Search results
1 – 10 of 10Aurély Lao, Mariana Vlad and Annabel Martin
This research analyzes how the dimensions of the customer experience derived from using a digital kiosk during the store visit influence shopping value, self-mental imagery and…
Abstract
Purpose
This research analyzes how the dimensions of the customer experience derived from using a digital kiosk during the store visit influence shopping value, self-mental imagery and the behavioral intentions of buying and word of mouth. Mediation effects of utilitarian, hedonic and social shopping values are examined, as well as the mediating effect of self-mental imagery.
Design/methodology/approach
Two empirical studies were conducted to test the research hypotheses. A first analysis was carried out using a sample of 115 customers from several retail sectors. For the second study, 200 customers of one of the largest international sporting goods retailers were interviewed immediately after their store visit.
Findings
The results confirm significant influences of each dimension of the digital kiosk customer experience (sensorial, pragmatic, cognitive, social) on shopping value and self-mental imagery. They highlight strongest effects as well as the quasi-generalized mediating role of these values, and this self-mental imagery in the relations between the components of the experience and the behavioral intentions.
Research limitations/implications
The studies were carried out in only one country (France). It would be also useful to consider variations in shopping motives and in involvement between retail sectors. Highlighted relationships should be deepened by experiments intended to identify the psychological mechanisms and emotions capable of mediating influences of customer experience on shopping value.
Practical implications
The results encourage both advice on the design of digital kiosks and the specifications of their content and several recommendations about the widespread introduction of kiosks or similar new technologies.
Originality/value
This research highlights influences of each of components of customer experience when using an interactive kiosk on shopping values and self-mental imagery, and central roles of these in understanding influences of the customer experience on behavioral responses.
Details
Keywords
Mike Knudstrup, Sharon L. Segrest and Amy E. Hurley
In this study, interviewees in the training group were instructed to use mental imagery techniques in a simulated employment interview. Results indicated that the subjects who…
Abstract
In this study, interviewees in the training group were instructed to use mental imagery techniques in a simulated employment interview. Results indicated that the subjects who used mental imagery had higher performance in the interview and lower perceived stress than the subjects who did not use mental imagery. Mental imagery did not have a significant effect upon perceptions of self‐efficacy. Mental imagery ability had a positive effect on perceived usefulness of mental imagery while controllability and vividness did not. Subjects did indicate positive perceptions of the mental imagery intervention and a willingness to use mental imagery again in the future. The personality variable, “conscientiousness”, had a significant effect in the mental imagery performance relationship.
Details
Keywords
Despite the growing importance of visual information, user-generated photos in product reviews have received relatively little attention. We investigate whether the contextual…
Abstract
Purpose
Despite the growing importance of visual information, user-generated photos in product reviews have received relatively little attention. We investigate whether the contextual background of a product image can influence consumers' perceptions of review helpfulness and product evaluation.
Design/methodology/approach
Online experiments were conducted using a scenario technique. A single factor (contextual background: low vs. high) between-subjects design was conducted in Study 1. A 2 (contextual background: low vs. high) × 2 (mental simulation: outcome vs. process) between-subjects design was conducted in Study 2.
Findings
A photo with a high (vs. low) contextual background enhances mental imagery, increasing perceived helpfulness and product evaluation. Furthermore, mental simulation plays a significant moderating role in the relationship between contextual background and mental imagery.
Originality/value
Based on cue utilization theory, this study identifies how the contextual background of product images affects consumers' perception and product evaluation by uncovering the underlying mechanism of mental imagery. Furthermore, the research examines the moderating effect of mental simulation while reviewing user-generated photos.
Details
Keywords
Marta Frasquet, Xavier Brusset, Herbert Kotzab and Christoph Teller
Pedro Marques-Quinteiro, Pedro J. Ramos-Villagrasa, Ana Margarida Passos and Luís Curral
While scales were developed to measure individual adaptive performance (IAP), fewer contributions have been done to assess the construct at the team level of analysis. This issue…
Abstract
Purpose
While scales were developed to measure individual adaptive performance (IAP), fewer contributions have been done to assess the construct at the team level of analysis. This issue is addressed through two related studies: Study 1 builds on Pulakos et al. (2000) to develop a measure of IAP. Study 2 follows from the results in Study 1 and tests a measure of team adaptive performance (Chan, 1998).
Design/methodology/approach
Scale development was done adopting a single level (Study 1) and multi-level (Study 2) structural equations modeling approach.
Findings
Results suggest that both measures of individual and team adaptive performance are reliable and show evidence supporting the adequacy of adopting referent-shift methodologies to the measurement and aggregation of team members’ rating of team adaptive performance.
Originality/value
The study offers a reliable, parsimonious and easy to apply measure of individual and team adaptive performance in organizational work environments.
Details
Keywords
Nikhil Dogra, Mohd Nasir and Mohd Adil
The present study aims to examine how shopping values affect consumers' shopping well-being and, subsequently, their revisit intentions and word-of-mouth. The study also examines…
Abstract
Purpose
The present study aims to examine how shopping values affect consumers' shopping well-being and, subsequently, their revisit intentions and word-of-mouth. The study also examines how recreational shopping consciousness influences the link between shopping values and consumers' shopping well-being.
Design/methodology/approach
The authors tested the proposed hypotheses using PLS-SEM. Based on data generated from 314 users through an e-survey, the study validated the research model. Further, the study examines how recreational shopping consciousness moderates the link between dimensions of shopping values and shopping well-being.
Findings
The findings show that except for social value, other shopping values influence consumers' shopping well-being, which subsequently influences their revisit intention and word-of-mouth. Moreover, the study also shows that recreational shopping consciousness significantly and positively moderates the relationship between dimensions of shopping values and shopping well-being.
