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Article
Publication date: 19 December 2019

Hongjing Cui, Taiyang Zhao, Slawomir Smyczek, Yajun Sheng, Ming Xu and Xiao Yang

The purpose of this paper is to examine the effect of self-worth on status consumption, focusing on the mediation of self-enhancement and self-compensation and the moderation of…

Abstract

Purpose

The purpose of this paper is to examine the effect of self-worth on status consumption, focusing on the mediation of self-enhancement and self-compensation and the moderation of power distance belief (PDB) in the relationship of threats to self-worth and consumer choice.

Design/methodology/approach

Experiments are used to collect data. Three studies are designed to test the relationship between self-worth, self-enhancement and self-compensation, PDB and status consumption. In total, 180 MBA students participate Study 1, 186 and 244 undergraduate students participate Studies 2 and 3, respectively. ANOVA and bootstrapping method are adopted to analyze the data by using SPSS version 19.0. Study 1 tests the influence of self-worth on status consumption; Study 2 examines the mediation role of self-enhancement and self-compensation; and Study 3 tests the moderation role of PDB.

Findings

Results indicate that situational self-worth perception has dual path effects on status consumption. Both improvements in – and threats to – self-worth have a positive impact on status consumption. Improvements in self-worth affect status consumption through the mediation of self-enhancement motives. Threats to self-worth affect status and non-status consumption through the mediation of the self-compensation motive. In the context of a threat to self-worth, compared with consumers with a low PDB, high-PDB consumers have higher purchase intention for status goods but not non-status goods.

Research limitations/implications

In this study, improvements in – and threats to – self-worth are momentarily manipulated. The authors present one product in each experiment, but what would happen if both status goods and non-status goods were shown to participants? Which one will the authors choose under different self-worth manipulations? And how long can the effects last? These questions should be answered in future research.

Practical implications

This research provides a venue for marketers to introduce and advertise status goods. Marketing practitioners should establish the link between self-worth and status consumption appeals. In the Asia-Pacific markets, Confucian value is important to consumers, and high power distance is important in Confucianism. Thus when developing markets in China, international companies should emphasize Confucian values in the design of advertisements or other promotional items. Further, marketing for status goods should attach importance to the expression of their symbolic meanings.

Originality/value

This study contributes to the literature on self-worth and status consumption. It also explores the dual path of the effect of self-worth on status consumption. The motives of self-enhancement and self-compensation are first proposed and tested to explain the mechanism, which differentiates the study from prior work and gives a more reasonable explanation for status and compensatory consumption. The moderation role of PDB delineates the boundary for the effect of a threat to self-worth on status consumption.

Details

Asia Pacific Journal of Marketing and Logistics, vol. 32 no. 7
Type: Research Article
ISSN: 1355-5855

Keywords

Article
Publication date: 1 October 2020

Kim-Shyan Fam, Shuo She and Djavlonbek Kadirov

Abstract

Details

Asia Pacific Journal of Marketing and Logistics, vol. 32 no. 7
Type: Research Article
ISSN: 1355-5855

Article
Publication date: 3 August 2021

A.R.S. Ibn Ali and Wirawan Dony Dahana

This paper aims to address how the status consumption tendency of consumers in emerging markets is negatively influenced by five individual traits: self-control…

Abstract

Purpose

This paper aims to address how the status consumption tendency of consumers in emerging markets is negatively influenced by five individual traits: self-control, self-actualization, religiosity, future orientation and self-efficacy.

Design/methodology/approach

A conjoint experiment measured the importance of certain smartphone product attributes. A latent class regression analysis was then employed to estimate segment-level part-worths using conjoint data collected from 500 Bangladeshi consumers.

Findings

The results revealed three segments with members that differ in how they evaluate smartphone product attributes. Those susceptible to a product's brand name (i.e. status seekers) appear to have low self-control, are less religious and are more myopic.

Research limitations/implications

An issue may exist with generalizability, as the analysis was conducted based on data collected in one country and for one product category. However, this study's framework provides direction for future researchers to better understand status consumption in emerging countries.

Practical implications

The findings are useful for marketers selling status products to improve market segmentation and target their offerings more efficiently.

Originality/value

The originality of this paper is twofold. First, it investigates the influencing factors of status consumption that have not been addressed in the extant literature. Second, it is the first to use experimental data to measure segment-level status consumption accurately.

