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Zalo is a Vietnam social media platform attracting over 100 m users worldwide. The work aims to ascertain how to boost users' satisfaction, habit and continuance intention toward Zalo based on the expectation confirmation theory (ECT) and its extension through the impacts of expected benefits and emotional motivations.

Data are collected via an online survey on a convenience sample of 356 Zalo users. Statistical analysis is performed using Statistical Product and Service Solutions (SPSS) and Analysis of Moment Structures (AMOS) to test proposed hypotheses.

Results indicate that confirmation positively influences expected benefits (i.e. pervasiveness, socialization, and self-discovery) and satisfaction. Moreover, satisfaction and habit are jointly stimulated by expected benefits and emotional motivations. Outcomes also reveal that satisfaction is a motivator of habit, which in turn surmises evidently to continuance intention.

Findings assist practitioners to develop their business trajectories by improving beneficial services of Zalo and positive emotions. This fulfills user satisfaction and habit, and promotes continuance behavior accordingly.

Confirmation and expected benefits are acknowledged as the drivers of satisfaction, but existing literature remains inconclusive about dimensions of expected benefits influencing satisfaction and habit in social media. Furthermore, this study, by an extended ECT, explores emotional motivations for satisfaction and habit. Ultimately, habit is uncovered to foster prolonged usage.

As scholars, educators and policymakers recognize the impact of partnership-based research, there is a growing need for more in-depth understanding of how to conduct this work, especially with and in diverse project teams. The purpose of this paper is to provide a critical examination of adopting a culturally disruptive approach in a research–practice partnership (RPP) that includes Indigenous and non-Indigenous researchers, designers and educators who worked together to collaboratively design culturally situated experiences for sixth graders.

Following a design-based implementation research methodology, data from design and implementation are presented as two case studies to illustrate key findings.

Leveraging the frame of culturally disruptive pedagogy, key tensions, disruptions, self-discoveries and resulting pedagogical innovations are outlined. While the authors experienced multiple forms of disruptions as researchers, designers and educators, they focused on tracing two powerful cases of how culturally disruptive research directly and immediately resulted in pedagogical innovations. Together the cases illustrate a broader shift toward interdependence that the team experienced over the course of the school year.

A new frame for conducting culturally disruptive research is presented. Both the theoretical application and practical implementation of this frame demonstrate its usefulness in conceptualizing culturally situated research through cultivating an uncomfortable yet generative interdependence.

Findings include examples and strategies for how to practically conduct multi-sector, interdisciplinary research and teaching. Scholars and educators share their stories which illustrate the practical impact of this work.

Critical insights presented in this paper build on and contribute to the growing body of work around RPPs, community-based research and other critical partnership methods.

Higher education has begun to attend to the importance of collaboration and self-awareness for educating sustainability leaders. However, there has been limited discussion on how to design a pedagogy that supports the development of these competencies, particularly the development of self-awareness. In this chapter, we introduce an experiential pedagogy in which students and faculty work together to develop self-awareness as the basis for sustainability leadership. We present three pedagogical principles that support the emotional learning that is foundational for sustainability leadership: student self-discovery, faculty as co-learners, and a developmentally focused learning environment. We demonstrate how these three principles work together to enable students and faculty to grow their self-awareness, providing the foundation for sustainable leadership. We conclude with a discussion on how management educators can learn from this case to develop sustainability leaders who have the self-awareness and relational competency to lead positive, inclusive organizations that are committed to sustainable business practices.

In this chapter, I reflect on my research on expatriation and cross-cultural interactions over the past four decades. I have characterized it as voyages of self-discovery, as my research questions have been framed by my own experiences in growing up in a bicultural environment in Hong Kong and subsequent relocation to North America. My research findings have helped me understand the what, why, and how of my encounters and observations in the context of international assignments and cross-cultural encounters. The chapter then focuses on my 1981 publication that presented a contingency paradigm of selection and training that generated substantial interest in expatriation. While the contingency paradigm is essentially valid today, I outline four developments that have taken place since then – war for talent, greying of the labor force, rise of emerging markets, and need for global orientation – that necessitate new perspectives in understanding human resource management in the global context. I then allude to how I would rewrite my 1981 paper differently in light of these changes.

The purpose of part 1 of this paper is to provide the reader with the definition of the preferences on the four Jungian dimensions and the nature of suppressions and repressions so that they can determine their true preferences and hence psychological profile.

The paper defines each of the preferences in the four dimensions “obtaining energy and focus”, “gathering and using information”, “taking decisions”, “ operating in the outside world”. It details each preference in each dimension: extrovert and introvert, practical and concept, logical and harmony, structured and flexible, and set out the beliefs and behaviors flowing from each preference. It is indicated that suppressions occur with the Extrovert/Introvert and Logical/Harmony preferences and result in the individual believing in and behaving as the opposite preference. The paper provides case studies to assist the reader in identifying any suppressions they may have. Advise that repressions occur with the Practical/Concept and Structure/Flexible preferences and result in abilities not being developed, but no migration to the opposite preference. The paper sets out the profiles that summarize key characteristics and the profiles detailing strengths and weaknesses. It details the benefits to the individual and the organization that result from employees knowing what their real psychological profiles are.

