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1 – 10 of 130
Open Access
Article
Publication date: 18 August 2021

Maria Giovanna Confetto and Claudia Covucci

For companies that intend to respond to the modern conscious consumers' needs, a great competitive advantage is played on the ability to incorporate sustainability messages in…

3886

Abstract

Purpose

For companies that intend to respond to the modern conscious consumers' needs, a great competitive advantage is played on the ability to incorporate sustainability messages in marketing communications. The aim of this paper is to address this important priority in the web context, building a semantic algorithm that allows content managers to evaluate the quality of sustainability web contents for search engines, considering the current semantic web development.

Design/methodology/approach

Following the Design Science (DS) methodological approach, the study develops the algorithm as an artefact capable of solving a practical problem and improving the operation of content managerial process.

Findings

The algorithm considers multiple factors of evaluation, grouped in three parameters: completeness, clarity and consistency. An applicability test of the algorithm was conducted on a sample of web pages of the Google blog on sustainability to highlight the correspondence between the established evaluation factors and those actually used by Google.

Practical implications

Studying content marketing for sustainability communication constitutes a new field of research that offers exciting opportunities. Writing sustainability contents in an effective way is a fundamental step to trigger stakeholder engagement mechanisms online. It could be a positive social engineering technique in the hands of marketers to make web users able to pursue sustainable development in their choices.

Originality/value

This is the first study that creates a theoretical connection between digital content marketing and sustainability communication focussing, especially, on the aspects of search engine optimization (SEO). The algorithm of “Sustainability-contents SEO” is the first operational software tool, with a regulatory nature, that is able to analyse the web contents, detecting the terms of the sustainability language and measuring the compliance to SEO requirements.

Details

The TQM Journal, vol. 33 no. 7
Type: Research Article
ISSN: 1754-2731

Keywords

Open Access
Article
Publication date: 30 March 2023

Sofia Baroncini, Bruno Sartini, Marieke Van Erp, Francesca Tomasi and Aldo Gangemi

In the last few years, the size of Linked Open Data (LOD) describing artworks, in general or domain-specific Knowledge Graphs (KGs), is gradually increasing. This provides…

Abstract

Purpose

In the last few years, the size of Linked Open Data (LOD) describing artworks, in general or domain-specific Knowledge Graphs (KGs), is gradually increasing. This provides (art-)historians and Cultural Heritage professionals with a wealth of information to explore. Specifically, structured data about iconographical and iconological (icon) aspects, i.e. information about the subjects, concepts and meanings of artworks, are extremely valuable for the state-of-the-art of computational tools, e.g. content recognition through computer vision. Nevertheless, a data quality evaluation for art domains, fundamental for data reuse, is still missing. The purpose of this study is filling this gap with an overview of art-historical data quality in current KGs with a focus on the icon aspects.

Design/methodology/approach

This study’s analyses are based on established KG evaluation methodologies, adapted to the domain by addressing requirements from art historians’ theories. The authors first select several KGs according to Semantic Web principles. Then, the authors evaluate (1) their structures’ suitability to describe icon information through quantitative and qualitative assessment and (2) their content, qualitatively assessed in terms of correctness and completeness.

Findings

This study’s results reveal several issues on the current expression of icon information in KGs. The content evaluation shows that these domain-specific statements are generally correct but often not complete. The incompleteness is confirmed by the structure evaluation, which highlights the unsuitability of the KG schemas to describe icon information with the required granularity.

Originality/value

The main contribution of this work is an overview of the actual landscape of the icon information expressed in LOD. Therefore, it is valuable to cultural institutions by providing them a first domain-specific data quality evaluation. Since this study’s results suggest that the selected domain information is underrepresented in Semantic Web datasets, the authors highlight the need for the creation and fostering of such information to provide a more thorough art-historical dimension to LOD.

Details

Journal of Documentation, vol. 79 no. 7
Type: Research Article
ISSN: 0022-0418

Keywords

Open Access
Article
Publication date: 21 June 2021

Bufei Xing, Haonan Yin, Zhijun Yan and Jiachen Wang

The purpose of this paper is to propose a new approach to retrieve similar questions in online health communities to improve the efficiency of health information retrieval and…

Abstract

Purpose

The purpose of this paper is to propose a new approach to retrieve similar questions in online health communities to improve the efficiency of health information retrieval and sharing.

Design/methodology/approach

This paper proposes a hybrid approach to combining domain knowledge similarity and topic similarity to retrieve similar questions in online health communities. The domain knowledge similarity can evaluate the domain distance between different questions. And the topic similarity measures questions’ relationship base on the extracted latent topics.