Details

International Journal of Emerging Markets, vol. 18 no. 9
Type: Research Article
ISSN: 1746-8809

Keywords

Article
Publication date: 12 June 2019

Shaofeng Yuan and Yuhuang Zheng

Drawing on an evolutionary perspective, prior studies have revealed that conspicuous consumption by men has signaling functions (i.e. signaling the consumer’s positive mate…

Abstract

Purpose

Drawing on an evolutionary perspective, prior studies have revealed that conspicuous consumption by men has signaling functions (i.e. signaling the consumer’s positive mate qualities such as status and ability to acquire resources) for mate attraction. However, it is unclear whether conspicuous consumption of luxury products by women has a function in mate attraction. The purpose of this paper is to investigate the effect of mate attraction goal on women’s interest in conspicuous consumption and the possible mediating effect of the attractiveness enhancement need in this effect.

Design/methodology/approach

A survey and two experimental studies were conducted in which 354 Chinese female undergraduates participated. In the survey, the respondents’ desire to have a romantic partner was measured; in the two experiments, the participants’ mate attraction goals were primed. The authors followed the literature to measure dependent variables (i.e. consumption measures), but the specific consumption items were adapted to meet the purpose of the current research. The authors analyzed the data from the three studies through analysis of variance, regression analysis and bootstrapping.

Findings

Young women with a strong (vs weak) desire for a romantic partner reported a high level of attractiveness enhancement needs, thereby indicating a higher willingness to pay (WTP ) for conspicuous items that can enhance their attractiveness (Studies 1 and 3). Furthermore, activating young women’s mate attraction goal can also increase their WTP for conspicuous items (Studies 2 and 3) and attractiveness enhancement items (Study 3) but not inconspicuous luxury product (e.g. underclothes) (Study 3). These findings suggested that young women consider conspicuous consumption of certain products as a means of enhancing attractiveness to acquire a desired mate.

Originality/value

This research identifies a novel function of conspicuous consumption: young women, especially those who do not have a romantic partner, may use conspicuous consumption of certain products to satisfy their attractiveness enhancement needs and, ultimately, to attract an ideal mate.

Details

Journal of Contemporary Marketing Science, vol. 2 no. 1
Type: Research Article
ISSN: 2516-7480

Keywords

Article
Publication date: 21 October 2021

Ailing Pan, Qian Wu and Jingwei Li

This paper aims to study the impact of external fairness of executive compensation on M&A premium, and examine the moderate role of institutional investors. The high M&A premium…

Abstract

Purpose

This paper aims to study the impact of external fairness of executive compensation on M&A premium, and examine the moderate role of institutional investors. The high M&A premium is the main factors that induce the huge impairment of listed companies’ goodwill and the plummeting performance. Executives are the decision-makers of M&As, and their decision-making process is inevitably affected by the psychological factors. In recent years, institutional investors have become an important external force that can affect the governance of listed companies.

Design/Methodology/Approach

The authors use M&A data of listed companies from 2008 to 2018 and use OLS regression to test the relationship between executive compensation fairness and M&A premium.

Findings

The results show that the lower the external fairness of executive compensation, the greater the M&A premium. Institutional investors can effectively reduce the impact of external compensation unfairness on M&A premiums. The mechanism tests show that executives' psychological perception of fairness induced by external unfairness reduces their motivation to work and prompts them to use high premium to seek alternative compensation incentives. Further examinations of executive characteristics and corporate characteristics show that the role of external unfairness in executive compensation in driving M&A premiums is more pronounced in companies with longer executive tenure, weaker executive reputation incentives and private property.

Originality/Value

This paper enriches the research on the pre-factors of M&A premiums from the perspective of executives’ psychological perception of fairness, provides evidence that institutional investors play a positive governance role and provides decision-making references for companies to take corresponding measures to reduce M&A premium risks.

