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Article
Publication date: 1 October 2002

Felix Geyer

Focuses on the issue of increasing environmental and societal complexity, and its effects on the individual, especially visible in the increase of self‐reference (the…

Abstract

Focuses on the issue of increasing environmental and societal complexity, and its effects on the individual, especially visible in the increase of self‐reference (the commonalities between man, animals and machines). Distinguishes three meanings of self‐reference and discusses the interrelationships between self‐reference, alienation, and growing societal complexity: states that, especially in the last few decades of this secular age, there has been increasing incidence of self‐reference. Also discusses the relationship between self‐reference, constructivism, and modern brain research. Asserts that the march of self‐reference is likely to continue, but that it will change in character.

Details

Kybernetes, vol. 31 no. 7/8
Type: Research Article
ISSN: 0368-492X

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Article
Publication date: 19 March 2020

Feng-sha Chou, Chih-Chien Wang, Ming-Cheng Lai, Chien-Hui Tung, Yann-Jy Yang and Kuen-Hung Tsai

The study discusses organic agricultural product persuasion using an empirical survey. This study argued that strong argument persuasive advertising message would trigger…

Abstract

Purpose

The study discusses organic agricultural product persuasion using an empirical survey. This study argued that strong argument persuasive advertising message would trigger individuals' self-reference to the harm of pesticide residue in non-organic agricultural product, which would raise their purchase intention of organic agricultural product.

Design/methodology/approach

The present study conducted an empirical investigation in Taiwan by recruiting 527 Taiwanese participants using the convenience sampling procedure. The current research performed structural equation modeling analysis and used LISREL software to report the analytical results.

Findings

Individuals with health consciousness may perceive a high-level risk of non-organic agricultural product, which would raise individuals' fear perception to the harm of pesticide residue. Fear perception will increase individual's purchase intention of organic agricultural product. Results can help industry practitioners benefit from the results by enabling them to develop their advertising strategy for organic food.

Originality/value

Results can help industry practitioners benefit from the results by enabling them to develop their advertising strategy for organic food.

Details

British Food Journal, vol. 122 no. 4
Type: Research Article
ISSN: 0007-070X

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Article
Publication date: 30 April 2020

Dave Centeno and Jeff Jianfeng Wang

This paper aims to examine the effects of narrowing social distance with celebrity endorsers (i.e. via close relationship social categories) and their origin (i.e. local…

Abstract

Purpose

This paper aims to examine the effects of narrowing social distance with celebrity endorsers (i.e. via close relationship social categories) and their origin (i.e. local or international) on consumer attitudes about advertisements. It is proposed that using such a relational approach to celebrity endorsement, where celebrities are framed as socially close social categories, leads to more favorable attitudes toward the advertisement.

Design/methodology/approach

A pilot test on actual advertisements and three laboratory experiments tested the proposed hypotheses on the effects of varying celebrity social distance levels, with self-referencing as mediator, on attitudes toward the advertisements.

Findings

Celebrity endorsements are more effective when the advertisement features celebrities as socially close social category; furthermore, these effects are more pronounced when the celebrity is local as opposed to foreign. The study also proposes that consumer self-referencing vis-a-vis celebrities’ social distance through framed social categories mediates these effects.

Originality/value

Anchored in the identity and social identity theories, implications on relational approaches to celebrity endorsements and international marketing communications are discussed together with the fact that Asian culture inherently subscribes to relational celebrity endorsements.

Details

Journal of Consumer Marketing, vol. 37 no. 5
Type: Research Article
ISSN: 0736-3761

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Article
Publication date: 9 August 2013

Russell K.H. Ching, Pingsheng Tong, Ja‐Shen Chen and Hung‐Yen Chen

Drawing on extant literature on narrative persuasion, online advertising, and transportation theory, this research aims to study Internet‐based online narrative…

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7853

Abstract

Purpose

Drawing on extant literature on narrative persuasion, online advertising, and transportation theory, this research aims to study Internet‐based online narrative advertising and investigate the effects of four pertinent advertising design elements, interactivity, entertainment, vividness, and self‐referencing, on consumer products and the moderating effects of advertisement involvement on these relationships.

Design/methodology/approach

Data were collected using an online questionnaire that contained measures adapted from prior studies. Participants first selected a product that they would seriously consider purchasing and answered a set of questions prior to viewing a narrative online advertisement, which was followed by a different set of questions. Structural equation modeling was used to empirically test the authors’ proposed model.

Findings

Greater levels of interactivity, vividness, entertainment, and self‐referencing in narrative online advertisements led to more favorable attitudes toward a product. In particular, self‐referencing had a substantial effect on transportation in forming product attitudes. Advertisement Involvement moderates (i.e. enhances) the effect of self‐referencing on attitudes toward a product.

