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Welfare state retrenchment in advanced industrialized countries seeks to expand market-like logics in public services, based on the assumption that public services benefit from non-state initiative and competition. This logic gained a stronghold in policymaking, but its implementation nevertheless struggled to find acceptance. Public university tuition is one such case where policymakers aimed to increase investment in human capital through cost sharing. While students in some countries accept them as a necessary evil, opposition arises in others. Students in Germany and Turkey took to the streets in support of tuition-free higher education. Despite differences in their political contexts and the differential mediating role political culture plays, student mobilization reversed right-wing parties' policies. This article focuses on how opposition to tuition policies is covered by the news in both countries. Using a mixed-methods approach combining topic modeling with qualitative analysis, I show that student protests and tuition policy discussions are reported separately. In both countries, student protests involving confrontation were highlighted whereas reports on institutional actors dominated policy discussions. However, when movements pressure political parties to “own” an issue in their platform, party endorsement subsequently amplifies issue salience even if movement organizations and parties are not covered together by the media. This indicates an indirect effect of movements' collective action on news coverage. Political party endorsements mediate the amount of coverage movement issues receive. This finding provides insights into how opposition to welfare state retrenchment might navigate difficulties in closed media cultures that heavily favor institutional actors.

In the final chapter of the book the authors discuss potential continued developments of some of the topics addressed in the previous texts of the book. The final overview of the book starts with a set of some more practical, empirical issues that deserve attention.

The choice of practical issues in marketing organization are collected from the authors of the various chapters, in contacts with marketing practitioners, and from various secondary sources. The issues deal with, for example, the new business landscape with well-informed and capable procurement organizations and aspects of organizing marketing in order to deal with customers in the public sector. Furthermore, the practical issues discussed deal with the organizing of marketing as part of the organizing of markets.

This study provides a comprehensive framework of adaptation in triadic business relationship settings in the service sector. The framework is based on the industrial network approach (see, e.g., Axelsson & Easton, 1992; Håkansson & Snehota, 1995a). The study describes how adaptations initiate, how they progress, and what the outcomes of these adaptations are. Furthermore, the framework takes into account how adaptations spread in triadic relationship settings. The empirical context is corporate travel management, which is a chain of activities where an industrial enterprise, and its preferred travel agency and service supplier partners combine their resources. The scientific philosophy, on which the knowledge creation is based, is realist ontology. Epistemologically, the study relies on constructionist processes and interpretation. Case studies with in-depth interviews are the main source of data.

Our economies are rapidly evolving toward being primarily service-driven, with information and communication as fundamental drivers for the service deployment. Strategic choices are increasingly driven by other parameters than the traditional goods-driven industrial type of economies. In this paper, the major drivers for making strategic choices in a competitive service economy are examined. It is shown how the competition in services based on information and communication technology (ICT) is competence-based. Competition aims at bringing additional value through services, but may also deploy specific techniques to stop value from leaking in particular business processes. Value creation and prevention of value leaks cannot just rely on the traditional material-based techniques, which are grounded in the strong tangible nature of the traditional economies. Today ICT-based services involve creative combinations of technologies, resources, and assets to answer as well as anticipate the growing demand for flexible solutions that create sustained added value. In this paper, the particular role of imperfections in service systems is explored, extending the well-known theories of information imperfections. Imperfections are not always solved but are sometimes even maintained in favor of sustained competitive advantage. Various ways to realize service rent are discussed with extensive examples. The concluding part of the paper points to some crucial service configuration issues, including the need for a sufficient degree of corporate-wide standardized service components and interfaces to address the growing demand for agility in competence-driven markets.

In this chapter, the authors study work from home (WFH) and work from office (WFO) formats using institutional logic. Four start-ups in India have been studied using qualitative interview data reflecting their transition to WFH during the COVID-19 crisis and subsequent nationwide lockdown. Institutional logics is the framework drawn upon to enhance our understanding of the phenomenon. While conceptualising institutional logics in the context of WFH and WFO, the authors discuss the implications of WFH for both entrepreneurs and entrepreneurship. Finally, it is proposed that hybrid workspaces may be the way for the future.

In marketing literature, notions of experience and consumer value have continuously been revisited since early works in the 1980s. This chapter deals with how tourism services are a paradigmatic realm for the analysis and application of the experiential approach by (a) providing evidence of the idiosyncrasy of the experiential approach for tourism services based on their high subjectivity, the relevance of emotions and sensations, their aggregated nature and the many interactions and contexts they provoke, and (b) reviewing previous works applying the experiential perspective to tourism, which are varied and multifaceted. Dimensions of tourism experiential value correspond to cognitive, affective, relational and sensorial aspects, which are present in the various phases of the tourism consumption process. Insights for both researchers and practitioners interested in the world of experiences in tourism are offered, as well as future lines of research to continue the challenge of studying tourism experiences.

There is a concerning disparity between students with disabilities and their peers without disabilities in their long-term, postsecondary outcomes. The former group tends to have a variety of poorer outcomes in important domains of life, such as employment, postsecondary education, independent living, and community participation. Policymakers, scholars, and the general public alike have called attention to this issue, resulting in both legal mandates and research on evidence-based practices in the area of transition services. While the law requires individualized, results-oriented transition services based upon age-appropriate transition assessment and a number of evidence-based transition practices and predictors have been identified, studies of individualized education programs and practices have revealed a significant underuse of best practices in transition assessment and services. In this chapter, we discuss the importance of comprehensive transition assessment as a foundation for setting postsecondary goals and designing services that best fit individual student strengths and needs and best prepare students to be successful in their adult lives. Further, we provide an overview of current recommendations for best practices in planning, conducting, and interpreting transition assessments, and offer suggestions for areas where further research is needed.

The assessment of ecosystem services (ES) in urban areas can be an important policy instrument for both strategic directives at national and regional levels and concrete actions at municipality level. A unifying underpinning framework that combines different administrative levels through a common, consistent basis would greatly facilitate the mainstreaming of such an instrument. Three key concepts underpin this framework: urban ecosystems, nature-based solutions (NBS), and ES. First, NBS are acknowledged as the ecological assets that in the urban context can provide ES, meant as complex processes made possible through the existence of natural and seminatural systems at various scales. Second, the classification of urban ecosystems needs to be consistent with the treatment of urban areas in ecosystem accounting and with NBS levels of intervention and primary objectives. Third, by serving societal challenges, it is important to clearly frame the strategic drivers of change: whether it concerns management practices of current land use or radical conversions in land use. Finally, once such a framework will be in place, it can facilitate sustainability assessment in urban ecosystems by quantifying the presence of NBS, whose creation/maintenance assure the delivery of ES. The purpose of this chapter is to theoretically frame an ES-based approach, but this is only a first step. Many more steps are required on to concretely put this framework in practice at different administrative levels, such as strategic planning and policy setting (at national level), and urban, peri-urban, and coastal development (at municipal level).