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Sensuality is a dynamic that has driven fashion to undergo endless changes and left distinctive imprints on the style of each period. Particularly in the fashions of the 19th century, sensuality played a crucial role in shaping the essence of contemporary dress aesthetics, as well as the physical form of the dress. This study begins by questioning how sensuality, a concept of ideal aesthetics, can be represented in a visual form. In order to provide the answer to this question, the formative representation of sensuality in 19th century fashion is examined by considering the major factors that affect dress form, such as silhouette, material, the body and movement, and space. Based on the analysis, a close connection between sensuality and the dress form designed to reflect the body and its movement is established. Interaction between the dress, body, and their surrounding space creates a discontinuous, changeable, and obscure silhouette, known to be a criterion of the open form. In conclusion, sensuality can be more explicitly and conspicuously observed in dresses through the formative characteristics of an open form. Fashions of the early, midand late 19^th century are compared to illustrate the analysis.

This paper aims to investigate the mediating effect of brand love on purchase intention and word-of-mouth through mystery, sensuality and intimacy as brand image dimensions in the context of neo-luxury brands. It also explores the moderating effect of duration and intensity of consumer-brand relationships on brand image dimensions.

The data collection was done via an online survey of a representative group of Millennials. Data analysis was performed using structural equation modeling and multi-group analysis.

The paper suggests that brand love mediates the relationship between brand image, purchase intention and word-of-mouth for both Apple and Michael Kors brands. This study also identifies differences in the effects of intimacy, sensuality and mystery on brand love. Additionally, it is demonstrated that the moderation effect of intensity and duration of consumer-brand relationships varies among the two neo-luxury brands.

Further research should aim at investigating other categories of products and services in the field of neo-luxury, as this study focus on fashion and mobile brands. Other antecedents and outcomes of brand love should also be evaluated, as well as other moderating variables.

This paper contributes to the fast-growing consumer-brand relationships literature by exploring the role of brand love in the context of the emergent neo-luxury paradigm. It also intends to provide a better understanding of how to build and nurture an effective brand image through a multidisciplinary approach that combines mystery, sensuality and intimacy.

This study aims to identify the structural relationships among the drivers of lovemarks (mystery, sensuality, intimacy, trust, reputation and performance), lovemarks (brand love and brand respect) and loyalty of a name-brand coffee shop.

To this end, a self-administered questionnaire survey was conducted, and after eliminating the outliers, a total of 401 data were analyzed using the SPSS and AMOS statistical packages.

The results of the current study indicate that both customers’ brand love and respect are positively related to their brand loyalty and sensuality, intimacy, trust among drivers of lovemarks directly affecting their brand loyalty, suggesting that the theory of lovemarks is useful to understand the process of generating brand loyalty. Moreover, it was revealed that reputation and performance are significant antecedents of brand respect, while mystery, sensuality and intimacy are important to explain brand love.

The present research informed that effectively dealing with two constituents of lovemarks (brand love and brand respect) are of utmost importance in building patrons’ brand loyalty. In addition, patrons’ cognitive and emotional experiences should be improved to boost the level of loyalty for a name-brand coffee shop.

This study made a contribution to the literature by conceptually and empirically evaluating lovemarks’ dimensions simultaneously in the name-brand coffee shop environment. In addition, this research was the first attempt to explicate loyalty formation for a name-brand coffee shop by using the lovemarks theory.

The purpose of this paper is to conceptualize the holistic nature of brand image for fashion-related products and to complete the initial stage of scale development, determining content validity, for a new brand image measure.

The conceptualization of brand image was based on a review of academic and industry literature and analysis of qualitative data from 11 in-depth interviews. To help assess content validity, four trained judges assessed the face validity of the initial 140 items generated; 137 scale items were retained.

Analysis of the interview data revealed that cognitive (mystery), emotional (intimacy) and sensory (sensuality) dimensions were important for brand image of fashion-related products. The results aligned with major themes proposed in the literature, but one additional theme (self-congruity) was uncovered. These findings support content validity of the brand image scale items.

The interviews were limited to female consumers in the Midwestern USA. The present study expands the existing brand image concept by identifying its multi-dimensional nature including sensory associations. Theoretically, an expanded brand image measure increases its explanatory power in empirical studies. In terms of practical implications, fostering cognitive, emotional and sensory dimensions is essential for creating an effective fashion-related brand image, which can enhance brand equity.

Past brand image scales have emphasized cognitive and emotional dimensions. The new scale items represent a more holistic measure of brand image, as they include a comprehensive sensory dimension. It will be the first brand image scale geared toward fashion-related brands.