Practical implications
The current study finds that playfulness contributes more to consumers' shopping well-being. Hence, it is imperative for managers to offer enjoyable elements in their e-retailing platforms so that consumers could enjoy navigating their websites. In addition, through metaphorical and sentimental appeals, managers could also use promotional messages that reflect the hedonistic lifestyles that consumers actually follow.
Originality/value
Utilizing the value-satisfaction-loyalty lens, this study is pioneering as it investigates the contribution of shopping values to the overall psychological and emotional state of individuals. As a novel research endeavor, this study sheds light on the intricate relationship between consumers' shopping values and their well-being in the realm of e-retail.
Details
Keywords
Tapas Ranjan Moharana and Subidita Pattanaik
This paper examines the effect of shopping value (utilitarian, hedonic and social) on shopping satisfaction and store revisit intention in the post-pandemic phase. Additionally…
Abstract
Purpose
This paper examines the effect of shopping value (utilitarian, hedonic and social) on shopping satisfaction and store revisit intention in the post-pandemic phase. Additionally, the authors investigate how shoppers’ COVID-responsible behaviour and visit frequency are contingent on their shopping value evaluations.
Design/methodology/approach
Data were collected (n = 527) using the store intercept method during March 2022 (a recovery phase from the third wave of COVID-19 in India). The authors adopted structural equation modelling to test the proposed model.
Findings
Shopping values significantly impacted shopping satisfaction and store revisit intentions. The effects of utilitarian and hedonic value on satisfaction were stronger for frequent shoppers than infrequent shoppers. While utilitarian value contributes to stronger satisfaction of COVID-responsible shoppers, COVID-non-responsible shoppers are better satisfied with social value. The impact of hedonic and social value on satisfaction has reduced significantly from the pre- to post-pandemic phase.
Practical implications
Practising managers should recognise that positive shopping value evaluations are important for generating satisfaction. Notably, the utilitarian value becomes more important in times of environmental exigencies. The study provides insights to devise strategies to attract and retain frequent shoppers who are major contributors to the store’s profit.
Originality/value
This study is one of the few studies which focuses on in-store shopping and consumers’ shopping value evaluations in a COVID-19 recovery phase. This study is one of the first that compares the post-pandemic shopping value judgement to a pre-pandemic phase. The authors provide valuable insights into store revisit intentions of shoppers who behave responsibly in a challenging environment.
Details
Keywords
Ernest Emeka Izogo, Chanaka Jayawardhena and Heikki Karjaluoto
Based on the foundations of the schema theory, the elaboration likelihood model (ELM) and customer experience literature, this research examines how the interplay between a…
Abstract
Purpose
Based on the foundations of the schema theory, the elaboration likelihood model (ELM) and customer experience literature, this research examines how the interplay between a consumer's previous shopping experience(s) and perceived credibility of negative online word-of-mouth (PCNWOM) leads to improved consumer–firm relationship quality (RQ).
Design/methodology/approach
The authors utilised series of scenario-based experiments (N = 918) to test the research hypotheses.
Findings
The authors show that a focal customer's previous shopping experiences attenuate the perceived credibility of negative word-of-mouth on social media by other customers, which in turn weakens consumer–firm RQ. The authors also show that positive and negative perceptual experiences are asymmetric.
Research limitations/implications
First, the online shopping experiences described in the experimental scenarios were generic and did not refer to any particular product/service. Thus, calibrating products and services into categories, and studying how product type differences impact online shopping experiences warrant further research.
Practical implications
From a practical perspective, the authors demonstrate that not only does enhancing consumer–firm relationship quality demand meticulous integration of consumers' website and social media experiences but also in positive vs negative perception scenarios, RQ wane as review frequency increases.
Originality/value
The authors contribute significant insight into the existing literature by specifically adopting the premise that consumers' previous online shopping experience(s) will influence how credibly they will perceive negative online WOM posted on social media.
Details
Keywords
The ‘other’ is a central concept in much of sociology, psychology and philosophy, and is useful in explaining the social exclusion and stigmatisation of people suffering from…
Abstract
The ‘other’ is a central concept in much of sociology, psychology and philosophy, and is useful in explaining the social exclusion and stigmatisation of people suffering from mental health problems. This paper first defines the concept and then applies it to a case study analysis of pharmaceutical advertising aimed at general practitioners. The paper also explores the way in which advertising may exploit professional insecurities and own self‐image. It is argued that this is undertaken in ways that do not put the person with mental illness in the forefront.
Details
Keywords
The purpose of this paper is to offer an insight into mental health illness in academia, and its impact on academic identity.
Abstract
Purpose
The purpose of this paper is to offer an insight into mental health illness in academia, and its impact on academic identity.
Design/methodology/approach
The study adopts an evocative autoethnographic approach, utilising diary entries collected during the author’s three-month absence from her university due to depression and anxiety. A contemporary methodology, autoethnography seeks to use personal experience to provide a deeper understanding of culture. In this personal story, the author explores her decline in mental health and subsequent re-construction of her academic identity in order to enhance understanding of the organisational culture of higher education.
Findings
This paper illustrates how, rather than being an achievement, academic identity is an ongoing process of construction. Although mental health illness can contribute to a sense of loss of self, identity can be re-constructed during and after recovery. Autoethnographic explorations of depression and anxiety in higher education provide a deeper understanding of an often stigmatized issue, but researchers should be alive to the political and ethical pitfalls associated with deeply reflexive research.
Originality/value
There is little autoethnographic research on mental health illness in a university setting. This paper offers unique insights into the lived experience of depression and anxiety in the context of academic life, through the lens of academic identity.
Details