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Luxury branding, in the context of tangible luxury consumables, has received academic attention. But the notion remained inconclusive in the context of consumption of luxury intangibles. The travel setting provides an excellent backdrop to explore the complex cognitive process of assigning meaning to the relationship between travellers and luxury travel brands. The shifting image of luxury consumption from elitism to mass aspirational, too, needs to be studied for its transformative implications. The chapter focused on developing a brand relationship scale, namely, TraveLux, in the context of luxury travel consumption and tested its robustness to explain the shared sentiments and emotions of travellers, engaged in luxury travel, across social media. The chapter identifies a four construct instruments capturing the essence of immersive experience, ethnocultural acculturation, passion and excitement and self-congruence as a seedbed of luxury brand affinity for travellers. TraveLux was also found to capture the shared experience of travellers consuming luxury travel brands, thereby establishing a synch between the instrument constructs and manifested human cognition in real-life situations. The study expanded on the volume of literature pertaining to luxury branding in the context of product-oriented industry and addresses the existing void in understanding traveller–brand relationships in luxury travel contexts. The study implicates a theoretical change in branding concept in perceiving luxury brands as price-based exclusivity to a transformative cultural experience. Further extrapolations of the study could be made by incorporating subtle behavioural patterns of travellers in perceiving luxury and subsequent evocation and predisposition towards decision-making.

This chapter explains how the Social Change Model of Leadership served as the process for uniting the campus on Cabrini Day around one shared vision of Leadership for Social Change. It also uses Mezirow’s theory of transformative learning to examine the resulting transformation that occurred among students engaged in this process.

In an effort to showcase students’ transformation into leaders for social change, the chapter focuses expressly on students enrolled in one particular course. These students worked together to develop a live simulation for Cabrini Day that brought campus community members through the real-world experiences of unaccompanied immigrant minors fleeing to the United States to escape violence in their home countries. The chapter employs an action research methodology to describe how, when, and why these students became transformed. Students’ planning steps, actions within the live simulation event, and reflections on their actions were analyzed using the individual, group, and community values of the Social Change Model, as well as the tenets of transformative learning theory.

Findings reveal that the Social Change Model is a viable process for integrating curricular and cocurricular endeavors on campus. Findings also show that this process can lead to transformative student learning outcomes.

Integrating curricular and cocurricular experiences on college campuses can lead to significant student learning outcomes and experiences.

By the end of this chapter on minors, internet-enabled devices and online shopping behaviour, readers will be able to

• Identify fundamental benefits and harm engendered when minors have unlimited access to internet-enabled devices

• Locate the main catalysts of benefit and harm to minors due to internet usage

• Show how a priori studies have created a rich and balanced narrative in the field of benefits and harm of the internet to minors

• Argue how the benefits outweigh the harm (or vice versa) impacting on minors in unlimited use of the internet

• Develop strategies to enhance the benefits and limit the harm caused by unlimited access to the internet

Identify fundamental benefits and harm engendered when minors have unlimited access to internet-enabled devices

Locate the main catalysts of benefit and harm to minors due to internet usage

Show how a priori studies have created a rich and balanced narrative in the field of benefits and harm of the internet to minors

Argue how the benefits outweigh the harm (or vice versa) impacting on minors in unlimited use of the internet

Develop strategies to enhance the benefits and limit the harm caused by unlimited access to the internet

In this paper I analyze Sex and the City as performances of contemporary post-modern culture of femininity and engage in a multi-modal, semiotic reading of their socio-cultural significance. In particular, I argue that the same discursive formation underlies the ideology of the show: a discourse largely coinciding with the Standard North American Family Code (Smith, 1999) and therefore a discourse that stigmatizes single women and reinforces the value of marriage as both symbolic and material capital. Drawing in part from Goffman, I argue that an oppositional reading of the show also yields another interesting connotation: the show offers its viewers techniques and scripts of stigma resistance.

In this chapter, I re-frame leading in organizing as teaching and identify physical movement as a core mechanism through which leaders are sensitive and responsive to the progress of their group’s learning. To demonstrate this, I analyze interview data with choral and orchestral conductors in terms of Sheets-Johnstone’s (1999/2011) four qualities of movement: tension, linearity, amplitude, and projection. These four qualities serve as a grammar or set of basic categories to better understand how and why leaders move in certain ways in relation to their followers, for the sake of the latter’s learning and the collective ability to accomplish organizational goals. The ability to categorize conductors’ physical movements and the movement of the ensemble’s learning can help practitioners and scholars to assess the congruence between the two. With this grammar in hand, leaders can better assess and articulate what kinds of movements can be performed when, in order to guide the progress of their group’s collective learning.

Creating memorable tourism experiences (MTE) is vital to obtain sustained tourism visits. In the digital era, infusions of various digital technologies in tourism services without admitting tourist emotions could jeopardize the experience. Drawing from a Service-Dominant Logic (S-DL) perspective, this study explains the complexity of digital tourism experience in the service system view, highlighting the importance of emotions as resources. It is composed of actors' orchestrations, connected by shared emotions, and enabled by sensory stimuli facilitated by the digital tourism ecosystem throughout the tourism journey. This study proposes a Memorable Digital Tourism Experience (MDTE) framework by identifying the focal actors, recognizing the emotions, and determining the moderating role of sensory stimuli enabled by various novel technologies. At last, several agenda and practical guidelines are proposed on how to operationalize the framework and different methodologies to explore Memorable Digital Tourism Experience.