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Key international and intergovernmental organizations assess the size of the Roma population in Serbia to be around 4–600.000, rendering Serbia among the five countries in Europe with the highest percentage of Roma population. Although Roma in Serbia have a long history of self-organization, cultural and media organizations, and are formally recognized as national minorities with a National Council of the Roma National Minority as a body with political decision-making influence, the Roma community in Serbia, as in most other European countries, is the most disadvantaged and underprivileged group in the country, often living in underdeveloped neighbourhoods with limited access to social services, especially education and health.

The educational attainment of the Roma population in Serbia, as in other countries in Europe, is far below the attainment of the general population. The education indicators are showing a developing trend, albeit slow. Roma integration policies evolved in Serbia from the early 2000s in the general policy framework of Equity of Education and Inclusive Education and a comprehensive education reform agenda, promoted and legally endorsed by the 2009 Law on the Foundations of the Education System. As the consequence of such an approach, the Roma integration policies intertwined and mutually reinforced with other reform policy areas. The most important post-2000 policies supporting the integration of Roma students into education are the introduction of pedagogical assistants in elementary schools and preschool institutions as a profession, paid from the budget, abolishing the system of school readiness assessment, introducing individual education plans and intensifying affirmative action and scholarships for enrolment in secondary and tertiary education.

Serbian Generation Z originates from South-east Europe. They are a part of a nation that has always been divided between the East and the West and has experienced a constant transition (economic, cultural and political) for the last couple of decades. In Serbia, Generation Z has been under the same influences as elsewhere in the world – globalisation, technology and rapid development of the Internet have greatly influenced it and it could be said that the influence has not ceased to exist. Nevertheless, apart from the aforementioned, the representatives of the Generation Z in Serbia have faced some additional challenges during their childhood, and this distinguishes them from all the other European representatives of this generation: family (still being the backbone of Serbian society), religion, wars and their collective memory of it, as well as economy-related turbulences. The research presented in this chapter was carried out with a goal to show the attitudes, opinions and characteristics of this generation. The chapter provides not only an insight into the mentioned phenomena but also some recommendations for parents, teachers, companies and politicians, as well as suggestions for future research.

The main aim of this chapter is to systematize observations regarding changes in entrepreneurship in Serbia during the previous decade, having in mind some key factors such as high-impact low-probability (HILP) events, dynamic development in the sphere of information technologies (IT), and foreign direct investments (FDI). The choice of these factors was made in accordance with the fact that there were no significant changes in other external factors in the sphere of entrepreneurship (regulatory framework, financial conditions, and socio-political instability). This chapter discusses the assumptions that HILP events and FDI can have both positive and negative impacts on individual sectors or agglomerations of entrepreneurship, while only positive impacts are attributed to IT development. Using official databases and annual financial and business reports given by entrepreneurial agencies and micro and small enterprises we created a set of reports that indicate the strength and direction of the influence of the mentioned factors and their consequences in the sphere of entrepreneurship at the level of Serbia and selected cities, based on the fact that the entrepreneurial ecosystem in those cities faced greater than average challenges. The selected ratios indicate changes in the growth rate of the entrepreneurship sector (number of entrepreneurs and employees) as well as in the improvement of its competitiveness (productivity, assets, and profit per employee).

The chapter aims to explore the size and evolution of spatial inequality in Croatia and Serbia with emphasis on labour market developments. The analysis focuses on municipalities (LAU 2 level) in both countries to explore patterns of change in the labour market. We estimate spatial inequality based on the distribution of population, employment, unemployment rates, and wages. We find that regions with major cities in both countries are leading in the recovery from the recent recession, while rural areas are lagging behind. Further, there is a durable trend of both population and job concentration in the capital city area, or in urban areas generally.

The study deals with key questions of Serbia’s economic development, including the regularities of transforming self-managed socialism to a standard capitalist system. It is based on the concept of endogenous growth and the general theory of market transition. In the empirical part of investigation, the main directions of economic development and transition in Serbia are analysed. Crucial issues of economic policy are also considered with a particular emphasis on the latest phase of transition. Concerning the problems of economic efficiency, an attempt is made to quantify the various types of technical progress and determine their contribution to its overall rate. The macroeconomic role of external factors is quantitatively shown through a globalisation effect related to inflows of FDI. The author believes that the Serbian economy, despite all its problems and difficulties, in principle has the potential necessary for finding adequate answers to the challenges of ‘neo-transition’. Of these challenges, he regards as most serious Serbia’s ability to comply with the standards of accession to the European Union, which, among others, requires closer regional cooperation.

The paper presents current level of the Serbian Information and Communication Technology (ICT) industry, global parameters of ICT in Serbia, as well as some economic indicators. Existing problems and suggest actions necessary for improvement of IT in the Serbian industry are also defined. One approach to improvement of Serbian ITC industry is adopting a general framework policy for the integration of the acquis in the field of quality, standards and technical regulations, developing an updated national Quality Plan for the ICT. This paper will also present development and implementation of Quality Management System (QMS) in Serbian ICT sector.

