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1 – 10 of over 113000This paper aims to show that information and evidence found in the XML‐based environment of web services can allow web services providers to gain a sense of the trustworthiness of…
Abstract
Purpose
This paper aims to show that information and evidence found in the XML‐based environment of web services can allow web services providers to gain a sense of the trustworthiness of web services requestors over time.
Design/methodology/approach
A literature review on trust in web services environment is provided. Trust management models, and an existing trust specification for web services are discussed. Next, a conceptual framework for web services trust formation is presented.
Findings
The paper makes explicit types of information that can be used for trust formation. Web services providers are given the ability to trust requestors autonomously by making use of information that is published through web services standards, defined over and above a web services interface. The approach incorporates elements of social trust as it is concerned with more than cryptographic controls. It has mechanisms that allow a web services provider to manage trust autonomously, enabling different types of trust for different situations.
Research limitations/implications
A conceptual framework for trust formation has been defined that identifies a proposal for trust calculation. The paper does not address the implementation of the framework, and calculation of trust over information categories.
Practical implications
The paper identifies a practical approach to autonomous web services trust by making use of web services standards such as WS‐Policy and WSMetadataExchange.
Originality/value
This paper identifies a taxonomy of trust information that can be used to make explicit the requirements for web services trust.
Ali Raza, Rodoula Tsiotsou, Muhammad Sarfraz and Muhammad Ishtiaq Ishaq
Given the fierce competition in financial services, service failure management and trust restoration tactics are becoming strategic priorities. Studies investigating trust…
Abstract
Purpose
Given the fierce competition in financial services, service failure management and trust restoration tactics are becoming strategic priorities. Studies investigating trust restoration have increased over the years due to the significance of trust in services and the frequency of trust violations. Drawing on the sense-making and defensive approaches of attribution theory, this study aims to explore the effectiveness of various trust recovery tactics (e.g. apology, explanation, and investigation) in financial services considering the prevalence of service failure severity.
Design/methodology/approach
Based on a scenario-based survey, this study gathered data from 402 consumers of different banks in Pakistan. The study analyzed the data using ordinary least square regressions and structural equation modeling.
Findings
The study indicated that explanation is more effective in repairing character-competence and commitment-based trust, while investigation remained highly effective for inducing congruence-based trust. Interestingly, an apology was more effective for communication-based trust repairing, while context-based trust recovery was unaffected against all recovery tactics. Despite the prevalence of severe service failure, recovery actions proved fully effective for character-competence and commitment-based trust while partially effective for congruence-based trust recovery. This study also found that severe service failure undermines the effectiveness of recovery actions in repairing communication and context-based trust.
Originality/value
The study extends the literature on trust recovery by integrating sense-making and defensive attribution theory. The sense-making approach contributes to the existing knowledge on trust recovery by elucidating how consumers and service providers develop a shared understanding to facilitate the recovery mechanism of multidimensional trust in financial services.
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Yuwen Hua, Honglei Lia Sun and Ya Chen
This study aims to explore the relationship between elderly users' trust in public digital cultural services (PDCS) and their intention to use PDCS, and reveal the factors…
Abstract
Purpose
This study aims to explore the relationship between elderly users' trust in public digital cultural services (PDCS) and their intention to use PDCS, and reveal the factors affecting their intentions from the perspective of trust to make recommendations that will increase their intention to use PDCS.
Design/methodology/approach
Combined with the trust building model and social exchange theory, this study constructed a conceptual model of elderly users' intention to use PDCS. Data collected from Chinese elderly users who have reached the age of 60 through questionnaire surveys were tested using the structural equation model with partial least squares. Finally, the authors proposed a model of elderly users' intention to use PDCS.
Findings
This study finds that elderly users' trust positively affects their intention to use PDCS from two aspects: service features and user features of PDCS. Concerning the service features, system quality directly affects elderly users' trust in PDCS most significantly, followed by information quality and service reputation. Concerning the user features, perceived value has a higher impact on elderly users' trust than that of service features, and information literacy and information quality directly affect perceived value.
Originality/value
This study adds new knowledge to the users' behavior of PDCS and enriches the prior description of PDCS. The recommendations made in this study provide a series of strategies for practitioners and researchers to improve the elderly users' intention to use PDCS and bridge the silver digital divide, which offers new ideas for improving the efficiency of PDCS.
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Eugene Cheng-Xi Aw, Norazlyn Kamal Basha, Siew Imm Ng and Murali Sambasivan
The purpose of this paper is to empirically test the antecedents and outcome of perceived value and trust toward on-demand ridesharing services (ODRS). The antecedents are…
Abstract
Purpose
The purpose of this paper is to empirically test the antecedents and outcome of perceived value and trust toward on-demand ridesharing services (ODRS). The antecedents are perceived innovativeness, perceived personalization, perceived usefulness of rating system and service personal values. The outcome is the continuance intention toward ODRS. This study also aims to uncover the mediating role of trust and the moderating role of technology readiness.