Unrecognized suppressions and repressions result in individuals following job choices that do not play to their natural strengths, causing stress and demotivation, as well as having a negative impact on relationships and career management. The process of self‐discovery is superior to the use of questionnaires, as they do not determine suppressions until they have become dominant in the consciousness of the individual.

The paper introduces the concepts of suppression and repression, enabling the reader to determine where their natural preferences and strengths lie, thus helping them make better choices for careers and improve their relationship and career management.

The purpose of this research is to compare two different sample populations (student and general) to determine the impact of brand community motives on brand community engagement.

Two samples were drawn for the purpose of the current research. The first sample was drawn among the members of various brand communities from a general North American population sample (N = 503). The second sample was drawn purely from students, belonging to a variety of brand communities, from a middle-sized Canadian university (N = 195). Partial least squares structural equation modelling was used to analyse the strength, significance and effect sizes of the relationships between brand community motive and engagement constructs.

The findings indicate that the impact of brand community motives varied by sample population. The information and entertainment motives were significantly related to brand community engagement in both sample populations with roughly equal effect sizes. The social integration motive was again significantly related to the brand community engagement construct in the student sample population – but not for the general North American general population sample. Further, the self-discovery motive and status enhancement motives were significantly related to brand community engagement in the North American sample, but not for the student sample. This indicates significant differences between the two sample populations.

The results of the current research demonstrate that student populations are significantly different from the general population regarding their motives towards brand communities. This indicates that brand community managers need to be aware of the motives of different brand community members and also that they need to exercise caution about utilizing purely student data to make decisions about brand community management.

The purpose of this study is to understand the values consumers pursue and roles consumers partake in selfie practice.

A qualitative research method was adopted. In-depth interviews were conducted with selfie enthusiasts. Data were analyzed with grounded theory approach.

Diverse activities and reflections pertaining to selfies were analyzed, which uncovered three consumer roles departmentalized and the nine values that selfie practice generates for consumers. The three roles are subject, photographer and user of selfies, and the roles are orchestrated together or selectively performed if necessary. In consequence of the interplay of performances and expectations of the roles, consumers pursue and gain four collaboratively created values and five individually created values.

Findings of the study expand the understanding of values of selfie practice and consumer roles in Web 2.0.

This research (1) investigates value cocreation behavior and the underlying activities on social media; (2) examines the motivational values and psychological predictors of cocreation intention on social media via uses and gratification paradigm (U&G) and the Theory of Planned Behavior (TPB); (3) investigates an underlying mechanism linking the motivational values to cocreation intention, via attitude.

Structural Equation Modeling (SEM) and the mediation analysis are used to test the data from 417 Facebook users.

Cocreation intention is (1) robustly influenced by extrinsic motivational values, such as purposive value; (2) indirectly affected, through attitude, by intrinsic motivational values such as entertainment and social enhancement; and (3) not associated with subjective norms, behavioral control and self-discovery. The latter is a likely result of this study's focus on explaining value cocreation rather than social media usage.

This study is one of the first to identify antecedents of cocreation intention on Facebook, using an integrative model of TPB and U&G. Attitude serves as a key construct, mediating the effects of motivational values on cocreation intention, with mediation being partial for some values and complete for others. The existence of direct and indirect effects of motivational values and the mediating role of attitude points to the illustrious yet contested value–attitude–behavior hierarchy and offers explanations as to why some of the motivational values were not linked to the cocreation behavior on Facebook (Pelletier et al., 2020).

Firms should strive to influence the attitude of their users toward cocreation intention as it links the influence of motivational values on value cocreation. Managers should strive to prepare an appropriate platform where customers can easily interact with one another and communicate different value propositions. The goal should be to enable customers to derive extrinsic values as they interact with corporate-sponsored social media content. More specifically, purposive value, followed by socializing value, should be emphasized during social media content design. For example, the content should feature concrete and convenient informational and instrumental benefits (purposive value) and provide customers with tools that enable them to create social support, friendship and intimacy (socializing value). In addition, entertainment value should not be dismissed.

This research builds upon the emerging social media literature and a robust decision-making model to investigate value cocreation, predictors and an underlying mechanism explaining the relationships.

The purpose of this paper is to develop a model that examines motives as antecedents and consequences of brand community engagement (BCE) based on the recent service-dominant (S-D) logic framework, which considers the many actors involved in creating and consuming value in the context of brand communities (BCs).

Data were collected used an online survey and analyzed used partial least squares structural equation modeling.

The relationships and their significance were examined using S-D logic. The results indicate that motives of information, self-discovery, status enhancement and entertainment were positively and significantly related to BCE, except social integration. BCE was significantly related to relationship quality (RQ) and customer satisfaction (CS). Finally, CS had a significant positive impact on RQ.

The contribution stems from the incorporation of the recent iteration of S-D logic as a theoretical framework into the BC model and the assessment of the relationships in the structural model.