The electronic journal, electronic documents and document delivery services are identified as factors which might influence the nature of future current awareness services.

This study seeks to examine the concepts of context, context‐awareness, and context‐awareness technology needed for applying context‐awareness technology to the next‐generation of digital libraries, and proposed context‐aware services that can be applied to any situation by illustrating some library contexts.

The paper investigated both theoretical research and case analysis studies before suggesting a service model for context‐awareness‐based libraries by examining the context, context‐awareness, and context‐awareness technology in depth.

This paper derived possible library services which could be provided if context‐awareness services are implemented by examining and analyzing case studies and systems constructed in other fields. A library‐applied context‐aware system could recognize users entering the library and provide optimal services tailored to each situation for both new and existing users. In addition, the context‐awareness‐based library could provide context‐awareness‐based reference services, context‐awareness‐based loan services, and cater to other user needs in the stacks, research space, and a variety of other information spaces. The context‐awareness‐based library could also recognize users in need of emergency assistance by detecting the user's behavior, movement path, and temperature, etc. Comfort or climate‐control services could provide the user with control of the temperature, humidity, illumination and other environmental elements to fit the circumstances of users, books, and instruments through context‐aware technology.

Next‐generation digital libraries apply new concepts such as semantic retrieval, real‐time web, cloud computing, mobile web, linked data, and context‐awareness. Context‐awareness‐based libraries can provide applied context‐awareness access service, reactive space according to the user's access, applied context‐awareness lobbies, applied context‐awareness reference services, and applied context‐awareness safety services, context‐awareness‐based comfort services and so on.

Real instances of libraries applying context‐aware technology are few, according to the investigative results of this study. The study finds that the next‐generation digital library using context‐awareness technology can provide the best possible service for the convenience of its users.

Information overload, and the importance/or information users of staying abreast of relevant information, has led to the development of current awareness services. Not only have advances in information technology and telecommunications led to an increased volume of information but they have also made it easier for agencies to produce competing electronic current awareness services. This paper will briefly define an effective electronic current awareness service and highlight some available products and services. It is important that the best products be selected for use by individuals and information services. Evaluation criteria for current awareness products will be identified in the light of specific user needs and requirements for a successful electronic current awareness service.

The clientele of industrial libraries have long enjoyed the library's assistance in keeping abreast of their subject field. Effective current awareness services minimize the time users spend in keeping up‐to‐date. In recent years remaining adequately informed has become increasingly more arduous. There have been increases in the total amount of information, together with an expansion of the number of documents with which an information user needs to be conversant. Wider scattering of information on any one subject over several sources aggravates the situation further. Such trends not only make comprehensive current awareness programmes more vital, but also make them more difficult to maintain. What has been the impact of such pressures on current awareness activities in industrial libraries?

The automation of services is rapidly growing, led by sectors such as banking and financial investment. The growing number of investments managed by artificial intelligence (AI) suggests that this technology-based service will become increasingly popular. This study examines how customers' technology readiness and service awareness affect their intention to use analytical AI investment services.

Hypotheses were tested with a data set of 404 North American-based potential customers of robo-advisors. In addition to technology readiness dimensions, the potential customers' characteristics were included in the framework as moderating factors (age, gender and previous experience with financial investment services). A post-hoc analysis examined the roles of service awareness and the financial advisor's name (i.e., robo-advisor vs. AI-advisor).

The results indicated that customers' technological optimism increases, and insecurity decreases, their intention to use robo-advisors. Surprisingly, feelings of technological discomfort positively influenced robo-advisor adoption. This interesting finding challenges previous insights into technology adoption and value co-creation as analytical AI puts customers into a very passive role and reduces barriers to technology adoption. The research also analyzes how consumers become aware of robo-advisors, and how this influences their acceptance.

This is the first study to analyze the role of customers' technology readiness in the adoption of analytical AI. The authors link the findings to previous technology adoption and automated services' literature and provide specific managerial implications and avenues for further research.

Summarizes the findings of a research project carried out at Aston University. The research investigated the issues surrounding the provision and use of CASIAS current awareness services with individual article supply services and the impact of these services on users, libraries and service providers, with particular attention being paid to the needs and attitudes of users. Places the current awareness needs of users in the context of their other literature‐based activities, and explores the benefits and limitations of the available current awareness, article supply and full CASIAS services, in relation to meeting users’ needs. Concludes with a summary of users’ suggestions about what might constitute the ideal CASIAS service. Introduces the interests of libraries and service providers.

Service branding research predominantly focuses on the purchase and postpurchase stages of the customer journey. This study aims to expand the lens of enquiry to the prepurchase stage, showing the role service brand awareness and service brand retrieval play before customer experiences and relationships can be established.

