Search results

The purpose of this paper is to demonstrate that using advanced powertrain technologies can help outperform the state of the art in F1 and LeMans motor racing. By a careful choice and sizing of powertrain components coupled with an optimal energy management strategy, the conflicting requirements of high-performance and high-energy savings can be achieved.

Five main steps were performed. First, definition of requirements: basic performance requirements were defined based on research on the capabilities of Formula 1 race cars. Second, drive cycle generation: a drive cycle was created using these performance requirements as well as other necessary inputs such as the track layout of Circuit de la Sarthe, the drag coefficient, the tire specifications, and the mass of the vehicle. Third, selection of technology: the drive cycle was used to model the power requirements from the powertrain components of the series-hybrid topology. Fourth, lap time sensitivity analysis: the impact of certain design decisions on lap time was determined by the lap time sensitivity analysis. Fifth, modeling and optimization: the design involved building the optimal energy management strategy and comparing the performance of different powertrain component sizings.

Five different powertrain configurations were presented, and several tradeoffs between lap time and different parameters were discussed. The results showed that the fastest achievable lap time using the proposed configurations was 3 min 9 s. It was concluded that several car and component parameters have to be improved to decrease this lap time to the required 2 min 45 s, which is required to outperform F1 on LeMans.

This research shows the capabilities of advanced hybrid powertrain components and energy management strategies in motorsports, both in terms of performance and energy savings. The important factors affecting the performance of such a hybrid race car have been highlighted.

The aim of this study is to identify and describe the factors associated with Nissan Company's electric vehicle (EV) development. In addition, Nissan's different commercialization strategies toward EV and HEV development will be discussed.

This study uses a descriptive case study approach to provide a deep understanding of successful or failed projects of Nissan. In this term, the company's green car development between 1996 and 2012 will be analyzed. Based on the market presence, Nissan's electric vehicle production trend is divided into two different generations with different characteristics. The gap between these two generations has a structural effect on the current state of Nissan's EV development.

One key factor behind Nissan's success and lead in the current electric vehicle market is the long-term experience with specific type of market structure, which has nurtured the company with a strong green vehicle development capability. The study shows that the electric vehicles market gap acted as a catalyst for later Nissan's successful cases. Also, the authors demonstrate how the dramatic shifts in Nissan strategies helped the company to revitalize its leadership as an electric car guru.

This study provides a better insight into the importance of early stage commercialization strategies in the re-born market of eco-friendly vehicles.

This paper discusses motorsport from the viewpoint of environmental sustainability amid growing concerns about the impact of human activity on the environment. It reviews the literature that positions motorsport in a global environmental context and explores the often used but rarely defined concept of sustainability. The author suggests that while motorsport is a significant sporting activity for economic and social reasons, there are considerable doubts as to whether it is currently managed and marketed in an environmentally sustainable way.

Briefly reviews previous literature by the author before presenting an original 12 step system integration protocol designed to ensure the success of companies or countries in their efforts to develop and market new products. Looks at the issues from different strategic levels such as corporate, international, military and economic. Presents 31 case studies, including the success of Japan in microchips to the failure of Xerox to sell its invention of the Alto personal computer 3 years before Apple: from the success in DNA and Superconductor research to the success of Sunbeam in inventing and marketing food processors: and from the daring invention and production of atomic energy for survival to the successes of sewing machine inventor Howe in co‐operating on patents to compete in markets. Includes 306 questions and answers in order to qualify concepts introduced.

Do social movement organizations increase the supply of a public good? We address this question by investigating the role of generalist social movement organizations and technology-focused organizations for the development of the electric vehicle (EV) charging infrastructure in California from 1995 until 2012. We find that increases in the membership of Electric Auto Association (EAA) chapters in the cities of California enhanced the number of EV charging stations set up in each city. Our analyses also show that the organizational diversity of the environmental movement spurred the growth of EAA membership but did not directly increase the establishment of charging stations.

This chapter explains how electric driving has been transforming car mobility in The Netherlands since 1990, highlighting the role of a specific Dutch policy mix as direct factor, and the conditions through which this policy mix came about as indirect factors. The analysis is based on triangulation of findings from three methods: (1) discourse analysis of national newspapers and online blogs to understand the changing meanings of car mobility as well as changing stakeholder competences; (2) interview analysis with Dutch stakeholders to understand policy effects as well as their changing competences; and (3) analysis of relevant documents that provide the numbers of vehicles sold, implemented infrastructures and policy instruments. The study describes market changes in terms of ‘reconfiguring’ (entangled) practices of Dutch motorists, vehicle manufacturers and policy-makers, constituted by the (changing) relations between meanings, materialities, competences and policy incentives. The analysis finds a gradual reconfiguration of car mobility in three stages: The hegemony of Internal Combustion Engine (ICE) mobility (1990–2008), Surge in Plug-in Hybrid Electric Vehicle (HEV) mobility (2009–2015), and Surge in full-electric mobility (2016–2020). The analysis shows that the specific Dutch policy incentives were critical to orchestrating the co-evolution of ICE-based and electric mobility towards low-carbon alternatives, that is, towards more electrification. The policy mix was adapted in three successive steps, in which inconsistencies towards electric mobility (e-mobility) were solved, entailing three distinct reconfiguration pathways in each period. The relatively strong policy incentives for e-mobility in The Netherlands can be explained by the absence of an established car industry as well as particular air quality challenges in cities (triggering local support for the provision of charging infrastructure). The conclusion includes policy recommendations for countries that seek to promote e-mobility, although further research should clarify how contextual differences require specific elements in the policy mix.

The case deals with the unforeseen uncertainties faced by Reva, the first electric car of India, while entering the Indian market. The company was able to take up the challenge of making an energy efficient car. As a new product, Reva achieved operational success, developing an electric, low energy car. Its marketing strategies had limited consumer pull and had to be strengthened to gain consumer acceptance. The ecosystem worldwide is looking for support from governments on the concept and the infrastructure of this product category.

The Howard Shuttering Contractors case throws considerable light on the importance which the tribunals attach to warnings before dismissing an employee. In this case the tribunal took great pains to interpret the intention of the parties to the different site agreements, and it came to the conclusion that the agreed procedure was not followed. One other matter, which must be particularly noted by employers, is that where a final warning is required, this final warning must be “a warning”, and not the actual dismissal. So that where, for example, three warnings are to be given, the third must be a “warning”. It is after the employee has misconducted himself thereafter that the employer may dismiss.

There is a lot of talk about the electric car today, but these vehicles are not new. Indeed, thebeginning of the 20th century saw electricity and the automobile take hold in North American society, so that by 1910, the electric car was everywhere. Until the turn of the 1920s, a new era dawned for transportation in the USA, but without the electric car. The purpose of this study is to question Why did it happen.

This paper develops such a comparison, not of the cars themselves, through a detailed engineering analysis, but rather of the marketing of electric vehicles in the USA in 1910 and 2010, as it appeared in the marketing strategies of the manufacturers.

There are many technical and economic reasons for this, but not only; there are also commercial strategy reasons. The position of manufacturers, especially through advertising and the press, can tell us about this golden age of the electric car, what precipitated its fall, and its reappearance a century later.

It is a comparison of images, of how electric vehicles had been and are proposed to the public, through the exploration of mainly promotional material and newspaper articles.