The purpose of this paper is to present the major gaps in the field of planning policy and its implementation regarding climate change and disaster risk reduction (DRR), with special reference to the displacement of people, together with the knowledge needed to increase community resilience. The researched relations are illustrated by the example of Serbia. The Republic of Serbia has been faced with increasingly visible impacts of climate change in recent years – floods, heat waves, droughts and others. During the floods that hit Serbia in 2014, over 30,000 people experienced displacement. These events have triggered numerous efforts, both to repair the incurred damage and to analyze opportunities for prevention.

This research has used document analysis to investigate contemporary approaches defined by policies, programs and research reports regarding climate change and DRR, with special reference to the displacement of people. An analytical framework has been used to evaluate to what extent the planning policy framework in Serbia addresses these issues in the context of achieving resilient development. Secondary analysis of research data has been used to recognize the gaps and identify needs for increasing community resilience.

Based on the growing trends in projections of climate change as a result of induced natural disasters for the region in the future and international trends in coping with these issues, this paper argues that it is necessary to improve the implementation of the planning policy framework and the capacities of professionals and citizens, to reduce future displacement and increase community resilience to climate change. The key weaknesses found within DRR and the emergency management system in Serbia were the lack of an appropriate information base of the cadastre of risk zones and the lack of information and coordination of actors on the local to the national level. During the “pre-disaster” period, findings stress a weak partnership and capacity development practice at the local level, as well as between local responsible bodies and regional/national entities in charge of emergency management and DRR. The paper singles out the main preconditions for achieving effective resilient planning, so that such a plan can move “people away from marginal areas” and provide living conditions that are resilient.

This paper provides a comprehensive insight analysis of the relations between climate change and DRR, with special reference to the planning policy. Using the lessons learned from the recent climate-induced disaster with its implications on displacement, the paper identifies needs for strengthening capacities to establish more resilient communities in Serbia. The gaps and needs identified, as well as the recommendations provided, may be of value for neighboring countries as well, who face similar challenges in climate change adaptation and who need to increase disaster risk resilience.

The purpose of this paper is to provide an appropriate model for IC reporting in the transitional economic system of Serbia.

The existing methods of IC reporting as well as the actual needs of organizations in Serbia related to measuring IC (i.e. key influencing factors of IC) and their unique features represent the fundamentals of an adequate model for IC reporting.

A group of selected IC indicators in Serbia differs from typical relevant indicators mainly due to the specifics of the environment. Preliminary investigation of organizational IC in Serbia was carried out and a number of initiatives for improvement and development of the existing IC have been suggested.

An implementation of the proposed model is limited to the observed environment. The suggested group of indicators should be viewed more as a basis for a general application of IC reporting and management in Serbia, rather than an absolutely accurate model for IC measuring. Despite its limitations, the model can be utilized as a starting point for IC management research.

Selecting a group of relevant indicators that are adapted to particular environmental features simplifies IC measuring and contributes to IC reporting and management in Serbia.

Even though there exist numerous methods for IC measuring, this research provides an insight into the specific features of IC and enables the fine‐tuning of the existing methods. An objective and accurate model for general implementation of IC reporting and management is developed for a transitional environment.

The purpose of this paper is to identify, compare and contrast different perspectives of Serbian residents and diaspora regarding Serbia brand identity.

Attitudinal statements for research design of study were collected within a period of 12 months from national media (TV and newspapers) and ten focus groups. Multiple surveying techniques consisting of on‐the‐filed and on‐line surveys were applied. In total, 900 responses were collected and results were analyzed using principal component; also 740 examinees with Serbian citizenship and permanent residence in Serbia participated in the survey and 160 examinees from diaspora.

Findings demonstrated that certain differences and similarities exist in the Serbia brand image perceptions between Serbian residents and diaspora. The first difference is reflected in the number of brand identity elements identified by each of the two examined groups. Diaspora identified four brand identity elements which are marked as mild nostalgia, business and pleasure destination, great cuisine and negative media bias; whilst residents identified six elements: people, obsolescence, negative media bias, cultural uniqueness, tourist destination and national treasure. The second difference, reflected in the mere content of the brand elements, is mainly determined by the fact that diaspora's perception is mainly influenced by the nostalgia, whilst residents’ perception is mainly influenced by national pride. These elements constantly interact to fulfil country brand promises to stakeholders.

The main constrains in this research study refer to small sample for diaspora and people living in Serbian countryside; people with a lower education are underrepresented.

The study suggests guidelines for long‐term brand strategy development for Serbia as a brand. Different framework of destination brand identity from resident and diaspora perspective can be of immense use to brand planners for identification of problems for better brand positioning of Serbia as a country.

The research results emphasize perceptions of Serbia brand identity from resident and diaspora perspective and provide better understanding of the main components for communicating country branding strategy for Serbia. Both groups hold the view that Serbia suffers from negative media bias but still stays a recommendable tourist destination and a place to be.