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We examine the influence of the self-assessment and self-enhancement motives on the choice of comparison organizations in two experimental studies. Study 1 shows that: (1) self-assessment generally prevailed over self-enhancement, guiding decision makers to choose organizations that were more similar and had better performance; (2) self-enhancement was more pronounced under conditions of low performance, leading participants to more frequently choose organizations that were less similar and had lower performance; and (3) self-enhancing comparisons inhibited perceptions of failure and the propensity to make changes. Study 2 extends the results of Study 1 by showing that participants were more likely to choose comparison organizations that had lower performance and were less similar when they were in a self-enhancement mindset than when they were in a self-assessment mindset. The combined effects of self-assessment and self-enhancement on the choice of comparison organizations are discussed in relation to the broader organizational literature on learning from performance feedback.

In this chapter, we argue that beyond the self-enhancement motive (i.e., the desire for a positive identity), other identity motives play a significant, yet underspecified role in homogeneous and diverse groups. In particular, we explore how the desire for self-verification, belonging, and distinctiveness offer alternative and, at times, even contradictory explanations for findings typically attributed to self-enhancement. We also consider the ways in which these motives are influenced in homogenous and diverse groups and the effects they have on group processes and performance. Through our examination, we aim to stimulate research on the role of multiple identity motives in homogenous and diverse groups.

Purpose – The aim of this research was to test whether the motivations of self-enhancement and self-verification act independently and simultaneously, specifically in the context of the impostor phenomenon.

Design/methodology/approach – Using both self-report measures and salivary cortisol levels, I conducted a 2×2 experiment (N=106) in which status (high or low) was crossed with competition outcome (win or lose). The “low-status winner” condition served as a simulation of the impostor phenomenon.

Findings – Winners reported greater positive affect and less negative affect, indicating self-enhancement, but salivary cortisol levels were higher in participants whose status was disconsonant with the competition outcome (high-status losers and low-status winners), reflecting self-verification.

Research limitations/implications – A potential limitation was the omission of nicotine use as a control variable.

Practical implications – Results illuminate the dual public and private nature of the impostor phenomenon, in which normative expressions of happiness overlie deeper feelings of anxiety. A better understanding would benefit educators, employers, counselors, and therapists who work with high-achieving women and minorities as well as the women and minorities they serve.

Social implications – Findings suggest that efforts should be made to bolster the confidence of promising young women and minorities, with the understanding that, despite high levels of achievement, self-confidence and a sense of deservedness may be lacking.

Originality/value – Methodological advancements included the first laboratory simulation of the impostor phenomenon and the use of both self-report and physiological measures of responses to status situations. This was the first study capable of observing the motivations to self-enhance and self-verify simultaneously and independently of one another.

Performance management can play an important role in the implementation of strategic change, by aligning employees’ mindsets and behavior with organizational goals. However, the ways in which employees react to change efforts aided by performance management practices are far from straight-forward. In this chapter, we develop a conceptual framework for understanding employees’ reactions to strategic change as a consequence of their occupational identities and their performance management outcome. We further apply the framework to an empirical study of a strategic change initiative in a school organization that was supported by a new performance management practice. We show how variations in perceived identity threat translate into four distinct patterns of emotional and behavioral reactions, where only one represents whole-hearted change acceptance. The study contributes to our understanding of individual- and group-level heterogeneity in reactions to strategic change, and also to a more nuanced conception of identity threat.

This study examines the perceived benefit of sustainable consumption from a consumer perspective. Communicating corporate social and environmental responsibility is beneficial from a company perspective; however, the advantages for consumers have not yet been sufficiently clarified. We investigated two well-being dimensions as the identified benefit of sustainability. Therefore, an experiment (n = 815) was conducted to identify the influence of different advertisements on social–environmental and emotional well-being while considering the moderating role of consumers’ value orientation. The results revealed that information about sustainability attributes had a significant effect on social–environmental well-being, while the emotionality of the communication had a significant effect on emotional well-being. These effects were partly moderated by consumers’ value orientation: the effect on social–environmental well-being increased with biosphere–altruistic value orientation, whereas the effect on emotional well-being slightly increased with self-enhancement value orientation.