Findings

The experiment results show that the proposed method outperforms the baseline methods.

Originality/value

This method conquers the problem of word mismatch and considers the named entities included in questions, which most of existing studies did not.

Details

International Journal of Crowd Science, vol. 5 no. 2
Type: Research Article
ISSN: 2398-7294

Keywords

Open Access
Article
Publication date: 14 August 2017

Xiu Susie Fang, Quan Z. Sheng, Xianzhi Wang, Anne H.H. Ngu and Yihong Zhang

This paper aims to propose a system for generating actionable knowledge from Big Data and use this system to construct a comprehensive knowledge base (KB), called GrandBase.

2049

Abstract

Purpose

This paper aims to propose a system for generating actionable knowledge from Big Data and use this system to construct a comprehensive knowledge base (KB), called GrandBase.

Design/methodology/approach

In particular, this study extracts new predicates from four types of data sources, namely, Web texts, Document Object Model (DOM) trees, existing KBs and query stream to augment the ontology of the existing KB (i.e. Freebase). In addition, a graph-based approach to conduct better truth discovery for multi-valued predicates is also proposed.

Findings

Empirical studies demonstrate the effectiveness of the approaches presented in this study and the potential of GrandBase. The future research directions regarding GrandBase construction and extension has also been discussed.

Originality/value

To revolutionize our modern society by using the wisdom of Big Data, considerable KBs have been constructed to feed the massive knowledge-driven applications with Resource Description Framework triples. The important challenges for KB construction include extracting information from large-scale, possibly conflicting and different-structured data sources (i.e. the knowledge extraction problem) and reconciling the conflicts that reside in the sources (i.e. the truth discovery problem). Tremendous research efforts have been contributed on both problems. However, the existing KBs are far from being comprehensive and accurate: first, existing knowledge extraction systems retrieve data from limited types of Web sources; second, existing truth discovery approaches commonly assume each predicate has only one true value. In this paper, the focus is on the problem of generating actionable knowledge from Big Data. A system is proposed, which consists of two phases, namely, knowledge extraction and truth discovery, to construct a broader KB, called GrandBase.

Details

PSU Research Review, vol. 1 no. 2
Type: Research Article
ISSN: 2399-1747

Keywords

Open Access
Article
Publication date: 4 April 2022

Jonathan David Schöps, Christian Reinhardt and Andrea Hemetsberger

Digital markets are increasingly constructed by an interplay between (non)human market actors, i.e. through algorithms, but, simultaneously, fragmented through platformization…

5550

Abstract

Purpose

Digital markets are increasingly constructed by an interplay between (non)human market actors, i.e. through algorithms, but, simultaneously, fragmented through platformization. This study aims to explore how interactional dynamics between (non)human market actors co-codify markets through expressive and networked content across social media platforms.

Design/methodology/approach

This study applies digital methods as cross-platform analysis to analyze two data sets retrieved from YouTube and Instagram using the keywords “sustainable fashion” and #sustainablefashion, respectively.

Findings

The study shows how interactional dynamics between (non)human market actors, co-codify markets across two social media platforms, i.e. YouTube and Instagram. The authors introduce the notion of sticky market webs of connection, illustrating how these dynamics foster cross-platform market codification through relations of exteriority.

Research limitations/implications

Research implications highlight the necessity to account for all involved entities, including digital infrastructure in digital markets and the methodological potential of cross-platform analyses.

Practical implications

Practical implications highlight considerations managers should take into account when designing market communication for digital markets composed of (non)human market actors.

Social implications

Social implications highlight the possible effects of (non)human market co-codification on markets and consumer culture, and corresponding countermeasures.

Originality/value

This study contributes to an increased understanding of digital market dynamics by illuminating interdependent market co-codification dynamics between (non)human market actors, and how these dynamics (de)territorialize digital market assemblages through relations of exteriority across platforms.

Details

European Journal of Marketing, vol. 56 no. 13
Type: Research Article
ISSN: 0309-0566

Keywords

Open Access
Article
Publication date: 13 October 2022

Neha Keshan, Kathleen Fontaine and James A. Hendler

This paper aims to describe the “InDO: Institute Demographic Ontology” and demonstrates the InDO-based semiautomated process for both generating and extending a knowledge graph to…

Abstract

Purpose

This paper aims to describe the “InDO: Institute Demographic Ontology” and demonstrates the InDO-based semiautomated process for both generating and extending a knowledge graph to provide a comprehensive resource for marginalized US graduate students. The knowledge graph currently consists of instances related to the semistructured National Science Foundation Survey of Earned Doctorates (NSF SED) 2019 analysis report data tables. These tables contain summary statistics of an institute’s doctoral recipients based on a variety of demographics. Incorporating institute Wikidata links ultimately produces a table of unique, clearly readable data.

