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Article
Publication date: 30 April 2021

Irem Caglayan and Yasemin Afacan

The increasing number of older passengers is resulted in a growing significance of international senior tourism industry. In today's competitive airport environments, improving…

Abstract

Purpose

The increasing number of older passengers is resulted in a growing significance of international senior tourism industry. In today's competitive airport environments, improving the airport service performance (ASP) for older passengers is crucial to take an important place in the market. ASP design has been in the focal point of many researchers and airport stakeholders. However, the service performance evaluation regarding airport architectural design and use of older passengers have been mostly underrated.

Design/methodology/approach

The study focused on ASP evaluation of architectural building elements. The proposed simulation-based service walkthrough (SBSW) was applied in a case airport building in Istanbul. Experts performed landside passenger activities to evaluate its ASP with a given walkthrough instruction. An empathic tool, GERonTologic age simulation (GERT) suit, was used to experience the physical limitations of older passengers during the experiment.

Findings

Results showed that SBSW positively influenced experts' evaluation of ASP, where higher service problems were obtained. The GERT suit created a significant difference, where lower ASP scores and higher perceived empathy were observed within the group with the GERT suit. The study concluded that the proposed ASP criteria and SBSW could provide a useful research framework during service design of age-friendly airports.

Originality/value

The study addressed a novel area of enquiry by proposing a new set of ASP criteria for older passengers considering the airport architectural design and evaluating these criteria through a new empathic approach “SBSW”.

Details

Archnet-IJAR: International Journal of Architectural Research, vol. 15 no. 3
Type: Research Article
ISSN: 2631-6862

Keywords

Article
Publication date: 14 November 2016

Ragnhild Halvorsrud, Knut Kvale and Asbjørn Følstad

The purpose of this paper is to propose a framework based on customer journeys for a structured portrayal of service delivery from the customer’s point of view. The paper also…

26581

Abstract

Purpose

The purpose of this paper is to propose a framework based on customer journeys for a structured portrayal of service delivery from the customer’s point of view. The paper also introduces customer journey analysis (CJA) for empirical investigation of individual service experiences in a multichannel environment.

Design/methodology/approach

The paper presents case studies for onboarding new customers on broadband services. CJA starts with modeling of the service process in terms of touchpoints. The individual customer journeys are reconstructed through methodological triangulation of interviews, diary studies, and process tracking.

Findings

The paper provides empirical insights into individual customer journeys. Four types of deviations during service delivery are identified: occurrence of ad hoc touchpoints, irregularities in the sequence of logically connected touchpoints, occurrence of failures in touchpoints, and missing touchpoints. CJA seems effective in revealing problematic and incoherent service delivery that may result in unfavorable customer experiences.

Practical implications

For a service company, the proposed framework may serve as a unifying language to ease cross-departmental communication and approach service quality in a systematic way. CJA discloses the gap between the planned and actual service delivery and can be used as a tool for service improvement.

Originality/value

The framework provides concepts, definitions, and a visual notation to structure and manage services in terms of customer journeys. CJA is a novel method for empirical studies of the service delivery process and the associated customer experience.

Details

Journal of Service Theory and Practice, vol. 26 no. 6
Type: Research Article
ISSN: 2055-6225

Keywords

Article
Publication date: 8 February 2018

Asbjørn Følstad and Knut Kvale

Customer journeys have become an increasingly important topic in service management and design. The purpose of this paper is to review customer journey terminology and approaches…

21830

Abstract

Purpose

Customer journeys have become an increasingly important topic in service management and design. The purpose of this paper is to review customer journey terminology and approaches within the research literature prior to 2013, mainly from the fields of design, management, and marketing.

Design/methodology/approach

The study was conducted as a systematic literature review. Searches in Google Scholar, Scopus, Web of Knowledge, ACM Digital Library, and ScienceDirect identified 45 papers for the analysis. The papers were analyzed with respect to customer journey terminology and approaches, the relation to customer experience, the referenced background, and the use of visualizations.

Findings

Across the reviewed literature, customer journeys are described not only as a means to take the viewpoint of the customer, but also to reach insight into their experiences. A rich and at times incoherent customer journey terminology is analyzed and discussed, as are two emerging customer journey approaches: customer journey mapping (analysis of a service process “as is”) and customer journey proposition (generative activities leading toward a possible service “to be”).