The research presents and empirically examines a new framework that links service brand awareness and service brand retrieval to key “battlegrounds” in the prepurchase stage of the customer journey: entry into the Awareness Set, Consideration Set and Repertoire Set. The empirical work draws on data from both services and goods markets from two UK-based consumer surveys (N = 771 and N = 270, respectively).

The findings indicate that, prepurchase, service brands compete most intensively to establish and reinforce a broad array of memory associations, rather than a specific corporate or brand image.

To improve the generalizability of the conclusions drawn, the findings of this study should be replicated in additional service categories and consumer samples.

The findings translate into novel, long-term strategies for the management of service brands at the prepurchase stage of the customer journey, especially opportunities for effective and creative marketing communications.

This study contributes to marketing research and practice by introducing the notion of service brand retrieval and highlighting its role, together with service brand awareness and prepurchase.

The purpose of this paper is to examine the direct and indirect moderation effects of demographic and socio-economic(s) factors on the adoption of Islamic banking in UAE.

Convenience sampling was done on the residents of Sharjah, Dubai, and Abu Dhabi. A closed-ended questionnaire with 30 items was designed and pre-tested before the start of the study. Path analysis and moderation testing were the main analytical approach. A total of 320 respondents completed the survey.

The research revealed that demographic and socio-economic(s) moderators may have direct and indirect moderation effects on the adoption of the Islamic banking in the UAE, which indicates the importance of these factors in the provision of Islamic banking products and services in the UAE.

This study further revealed that these moderators have huge practical implications for Islamic bank managers and marketers as they can exploit these demographics to enhance their market share in the UAE.

In UAE, minimal attention has been directed toward the role moderators would play in the criterion that individual investors would use in the adoption of Islamic banking products and services in a cosmopolitan environment that is experiencing competition from conventional banks.

An extensive review of the existing literature on the adoption of Islamic banking reveals that no empirical research has been undertaken to explore the role played by demographic and socio-economic(s) moderators in the adoption of Islamic banking in UAE and internationally. This study attempts to fill this gap.

Services are inherently intangible, and high on experience as well as credence quality. To promote services effectively, a service provider must go beyond mere creation of awareness. There is a need to induce trial so that consumers are able to assess the experience and credence qualities. In addition, the notion of timing in the consumption process also plays a key role, i.e. pertinent information about the service at the appropriate time. These issues are empirically investigated in a higher educational setting, with a focus on learning augmentation services. The results indicate that although consumer interest increases with awareness, the increase in interest is even higher when awareness is coupled with trial. This study also indicates that interest in a service is a function of timing in the overall service consumption cycle. Finally, interest in service items offered is positively associated with the overall interest in the service provider. Promotion planners and brand managers need to take these into account for an efficient and effective promotional plan.

Customers are interested in finding service recommendations, reviews and word of mouth using social networking platforms. These service reviews are useful for enhancing service quality, level of information and engagement, and purchase intention of customers. The purpose of this paper is to uncover which social networking platform is more useful for the exchange of service reviews and how organizations are improving purchase intention as well as service quality in the light of customer’s reviews/experiences.

The study is exploratory in nature because it aims to understand the use of social networking platforms for enhancing service quality and the purchase intention of customers using a purposive sampling technique. To meet the objective of this study, non-directive and semi-structured interviews have been conducted with customers and marketing teams in the banking sector and internet service providers.

The results show that social networking websites are helpful in fostering responsiveness, awareness, assurance, reliability and empathy. However, respondents revealed serious concerns regarding the privacy of personal and financial information especially in the context of the banking sector. It has been found that official Facebook pages of service-providing organizations, open and closed local community Facebook groups, sponsored ads and promotional advertisements on Facebook, WhatsApp groups and YouTube video comments are more frequently used to exchange service reviews (i.e. influence the process of purchase decision) among friends, friends of friends, family members and the general public. The selected customers and market team respondents revealed that local community Facebook groups (i.e. open groups and closed groups) have gained prime importance for enhancing service quality and purchase decisions.

The effective and well-organized use of social networking platforms can foster service reviews, word of mouth, level of service awareness, interactive communication, intention to purchase, social influence, social trust and services quality. Furthermore, online social networking platforms require a lower level of advertisement costs and offer huge amounts of information, discussions, enquires, service stories, word of mouth, transactions and interactions of consumers.

The present study is exploratory in nature because it selects an under-researched issue regarding the use of social networking applications to enhance levels of purchase intention and service quality. There is limited literature which has combined the multiple constructs in a single study (i.e. social media platforms, cross-platform platforms, service quality and purchase intention of consumers). Most of the previous studies are dependent on various dimensions of service quality (i.e. “reliability, responsiveness, assurance, empath and tangibles”). However, the present study extracted that respondents have given more preferences of services awareness and privacy compared to traditional elements of service quality.