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The purpose of this paper is the foresight of new forms of intellectual activity in society.

This research examines the ways of predicting the development of intellectual activity. To reveal the topic, the author uses semiotics and the method of building possible worlds. The author explores intellectual activity in terms of sign systems. From this angle, the logic of the narrative expresses the order of the organization of intellectual activity. This approach reveals the connections between images of possible worlds and decision-making methods.

The author conceptually outlines the forms of intellectual activity in a globalized society. A globalized society is a complex of political, economic, cultural and scientific ties that spread throughout the world. The foresight of new forms of intellectual activity allows conceptually sketching the practical use of proper decision-making methods. These methods involve the use of artificial machine intelligence, collective intelligence, etc. Forms of intellectual activity are related to the worldbuilding that cause the development of culture through the development of knowledge. The description of forms of intellectual activity shows a promising way of humanitarian research in a globalized society.

The research implies technological metaphors related to the history of culture and the role of intellectual activity in it.

The author examines the practical possibilities of applying traditional humanities for the development of new forms of intellectual activity in a globalized society.

In the social space, exposing the effectiveness of traditional humanities helps to assess the consequences of using intellectual activity in practice.

The originality of this research is associated with the identification of links between the conceptual provisions of semiotics and the method for building possible worlds.

The purpose of this paper is to represent an epistemological analysis of Russian sociological scholarship.

The analytical approach that allows reducing the particular representations within the sum of propositions is the methodological base of the paper. Clearing of propositional attitudes explains the basic communications in a thought of researchers. The circle of grounds available to achievement of intuitively noticed purposes defines the preferences of researchers in general.

The author proves that the theoretical developments in the Russian sociology are possible as a derivative from the development of questions, which are raised nowadays in worldwide science, but possible in a view of original development of questions, which were raised in worldwide science in the past.

The Russian sociology represents a part of the European humanities, which is based on the various forms of theoretical combat or agonality.

The author shows the ways out of the theoretical combat or agonality.

The research clarifies the perspectives for increasing of the knowledge-based society in Russia. The author analyzes the concept of Russia as a paradigmatic society, particularly in the context of transition economies.

In general, the author concludes that the pro-argument with respect to theoretical developments is weaker than the contra-argument with respect to theoretical developments. This paper has revealed the model within which extreme positions can be reconciled.

The purpose of this paper is to present the modeling of industrial–postindustrial transition in Russian society. The very special part of this process concerns the relations between lordship and bondage. The relations between Lordship and Bondage in a context of so-called Master–Slave dialectic can elucidate a way to the knowledge-based society as a kind of modern capitalistic society.

An author uses a complex of methods. He applies a phenomenological approach, mixed with the dialectics and analytical approach. Phenomenological approach presupposes the neediness of attention on a work of the conscious actions within formation of the social experiences. The modification of dialectics helps to make the comprehension of the history of social relations as a game of forces in self-consciousness, which nowadays bases on the attitudes between leaders and led people. A variant of analytic methodology helps to understand each problem as a puzzle.

As a result, author finds a spirit of the processes within development of knowledge-based society and innovative economy depends on so-called Master–Slave dialectic. In Europe, Master–Slave dialectic caused the leading role of scientists. In Russia, scientists depended on the Government and played secondary role in economy.

Research is the philosophical treatise, which demonstrates the speculative evaluation of industrial–postindustrial transition in Russian society.

Practical implications is the constructing the prognosis of the development of the Russian society.

Research can help to improve the understanding of the mechanisms of leadership in society.

Originality of the paper is the reconstruction of social forms, which caused the social progress in Russia.

Just as the August 1998 financial crisis overturned the predictions of a Russian boom, the quick post‐crisis recovery of the Russian economy came as a surprise too. It has almost become a commonplace that ‘nothing is as strong or as weak in Russia as it seems’ and the need to understand how the Russian economy really works is still of urgent priority.

The case describes the popular Russian children's animated TV series named the Smeshariki, its parent company (Marmelad), the domestic animation industry, and the principal international rivals and their respective animated products and/or services. The series' success led to the organic growth of vertically and horizontally related business units. Marmelad's business units' scope included producing more than 200, six and one-half minute episodes of the Smeshariki, branded children's products (e.g. educational games), granting licenses to manufacturers, establishing a network of kindergartens, and licensing the Smeshariki animated series to exhibitors in international markets. Key issues the company faces include: brand management for the Smeshariki and Marmelad, domestic and international competition in the Russian animation industry, and the need for professional management. The case provides instructors with a range of options including a holistic marketing case, or one that concentrates on focused marketing issues (i.e. all or parts of the marketing mix, brand architecture, brand equity and brand management).

The purpose of this study is to investigate the convergence and divergence aspects of the Russian modernisation experience of c.1450–c.1600 and its role in both Russian history and management history.

This study combines in-depth data collection from multiple sources such as Russian Chronicles, eyewitness accounts (mostly by foreigners) and papers in history and management. The applied methodology also includes an examination of Ivan III’s modernisation initiative and its implementation in c.1450–c.1600. The analysis is conducted with an eye to understanding the extent to which Russian experiences converged or diverged from those found in Western Europe.

Russian modernisation is usually associated with Peter the Great. Early initiatives, such as those that occurred in Russia between 1462 (the ascent of Ivan III) and 1606 (the Time of Troubles) are overlooked. This paper, however, argues that without these earlier modernisation efforts Russia would not have survived as a country. Given the central role that Russia has played in European and world history, and understanding of this period is key to comprehending the modern world and global systems of management.

This paper seeks to understand a decisive period in Russian history and Russian management, highlighting the extent to which Russian experiences both diverged and converged with those found in Western Europe.

The paper helps us to understand both the successes and problems of Russian management since the 15th century.

To the best of author’s knowledge, this study is the first to consider Russian modernisation during the period c.1400–c.1600 with an eye to current debates in convergence/divergence theory.