Search results

This study aims to investigate the relationships among perceptions of advertising, sales promotions, brand prestige and brand love, as well as the development of passion-driven behavior among family restaurant customers. Based on the well-established framework of marketing mix elements and brand, this study proposes and tests a research model that attempts to understand the inter-relationships between the two dimensions of advertising (i.e. advertising spending and attitudes toward advertisement), two dimensions of sales promotions (i.e. monetary promotion and non-monetary promotion), brand prestige, brand love and passion-driven behavior, as well as compares local and global family restaurant brands.

The research model of this study was tested based on responses from 265 family restaurant customers in Korea (i.e. 105 from Outback Steak House, 78 from T.G.I. Fridays, 45 from VIPS and 37 from Ashley). Data were analyzed using frequency, reliability, confirmatory factor and correlation analyses, the structural equation modeling and multi-sample methods.

The verified model confirmed that brand prestige was significantly influenced by attitudes toward advertisement, monetary promotion and non-monetary promotion. Also, brand love was significantly affected by the amount spent on advertising, attitudes toward the advertisement and monetary promotion. Passion-driven behavior was significantly impacted by brand prestige and brand love. Lastly, the results identified that the brand origin (i.e. local and global family restaurant brands) moderated one of the hypothesized relationships (i.e. the impact of brand prestige on brand love).

The study suggests that a family restaurant brand manager may want to emphasize planning and developing marketing mix elements focusing on advertising and sales promotions.

This research illustrates the influences of the two dimensions of advertising and two types of sales promotions on brand prestige and brand love, which in turn led to passion-driven behavior from family restaurant customers.

Although ethical management would seem to be a core responsibility in today’s business climate, empirical research and practical applications in the hospitality industry remain scarce. Hence, the aim of this study is to examine the influences of ethical value and corporate philanthropy on the foodservice industry in South Korea.

Frequency, reliability, confirmatory factor, correlation and structural equation modeling analyses were used.

The results indicate that, overall, ethical value directly influences corporate philanthropy and two aspects of organizational commitment (i.e. continuous and affective). Corporate philanthropy, in turn, positively relates to organizational commitment dimensions as well as financial and non-financial performance. Affective and continuous commitments lead to improvements in both financial and non-financial performance.

The strategic importance of ethical value and the following philanthropic activities in the foodservices is demonstrated from the findings of this research.

The current study is the first to develop and test an empirical model which accounts for the effects of ethical value on both financial and non-financial performances in the franchisor–franchisee relationship.

This study aims to empirically test a theoretical model by defining customers’ intention to use services of restaurant robots, which are rapidly developing in Korea. The proposed model incorporates three stages: coolness, motivated consumer innovativeness (MCI) and the theory of planned behaviour.

A total of 420 questionnaires were issued. The results were analysed to verify the reliability and validity of the measured variables. Structural equation modelling was used to test the research hypotheses.

The results showed that hedonically motivated consumer innovativeness (hMCI) and socially motivated consumer innovativeness (sMCI) have positive effects on attitude and are enhanced by attractiveness, utility, subcultural appeal and originality. However, the relationship between MCI and attitude differed among age groups.

The results revealed that sensory elements of robot services improve customer attitudes towards the use of robots in restaurants. This is a key finding that restaurant marketers should consider, because non-face-to-face services are becoming increasingly important in the current COVID-19 context.

This study analysed the relationship between coolness, MCI and the theory of planned behaviour in the context of robot-serviced restaurants and how the relationship between MCIs and attitude differed among the young and older customers. Practical implications are suggested.

An increasing number of immersive technologies have been adopted in museum tourism in response to shifting consumer habits in the digital era. In contrast, the authenticity experience of museum tourists relies on genuine relics, the environment and activities, which are ancient or traditional. This raises the question of whether tourists can perceive authenticity in immersive technology-based museum tourism. To address this question, this study aims to explore the impact of virtual reality (VR) attributes on tourists’ presence, tourism authenticity and subsequent behavioral intentions in virtual museums.

Data were collected via scenario-based surveys of participants who had taken virtual museum tours based on VR. A total of 174 effective questionnaires were collected for exploratory factor analysis via SPSS 25. Afterward, 597 questionnaires were obtained for confirmatory factor analysis and path analysis via Mplus 7.4.

A conceptual model of how VR attributes influence presence, authenticity and visit intention was developed. There is a chain intermediary between presence and visit intentions, from original authenticity to interactive authenticity and then to emotional authenticity. Technology readiness and museum familiarity moderate some relationships between VR attributes and presence.

The findings can guide museums in improving the use of VR. For example, managers can improve the quality of virtual systems and adopt various interactive forms to enhance tourists’ participation experiences.