Research limitations/implications

The review is limited to analyzing and making claims on research papers that explicitly apply the term customer journey. In most of the reviewed papers, customer journeys are not the main object of interest but are discussed as one of several topics.

Practical implications

A nuanced discussion of customer journey terminology and approaches is provided, supporting the practical application of a customer journey perspective.

Originality/value

The review contributes a needed common basis for future customer journey research and practice.

Details

Journal of Service Theory and Practice, vol. 28 no. 2
Type: Research Article
ISSN: 2055-6225

Keywords

Article
Publication date: 20 January 2020

Linda Alkire (née Nasr), Christine Mooney, Furkan A. Gur, Sertan Kabadayi, Maija Renko and Josina Vink

The purpose of this paper is to provide an interdisciplinary framework bridging service design and social entrepreneurship with transformative service research (TSR) to create…

4045

Abstract

Purpose

The purpose of this paper is to provide an interdisciplinary framework bridging service design and social entrepreneurship with transformative service research (TSR) to create greater synergetic effects to advance wellbeing and drive social impact.

Design/methodology/approach

This research provides an interdisciplinary review and synthesis of literature to establish a basis for a conceptual framework advancing human wellbeing and driving social impact.

Findings

The overarching framework created incorporates various concepts, methods and tools across the three research domains. At the core of the framework is the ultimate goal of multilevel wellbeing and social impact. The core is subsequently supported by established social entrepreneurship concepts and strategies: prosocial motivation, hybrid identity, social bricolage, entrepreneurial thinking, community engagement, business model design and innovative delivery. The implementation of these concepts could benefit from the methods and tools used in service design, such as: design probes, service blueprints, appreciative inquiry, contextual interviews, actor maps, sustainable business model canvas and service prototyping.

Practical implications

The paper uses the refugee crisis as an illustrative example of how the proposed framework can be put into action by service organizations.

Originality/value

By bridging literature in TSR, service design and social entrepreneurship, this paper provides service managers with a framework to guide scalable systemic solutions for service organizations interested in advancing human wellbeing and driving social impact.

Details

Journal of Service Management, vol. 31 no. 1
Type: Research Article
ISSN: 1757-5818

Keywords

Article
Publication date: 30 October 2018

Jakob Trischler, Anita Zehrer and Jessica Westman

The purpose of this paper is to evaluate the usability of different design methods in understanding the customer experience from a contextual and systemic standpoint.

2760

Abstract

Purpose

The purpose of this paper is to evaluate the usability of different design methods in understanding the customer experience from a contextual and systemic standpoint.

Design/methodology/approach

Three design methods (i.e. personas, observations and collaborative service mapping) were applied to analyze customer experiences in two service settings. These methods’ usability was compared across the two settings.

Findings

Personas, as informed by phenomenological interviews, provide insights into the customer’s broader lifeworld context. These insights assist in connecting with and understanding the customer experience from a dyadic customer-firm perspective. The involvement of the customer in service mapping activities supports the validation of findings and gives access to experience dimensions beyond the immediate service setting.

Research limitations/implications

The analysis is limited to three design methods and is based on small samples. Future research should systematically review design methods to provide a basis for a more comprehensive evaluation.

Practical implications

To successfully capture the contextual and systemic nature of the customer experience, managers should apply interpretive approaches and actively involve selected customers as “experts of their experiences”. The study provides guidelines on how design methods can be combined and applied to a more holistic customer experience analysis.

Originality/value

The paper shows that design methods, when applied in a combined form, can support an analysis that captures both in-depth insights into the customer’s lifeworld and the complexity of value constellations.

Details

Journal of Services Marketing, vol. 32 no. 7
Type: Research Article
ISSN: 0887-6045

Keywords

Article
Publication date: 29 May 2019

Dimitrios Buhalis, Tracy Harwood, Vanja Bogicevic, Giampaolo Viglia, Srikanth Beldona and Charles Hofacker

Technological disruptions such as the Internet of Things and autonomous devices, enhanced analytical capabilities (artificial intelligence) and rich media (virtual and augmented…

15884

Abstract

Purpose

Technological disruptions such as the Internet of Things and autonomous devices, enhanced analytical capabilities (artificial intelligence) and rich media (virtual and augmented reality) are creating smart environments that are transforming industry structures, processes and practices. The purpose of this paper is to explore critical technological advancements using a value co-creation lens to provide insights into service innovations that impact ecosystems. The paper provides examples from tourism and hospitality industries as an information dependent service management context.