Practical implications

If properly designed, a narrative online advertisement can fully utilize Internet‐enabled features and can maximize their potential to produce a favorable consumer attitude toward a featured product.

Originality/value

This study advances narrative advertising research and provides empirical evidence to highlight the effects of the pertinent characteristics of Internet‐based advertising, interactivity and entertainment in the conversion process of transportation and consumer attitudes. Moreover, this study identifies and sheds light on important contingencies (i.e. advertisement involvement) of the focal relationships.

Details

Internet Research, vol. 23 no. 4
Type: Research Article
ISSN: 1066-2243

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Article
Publication date: 1 June 2015

Raul Espejo

Illustrate supported by Beer’s Viable System Model and four vignettes the relevance of self-organisation, recursive structures, self-reference and reflexivity in policy…

Abstract

Purpose

Illustrate supported by Beer’s Viable System Model and four vignettes the relevance of self-organisation, recursive structures, self-reference and reflexivity in policy processes. The paper aims to discuss these issues.

Design/methodology/approach

First, the concepts of self-organisation, recursive structures, self-reference and reflexivity are briefly discussed to ground policy processes in good cybernetics. Then, with the support of four vignettes, the idea of good cybernetics in policy processes is illustrated.

Findings

The cybernetics of policy processes is often ignored.

Research limitations/implications

If the purpose of this paper were to influence policy makers it would be necessary to further the empirical base of the four vignettes and clarify desirable forums to ground the relevance of self-organisation, recursive structures, self-reference and reflexivity in policy processes.

Practical implications

Beer’s recursive structures, self-reference and reflexivity have much to contribute to the betterment of policy processes and the amelioration of the unbearable social and organisational costs of many current policies.

Originality/value

The application of concepts such as self-organisation, recursive structures, self-reference and reflexivity adds to the understanding of policy processes.

Details

Kybernetes, vol. 44 no. 6/7
Type: Research Article
ISSN: 0368-492X

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Article
Publication date: 12 June 2009

Masudul Alam Choudhury and S.I. Zaman

The purpose of this paper is to critique Gödel's and Tarski's axiomatic approach in their theorems of incompleteness of the arithmetical system.

Abstract

Purpose

The purpose of this paper is to critique Gödel's and Tarski's axiomatic approach in their theorems of incompleteness of the arithmetical system.

Design/methodology/approach

Mathematical theory of self‐referencing is contrasted and an original contribution made by an extension of the same theorem beyond Godel and Tarski, showing how the Islamic epistemology contributes to establishing new thought in mathematical logic with unity of the divine law.

Findings

The paper finds that behind the critique of the axioms of provability and non‐provability, decidability and undecidability, lies the morally valid episteme of all socio‐scientific systems and that this is as true of social systems as it is of the hard‐core sciences.

Research limitations/implications

The paper has the potential for extension to applications, which has not been included.

Originality/value

The paper contributes to new and original thinking in the area of mathematical logic of self‐referencing theorem in the framework of unity of the divine law as the episteme of “everything”.

Details

Kybernetes, vol. 38 no. 6
Type: Research Article
ISSN: 0368-492X

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Article
Publication date: 1 March 1999

Allan K. Beavis

Self‐referential reflection inevitably reveals paradox. For some, paradox is a fruitful metaphor; for me, it raises problems that have epistemological implications…

Abstract

Self‐referential reflection inevitably reveals paradox. For some, paradox is a fruitful metaphor; for me, it raises problems that have epistemological implications. Traditionally paradox has been avoided by the problematic means of removing the observer from the domain of observation. Luhmann’s theory of autopoietic social systems offers an alternative manner of dealing with paradox. Such systems observe the self‐reference resulting from including an observer within the domain of observation and in their recursively closed operations combine other‐reference with every self‐reference. In this way, paradox is able to be "unfolded" in the operational moment. Luhmann’s social systems require, however, a radically different view of the place of the individual in society from that of traditional social theory – he or she does not belong!Communications are the elementary units for the social processing of meaning. This requires a radical revision of our concept of communication: it is communication that reproduces communication, not individuals.

Details

Journal of Educational Administration, vol. 37 no. 1
Type: Research Article
ISSN: 0957-8234

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Article
Publication date: 8 April 2014

Ralf Wierich and Stephan Zielke

– The aim of this paper is to investigate how different design elements of retailer coupons increase the attitudinal loyalty towards retailers.

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2927

Abstract

Purpose

The aim of this paper is to investigate how different design elements of retailer coupons increase the attitudinal loyalty towards retailers.