Design/methodology/approach

The authors use a customized semantic extract transform and loader (SETLr) script to ingest data from 2019 US doctoral-granting institute tables and preprocessed NSF SED Tables 1, 3, 4 and 9. The generated InDO knowledge graph is evaluated using two methods. First, the authors compare competency questions’ sparql results from both the semiautomatically and manually generated graphs. Second, the authors expand the questions to provide a better picture of an institute’s doctoral-recipient demographics within study fields.

Findings

With some preprocessing and restructuring of the NSF SED highly interlinked tables into a more parsable format, one can build the required knowledge graph using a semiautomated process.

Originality/value

The InDO knowledge graph allows the integration of US doctoral-granting institutes demographic data based on NSF SED data tables and presentation in machine-readable form using a new semiautomated methodology.

Details

International Journal of Web Information Systems, vol. 18 no. 5/6
Type: Research Article
ISSN: 1744-0084

Keywords

Open Access
Article
Publication date: 24 June 2021

Haosen Liu, Youwei Wang, Xiabing Zhou, Zhengzheng Lou and Yangdong Ye

The railway signal equipment failure diagnosis is a vital element to keep the railway system operating safely. One of the most difficulties in signal equipment failure diagnosis…

Abstract

Purpose

The railway signal equipment failure diagnosis is a vital element to keep the railway system operating safely. One of the most difficulties in signal equipment failure diagnosis is the uncertainty of causality between the consequence and cause for the accident. The traditional method to solve this problem is based on Bayesian Network, which needs a rigid and independent assumption basis and prior probability knowledge but ignoring the semantic relationship in causality analysis. This paper aims to perform the uncertainty of causality in signal equipment failure diagnosis through a new way that emphasis on mining semantic relationships.

Design/methodology/approach

This study proposes a deterministic failure diagnosis (DFD) model based on the question answering system to implement railway signal equipment failure diagnosis. It includes the failure diagnosis module and deterministic diagnosis module. In the failure diagnosis module, this paper exploits the question answering system to recognise the cause of failure consequences. The question answering is composed of multi-layer neural networks, which extracts the position and part of speech features of text data from lower layers and acquires contextual features and interactive features of text data by Bi-LSTM and Match-LSTM, respectively, from high layers, subsequently generates the candidate failure cause set by proposed the enhanced boundary unit. In the second module, this study ranks the candidate failure cause set in the semantic matching mechanism (SMM), choosing the top 1st semantic matching degree as the deterministic failure causative factor.

Findings

Experiments on real data set railway maintenance signal equipment show that the proposed DFD model can implement the deterministic diagnosis of railway signal equipment failure. Comparing massive existing methods, the model achieves the state of art in the natural understanding semantic of railway signal equipment diagnosis domain.

Originality/value

It is the first time to use a question answering system executing signal equipment failure diagnoses, which makes failure diagnosis more intelligent than before. The EMU enables the DFD model to understand the natural semantic in long sequence contexture. Then, the SMM makes the DFD model acquire the certainty failure cause in the failure diagnosis of railway signal equipment.

Details

Smart and Resilient Transportation, vol. 3 no. 2
Type: Research Article
ISSN: 2632-0487

Keywords

Open Access
Article
Publication date: 30 November 2021

Koraljka Golub, Pawel Michal Ziolkowski and Goran Zlodi

The study aims to paint a representative picture of the current state of search interfaces of Swedish online museum collections, focussing on search functionalities with…

2721

Abstract

Purpose

The study aims to paint a representative picture of the current state of search interfaces of Swedish online museum collections, focussing on search functionalities with particular reference to subject searching, as well as the use of controlled vocabularies, with the purpose of identifying which improvements of the search interfaces are needed to ensure high-quality information retrieval for the end user.

Design/methodology/approach

In the first step, a set of 21 search interface criteria was identified, based on related research and current standards in the domain of cultural heritage knowledge organization. Secondly, a complete set of Swedish museums that provide online access to their collections was identified, comprising nine cross-search services and 91 individual museums' websites. These 100 websites were each evaluated against the 21 criteria, between 1 July and 31 August 2020.