Design/methodology/approach

The research synthesizes prevailing theories of co-creation, service ecosystems, networks and technology disruption with emerging technological developments.

Findings

Findings highlight the need for research into service innovations in the tourism and hospitality sector at both macro-market and micro-firm levels, emanating from the rapid and radical nature of technological advancements. Specifically, the paper identifies three areas of likely future disruption in service experiences that may benefit from immediate attention: extra-sensory experiences, hyper-personalized experiences and beyond-automation experiences.

Research limitations/implications

Tourism and hospitality services prevail under varying levels of infrastructure, organization and cultural constraints. This paper provides an overview of potential disruptions and developments and does not delve into individual destination types and settings. This will require future work that conceptualizes and examines how stakeholders may adapt within specific contexts.

Social implications

Technological disruptions impact all facets of life. A comprehensive picture of developments here provides policymakers with nuanced perspectives to better prepare for impending change.

Originality/value

Guest experiences in tourism and hospitality by definition take place in hostile environments that are outside the safety and familiarity of one’s own surroundings. The emergence of smart environments will redefine how customers navigate their experiences. At a conceptual level, this requires a complete rethink of how stakeholders should leverage technologies, engage and reengineer services to remain competitive. The paper illustrates how technology disrupts industry structures and stimulates value co-creation at the micro and macro-societal level.

Details

Journal of Service Management, vol. 30 no. 4
Type: Research Article
ISSN: 1757-5818

Keywords

Open Access
Article
Publication date: 8 July 2021

Maral Babapour Chafi and Antonio Cobaleda-Cordero

Drawing on a user-centred design perspective, the purpose of this paper is to (i) provide an overview of three contextual user research methods, namely, spatial walkthroughs

1394

Abstract

Purpose

Drawing on a user-centred design perspective, the purpose of this paper is to (i) provide an overview of three contextual user research methods, namely, spatial walkthroughs, experience curve mapping and card sorting, (ii) exemplify their applications in different case studies and (iii) compare the methods according to their contributions for the study of users’ workplace experiences. Previous workplace studies with qualitative approaches mainly rely on methods such as interviews and observations. Although these methods provide rich data, the understanding of office users, their use situations and finding more fitting workplace designs can benefit from deeper user experience insights.

Design/methodology/approach

Three methods and their variants were tested in studies of user experience in flexible offices: spatial walkthroughs, experience curve mapping and card sorting. The methods were tested during workshops and interviews in four case studies with a total of 114 participants.

Findings

Spatial walkthroughs were more immersive and provided the most insights on the actual context with respect to spatial design qualities, while experience curve mapping enabled understanding the temporal aspects of the user experience and card sorting enabled exploring user experiences with respect to predetermined spatial qualities and contextual aspects.

Originality/value

Spatial walkthroughs, experience curve mapping and card sorting methods have not previously been applied in workplace studies. They facilitate dialogue, participation and user involvement and provide insights for making evidence-based recommendations for designing or redesigning office environments that fit users’ needs and preferences.

Details

Journal of Corporate Real Estate , vol. 24 no. 1
Type: Research Article
ISSN: 1463-001X

Keywords

Article
Publication date: 10 June 2021

Mohammad H. Salaheldin, Mohammad A. Hassanain, Mohammad B. Hamida and Ahmed M. Ibrahim

This study presents findings of post-occupancy evaluation (POE), through a performance assessment, on a polyclinic, as a health-care facility, in Saudi Arabia.

Abstract

Purpose

This study presents findings of post-occupancy evaluation (POE), through a performance assessment, on a polyclinic, as a health-care facility, in Saudi Arabia.

Design/methodology/approach

Review of the literature is conducted to identify the recent publications, on conducting POE, and performance indicators (PIs) assessing performance of health-care facilities. This research uses a triangulated approach by adopting several qualitative and quantitative methods, on a case study. The approach comprised conducting investigative walkthrough to assess the case study facility, interviews with group of occupants to assess its satisfaction levels. The findings were presented to a focus group, where a plan of recommendations was raised to improve the performance of the case study facility.

Findings

A total of 24 PIs were identified, and clustered, mainly under: “Thermal comfort”, “Natural lighting”, “Artificial lighting” and others. The case study has proven a satisfactory performance to the evaluated indicators. However, observations of performance snags were identified that formulated conclusions, related to: “Improvements to air temperature performance in summer season”, “Need of control on natural lighting due to glare”, “Accommodating an over demand for car parking spaces”, Need for development of systems dedicated for collection of occupants satisfaction” and “Enhancing circulation”.