Design/methodology/approach

Three design elements are manipulated in a 2x2x2 experimental design. Data is analysed using structural equation modeling.

Findings

The results demonstrate that addressing customers personally and face value have a positive impact on attitudinal loyalty. Surprisingly, the positive effect of personalization is stronger than that of typical variations in face value. In contrast, a high minimum purchase amount restriction has a negative total effect on loyalty and neutralizes the positive effects generated by personalization. The results illustrate further that personalization influences loyalty via self-reference and enjoyment independently of any cognitive evaluation of the coupon, while face value and the minimum purchase amount require at least some cognitive processing to have a loyalty impact.

Research limitations/implications

Future studies can use the developed framework to test the impact of other design elements, promotion types or loyalty schemes.

Practical implications

The results underline that personalization offers opportunities for increasing loyalty without the necessity of large investments. As these effects can occur without redemption, coupon promotions should not be evaluated based on redemption rates only.

Originality/value

The study extends existing research by focusing on retailer coupons, analyzing the combined loyalty effects of three coupon design elements and developing a framework to analyze direct and indirect loyalty effects as well.

Details

European Journal of Marketing, vol. 48 no. 3/4
Type: Research Article
ISSN: 0309-0566

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Article
Publication date: 25 November 2019

Lan Xu, Lei Zhang, Nan Cui and Zhilin Yang

Augmented reality (AR) has emerged as a novel communication tool, which adds virtual computer-generated information to a viewer’s real life. The purpose of this paper is…

Abstract

Purpose

Augmented reality (AR) has emerged as a novel communication tool, which adds virtual computer-generated information to a viewer’s real life. The purpose of this paper is to investigate the effect of AR technology on consumers’ experience.

Design/methodology/approach

Four experiments were performed to test the effect of AR-based product display on the consumer’s attitude and the underlying mechanism of the effect.

Findings

The results have demonstrated that self-referencing reality simulation mediates the effect of AR technology on consumers’ product attitude, and the effect is attenuated when the consumers hold quality beliefs rather than taste beliefs or when the product is a luxury brand.

Practical implications

The current research suggests that managers should develop and adopt AR technology when presenting their products in front of consumers, which can improve consumers’ product attitude. Additionally, emphasizing the taste of target products rather than quality will strengthen the positive effect of AR technology on product attitude. Furthermore, managers of luxury brands should present their products in a traditional way, which induce an exclusive perception rather than using AR technology.

Originality/value

This paper investigates the underlying mechanism of how AR technology improves consumers’ product attitude and shopping experience, to fill the gap in consumers’ unique experience with AR technology. Furthermore, the moderated effect of consumer beliefs and product difference has also been examined in this study, which attributes to the research of product differentiation.

Details

Asia Pacific Journal of Marketing and Logistics, vol. 32 no. 6
Type: Research Article
ISSN: 1355-5855

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Article
Publication date: 31 August 2021

Betül Çal and Tahire Hüseyinli

The main goal of the study is to investigate how same-brand slogans simultaneously in use in two emerging markets, namely Turkey and Russia, differ semantically. The study…

Abstract

Purpose

The main goal of the study is to investigate how same-brand slogans simultaneously in use in two emerging markets, namely Turkey and Russia, differ semantically. The study further examines in what ways the industrial competition structure impacts the semantic slogan design within these two contexts.

Design/methodology/approach

The study uses the method of semantic explication that is based on a 19-device taxonomy. This method is applied to 56 slogan pairs in the Turkish and Russian languages launched for the same brands/products across 6 industries.

Findings

Results indicate that same-brand slogans differ semantically between Turkey and Russia. Moreover, firms tend to conform to a shared semantic pattern within a given industry, largely depending on the industrial competition structure. While strong local competition (as in the electronics and cleaning products industries in Turkey and in the personal care and beverages industries in Russia) leads firms to use self-reference, international competition (as in the automotive, personal care and beverages industries in Turkey and in the electronics and cleaning products industries in Russia) promotes them to use hyperbole in their slogan design.

Practical implications

Adopting a common semantic pattern within an industry may carry the risk of restricting brand differentiation and consumers' sense of novelty. Furthermore, the inclusion of brand names in slogans may make slogans sound assertive and lead consumers to overreact to the brand.

Originality/value

Unlike many studies exploring different-brand slogans through a syntactic or grammatical lens, this study investigates the semantic features of same-brand slogans launched in two emerging market contexts. It adopts a B2B perspective, unlike many extant studies that often focus on a B2C one.

Details

International Journal of Emerging Markets, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 1746-8809

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