We take as our point of departure Weber's well-known taxonomy of forms of authority (Weber, 1947; 1968). Traditional authority, which first of all characterizes pre-modern societies, is based on inherited privileges and positions. Legal authority, which is often termed rational and bureaucratic, is based on position and competence. In addition, it is impersonal. By contrast, charismatic authority is personal, not positional. It has one main feature, authority legitimated by the appeal of leaders who claim allegiance because of the force of their extraordinary personalities. Weber saw this kind of authority as liberation from the alienation, which the bureaucratic “iron cage” represented. The essence of charisma is a sort of life and vitality, which is the opposite of the formality of bureaucracy and the roles and conventions of traditional society (Weber, 1968, p. 24). Consequently, charisma implies a sort of renewal. According to one of Weber's most heavily quoted passages, charisma is based on “the devotion to the exceptional sanctity, heroism or exemplary character of an individual person, and of the normative patterns or order revealed or ordained by him” (Weber, 1968, p. 46). The charismatic leader has, in other words, exceptional qualities and is accordingly “set apart from ordinary men and treated as endowed with supernatural, superhuman, or at least specifically exceptional powers or qualities” (Weber, 1968, p. 48).

The purpose of this paper is to provide meaningful information to sport organizations that have just recently started hosting sporting events in a new market and want to build long-term relationships with that market’s consumers.

Using self-administered questionnaires, the study surveys 463 spectators who attended the 2012 Formula One Korean Grand Prix.

Prior affect and existing sensory cues are crucial for spectators’ consumption behavior. Spectators’ prior event attendance plays a significant role on perceiving sensory stimuli as well as on consequent outcomes. This study also finds arousal significantly affected by seeing and hearing and prior affect. Arousal mediates the effects of these sensory stimuli and prior affect on satisfaction and revisit intention.

This study expands the knowledge on spectators’ experience at live sporting events. In addition, more dimensions of the mechanisms that are at work between cognitive elements and sensory stimuli are added to the existing knowledge of sport spectators’ behavior.

The purpose of the paper is to argue that an enriched understanding of texts would enable more informed and responsible management practice. The authors present an approach to the analysis of management texts that enjoys, rather than contests, multivocality with the aim of making our approach to defamiliarising texts an accessible change management tool.

Working with a reader‐response methodology we provide comment on, and analysis of, a popular management book, Kevin Roberts' Lovemarks. The authors context a response to this text in a discussion of commodity fetishism and deconstructed management theory texts. The interpretation of the subject text highlights its rhetorical suasion and pulls buried meaning into view.

The authors demonstrate that rhetorical analysis and satirical play, a mode of defamiliarisation that is employed in their own reading and incorporated into their classroom praxis, enables managers to better understand and control their own sense‐making. The authors argue that where their enriched understandings challenge embedded assumptions, changed management practices are enabled.

The authors offer their own construction of a Lovemark text, a satirical echo of the Roberts original, as an example of the distancing effect of humorous textual play.

This study aims to examine the relationships between fashion innovativeness (FI) and brand image dimensions (cognitive, sensory and affective associations) for favorite fashion-related brands, the contribution of these dimensions to lovemarks (brand love and respect) and lovemarks’ consequent effect on brand loyalty.

A Web-based survey was conducted using a national sample of 2,492 US male and female consumers between the ages of 18 and 76. Structural equation modeling tested the hypotheses.

Results indicated positive, statistically significant associations between the six variables. Among the three brand image dimensions, sensory associations exhibited the strongest relationship with FI, whereas lovemarks displayed stronger relationships with cognitive and affective associations. Lovemarks affected loyalty toward fashion-related brands.

The survey of the US consumers and the focus on fashion-related brands may limit the generalizability of the findings. This empirical study illustrated how FI impacts an extended consumer-based brand equity model.

Fashion-related brand managers should not only promote pleasant sensory associations to attract those with a high level of FI but also promote cognitive and affective associations to foster lovemarks (high brand love and respect) to achieve the end goal of customer loyalty.

Even though consumers with a high level of FI may contribute significantly to long-term brand success, past research has not explored the relationship between FI and the factors that lead to consumer-based brand equity. The present study is the first to examine the role of FI in fostering brand equity.

This exploratory research aims to contribute to a greater understanding of the strategic roles and incidental or deliberate sex drug associations relating to an emerging club drug called Mephedrone.

A qualitative phenomenological approach was utilized to analyze 22 in depth interviews in order to describe users' perceptions of this drug's impact on their sexual ideation and practises, while under the influence.

The finds that disinhibition involving compulsive masturbation, homosexual fantasies in heterosexuals, propositioning of strangers, promiscuity, prolonged marathon drug‐sex encounters involving casual/multiple partners and unsafe sexual practices [UAS/UVS] were all common, with gender differences present in terms of perceived connectivity with partners.

The research underscores the need for greater public health awareness and targeted drug‐sex interventions.