These research findings contribute to the research area of immersive technology adoption, enhance the understanding of tourism authenticity in the new context of technology application and extend the presence-emotion-intention theory.

Unlike the building forms, technology, and materials of today, the traditional Korean architecture represents an example of flexible building forms in history. Investigating and studying this type of architecture not only can contribute to the reform of architectural history by understanding how ordinary buildings change over time and how they interact with people but also may suggest the possibility of, and methodology for developing long-lasting and sustainable mass housing in Korea and in Asian cities. The first part of the paper demonstrates the structural, spatial, and functional flexibilities of traditional Korean architecture. The second part investigates the construction system, including the organization of builders and the regulations governing the relationship with the residents. Its systematic construction approach is associated with the specialization of construction and standardization and prefabrication of elements, facilitating the easy replacement and reuse of building materials. The paper is based on a research methodology of integrating historical archives and case studies. The main argument posited here is that knowledge and skill of traditional construction of flexibility suggest conceptual strategies to improve current housing design and construction in order to obtain a sustainable future.

Although Korean sociology of sport is relatively unknown to the international community of scholars, it is a mature field in Korea. Sociology of sport was first introduced in Korea in the mid-1960s when the field first evolved in North America and Europe. However, the development of the field shows different aspects from its Western counterpart due to unique cultural and environmental factors both in academia and in society. There are three major research trends that form Korean sociology of sport. First, there is the research focus on the benefit of sport and physical activity by examining empirical data using quantitative methodologies. The second group of researchers pays attention to individual experience in diverse sport fields and utilize qualitative methodologies to investigate empirical or secondary data. The third and most recent trend is a critical approach that theoretically analyzes ideologies, power relations, and identity politics in sport and society. When looking at the future, there are problems and limitations within the field in Korea. These include lack of continuity in terms of conference sub-themes, over-production of doctoral degree graduates, conservatism rooted in the field, and a danger of regarding sport policy research as an exit for sport sociologists. However, there are also possibilities and reasons for optimism. The biggest possibility for Korean sociology of sport is globalization of the field. Another significant possibility is the need for sport sociologists in planning, developing, and evaluating sport policy. Finally, diversification of the field gives ample opportunities for future research.

The study reported in this paper aims to synthesize some new curcumin containing sulphadiazine and sulphathiazole dyestuffs and study their application in dyeing silk fabrics rendering the dyed fabric antibacterial.

Simultaneous dyeing and antibacterial finishing for silk fabric using a new antibacterial acid dye having a modified chemical structure to curcumin were conducted. This modification of curcumin dye was carried out by introducing sulphonamide containing heterocyclic rings sulphadiazine and sulfathiazole through coupling with curcumin. All newly synthesized dyes were characterized by elemental analyses and spectral data (IR, 1H-NMR and MS). The dyeing characteristics of these dyestuffs were evaluated at optimum conditions. Antibacterial activities of the dyed samples at different concentrations of both dyes were studied against gram-positive (Staphylococcus aureus) and gram-negative (Salmonella typhimurium) bacteria.

The synthesized curcumin-containing sulphonamide dyes were applied on silk fabrics. The modified dyes exhibited good fastness properties compared to curcumin dye at optimum conditions. It was found that synthesized dyes exhibit good fastness and antibacterial properties efficient against gram-positive and gram-negative bacteria. The dyed silk fabrics showed higher antibacterial efficacy after many times of washing.

Curcumin, a common natural dye used for fabric and food colouration, was used as an antimicrobial finish due to its bactericidal properties on dyed textiles. A common dyeing process could provide textiles with colour as well as antimicrobial properties. Novel antibacterial dyestuff containing curcumin moieties with sulphonamide coupler components were shown to be an interesting natural colorant for silk with high antimicrobial ability of the dyed silk fabrics. This work has afforded a new acid dye that can be used in medical textile.

The main objective of this paper is to investigate the factors affecting customer lifetime value (CLV) for Internet service providers in Jordan, namely, technical quality, functional quality, brand credibility, confidence benefits, special treatment benefits, customer satisfaction and commitment.

An online survey was conducted involving a sample of 481 respondents. SPSS was used to analyse the data and test the proposed relationships, while SmartPLS was used to examine the robustness of our results.

Results showed that confidence benefits, special treatment benefits and brand credibility had a significant and positive impact on customer satisfaction and commitment, with brand credibility appearing as the most influential factor leading to customer satisfaction and commitment, and ultimately CLV. Furthermore, research reveals an insignificant relationship between functional quality, technical quality and customer satisfaction.

Services' providers seeking to increase CLV need to build strong and sustainable relationships with their customers.

This study incorporates a set of crucial customer relationship management strategies that could be universally applied to enhance customers benefits and business performance. This is also the first study of its kind conducted in the Middle East, particularly in Jordan.