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The sense of community in online courses may contribute to the success and the satisfaction of all the students and the integration of the students with disabilities. Therefore, a valid scale to assess sense of community must be used. For this purpose, a questionnaire for the evaluation of all the dimensions of the MacMillan and Chavis (1986) sense of community model, the main theoretical reference in the field, is being developed for use with students of university online courses. The usefulness of such a questionnaire for the planning of interventions to promote the feeling of being a member of a group in online courses is discussed.

An exploratory empirical examination was conducted to determine if collectivists experienced a higher psychological sense of community at work than individualists.

Survey data were obtained from 264 non‐supervisory respondents. Correlation and regression analyses were performed to examine the relationship among individualism‐collectivism and psychological sense of community at work, while controlling for age, gender, marital status, education, and position.

Results showed that while controlling for demographic and job related variables, collectivists experience higher levels of psychological sense of community at work than individualists.

Because this investigation was a cross‐sectional research design, causality cannot be determined although reverse causality is unlikely due to individualism‐collectivism being a relatively stable individual difference variable.

In the uncertainty of our current economic and labor landscape, collectivists may feel more secure and ride the waves better than individualists. Organizations should work to communicate values that encourage building a sense of community among their employees. Managers should include relationship building with subordinates among their many daily tasks.

The paper examines an under‐researched area by incorporating concepts from the field of community psychology to examine individualism‐collectivism as one predictor of which individuals may better navigate the turbulent nature of the current job landscape.

Using a sense making approach, the purpose of this paper is to examine the role that virtual health communities play as a source of informational and social support for pregnant diabetic women. The paper helps to understand how women suffering from a critical medical condition (i.e. diabetes during pregnancy and birth) manage a complex health situation.

The data sample consisted of 507 posts collected from a virtual health community for diabetic pregnant women. Data were analysed deductively looking for different expressions of normality and different types of health information about diabetes.

Content analysis revealed four themes that reflect the process that diabetic women go through from their attempts to conceive through pregnancy and birth. The findings show that for women dealing with a chronic illness such as diabetes, the breakdown of normal was the beginning of the pregnancy that prompted a new range of informational and emotional needs. The members of the community negotiated a socially constructed sense of normality and tried to empower other members with a new sense of normal by sharing information about their births. The findings also showed that members of the community disclosed personal health information to elicit medical information, advice and social support from other members.

The study highlighted the significance of sense-making processes in managing complex health situations and the value of virtual communities as sources of information and social support as to resolve discontinuities in the management of their illnesses.

This paper aims to understand what two apparently contrasting concepts of communality and place attachment say about the quality of community life in the Niger Delta.

The research for this paper relied on extensive qualitative and quantitative data: qualitative data were collected from five oil-rich and three oil-poor communities across Ogoniland, while quantitative data were collected from four of these communities. Thematic content analysis was used to interpret the qualitative data, while the quantitative data were analysed through Excel.

Most participants from both oil-rich and oil-poor communities strongly reject a social sense of communality and strongly endorse a geographical sense of place.

The wider implication of this finding is that proponents of community development (CD) have a choice between either the cynical option of noting that Ogoni’s strong sense of place means that they will tolerate limited CD, or the noble option of noting that Ogoni’s strong sense of place is a solid foundation on which to build sustainable CD by empowering citizens to create their own future.

The originality of this study is twofold. First, it shows the complexity of people’s sense of community encompassing widely different and possibly contradictory elements. Second, it reveals the strength and persistence of people’s attachment to place despite its physical shortcomings.

The purpose of this paper is to explore the model of enhancing the electronic word-of-mouth (eWOM) effects through the virtual community by discussing the relationship among sense of virtual community, social influence and eWOM effects.

This research adopted structural equation modeling to test the proposed model, and the structural model showed a good fit. This research sample consisted of 492 members who have used Facebook for at least half-a-year.

The results indicated that sense of virtual community had effects on normative influence, informative influence, and perceived eWOM review credibility. Both social influence and perceived eWOM review credibility had effects on eWOM review adoption. Social influence in virtual community partially mediated the relationship between virtual community members’ sense of virtual community and perceived eWOM review credibility. Virtual community members’ perceived eWOM review credibility partially mediated the relationship between normative/informative influence and eWOM review adoption.

This study discussed conclusions and managerial implications of the findings.

This research filled a void that most of the previous studies in this area focussed on a single social interaction perspective. The authors argued that community studies should incorporate and distinguish SOVC and social influence factors.

Previous research has explored the impact of customer participation in organizational‐sponsored loyalty programs on customer loyalty; however, the findings are mixed. Other research, outside the loyalty program literature, reveals that customers who socially interact with other customers, via participation in brand communities, often exhibit an intense loyalty to the sponsoring brands. Proposes to investigate the following questions: “Can loyalty programs be differentiated based on whether or not members perceive a sense of community?”; and “Does a perception of a sense of community impact member loyalty to sponsoring organizations?”

