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Numerous studies have looked at why people attend events which engage in conspicuous consumerism, but they have neglected the fear of missing out on these event-based experiences. This study aims to look at the impact of sensation seeking on conspicuous consumption within the event-based activities. Moreover, the developed model examined the mediating role of the fear of missing out in this impact.

A questionnaire survey was conducted, and a conceptual framework was performed to test hypothesized links between the three variables.

The findings show that sensation seeking affects conspicuous consumption, and fear of missing out has a mediating effect on this relationship.

The results of the study give some theoretical and practical implications to practitioners and researchers about aspirational class as elite consumers and high-level attendees of one-off events.

Corporate business activities can require expatriates to relocate to dangerous countries. Applying the expectancy value theory, the purpose of this paper is to investigate differences in female and male expatriates in their relocation willingness to dangerous countries as a function of sensation seeking. The authors further examine money orientation as a moderator of the effects of sensation seeking.

The sample is comprised of 148 expatriates currently residing in safe host countries. The authors build and examine a moderated mediation model using the PROCESS tool.

The results show that male expatriates are more sensation seeking than female expatriates. Further, the results indicate a positive main effect of sensation seeking on relocation willingness to dangerous countries. Most importantly, sensation seeking was found to mediate the effects of gender on relocation willingness. Accordingly, male expatriates are more willing to relocate to dangerous countries due to higher sensation seeking. Money orientation was not found to interact with sensation seeking.

The authors analyzed cross-sectional data. Future studies are encouraged to use multi-wave research designs and to examine further predictors, as well as mediators and moderators of relocation willingness to dangerous countries. Another limitation is the low number of organizational expatriates in the sample.

The study provides implications for the process of selecting eligible individuals who are willing to relocate to dangerous countries.

The study is among the first research endeavors to investigate antecedents of expatriates’ relocation willingness to dangerous countries. The authors also introduce the sensation seeking construct to the literature on expatriation management.

Chapter 6 synthesizes the psychophysics of sensation into a plausible model for the design and configuration of the learning engagement dimension of a learning system. In sensation, the task is to collect and review stochastic information collected from an external stimulus. In learning systems design, the task is the opposite: to design learning objects and activities that communicate the intended learning to the learner effectively and efficiently. The sensation systems focus their attention on the structure of the stimulus. Likewise, a psychophysical learning system emphasizes the interconnections within categories of content to configure the learning experiences. The curriculum embeds this information into a learning plan.

Chapter 3 examines the attributes of an external stimulus, which the brain collects and models to construct a sensation. An important aspect of this process is the sensory system's filtering capacity, which removes extraneous and irrelevant information from the modeled information. The response mechanisms of all five senses are discussed to establish the practice of viewing the discipline (psychophysics) from multiple perspectives (senses). The differences in multiple perspectives on the same data is compiled into a model of the attributes to which the brain attends to engage with a sensation.

Purpose – To explore lines of inquiry by Hayek and C. S. Peirce on sensation and cognition and Hayek's interest in Peirce.

Methodology – To compare Hayek and Peirce's relational interpretations of sensation and cognition.

Research limitations – The theories of both Hayek and Peirce on sensation and cognition are more extensive than can be addressed here. This exploration is more suggestive than comprehensive.

Findings – Both Hayek and Peirce emphasized the relational and abstract nature of human mental processes. Hayek viewed his contribution as overlapping with psychology while Peirce viewed his theory as being logically before psychology.

Social implications – The ideas of Peirce and Hayek imply that the traditional empiricist and rationalist epistemologies of cognition and sensation are limited and incomplete and thus embrace cognitive inefficiencies.

Originality/value of paper – Hayek's brief references and interest in the ideas of C. S. Peirce have not yet been explored to date.

This study aims to theorise and empirically test a model based on the hierarchy of effects behavioural learning approach (“do-think-feel”) to explain how travel during a crisis assists consumer well-being. The paper also examines whether the effect travel has on well-being is serially mediated by perceived risk and resilience and moderated by the personality trait of sensation-seeking.

This research uses a quasi-experimental design involving Australian consumers based on a sample of n = 307 who had travelled and n = 277 who had not during the COVID-19 pandemic (N = 584). A replication study (N = 290) is also undertaken to assess the robustness of the hierarchy of effects uncovered in the main study. Data were analysed using structural equation modelling (SEM) and Hayes PROCESS macro.

The results reveal travellers have significantly higher levels of both hedonic and eudaimonic well-being than non-travellers, suggesting the transformative potential of travel experiences during a crisis. The transformative potential of travel is driven by perceived risk and psychological resilience, which mediate the relationship between travel frequency and well-being. Further, spotlight moderation analysis demonstrates that the effect of travel on well-being is most profound for those with lower levels of sensation-seeking. These relationships are also confirmed in the replication study.

