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The purpose of this paper is to investigate the moderating role of employees’ self-experienced social responsibility perceptions in the relationship between employees’ community- and environment-oriented social responsibility perceptions and trust in an organization.

The corporate social responsibility (CSR) construct is examined in the context of stakeholders including the community, environment and employees. The study was carried out with 438 questionnaires gathered from four- and five-star hotels operating in Alanya, Turkey. The proposed model was tested with the partial least squares method of structural equation modeling. Multiple group analysis was performed to test the moderating effect.

Findings reveal that employees’ community- and environment-oriented social responsibility perceptions have a positive effect on trust in the organization. Based on the results of multigroup analysis, the effect of employees’ community-oriented social responsibility perceptions on trust in the organization was determined to be more prominent in the group of employees with high self-experienced social responsibility perceptions. However, the same moderating effect could not be determined in relation to environment-oriented social responsibility perceptions and trust in the organization.

Studies focusing on CSR activities were mainly examined at the macro level. Internal stakeholders’ returns to these activities were not sufficiently considered. Contrary to previous studies that examine the link between CSR perceptions measured with Carroll’s pyramid dimensions and organizational trust, the current study examined CSR perceptions with the stakeholder approach. Moreover, the study discovered one of the variables defined as the black box that differentiates the returns that employees provide to CSR activities.

The purpose of this paper is to inquire how and when the CSR efforts of an organization can generate positive organizational outcomes by influencing individual employees at the workplace. Theorizing perceived first-party justice as psycho-cognitive and affect-based organizational trust as psycho-affective processes, respectively, in interpreting employees’ perception of organizational CSR initiatives provided a valid rationale behind this research.

Following a two-phase longitudinal research design, sample was drawn from six subsidiary organizations of a multinational conglomerate.

The findings indicated that the perceived internal image of CSR predicts employees’ deep organizational identification through the mediation of affect-based organizational trust, conditional on perceived first-party justice as a moderator.

This study contributed to extant research by investigating the hitherto unexplored question of how and when employees’ perceived image of CSR delineates to their deep identification with the organization supported by affect-based organizational trust and self-experienced first-party justice. The collection of survey responses within six group organizations could limit the generalization of the findings from this study in other contexts.

This study offers significant implications in terms of the managers’ role in involving employees in the organization’s CSR activities, using CSR as a platform for corporate branding to internal stakeholders, and attracting talent in knowledge intensive competition.

The study advances the emerging micro-level approach of CSR by exploring an employee centric, personalized view of organizational CSR and estimating its effect at the level of individual employees.

Personal agency is often considered the hallmark of the independent self. By contrast, interdependent selves are viewed as fitting into groups, adjusting to situations, and minimally asserting themselves. This characterization of the interdependent self as a “non-agent” assumes that personal and group agency are inimical to one another. We propose that group agency does not simply constrain personal agency, it also substitutes for personal agency, coexists with personal agency, and enhances personal agency. Further, we examine how independent selves experience constraint, a similarly underrepresented theme. These arguments introduce more nuanced conceptions of how independent and interdependent selves exercise agency.

This study aims to identify how perceived destination social responsibility (DSR) drives destination brand loyalty through a jointly and independently mediated mechanism of cognitive and affective components (e.g. tourist-destination identification, cognitive image, affective image and tourist satisfaction) and to examine the moderating role of individual-level collectivist values in linking perceived DSR and tourist behaviors.

An online survey is conducted to collect the data of 351 domestic tourists visiting an urban tourism destination (e.g. Danang City) in Vietnam. A serial multiple mediation model and moderation model were examined by applying covariance-based structural equation modeling.

This research’s results highlight the leading factors of perceived DSR in the process of forming destination brand loyalty and confirm the vital role of the intermediary mechanism of tourists' cognition and affect during this process. The chain of causal relationships DSR → TDI → CI → AI → TS → DBL confirms the role of perceived DSR as an essential prerequisite factor of DBL, creating a close connection to tourists' cognition and affect and contributing to improving destination brand loyalty. Individual-level collectivist values were found to positively moderate the links between perceived DSR and tourist-destination identification, affective image and destination brand loyalty.

Future research would provide insights into the links between perceived DSR and tourist behaviors by considering moderating variables (e.g. cultural distance and tourist types) and uncovering specific insights into each destination stakeholder's DSR activities.

A new integrated model of destination brand loyalty development is proposed to explore a new path for destination brand loyalty formation through cognitive, affective and cognitive-affective pathways. This moderating stream of examining individual-level collectivist values can make a significant contribution to the extant tourism literature by promoting a more positive tourist perception of DSR, thereby increasing tourists' knowledge, beliefs and emotions and enhancing destination brand loyalty.