Purpose: Social rejection is a negative interpersonal experience that leads to emotional, cognitive, and physiological outcomes. We develop a theoretical model arguing that social rejection in workplace settings can alter employees' personal values in either the short- or the long term. Methodology: This is a theoretical essay based on three theories: (1) human values; (2) affective events; and (3) shattered assumptions. Findings: In the proposed model, an employee's emotional reactions to social rejection in the workplace (emotional distress or emotional numbness) partially mediate the relationship between the experience of social rejection and short- or long-term development of self-protective (rather than self-expansive) personal values. Originality: The processes whereby social rejection at work leads to personal value change remain largely unexplored to date. The proposed model represents an initial attempt to understand this process, including the effects of emotional distress (long term) and emotional numbness (short term). Research Implications: The model introduces the mechanisms whereby social rejection in the workplace leads to short-term and long-term changes in individual values and has potential to serve as a launchpad for future research interest in this phenomenon. Practical Implications: The framework proposed in this chapter should help scholars to understand better the dynamics of social rejection in the workplace and how this phenomenon affects employees' values in work settings, both in the short- and long term.

We propose that brands with strong associations and dedicated customers may be vulnerable if customers perceive them as exploiting their relationship.

We start by reviewing the literature on brand meaning, brand attachment, brand relationships, and brand transgressions. The extant literature implies that as a result of their willingness to sustain their brand relationship, highly attached consumers will either discount negative information about a brand or attribute the responsibility for the negative information to some external factors. We propose, on the other hand, that when negative information dilutes the reason for brand attachment, the norm of the consumer–brand relationship is violated (brand transgression). Then we argue that highly attached consumers of that brand will react more negatively (when compared to consumers not feeling highly attached) toward the brand.

We introduce a typology of brand transgressions against the (1) expressive, (2) exclusive, (3) expert, and (4) empathic nature of brands. We discuss the possible effects of attachment levels on consumers’ reactions after such brand transgressions. Additionally, we articulate the moderating effects of four consumer motives (need for self-enhancement, need for uniqueness, need for risk avoidance, and need for justice) on consumer reactions.

Our reasoning counters the literature suggesting that highly attached consumers of a brand will engage in relationship-sustaining behaviors. We contribute to the brand-transgression literature by providing a more structured and detailed definition of brand transgressions by classifying them under four distinct types.

Purpose: Status characteristics theory assumes that the effects of status on performance expectations will be the same for both high and low status actors. However, this may not be true in all situations. Prior work suggests that in some situations, high status actors may ignore new information that should lower their position within a group's power and prestige order (Kalkhoff, Younts, & Troyer, 2011), making them resistant to status loss.

Methods: In a laboratory experiment, I introduced new status information to participants that contradicted their prior status position within a sequence of groups working on the same task.

Findings: Results show new status information that contradicts prior status orders is less influential on the expectations of initially high status actors, supporting the result initially reported by Kalkhoff et al. (2011). Additionally, I show this effect exists for two task-oriented behaviors, resistance to influence and response latency.

Contribution: This experiment suggests a “sticky expectations” effect exists when new status information is introduced to groups with established performance expectations. It also extends earlier research by showing the effect exists for multiple task-oriented behaviors and is not limited to situations involving the transfer of second-order expectations.

Research Implications: This research suggests that high status actors are more resistant to status loss than previously believed. I consider two possible mechanisms for this effect: self-enhancement bias as initially proposed by Kalkhoff et al. (2011) and an effect on collective orientation caused by performance expectations.

We explore how marketers can manage brand meaning through the use of celebrity endorsements. We theorize that consumers look to celebrity endorsements for brand symbolism, which they appropriate to construct and communicate their self-concepts by forming self-brand connections (SBC).

This research employs an experimental paradigm, with two empirical studies examining whether marketers can create meaning for their brands through the use of celebrity endorsements.

Study 1 finds that celebrity endorsement enhances SBC when consumers aspire to be like the celebrity, but harms them when consumers do not; furthermore, this effect is more pronounced when the brand image is congruent with the celebrity’s image. The effect is further moderated by the degree to which a brand communicates something about the user, with more symbolic brands having stronger effects than less symbolic brands. Study 2 finds that the effect of celebrity endorsement on SBC is augmented when consumers’ self-esteem is threatened. Consumers self-enhance by building connections to celebrities with favorable images or distancing themselves from those with unfavorable images.

These findings can help marketers’ decisions regarding when and whom to use as a celebrity endorsers by taking into account how consumers use meaning appropriated from celebrities when constructing the self.

In this chapter, we review relational demography literature underpinned by the similarity–attraction paradigm and status characteristics and social identity theories. We then develop an uncertainty reduction model of relational demography, which describes a two-stage process of uncertainty emergence and reduction in a workgroup setting. The first stage depicts how structural features of the workgroup (workgroup composition) and occupation (the legitimacy of its status hierarchy) induce two forms of uncertainty: uncertainty about group norms and uncertainty about instrumental outcomes. The second part of the model illustrates employees' choice of uncertainty reduction strategies, depending on the type of uncertainty they experience, and the status of their demographic categories. Implications for theory and practice are discussed.