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This purpose of this study is to develop actionable marketing insights regarding why consumers might elect to purchase vintage products. A concept called consumer pastness is introduced, developed and defined to achieve this end. Consumer pastness demonstrably affected consumers’ perceptions of vintage products’ scarcity and consumers’ propensity to purchase vintage items. When applied inside marketing contexts, consumer pastness may also explain how and why consumers distinguish vintage products that are “of the past” from new and second-hand products. The data suggest that when consumers perceive products are characterized by higher consumer pastness the products will be perceived as scarcer, more desirable and more valuable than new or second-hand versions of the same item.

A scale was developed to capture three dimensions that comprise consumer pastness and then a pilot study and two experiments were conducted to test the research propositions.

Study propositions were confirmed. Consumers perceive vintage products as scarcer and more desirable than other types of products.

A novel and useful concept is introduced to the marketing literature inside this study. To the best of the authors’ knowledge, this study is the first to investigate and develop theoretical insights regarding how and why consumers perceive vintage products differently from new and second-hand products. The investigations reported below are also the first to develop practical insights regarding how management might respond to these insights about the role consumer pastness plays.

In this context, the aim of the present research is to examine what factors determine that consumers restrain from shopping used products through the Internet. So, this research aims to analyze what makes consumers prevent from shopping second-hand products online.

For this purpose, the authors propose and empirically test a conceptual model of the barriers towards online second-hand shopping behavior. Drawing on a sample of 405 consumers data were analyzed through structural equation modeling (SEM).

The findings reveal that contamination effects and the lack of trust towards the online store, followed by the low perceived product reliability and the poor product perceived quality prevent consumers from shopping used products online. Conversely, consumer embarrassment for shopping second-hand products and the purchase uncertainty do not influence consumers' second-hand shopping behavior.

This study contributes to the marketing literature on second-hand shopping, being an attempt to explore the factors that prevent consumers from purchasing used products through the Internet.

This paper explores how the existence of a second-hand market can affect remanufacturing decisions for durable goods in the presence of patent protection.

The authors construct a dynamic decision model between a durable goods original manufacturer and a durable goods remanufacturer considering the characteristics of the multi-cycle uses of new durable goods and remanufactured durable goods.

The results show that (1) the second-hand market compresses the cost space of a durable goods original manufacturer and a remanufacturer; (2) when the second-hand market exists, the optimal pricing of new durable goods is reduced, the optimal pricing of remanufactured durable goods is increased and the patent cost of each unit of durable goods increases and (3) the presence of the second-hand market will increase the original manufacturer's and remanufacturer's profits.

The research conclusion has certain reference value for the production strategy selection of each enterprise in the process of patented product remanufacturing and the government's fiscal policy formulation at each stage of the remanufacturing industry's development.

Second-hand/used goods channels compete with existing traditional channels to satisfy consumers’ needs that are unmet by traditional retail networks. However, most studies on online shopping have largely ignored online second-hand/used good purchases. This study aims to use Thaler’s mental accounting model, principal–agent perspective and contamination theory to highlight the differences in the value sought by online new goods and second-hand shoppers.

A conceptual framework linking perceived uncertainty, perceived acquisition value and e-loyalty was developed and tested using structural equation modelling. The moderating effects of product type (new vs second-hand) and frugality were also included.

The paper found strong support for the model. Results showed that online second-hand shoppers were more uncertain and perceived lesser levels of acquisition value when compared to new goods shoppers. They were also less frugal. Online shoppers are also more likely to buy products with sensory attributes (experience goods) in new goods websites and products with non-sensory attributes (search goods) from second-hand websites. The authors recommend various ways in which managers can increase perceived value for the online shopper.

Future studies can extend this investigation by including transaction value or other hedonic values to verify their impact on acquisition value and e-loyalty. While the authors found support for the notion that consumers who buy used goods online are less frugal, there is some research that could point to the opposite. Hence, research can investigate this topic in depth in more countries to throw more light on this.

To sustain themselves in a competitive online market, retailers need to understand the value sought by consumers. This study provides empirical evidence of the importance of acquisition value for new goods and second-hand shoppers.

No recent research has compared the value sought by online second-hand and new goods shoppers. This study contributes to the understanding of the acquisition value perceived by consumers in online new goods and second-hand shopping channels.

The purpose of this study is to shed light on the consumption of second-hand luxury brands, identifying the meanings attached to second-hand luxury possessions in the context of fashion and, specifically, in the case of luxury accessories. Prior discussions of luxury consumption and marketing have focused on brand-new luxury goods, thus largely neglecting the emergence of markets for used luxury products.

The empirical data for this study were generated through interviews with ten Finnish women and through fashion blogs concerning luxury goods that are bought second-hand.

The findings show that second-hand luxury possessions are characterized by five different meaning themes: Sustainable Choice, Real Deal, Pre-loved Treasure, Risk Investment and Unique Find. The study highlights how consumers are able to achieve luxury experiences even without exclusive service, as the informants attached meanings of luxury to second-hand luxury possessions, especially with regard to the symbolic value and authenticity of the product. However, the meaning of authenticity appears to be a double-edged sword in this context, as consumers may also consider that they are taking a financial as well as reputational risk when acquiring a previously owned luxury item.