Originality/value

There is a gap identified, through the literature review on availability of systematic conduct of POE, especially in health-care facilities. This paper contributes to the body of knowledge and professional practice, as a guiding systematic scheme, for the conduct of POE, which can be followed and expanded upon by future research.

Details

Journal of Facilities Management , vol. 19 no. 5
Type: Research Article
ISSN: 1472-5967

Keywords

Article
Publication date: 28 February 2023

Mohammad A. Hassanain and Mohammed S. Mahroos

Post-occupancy evaluation (POE) of office buildings, accommodating large number of users, is significantly demanded, to ascertain the provision and upkeep of users' requirements…

Abstract

Purpose

Post-occupancy evaluation (POE) of office buildings, accommodating large number of users, is significantly demanded, to ascertain the provision and upkeep of users' requirements. This paper presents the findings of a POE of an office building located in Saudi Arabia, as a case study.

Design/methodology/approach

A mixed approach of qualitative and quantitative research activities were conducted to achieve the objective of this study. Previous studies were analyzed to identify 28 performance indicators, grouped under seven technical and functional performance elements in office buildings. A walkthrough served to gain familiarity with the building, and identify the obvious performance defects. Interviews were conducted to solicit the users' perceptions about the performance elements, and initiate discussions based on the findings of the walkthrough. A user satisfaction survey was then deployed to quantify the user's feedback on the performance of the building.

Findings

Users of the case study office building were generally satisfied with all the technical performance elements, except visual comfort. They were also dissatisfied with two functional performance elements, namely office layout and building equipment.

Practical implications

Recommendations were developed to improve the performance of the case study building. The approach followed and the defined indicators can be of practical value to design professionals, administrators and facilities managers, responsible for the design and operation of office buildings.

Originality/value

Office buildings are valuable business capital for their corporate organizations. This study contributes to the facilities management literature, through providing a systematic approach for the quality and performance appraisal of the performance elements of office buildings.

Details

Property Management, vol. 41 no. 4
Type: Research Article
ISSN: 0263-7472

Keywords

Article
Publication date: 18 May 2012

Mohammad A. Hassanain, Mohammed Alhaji Mohammed and Murat Cetin

The objectives of this paper are to present the development of an indicative multi‐phase systematic framework for performance appraisal of architectural design studio facilities…

1042

Abstract

Purpose

The objectives of this paper are to present the development of an indicative multi‐phase systematic framework for performance appraisal of architectural design studio facilities, and to present the findings of the post‐occupancy conditions of an architectural design studio facility as a case study to demonstrate the applicability of the developed framework.

Design/methodology/approach

The authors carried out a number of activities. These include reviewing the published literature to address the significance of the architectural design studio as a resource for students majoring in architectural design, and ascertaining the significance of post‐occupancy evaluation as a performance appraisal methodology in educational facilities. On the development of the proposed framework, the authors carried out a case study in one of the studios of the Architecture Department at King Fahd University of Petroleum and Minerals, Dhahran, Saudi Arabia. The authors utilized a series of data collection methods, including photographic documentation, observations through walkthrough inspection, questionnaires and interviews.

Findings

The developed framework consists of four phases. It entails identifying the performance requirements of the architectural design studio; collecting data – through conducting walkthrough inspection, questionnaire survey and interviews – to ascertain the present performance level of the architectural design studio; analyzing the data gathered from the preceding steps and subsequent reporting of findings on the degree of user satisfaction with the architectural design studio space and facilities; and developing a plan of actions in the form of recommendations to improve the conditions of the evaluated design studio. The case study served as a validation of the developed performance appraisal framework.

Originality/value

The architectural design studio is known to be the place where students majoring in architectural design generate, review and display their design projects. Previous research on the performance appraisal of educational facilities indicates that the comfort of the architectural design studio space is a significant aspect to be considered and maintained for the success of the architectural education process. The paper provides a systematic approach for evaluating the major performance requirements of an architectural design studio. It is of practical value to space planners, design professionals, facility managers and administrators involved in the planning, design, operation and management of such facilities.

Details

Facilities, vol. 30 no. 7/8
Type: Research Article
ISSN: 0263-2772

Keywords

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