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Suggests that the tasks involved in the market segmentation process have not been studied and developed with the same depth. Most of the academic interest has been directed towards the identification of segments, while works dealing with their evaluation and selection are very rarely found. Similarly, little attention has been paid to these tasks in the professional world. Reviews the academic material dealing with segment evaluation and selection. Also provides results of empirical research. This investigation was carried out in order to assess the importance given to these stages of the process, as well as the methods employed. Taking into account the considerable gap existing in this field both in academic and professional circles, proposes a model for the evaluation and selection of segments. The final output is a selection matrix, where segments are situated according to two multivariate dimensions. Finally, discusses different characteristics of the model.

The paper aims to propose a practical model for market segment selection and evaluation. The paper carries out a technique of order preference similarity to the ideal solution (TOPSIS) approach to make an operation systematic dealing with multi-criteria decision- making problem.

Introducing a multi-criteria decision-making problem based on TOPSIS approach. A new entropy and new similarity measure under neutrosopic environment are proposed to evaluate the weights of criteria and the relative closeness coefficient in TOPSIS model.

The outcomes show that the TOPSIS model based on new entropy and similarity measure is effective for evaluation and selection market segment. Profitability, growth of the market, the likelihood of sustainable differential advantages are the most important insights of criteria.

This paper put forward an effective multi-criteria decision-making dealing with uncertain information.

Strategy Question: Is there a simple yet comprehensive way to characterize the business health of my markets, segments, and niches?

Summary: Now that we have the markets segmented and niched, we need to research each segment relative to attractiveness. This can be simply an indication of segment growth prospects in the chosen planning horizon, or it can be a conglomeration of key elements important to the organization (market strength, opportunity for growth, margin yield opportunity, etc.). This tool takes the user through ways to evaluate the segments for use in prioritizing the importance of various segments to product/service and channel actions. We build on either the Market Segmentation Tool or the Segment Niching Tool by assigning an attractiveness code to the column heading (green, yellow, or red). We then recommend the organization rank order the segments, with the one chosen most attractive positioned on the far left, and those next bests located in decreasing order to the right. We have found the resulting one-page Market Map Tool output extremely helpful in simply conveying what is usually a difficult and very complex picture to explain and communicate.

In the context of sequential multistage utilitarian service processes, the purpose of this study is to develop and validate propositions to study the impact of service quality (SQ) perceptions developed in intermediate stages, along with the impact of service gestalt characteristics, such as peak and end experiences, on quality perception at each stage and on overall service quality (OSQ) perception. The cascade phenomenon (interdependency between process stages) is considered in the evaluation of OSQ perception of customer, who experiences service through a series of planned, distinct and partitioned sequential stages.

In this paper, a conceptual framework is used to evolve the propositions. Subsequently, propositions are tested in three different utilitarian service contexts wherein customer survey was conducted for feedback on attributes at each stage, summary perception evaluations of each stage and OSQ evaluation of multistage process. Peak experiences, considered for OSQ evaluation, were defined by a suitable statistical technique. Ordinal logistic regression with nested models is the technique used for analyzing the data.

This work reveals significant cascade effect of summary evaluation of intermediate stages on the subsequent stage. Peak customer experience (negative or positive) is observed to be marginally significant on intermediate stage and OSQ evaluation. In addition, OSQ is observed to be influenced by summary perception evaluations of intermediate stages, which leads to better model adequacy. Finally, among all the stages, end stage performance is observed to have a significant impact on the overall multistage SQ.

The findings suggest that in view of the cascade effect of intermediate stages, managers need to allocate resources to ensure that all stages are performing at an adequate level instead of only focusing on improving peaks and end effects of customer experiences. The proposed approach is easy to implement and suitable for evaluating SQ and OSQ in varied multistage sequential utilitarian service environment.

An integrated approach for evaluation of SQ in sequential multistage utilitarian service processes is proposed from the perspective of cascade effect of intermediate stages and peak and end effects on OSQ perception.

The purpose of this paper is to apply Kano's method in practice in the cutlery industry and test its suitability to the cutlery industry. Furthermore, a Kano‐based process for weighting customer requirements is presented.

By using the example of the cutlery industry, the paper exemplifies in which way companies can use Kano's method to consider customer requirements as good as possible. Thereby, it is discussed how less popular Kano evaluation modes can support the process of prioritizing measures. Rest upon the results of a Kano project, a multistage method for weighting customer requirements is introduced. The method is based on the connection of already existing Kano evaluation modes. It calculates the meaning of a customer requirement by using the percentage dispatch of the requirement on individual Kano requirement categories.

The evaluation of Kano questionnaires – differentiated by age and sex – showed that a low price by itself is not a decisively criteria for a buyer's decision. The main successful strategy is the availability of an extensive service. The analysis of Kano evaluation modes showed that especially the methods CAT and M>O> A> I are conceptual useable for developing a Kano‐based weighting process. Through an adjustment of existing methods and by a variation of the factors of the multistage calculation algorithm it is possible to describe the process of customers' requirement prioritisation.

By calculating the weighted relevance of customer requirements directly from the results of a Kano project, the new method allows to optimize the customer orientation within the companies.

The purpose of this paper is to establish a general method for achievable speed and accuracy evaluation of additive manufacturing (AM) machines and an objective comparison among them.