Details

Nankai Business Review International, vol. 13 no. 1
Type: Research Article
ISSN: 2040-8749

Keywords

Content available
Article
Publication date: 7 August 2018

Lucia Cicero and Linda Osti

403

Abstract

Details

Young Consumers, vol. 19 no. 2
Type: Research Article
ISSN: 1747-3616

Article
Publication date: 13 February 2018

Kun LI

The purpose of this paper is to reveal the characteristics of strategic behavior during knowledge cooperation in organization and compare the differences in strategy choice…

Abstract

Purpose

The purpose of this paper is to reveal the characteristics of strategic behavior during knowledge cooperation in organization and compare the differences in strategy choice between knowledge transferor and knowledge receiver under intricate context consisting of two different objective orientations (organizational and individual) and two different information conditions (perfect and imperfect information) that represent different knowledge application contexts (conventional and available knowledge and intricate and personalized knowledge). Moreover, this paper also wishes to develop a new analysis paradigm of dynamic cooperation game to the micro-interactive mechanism research on individuals’ knowledge sharing in organization.

Design/methodology/approach

Through comparing and referring to previous literatures, and considering the authentic knowledge cooperation practice, this paper first suggested that the behavior characteristics of knowledge sharing between individuals in organization should be observed from the perspective of dynamic cooperation game that would accurately describe the “coopetition” essence of knowledge sharing. Further, an intricate multi-analysis context including two different objective orientations and two different information conditions was constructed. Under this multi-analysis context, the objective functions of knowledge transferor (knowledge output) and knowledge receiver (knowledge returning) were established respectively. Lastly, according to the revenue optimum principle of organizational and individual the strategic choice characteristics were analyzed through the Nash equilibrium to analyze objective functions.

Findings

“Knowledge transaction” motive is classic strategic characteristic of individuals’ knowledge cooperation, and to increase competitiveness of knowledge sharer is a crucial prerequisite for knowledge sharing under any analysis context combination (no matter organizational or individual objective, no matter perfect or imperfect information). Knowledge sharing appears more conservative and stringent under imperfect information condition, and the effort level of knowledge transferring is strategically adjusted according to the value assessment of received knowledge. The institutional constraints and incentives have little effect on the promotion of knowledge sharing under the imperfect information condition where professional knowledge is more intricate, personalized and implicit, because organization members are more sensitive to knowledge competitiveness.

Originality/value

This paper provides a knowledge sharing study with a new analysis paradigm from micro-interactive perspective by aiming at the “coopetition” essence of knowledge cooperation in organization. This analysis paradigm chooses the way of dynamic cooperation game to reveal the strategic characteristics of knowledge sharing among individuals (knowledge transferor and knowledge receiver) and to assess the role of institutional constraints and incentives in promoting the knowledge sharing. At the same time, the establishing of multi-context model with two different perspective dimensions (objective orientation and information condition) make research closer to the authentic circumstance of knowledge cooperation in organization.

Details

Journal of Knowledge Management, vol. 22 no. 4
Type: Research Article
ISSN: 1367-3270

Keywords

Article
Publication date: 1 August 1998

Geoff Bayley and Clive Nancarrow

This paper reviews the literature on unplanned purchasing and impulse purchasing in particular. Various definitions and explanations of the phenomena are examined. Because impulse…

16954

Abstract

This paper reviews the literature on unplanned purchasing and impulse purchasing in particular. Various definitions and explanations of the phenomena are examined. Because impulse purchasing may often be deemed socially undesirable, it is argued that a qualitative research approach is particularly appropriate in order to gain maximum insight. A study employing enabling techniques (including self scripts, laddering and pyramiding) demonstrated that interviewees were remarkably consistent in their descriptions of the impulse purchase experience. There were, however, variations of the behaviour which might form the basis of a classification scheme. Most studies have only focused on retail impulse buying. This study explored the subject across both retail and direct buying contexts.

Details

Qualitative Market Research: An International Journal, vol. 1 no. 2
Type: Research Article
ISSN: 1352-2752

Keywords

Article
Publication date: 12 May 2022

Sha Wang, Tianyun Chu, Huiying Li and Qianqian Sun

The market segment of families with young children is significant for the cruise industry in China. This study aims to examine the cruise experience of them and facilitate the…

Abstract

Purpose

The market segment of families with young children is significant for the cruise industry in China. This study aims to examine the cruise experience of them and facilitate the provision of family cruise vacation products and services.

Design/methodology/approach

This study collects online comments on the cruise experience of Chinese families with young children and analyzes the data in terms of text, sentiment and content.

Findings

The results of the text analysis indicate issues with several dimensions of the cruise experience. But the results of a sentiment analysis reveal that only 56.76% of the Chinese families with young children expressed positive feelings about cruise tourism. Almost one third (30.43%) expressed negative feelings, and the rest were neutral. In addition, by conducting a content analysis of the negative sentiment comments, this study identifies areas where cruise products and services need to be improved.