Findings

Although many standards and guidelines are in place to ensure quality-controlled subject indexing, which in turn support information retrieval of relevant resources (as individual or full search results), the study shows that they are not broadly implemented, resulting in information retrieval failures for the end user. The study also demonstrates a strong need for the implementation of controlled vocabularies in these museums.

Originality/value

This study is a rare piece of research which examines subject searching in online museums; the 21 search criteria and their use in the analysis of the complete set of online collections of a country represents a considerable and unique contribution to the fields of knowledge organization and information retrieval of cultural heritage. Its particular value lies in showing how the needs of end users, many of which are documented and reflected in international standards and guidelines, should be taken into account in designing search tools for these museums; especially so in subject searching, which is the most complex and yet the most common type of search. Much effort has been invested into digitizing cultural heritage collections, but access to them is hindered by poor search functionality. This study identifies which are the most important aspects to improve.

Open Access
Article
Publication date: 14 August 2017

Manuel Mühlburger, Stefan Oppl and Christian Stary

Deployment of knowledge management systems (KMSs) suffers from low adoption in organizational reality that is attributed to a lack of perceivable added value for people in actual…

1430

Abstract

Purpose

Deployment of knowledge management systems (KMSs) suffers from low adoption in organizational reality that is attributed to a lack of perceivable added value for people in actual work situations. Poor task/technology fit in the process of knowledge retrieval appears to be a major factor influencing this issue. Existing research indicates a lack of re-contextualizing stored information provided by KMSs in a particular situation. Existing research in the area of organizational memory information systems (OMISs) has thoroughly examined and widely discussed the topic of re-contextualization. The purpose of this paper, thus, is to examine how KMS design can benefit from OMIS research on approaches for re-contextualization in knowledge retrieval.

Design/methodology/approach

This paper examines OMIS literature and inductively derives a categorization scheme for KMS according to their strategy of re-contextualizing knowledge. The authors have validated the scheme validated in a multiple case study that examines the differentiatory value of the scheme for approaches with various re-contextualization strategies.

Findings

The classification scheme allows a step-by-step selection of approaches for re-contextualization of information in KMS design and development derived from OMIS research. The case study has demonstrated the applicability of the developed scheme and shows that the differentiation criteria can be applied unambiguously.

Research limitations/implications

Because of the chosen case study approach for validation, the validation results may lack generalizability.

Practical implications

The scheme enables an informed selection of KMSs appropriate for a particular OMIS use case, as the scheme’s attributes serve as design rationale for a certain architecture or constellation of components. Developers can not only select from various approaches when designing re-contextualizaton but also come up with rationales for each candidate because of structured representation. Hence, stakeholders can be supported in a more informed way and design KMSs more effectively along organizational change processes.

Originality/value

The paper addresses an identified need for systematic characterization of KMS approaches and systems intending to meet the objectives of OMISs. As such, it allows streamlining further research in this field, as approaches can be judged according to their originality and positioned relative to each other.

Details

VINE Journal of Information and Knowledge Management Systems, vol. 47 no. 3
Type: Research Article
ISSN: 2059-5891

Keywords

Open Access
Article
Publication date: 9 December 2019

Zhengfa Yang, Qian Liu, Baowen Sun and Xin Zhao

This paper aims to make it convenient for those who have only just begun their research into Community Question Answering (CQA) expert recommendation, and for those who are…

1949

Abstract

Purpose

This paper aims to make it convenient for those who have only just begun their research into Community Question Answering (CQA) expert recommendation, and for those who are already concerned with this issue, to ease the extension of our understanding with future research.

Design/methodology/approach

In this paper, keywords such as “CQA”, “Social Question Answering”, “expert recommendation”, “question routing” and “expert finding” are used to search major digital libraries. The final sample includes a list of 83 relevant articles authored in academia as well as industry that have been published from January 1, 2008 to March 1, 2019.

Findings

This study proposes a comprehensive framework to categorize extant studies into three broad areas of CQA expert recommendation research: understanding profile modeling, recommendation approaches and recommendation system impacts.

Originality/value

This paper focuses on discussing and sorting out the key research issues from these three research genres. Finally, it was found that conflicting and contradictory research results and research gaps in the existing research, and then put forward the urgent research topics.

Details

International Journal of Crowd Science, vol. 3 no. 3
Type: Research Article
ISSN: 2398-7294

Keywords

1 – 10 of 130