This research is among the first in transformative service research (TSR) to test the mediators of perceived risk and resilience together in a singular study, showing how experiences such as travel are potentially transformative. It also evaluates personality traits such as sensation-seeking as a moderating factor, which is uncommon in TSR. Further, this study empirically validates a do–think–feel behavioural learning approach, as opposed to other hierarchy of effects sequences that are dominant in TSR and the wider services marketing literature.

This case study demonstrates how a start-up professional sport league, the Women's United Soccer Association (WUSA), successfully incorporated an interactive fan festival into its inaugural Championship Weekend. Prior to revealing the details of the WUSA event, the history and rationale of interactive fan festivals is outlined. Also highlighted are the key marketing concepts applied (relationship marketing, brand management, experiential branding) in order to assist sport properties interested in using the interactive fan festival as a marketing tool in the future.

The purpose of this paper is to examine similarities and differences in motivational-type and sensation seeking tendencies in male and female firefighters and to determine how a growing focus on extrinsically focused reasons to volunteer relates to traditional, intrinsically focused rationales.

In total, 160 volunteer firefighters (29 women, 131 men) were compared to 210 undergraduate controls (171 women, 39 men) across a spectrum of motivation and sensation seeking types in a cross-sectional, questionnaire-based, approach.

Female volunteers showed a distinct pattern of motivations for volunteering and though similar to their male counterparts in Thrill and Adventure Seeking were lower in impulsive sensation seeking. Greater levels of career-focused motivation did not come at the cost of intrinsically focused motivation or to the number of years one projected volunteering.

The approach did not provide the means to check if reported intentions translate to behavioural outcomes and the small number of female firefighters sampled compromised power.

Findings of how female volunteers differ from male counterparts and university women might be considered when developing recruitment drives and formulating policy to modify what is rewarded in firefighting. Findings further suggest that the potential of gaining paid employment is unlikely to compromise traditional reasons for volunteering.

Evidence that female volunteers possess a distinct and desirable pattern of motivations and sensation seeking relative to their male counterparts seemingly provides a rationale to target women in recruitment drives that extends beyond bolstering numbers. However, that they were also distinct from university females raises questions about their representativeness and, in turn, about the size of the potential pool from which fire services may draw. Hypothesized concern about the negative impact that volunteering as a means to obtain paid work has on more traditional, intrinsically focused motivations appears to be unfounded.

Moves beyond anecdote to provide empirical evidence of the motivations and sensation seeking tendencies of volunteer firefighters, especially women, and contributes to a nascent area of inquiry about how intrinsic and extrinsic motivation can co-exist in this group.

Risky sexual behavior (RSB) on college campuses contributes to elevated rates of sexually transmitted infections and sexual assault. Research indicates a positive association between sexual victimization history (SVH) and RSB with alcohol use and sexual sensation seeking as mediators to this association. Hypermasculinity has also been shown to play a moderating role amongst these associations. Therefore, the purpose of this paper is to test the associations between RSB, SVH, alcohol use, sexual sensation seeking, and hypermasculinity.

Participants were 493 undergraduates who completed measures of RSB, SVH, alcohol use, sexual sensation seeking, and hypermasculinity. A moderated mediation model was run examining the association between SVH and RSB, with alcohol use and sexual sensation seeking tested as mediators of the relationship between SVH and RSB. In addition, hypermasculinity was tested as a moderator of the mediated relationship between SVH and the aforementioned mediator variables.

Alcohol use and sexual sensation seeking partially mediated the association between SVH and RSB. Masculinity moderated the association between SVH and RSB via sexual sensation seeking and between SVH and RSB via alcohol use.

Individuals with SVH might be at a higher risk for alcohol use and sexual sensation seeking, ultimately increasing their risk for RSB. University policy implications include implementing alcohol use and awareness interventions, strengthening sexual victimization policies, and including screenings for SVH at counseling and medical centers.

Previous findings were extended by showing how SVH leads to RSB.

What causes consumer satisfaction or dissatisfaction with a product? Two psychological theories are provided as an explanation of the amount of perceived satisfaction. By categorizing consumers on the basis of their “activation level,” the marketer can affect the amount of resulting satisfaction. Doing this may require adjusting pricing, promotional, and distribution policies to suit the categories of “high sensation seekers” and “low sensation seekers.” Marketers of services, among others, may find this consumer categorization process useful in developing made‐to‐measure offerings. Operators of shopping malls, hotels, travel agencies, car rental agencies, financial services, restaurants, and bars are naturals for the successful application of this concept.