Design/methodology/approach
The ODRS considered in this research are Grab and Uber in the context of Malaysia. A questionnaire was constructed, and responses were obtained from 280 Malaysian consumers who have experienced ODRS. The authors tested the framework using partial least square structural equation modeling technique.
Findings
The result indicates several significant relationships: perceived personalization, perceived usefulness of rating system and service personal values significantly influence perceived value and trust; trust mediates the relationships between perceived personalization, perceived usefulness of rating system, service personal values and perceived value; perceived value significantly influences continuance intention; and technology readiness moderates the relationship between perceived personalization and perceived value.
Originality/value
The current study adds significantly to the body of knowledge about ODRS by examining the direct determinants of trust and perceived value, and exhibiting how trust mediates the mechanism. This study also illustrates the interplay of moderator (technology readiness) and perceived value.
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This study takes an affordance approach to explain how users perceive the affordance of user action within blockchain and examines how it influences the subsequent user…
Abstract
Purpose
This study takes an affordance approach to explain how users perceive the affordance of user action within blockchain and examines how it influences the subsequent user experience. Focusing on the effect of trust on cognitive processes, the authors analyze how affordances in blockchains affect the user experience.
Design/methodology/approach
The blockchain affordances are examined through a two-stage process. The authors employ a qualitative analysis based on insights gained from the current literature and interviews. The authors then apply a quantitative survey to examine the role of trust in interactions with blockchain services. A structural user model was tested in which their appreciation of affordances of blockchain predicted the trust and satisfaction.
Findings
Users' appreciation for transparency and reliability explained to what extent they trust and are satisfied, thereby suggesting the heuristic roles of trust in blockchains. The study findings indicate a heuristic role for trust regarding underlying links to technological and affective affordances. A user's cognitive heuristics affect their attitudes toward blockchain, in which technological features are processed through users' perceptions and experience.
Research limitations/implications
The model contributes to the conceptualization of security, privacy and traceability along with trust, which is then linked to transparency and reliability. The findings show how the frame of affordances gains explanatory power by being linked to the concepts of affect and emotion. The heuristics of direct perception of security–traceability–privacy (STP) can be used to understand the trajectory of heuristics and ongoing choices of blockchain.
Practical implications
The study results offer a lens through which to address the technology's most common problems by pairing user experience principles and heuristics to blockchain technologies. This study offers insights into the understanding of user actions related to blockchains and into practical implications for developing trust-based services. The results guide the application and tailoring of motivational affordances in blockchain.
Originality/value
While blockchain technology has gained popularity and momentum, there has been little research on how specific features of blockchain technology create value. This study contributes to the research gap by highlighting the role and dimension of trust in relation to STP in blockchains and provides meaningful implications for theory and practice.
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Sajid Mohy-Ul-Din, Sarminah Samad, Mohsin Abdur Rehman, Mirza Zaar Ali and Usman Ahmad
This study aims to investigate the relationship between institutional trust, dispositional trust and trust in takaful products with the mediating effect of service-provider…
Abstract
Purpose
This study aims to investigate the relationship between institutional trust, dispositional trust and trust in takaful products with the mediating effect of service-provider expertise.
Design/methodology/approach
The data for this study were collected from 385 takaful policyholders from Lahore and Islamabad, Pakistan. The relationship is estimated with PLS-SEM using the bias-corrected bootstrapping method.
Findings
For paths 1 and 2, the results suggest a significant positive relationship between institutional trust, dispositional trust, service provider expertise and trust in takaful products. Results for the bias-corrected bootstrapping model revealed that service provider expertise mediates the relationship between intuitional trust, dispositional trust and trust in takaful products.
Research limitations/implications
Data were collected from provincial and federal capital cities of Pakistan where institutional setting is much much as compared to other cities
Practical implications
From the managerial perspective, the dispositional trust would help them in choosing appropriate marketing strategy, segmentation, new product development, targeting and positioning to increase penetration. At the same time, takaful companies need to improve their expertise, knowledge and information-sharing mechanism for fostering overall consumer perception of trust in takaful products.
Social implications
Insurance, conventional or Islamic, is meant to transfer risk to the third party. Regulators need to improve overall institutional factors because improvement will strengthen the trust level of the general public. Stringent institutional settings act as a sense of strong structural assurance and situational normality. A rise in trust level would induce people to purchase more policies and carry on risky investments that would ultimately result in higher economic growth.
Originality/value
To the best of the authors’ knowledge, no empirical study has been conducted to examine the impact of institutional and dispositional trust on trust in takaful products with the mediating effect of service provider expertise
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Marijke Coetzee and J.H.P. Eloff
This paper seeks to investigate how the concept of a trust level is used in the access control policy of a web services provider in conjunction with the attributes of users.
Abstract
Purpose
This paper seeks to investigate how the concept of a trust level is used in the access control policy of a web services provider in conjunction with the attributes of users.
Design/methodology/approach
A literature review is presented to provide background to the progressive role that trust plays in access control architectures. The web services access control architecture is defined.