Practical implications

Cruise lines are advised to improve the provision of family cruise vacation products and services, such as enhancing physical experience elements, paying attention to human interaction and situational factors and caring for travelers’ personal needs.

Originality/value

This paper explores the cruise experience of Chinese families with young children, which is currently underdeveloped. A methodology approach including text analysis, sentiment analysis and content analysis is systematically applied to offer a holistic and deep understanding of travel experience. A framework for the cruise experience is proposed, which has theoretical and practical significance.

携儿童出游的中国家庭邮轮体验研究

摘要

目的

有小孩的家庭细分市场对中国的邮轮行业来说意义重大。本研究旨在通过分析他们的邮轮体验, 提升家庭邮轮度假产品和服务的开发与运营。

设计/方法/途径

本研究通过收集携儿童出游的中国家庭邮轮体验的相关在线评论, 对其从文本分析、情感分析和内容分析等方面对数据进行了分析。

调查结果

文本分析的结果表明邮轮体验的若干维度上存在问题。但情感分析的结果显示, 只有56.76%的有小孩的中国家庭对邮轮体验表达出了积极情绪。近三分之一 (30.43%) 表达了负面情绪, 其余的则持中立态度。此外, 通过对负面情绪评论进行内容分析, 本研究提出了邮轮产品和服务需要提升的方向。

实际意义

建议邮轮公司根据本研究的结果改进家庭邮轮度假产品和服务, 如增强身体体验元素, 关注人际互动和情境因素, 关心旅客的个性化需求等。

原创性/价值

本文对目前尚没有进行充分探讨的携儿童出行的中国家庭的邮轮体验进行了分析, 为了更全面深入地理解邮轮旅行体验, 本研究系统地应用了包括文本分析、情感分析和内容分析等方法, 提出了邮轮体验的研究框架, 具有一定的理论和实践意义。

Experiencias vacacionales en crucero para familias chinas con niños pequeños

Resumen

Propósito

El segmento de mercado de familias con niños pequeños es significativo para la industria de cruceros en China. Este estudio tiene como objetivo examinar la experiencia de crucero de este segmento, así como facilitar la oferta de productos y servicios de vacaciones familiares en crucero.

Diseño/metodología/enfoque

Este estudio recopila comentarios en línea sobre las experiencias de crucero en las familias chinas con niños pequeños, analizando los datos en términos de texto, sentimiento y contenido.

Conclusiones

Los resultados del análisis del texto indican problemas con varias dimensiones de la experiencia del crucero. Pero los resultados del análisis de sentimientos, revela que solo el 56,76% de las familias chinas con niños pequeños expresaron sentimientos positivos sobre el turismo de cruceros. Casi un tercio (30,43%) expresó sentimientos negativos, y el resto fue neutral. Además, al realizar un análisis de contenido de los comentarios de sentimiento negativo, este estudio identifica áreas donde los productos y servicios de cruceros deben mejorarse.

Implicaciones prácticas

Se recomienda a las líneas de cruceros que mejoren la oferta de productos y servicios vacacionales familiares, así como mejorar los elementos de la experiencia física, prestar atención a la interacción humana y los factores situacionales, y atender las necesidades personales de los viajeros.

Originalidad/valor

Este trabajo explora la experiencia de crucero de las familias chinas con niños pequeños, que actualmente está poco desarrollada. Se aplica sistemáticamente un enfoque metodológico que incluye análisis de texto, análisis de sentimiento y análisis de contenido para ofrecer una comprensión holística y profunda de la experiencia de viaje. Se propone un marco para la experiencia del crucero, que tiene significado teórico y práctico.

Article
Publication date: 1 June 1955

It is common practice in the engineering industry to deburr newly cut gears by the lengthy process of hand filing. Recently the Elgro Machine Tool Co., a subsidiary of Gem Brushes…

Abstract

It is common practice in the engineering industry to deburr newly cut gears by the lengthy process of hand filing. Recently the Elgro Machine Tool Co., a subsidiary of Gem Brushes (Luson) Ltd., London, N.W.10, has produced a machine which greatly reduces the time taken to deburr a gear.

Details

Aircraft Engineering and Aerospace Technology, vol. 27 no. 6
Type: Research Article
ISSN: 0002-2667

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