This paper aims to investigate the differential moderating effects of two types (internal/external) of corporate social responsibility (CSR) on the relationship between distributive injustice and organization-directed revenge through the mediating role of negative emotions.

This paper conducts two studies. Study 1 was a vignette study based on a sample of 501 part-time master of business administration students in China aimed at testing the moderating effects of different levels of internal (external) CSR. Study 2 involved a laboratory experiment in which 108 postgraduate students were recruited to scrutinize the contrasting moderating effects of different types of CSR (internal vs external) and test the underlying mechanisms of negative emotions. The latest facial expression analysis technology (FaceReader 5.0 software) was used to detect participants’ emotional state.

Study 1 demonstrates that internal CSR buffers the relationship between distributive injustice and organizational revenge behavior through negative emotions. However, the moderating effect of external CSR is not significant. Study 2 reveals that compared with external CSR, distributive injustice induces fewer negative emotions in the presence of internal CSR and the mediating role of negative emotions detected by the facial expression analysis software is also verified.

The authors hope that the findings of this paper can provide theoretical references for enterprise managers to enhance their employee governance, develop more effective intervention policies and formulate corresponding coping mechanisms to prevent and mitigate workplace revenge behaviors.

First, this paper enriches the literature on the relationship between injustice and organization revenge by introducing CSR as an employee governance tool. Second, this paper reconciles prior inconsistent findings about employee response to CSR in the occurrence of negative events by distinguishing between external and internal CSR and examining the differential moderating effects of two types of CSR. Such distinction is derived from the heterogeneous justice perceptions arising from different CSR actions. In addition, the authors measure participants’ negative emotions through a multi-method approach integrating the latest technology for facial expression analysis and the PANAS scale, which represents a method advancement and provides implications for measuring emotions.

The purpose of this paper is to study whether the controversy because of brand crisis based on quality had any impact on consumer brand equity, brand image, brand reliability, brand perception of quality, perceived value, brand sentiments and purchase behavior.

The research methodology consisted of two types of data: primary and secondary data. The secondary research consisted of social media brand sentiments and financial analysis. The primary research focused on perception study of brand quality, consumer brand equity, brand reliability, brand image, purchase and brand switch behavior.

Maggi used social media extensively to address the issue and re-build the brand reliability and confidence among its users. Communication strategy adopted by focusing on the past experience of consumers and using them as a spokesperson generated a positive sentiment towards the brand under crisis.

While Maggi suffered the backlash because of the controversy across the length and breadth of India and was banned in a number of states, the author could conduct the primary research only in one city of the state of Maharashtra, Mumbai. The effectiveness of the survey was impacted because of the geographic limitations the author faced while collecting the responses. The survey would have definitely been more effective, with responses collected from different states and with more number of respondents. Fishbein is very old, from the 1980s, even though this theory has met the test of time. Application of the effect of experiences on experiential perceptions and how this influences value through networking could have been used to explain the same.

An important implication of this paper’s findings for practice, therefore, is that brands should incessantly strive to maintain the consumers’ level of trust, as it is essential for the preservation of the brand equity after a crisis. Crisis-stricken brands should safeguard their reputations from the negative effects of crises. It is even more important for any brand to act appropriately when the cause of the crisis is attributed to its actions and processes. Managers have to address the quality of products in case of brand crisis for restoring trust, image and reliability in the brand. Right type of communication to right targeted consumers will help in the restoration of the image, trust on the brand and bring back loyal customers. Managers have to build brand equity on a regular basis, as a strong brand can recover faster as seen from this paper.

This paper helps to upgrade the knowledge and understanding of the impact of the controversy on brand equity and image and how the crisis management strategy can be adopted to regain the mind share and equity. This paper will help the brands in the future to know how a crisis can be managed efficiently by drawing a cue from the strategies implemented by Maggi.

The literature on green consumer behaviour recently focuses upon the Asian markets. Though environmental consciousness in Indian consumers is observed in the literature, their purchase behaviour towards green products is not yet clearly understood. So, the purpose of this paper is to study the factors affecting consumers’ green product purchase decisions in India.

The research employs a survey-based method to test a theoretically grounded set of hypotheses. Using a 38-item questionnaire and snowball sampling method, the data were collected from 403 working Indian respondents in Mumbai. The data were analysed using exploratory and confirmatory factor analyses. Structural equation modelling was used to test the proposed hypotheses.