Q‐technique factor analysis is utilized analyzing statements from loyalty program participants. Principal component factor and cluster analyses confirm a two‐tiered classification schema distinguishing loyalty programs based on perceptions of communal benefits. Differences between the two factors are explored. A survey developed from the Q‐sort analysis was then administered to 153 loyalty program participants, providing evidence that consumers are more loyal to communal programs.

Loyalty programs can be distinguished based on the sense of community which members perceive. Furthermore, consumers are more loyal to communal programs than to programs that simply use financial incentives. Communal programs elicit stronger emotional connections and participants are significantly less predisposed to competitor switching.

This study integrates the theory of sense of community into the marketing literature, also offering researchers a nine‐item, unidimensional scale to measure the construct within the context of loyalty programs. Confusion in the literature regarding the efficacy of loyalty programs is diminished by showing a positive relationship between loyalty and a member's perceptions of community.

The purpose of this paper is to explore the relationships among cognitive-based trust, affect-based trust, sense of belonging, self-image congruity, perceived community-brand similarity, and information intention by applying the uses and gratification (U&G) theory and the dual mediating hypothesis in the context of Taiwanese social networking brand sites.

This study uses specific metrics to measure construct items. The respondents have used or currently use the Facebook Apple fan page for more than three months. This study conducts the online survey of mySurvey through the website and provides respondents with convenience store coupon rewards to increase the response rate. This study collects 500 samples with 381 valid samples and uses a structural equation modeling to test the research hypotheses.

The effects of cognitive-based trust on psychological factors are higher than the effects of affect-based trust on psychological factors. In addition, cognitive-based trust has the largest effect on perceived community-brand similarity as well as on self-image congruity. Hence, cognitive-based trust is far a more important factor than affect-based trust for the effects on psychological factors. Self-image congruity has significant and positive effects on the intention to give, obtain, and pass information. Self-image congruity has the largest effect on the intention to pass information as well as on the intention to obtain information, but sense of belonging has the largest effect on the intention to give information. The effects of perceived community-brand similarity on the intention to give information and the intention to obtain information are significant yet mild.

SNS members are eager to participate in e-word-of-mouth (e-WOM) activities via affection and social interaction, care for each other, and a feeling of concern. SNS managers should focus on members’ interaction content and processes to foster long-term relationships and create value propositions. Managers should use innovative online platforms to maintain communication and interaction in order to: provide cognitive trust among members; acquire members’ trust; retain members; and enhance members’ connectivity. SNS managers must increase members’ psychological connection, utilize cognitive-/affect-based trust, and attract brand devotion for common interests.

In terms of the SNS members’ interaction and participation in interpersonal relationships, psychological perspectives can generate long-term reliance and sense of belonging. The willingness to exchange information and the involvement of continuous participation can affect the e-WOM behavior of giving and passing information. Brand fan page members are more willing to engage in e-WOM intentions when they have a higher self-image congruity and sense of belonging.

This study adopts the tricomponent attitude model to examine the relationship among cognition, affection, and behavioral intentions of community members between individuals and groups.

Teacher communities might create excellent conditions for teacher learning in schools, such as a teacher dialogue. The way teachers perceive and interpret these conditions seems to be crucial for their effects on learning. Therefore, the purpose of this paper is to develop and test the Sense of Community in School Scale (SCSS).

The SCSS was completed by a sample of 271 Dutch school teachers and student teachers and related to self‐reported opportunities for teacher dialogue. It was hypothesized that sense of community and teacher dialogue were related, that teachers showed a stronger sense of community than student teachers, and that their sense of community was stronger related to teacher dialogue for teachers than for student teachers.

Teachers showed higher scores on two of the six scales of the SCSS (group identity and meaningful relationships). For both teachers and student teachers, three aspects of sense of community (shared interaction repertoire, tolerance of individual differences, and meaningful relationships) were positively related to teacher dialogue, with stronger relations with two other aspects (group identity and shared domain) for teachers than for student teachers.

Although SCSS showed promising results, more technical research should be done to ensure its construct validity, differential validity and predictive validity.

Teaching is still seen as isolated work. More insight in how to ascertain collaborative workplace conditions in school might further ideas on workplace learning for school teachers.

The purpose of this paper is to analyze how brand love is built in the context of brand pages by proposing a model in which brand love depends on relationships ties with other brand consumers (sense of brand community) and with the brand itself (self–brand connection).

Information was collected from a sample of 559 members of the community of a well-known baby food brand on Facebook. Data were collected through an online questionnaire sent by the company.

Results suggest that both sense of brand community and self–brand connection foster brand love and that self–brand connection exerts a mediating role between sense of brand community and brand love. Furthermore, the effect of brand community on brand love is conditioned by a personal trait of individuals such as brand engagement in self-concept. In addition, this study identifies a new consequence of brand love not previously analyzed in the literature: brand equity.

A potential shortcoming is the product category analyzed and that the length of membership was not controlled and it may be a moderator between participation and community consequences.

The key implications are the importance of nurturing relationship ties among brand users and building self–brand connections on brand pages as precursors of brand love.

The study offers empirical evidence about the mechanism through which brand love is formed on social-media platforms such as Facebook. Furthermore, the authors have demonstrated the relationship between brand love and brand equity, which had not been examined yet in the literature.