Findings
The architecture of an access control service of a web service provider consists of three components, namely an authorisation interface, an authorisation manager, and a trust manager. Access control and trust policies are selectively published according to the trust levels of web services requestors. A prototype highlights the incorporation of a trust level in the access control policy as a viable solution to the problem of web services access control, where decisions of an autonomous nature need to be made, based on information and evidence.
Research limitations/implications
The WSACT architecture addresses the selective publication of policies. The implementation of sophisticated policy‐processing points at each web service endpoint, to automatically negotiate about policies, is an important element needed to complement the architecture.
Practical implications
The WSACT access control architecture illustrates how access control decisions can be made autonomously by including a trust level of web services requestors in an access control policy.
Originality/value
The WSACT architecture incorporates the trust levels of web services requestors and the attributes of users into one model. This allows web services providers to grant advanced access to the users of trusted web services requestors, in contrast with the limited access that is given to users who make requests through web services requestors with whom a minimal level of trust has been established.
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Abdullah Alkraiji and Nisreen Ameen
This study examines the effect of multidimensional constructs on citizen loyalty to e-government services. More specifically, it examines the effects of service quality, trust and…
Abstract
Purpose
This study examines the effect of multidimensional constructs on citizen loyalty to e-government services. More specifically, it examines the effects of service quality, trust and satisfaction on loyalty to these services.
Design/methodology/approach
The data were collected via a questionnaire that was completed by 780 foundation-year students in government universities in Saudi Arabia. The students who participated in the study had used a unified system provided by the Ministry of Education in Saudi Arabia for university admission. The data were analysed using structural equation modelling.
Findings
The key findings revealed that the factors service quality, trust in government, trust in e-government services and citizen satisfaction play a significant role in developing citizen loyalty to e-government services. Trust in government has the strongest direct effect on citizen loyalty to e-government services, and service quality has the strongest total effect on citizen loyalty. In contrast, citizen satisfaction has the least significant influence on citizen loyalty to e-government services.
Originality/value
This study proposes a new model for citizen loyalty to e-government services that combines the service quality model and trust theory. In addition, this study is among the first to categorise trust into three factors – trust in government, trust in e-government and disposition to trust – and integrate them into a model. Furthermore, the study reveals the roles of satisfaction and service quality in developing citizen loyalty. The findings of this study fill a gap in knowledge on citizen trust in, satisfaction with and loyalty to e-government services.
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Roghiyeh Hajizadeh and Nima Jafari Navimipour
Cloud services have become very popular among researchers and people recently. In such a scenario, identifying reliable cloud services has become very important. The trust value…
Abstract
Purpose
Cloud services have become very popular among researchers and people recently. In such a scenario, identifying reliable cloud services has become very important. The trust value plays a significant role in recognizing reliable providers. The purpose of this paper is to propose a new method to evaluate the trust metric among the cloud providers. The main goal is to increase the precision and accuracy of the trust evaluation method in the cloud environments.
Design/methodology/approach
This paper evaluates the trust metric among the cloud providers and entities by grouping the services and using a behavioral graph. Four parameters, availability, reliability, interaction evolution and identity, are used for evaluating the trust value. The performance of the proposed method is assessed using a simulator which is programmed in the cloud Azure 2013 based on C# codes.
Findings
The method is evaluated through various experiments in terms of precision, recall, error-hit, reliability and availability. The obtained results show that the proposed method has better reliability and availability than the FIFO and QoS models. Also, the results show that increasing the number of groups leads to increasing values of trust, precision and availability, and decreasing values of error-hit.
Originality/value
This paper proposes a trust evaluation method in the cloud environment by grouping the services and using a behavioral graph for improving the amount of availability, error-hit, precision and reliability values.
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Lucimara Gomes, Serje Schmidt and Luciene Eberle
In banking services, how customers interact with their bank – whether it’s through the physical branch or online – plays a significant role in how they feel about the experience…
Abstract
Purpose
In banking services, how customers interact with their bank – whether it’s through the physical branch or online – plays a significant role in how they feel about the experience. It’s not just about performing the service; it’s also about building trust, keeping them committed and getting them engaged so that a long-lasting relationship is developed. While there’s abundant research about trust and commitment in banking, not many studies have looked at how customers see both the online and offline sides of banking, especially in credit unions. Credit unions emphasize proximity with members, so it’s important to understand how these different ways of interacting affect how much people trust the credit union and stay committed to it and how engaged they feel as members. This study aims to explore this issue.
Design/methodology/approach
A quantitative survey was conducted using partial least squares structural equation modeling (PLS-SEM). The survey was answered by 195 members of one of the most traditional credit unions in Brazil.
Findings
The results suggest that both face-to-face and digital channels’ dimensions impact trust, which in turn influences commitment. Engagement is influenced by both trust and commitment, providing inputs to the value co-creation process.
Originality/value
The research presents relevant contributions to academia by deepening the understanding of the role of different service channels in value co-creation and customer engagement. It also offers significant contributions to the cooperative, which can improve the member experience in interaction channels to consequently develop lasting relationships and stimulate the engagement of its members.
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