This study brings forward novel viewpoints to discussions on luxury brand marketing by connecting the issue with the topical phenomenon of second-hand and luxury consumption. The study suggests important managerial implications for luxury brand marketers.

In the last 15 years, online sales of second-hand products have grown substantially due to changes in the economy, increasing interest in sustainability and the new opportunities offered by the alternative markets. However, little is known about the antecedents of customer retention in this particular online market. To this effect, the aim of this research is to bring new insights about what retains shoppers and creates loyal behaviour in this market by presenting a loyalty model based on expectancy-value theory and building on Olsen's satisfaction-loyalty model.

To achieve the above-mentioned purpose, a survey comprised of 507 respondents who had purchased second-hand products via an online platform during 2020 was used to test the model.

The results validate both the satisfaction-loyalty model and the mediator role of the fulfilment of expectations between perceived quality and satisfaction. The results also indicate that customer fulfilment of expectations depends only on the perception of product quality. Perceived product quality was also the dimension that most influenced satisfaction, followed by perceived vendor quality. Last, the dimensions that contributed most to loyal behaviour were satisfaction with the vendor and with the website.

The originality of this research lies in the validation of the unique satisfaction-loyalty model for online second-hand purchases. The value of this research is that it adds knowledge about effective strategies for platform owners and sellers to enhance customer satisfaction and loyalty in online second-hand markets.

The purpose of this paper is to review and develop stochastic models for the evaluation of the expected warranty cost, from dealer's viewpoint, for second hand items sold under different warranty policies.

This study makes a useful contribution to the warranty literature by developing a framework to study one dimensional warranty policies for second‐hand products from dealer's viewpoint. Also, numerical examples are provided to illustrate the application of these models.

Despite the fact that warranties for second‐hand products are commonly used, the accurate pricing of warranties in many situations remains an unsolved problem, for both the dealer and customer. The proposed framework allows the dealer to analyze the cost of alternative warranty policies before deciding on the policy to be offered with the sale of a second‐hand item.

The policies and models developed in this paper can be useful in managerial decisions making related to second‐hand products such as automobiles, home appliances, helicopters, electronic equipment and electronics.

According to the perspective of evolutionary economic theory, the marketplace continuously evolves over time, following the changing needs of both customers and firms. In accordance with the theory, the second-hand apparel market has been rapidly expanding by meeting consumers’ diverse preferences and promoting sustainability since 2014. To understand what changes in consumers’ consumption behaviors regarding used apparel have driven this growth, the purpose of this study is to examine how the second-hand apparel market product types, distribution channels and consumers’ motives have changed over the past five years.

This study collected big data from Google through Textom software by extracting all Web-exposed text in 2014, and again in 2019, that contained the keyword “second-hand apparel,” and used the Node XL program to visualize the network patterns of these words through the semantic network analysis.

The results indicate that the second-hand apparel market has evolved with various changes over the past five years in terms of consumer motives, product types and distribution channels.

This study provides a comprehensive understanding of the changing demands of consumers toward used apparel over the past five years, providing insights for retailers as well as future research in this subject area.

The study aims to examine whether and how second-hand clothing shoppers differ from non-shoppers on various psychographic variables, including environmentalism, perception of contamination, price sensitivity and perception of vintage clothing. Additionally, this study hopes to uncover whether and how the aforementioned psychographic variables help predict second-hand clothing shopping behaviour, specifically shopping frequency at second-hand clothing stores.

Data were collected through a survey method from 152 college students.

Results showed that college students who shopped at second-hand clothing stores were more likely to be environmentally conscious, more sensitive to higher prices and more likely to wear used clothing to express a vintage look and to be “green”, and to perceive used clothing to be less contaminated, as compared to those who did not shop at second-hand clothing stores. This study concluded that, among college students, second-hand clothing shoppers may do so not only for economic reasons but also for creation of style and feeling special about themselves.

This study suggests that college students who shop at second-hand clothing stores are different from those who do not shop at second-hand stores in terms of their environmental attitudes, perceptions of contamination from used clothing, sensitivity to prices and how they feel about vintage clothing. Further, financial concern (i.e. price sensitivity) is no longer the only reason for second-hand clothing shopping.

Little research has been conducted to understand second-hand clothing shopping behaviour among college students. This study examined multiple psychographic variables and provided insights into college students’ second-hand shopping behaviour.

Brand management and marketing have focused on brand-new goods, thus largely neglecting the emergence of markets for used products. This study sheds light on how consumers determine the perceived value of fashion brands in online flea markets. In addition, this study aims to illustrate how fashion brands are perceived when sold second-hand in Facebook flea markets.

Empirical data, consisting of internet discussions, were collected for this study from seven Facebook flea market forums between Fall 2014 and Fall 2015. The discussions were analyzed by means of qualitative content analysis.

In the context of flea markets, the perceived value is negotiated and evaluated through six antecedents: perceived quality, price, design, origin, authenticity and brand availability. Not surprisingly, price and quality appear as focal aspects when determining the value of a used brand in second-hand markets. However, the aspects of availability, origin and design complicate the considerations of the perceived value and can distinguish between different flea markets for fashion brands. In online second-hand markets for fashion brands, the passing of time appears to be an important factor grounding the consumers’ considerations of the perceived value.

This study brings forward novel viewpoints to brand marketing by discussing the formation of the consumer-perceived value in the growing field of online second-hand sales of fashion brands.