First, a general schematic is defined that enables description of all currently available AM machines. This schematic is used to define two influential factors describing certain parts' properties regarding the machines' yield during manufacturing. A test part is defined, that will enable testing the influence of these factors on the speed and accuracy of manufacturing. A method for implementing and adapting test parts is established for individual machine's testing. This method was used to test four different machines that are predominantly used in Slovenia at the moment.

Research has proven that the machine's yield had a predominant influence on the achievable manufacturing speeds of all the tested machines. In addition, the results have shown different ranges of achievable manufacturing speeds for individually tested machines. Test parts' measurement results have shown comparable achievable accuracies for all the tested machines.

Speed evaluation is based on a 2^k factorial design that assumes the linearity among individual points of the experiment. This design was chosen to keep the method as simple and quick as possible, in order to perform testing on those machines otherwise used in industrial environments. Accuracy evaluation was limited by a rather small sample size of ten fabricated test parts per machine.

The presented evaluation method can be used on any existing or future type of AM machine, and their comparative placement regarding achievable manufacturing speed and accuracy.

The presented method can be used to evaluate a machine regardless of the AM technology on which it is based.

Digital collection assessment has focused mainly on evaluating systems, metadata and usability. While use evaluation is discussed in the literature, there are no standard criteria and methods for how to perform assessment on use effectively. This paper asserts that use statistics have complexities that prohibit meaningful interpretation and assessment. The authors aim to discover the problems inherent in the assessment of digital collection use statistics and propose solutions to address such issues.

This paper identifies and demonstrates five inherent problems with use statistics that need to be addressed when doing assessment for digital collections using the statistics of assessment tools on local digital repositories. The authors then propose solutions to resolve the problems that present themselves upon such analysis.

The authors identified five problems with digital collection use statistics. Problem one is the difficulty of distinguishing different kinds of internet traffic. Problem two is the lack of direct correlation of a digital item to its multiple URLs, so statistics from external web analytics tools are not ideal. Problem three is the analytics tools’ inherent bias in statistics that are counted only in the positive way. Problem four is the different interaction between digital collections with search engine indexing. Problem five is the evaluator’s bias toward simple growing statistics over time for surmising a positive use assessment. Because of these problems, statistics on digital collections do not properly measure a digital library’s value.

Findings highlight problems with current use measures and offer improvements.

This paper identifies five problems that need to be addressed before a meaningful assessment of digital collection use statistics can take place. The paper ends with a call for evaluators to try to solve or mitigate the stated problems for their digital collections in their own evaluations.

Draws attention to the recent emergence of a new model of how firms compete – known as the resource‐based approach – which views the firm as a set of critical resources, defined as resources which are scarce, defendable, difficult to market and initiate and hence usable as the basis for long‐term competitive advantage. Offers a reference framework for creating a resource measurement system and links the resource measures to the overall performance of the company in terms of shareholder value.

The purpose of this paper is to present analysis and primary evaluation of different control laws implemented on experimental indirect (fly‐by‐wire) flight control system designed for perspective general aviation aircraft.

The control law tests have been accomplished on the flight simulation stand equipped with side‐stick, throttle lever and flight instrument display. Every evaluator was caring out 2‐4 five min instrument flights (IR) according to command shown on the screen. PZL‐110 general aviation aircraft properties and seven modes of control system operation were modeled and examined.

Results of evaluation by 45 commercial pilots are analyzed and handling qualities of the small aircraft equipped with the indirect flight control system (fly‐by‐wire) have been examined. In this way, the most convenient control law was chosen for design the user‐friendly, human‐centered, simplified software‐based flight control system.

The result of research can be implemented on real indirect flight control system dedicated to general aviation aircraft.

This paper presents the practical approach for analysis of handling qualities of general aviation aircraft equipped with indirect flight control system. This kind of works concern to military and transport airplanes are known, however there are no published work in the area of small aircraft so far.

This paper aims to assure the selection of the most suitable very light business aircraft which is preferred by the passengers based on effectiveness and aesthetic comfort. The proposed approach to determine the light business jet aircraft would provide long-range, less travel time, cozy seating arrangements, on-board lavatory facility, other aesthetic ambiance (audio systems, light systems and temperature-noise control) and appliances at reasonable flight cost.

The selection of a light business jet is obtained through multi-criteria decision-making based on the speed limit ranges from 0.57 to 0.70 Mach number and the distance traveled up to 3,000 km with the best aesthetic comfort level. To validate the approach, case studies of five aircrafts such as Honda Jet HA 420, Cessna Citation jet M2, Embraer Phenom 100, Eclipse 550 and Cessna Citation Mustang are performed. To obtain the best suitable business jet, criteria importance through intercriteria correlation (CRITIC) and technique for order performance by similarity to ideal solution (TOPSIS) is used to determine the rankings of listed aircraft.

The study concludes that the Cessna Citation jet M2 is chosen as the best Very Light Jet (VLJ) on the basis of speed, range, weight, cost, aesthetic and comfort. Based on the sensitivity, mean absolute percentage error (MAPE) and symmetric mean absolute percentage error analysis (sMAPE), the most and least sensitive criteria for a business jet came out to be cost and speed, respectively.

A real case study for several parameters of five different jets such as Honda Jet HA 420, Cessna Citation jet M2, Embraer Phenom 100, Eclipse 550 and Cessna Citation Mustang are shown in this paper. Based on the case study numerical values are assigned with speed, range, weight, cost, aesthetic and comfort which are applied with CRITIC and TOPSIS to obtain the most suitable business jet among the five mentioned jets which are rarely found in the literature.