The results witnessed that the respondents possess willingness to support environmental protection, realization of environmental responsibilities, and inclination towards searching green product-related information and learning about green products. Supporting environmental protection, drive for environmental responsibility, green product experience, environmental friendliness of companies and social appeal are identified as important factors affecting green product purchase decisions.

Results of the research are useful for marketing professionals for green products to develop effective green marketing strategies emphasizing personal relevance, social importance and environmental significance of purchasing, using and disposing green products that produce increased levels of satisfaction for customers and influence their decisions to buy green products.

This research provides valuable insights into green consumer behaviour in Indian context by examining the factors that influence their purchase decisions towards green products.

Herbert Marcuse's vision of liberation from the ‘affluent society’ constitutes one of the most significant interventions into public life of any philosopher in the last half of the 20th century. Yet his major works are little read today in philosophy departments in North America, where, if first-generation Frankfurt School critical theory is on the menu, it is usually represented by the work of Theodor W. Adorno. Within North American and, to a lesser extent, European sociology, on the other hand, Marcuse is still generally acknowledged as an important influence, although the extent and nature of his legacy remains unclear. This article examines the relevance and applicability of some of Marcuse's theories to recent developments within sociology, and especially to the growing and influential critical literature within the sociology of consumption, in which ideas that originate in first-generation Frankfurt School theory are clearly operative, but rarely acknowledged.¹ The scope of the paper is restricted to three of Marcuse's most influential theoretical claims: (1) An underlying ‘performance principle’ has become a primary determining factor in shaping the economic, social and cultural systems of advanced industrial societies. (2) Resistance to the general developmental tendencies of these societies is being contained and weakened through a process of ‘repressive desublimation’; and (3) The human activity of play, understood as a distinct field of free (i.e., unalienated) human activity, is threatened by the ascendancy of instrumental rationality. These claims are evaluated in terms of their applicability to the problem of self-experience and the threat to individuality that is a principal feature of contemporary consumer capitalism.

The possibility of recovery for persons with co-occurring addiction and mental health problems has been contested. Though, recent studies show that recovery might happen, but without connection to specific treatment interventions. The purpose of this paper is to analyse professionals’ perceptions of their contribution to improvement.

In all, 15 experienced professionals were interviewed. The interviews were analysed using thematic analysis.

Recovery processes were dependent of the persons’ access to different forms of recovery capital (RC). Lack of RC was often associated with lack of trust in one’s self and others (identity and personal capital). Professionals had to be accepted as trustful agents through co-creating changes in the person’s life. Trusting a professional might be a basis for trusting one’s self as an agent in one’s recovery process and develop a social network (identity and relationship capital). Other aspects stressed by the professionals were to manage their own fragmentized organisations and societal shortcomings (economic capital).

Recovery has been described as a profoundly individual journey. However, it is also deeply social, involving other persons and contextual factors. Focusing on just one level might counteract the complex work behind double recovery.

Improvement was described as dependent on the presence of personal, inter-personal, organisational and societal factors. The findings give a deep and concrete understanding of the process constituting the development of a working alliance and its dependence on factors outside the direct relation between the staff member and the person.

Identity exploration is a central mechanism for identity formation that has been found to be associated with intense engagement, positive coping, openness to change, flexible cognition, and meaningful learning. Moreover, identity exploration in school has been associated with adaptive motivation for learning the academic material. Particularly in the fast-changing environment of contemporary society, confidence and skills in identity exploration and self-construction seems to be increasingly important. Therefore, promoting students’ identity exploration in school within the curriculum and in relation to the academic content should be adopted as an important educational goal. The purpose of this paper is to describe a conceptual framework for interventions to promote students’ identity exploration within the curriculum. The framework involves the application of four interrelated principles: (1) promoting self-relevance; (2) triggering exploration; (3) facilitating a sense of safety; and (4) scaffolding exploratory actions.

We begin the paper with a conceptual review of identity exploration. We follow by specifying the conceptual framework for interventions. We then present a methodological-intervention approach for applying this framework and describe three such interventions in middle-school contexts, in the domains of environmental education, literature, and mathematics.

In each intervention, applying the principles contributed to students’ adaptive motivation and engagement in the academic material and also contributed to students’ identity exploration, though not among all students. The findings highlight the contextual, dynamic, and indeterminate nature of identity exploration among early adolescents in educational settings, and the utility of the conceptual framework and approach for conceptualizing and intervening to promote identity exploration among students.

This paper contributes to the conceptual understanding of identity exploration in educational settings, highlights the benefits and the challenges in intervening to promote identity exploration among students, and discusses the future directions in theory, research, and practice concerned with the promotion of identity exploration in educational settings.