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1 – 10 of over 1000
Article
Publication date: 1 April 1983

JO M.F. Box

Examines methods to extend the product lifetime of everyday items. Stresses the importance of attempting to extend product lifetimes – e.g. as a solution to waste management and…

Abstract

Examines methods to extend the product lifetime of everyday items. Stresses the importance of attempting to extend product lifetimes – e.g. as a solution to waste management and environmental pollution. Analyses the results of a survey conducted in the Hague‐Delft‐Rotterdam area amongst consumers who recently replaced one of the following products – washing machine, refrigerator, TV furniture or car. Outlines six main areas in the study: Consumer characteristics; Usage situation characteristics; Purchase situation characteristics; Product characteristics; Replacement motives; Product retention times. Concludes that with careful thought, products could be reconditioned instead of discarded – the functioning of second‐hand markets would be stimulated, and the practical lifetime of products would be extended.

Details

European Journal of Marketing, vol. 17 no. 4
Type: Research Article
ISSN: 0309-0566

Keywords

Expert briefing
Publication date: 6 November 2020

As the economic fallout of COVID-19 hits incomes and livelihoods, business-to-consumer (B2C) and consumer-to-consumer (C2C) transactions in the second-hand sector look set to…

Details

DOI: 10.1108/OXAN-DB257386

ISSN: 2633-304X

Keywords

Geographic
Topical

Abstract

Details

Platform Economics: Rhetoric and Reality in the ‘Sharing Economy’
Type: Book
ISBN: 978-1-78743-809-5

Article
Publication date: 1 April 2000

Marieke de Mooij

Discusses the globalisation of markets and questions the assumption that economic development would result in the converging needs of consumers and standardisation of marketing…

10870

Abstract

Discusses the globalisation of markets and questions the assumption that economic development would result in the converging needs of consumers and standardisation of marketing and advertising. Claims that consumers’ values are strongly rooted in history and tradition and that with the convergence of incomes, people have more freedom to express themselves and this is done through their own specific value patterns. Outlines Hofstede’s five dimensions of national culture. Investigates consumer behaviour across different nationalities for a sample of products and services.

Details

International Marketing Review, vol. 17 no. 2
Type: Research Article
ISSN: 0265-1335

Keywords

Book part
Publication date: 11 May 2012

Karen Lucas and Kate Pangbourne

Purpose – The social dimensions of the relationship between transport and climate change are examined, in particular, the potential for unintended negative consequences to…

Abstract

Purpose – The social dimensions of the relationship between transport and climate change are examined, in particular, the potential for unintended negative consequences to directly and/or indirectly arise from policies to reduce the climate change impact of the transport sector. It takes the example of current policies in the UK as its primary focus.

Methodology/approach – A combination of literature, policy review and the quantitative and qualitative evidence gathered through primary fieldwork research from a number of related studies.

Findings – It is identified that different social groups can experience very different outcomes in accessing transport and adapting to changes to the transport system, whether these are uniquely targeted towards certain individuals or more systemically applied across the whole population. For this reason, it is essential that policy makers fully understand the potential vulnerability and resilience of different social groups to policies that are intended to address transport-related climate change. The key component of social impacts should be systematically analyzed, by income, potential vulnerability and their spatial and temporal distribution, as well as according to resilience/adaptability to the proposed intervention. This continues to pose an important future challenge for research in this area of transport policy making.

Originality/value – This chapter highlights the potential for unintended negative social consequences to directly and/or indirectly arise from policies to reduce the climate change impact of the transport sector.

Details

Transport and Climate Change
Type: Book
ISBN: 978-1-78052-440-5

Keywords

Article
Publication date: 1 April 1968

SOME interesting figures on motor oil habits amongst motorists have been published by Economic Social and Market Research of 125 Pall Mall, London, S.W.1. in their report on…

Abstract

SOME interesting figures on motor oil habits amongst motorists have been published by Economic Social and Market Research of 125 Pall Mall, London, S.W.1. in their report on “Petrol” undertaken as part of their Market Monitoring System under which an extensive number of consumer markets are analysed at regular intervals.

Details

Industrial Lubrication and Tribology, vol. 20 no. 4
Type: Research Article
ISSN: 0036-8792

Case study
Publication date: 20 September 2018

Sang Kim Tran and Le Ngoc Hoang Yen

Decision-making seems simple, but, in reality, it is not an easy task to decide the cause for its profound result or consequence, leading to inevitable failures. Therefore, a…

Abstract

Subject area

Decision-making seems simple, but, in reality, it is not an easy task to decide the cause for its profound result or consequence, leading to inevitable failures. Therefore, a leader must recognize whether there is something incorrect so as to avoid bad results. A good leader is a person who carefully reviews and analyzes aspects of a problem, knows the strengths and weaknesses of his organization and evaluates what the advantages or risks are. It cannot be denied that the appropriate options will reap many benefits to the business. For such important things, this paper will discuss the dilemma of Viettire, a tire distributor company in Vietnam. Accordingly, its CEO was worried about what strategic option he should adopt to approach the Myanmar market while ensuring a strategic fit to its company’s resources and capabilities and also to the overall market demands of the tire industry environment in both countries. However, with different ideas, the expansion strategies in this new market become controversial. The General Director and Founder of Viettire were wondering how Viettire could expand its existing business into Myanmar. To expand the company to new emerging market in Myanmar, Hoang Nguyen – CEO of Viettire – had conducted a strategic analysis of external environment factors to define the opportunities and threats when doing business in Myanmar by using Porter’s five forces model, S.W.O.T and competitive advantages analysis. The results indicated that Myanmar’s business environment is highly risky for foreign investors because of uncertain political, economic, social reforms in the process. Among three options, namely, exporting, licensing and wholly owned, however, Option 2 is illustrated as the best strategy for its dilemma.

Study level/applicability

Postgraduate/Graduate Business level.

Case overview

As for a market mechanism, what produces, how and for whom, is not the business’s demand but the consumer’s demand. The business sells only what the market needs, not what it has. In the period of increasingly competitive conditions, stabilizing and expanding markets are a prerequisite for survival. If stability is seen as a “defensive” way, expansion is a “defensive attack” like trying to hold on the “pie” that the market gives to itself. This strategic action is to strengthen regular, close relationships with existing customers and establish new customers. As a result, the potential market is transformed into a target market. Hence, decision-making of which market, which method is the issue that a leader has to think the choice to avoid risks. Mr Hung, Viettire’s co-owner, suggests that Myanmar should be taken into account as a company’s new entry, thus exploring this potential market to increase the company’s growth and profitability. In the progress, Viettire’s marketing team had been doing a thorough tire market investigation in Myanmar. It was concluded that this emerging country, especially Yangon City, was the most suitable for those who were willing to embark on an overseas investment expansion. They believe this was a good opportunity to gain market share compared with other entrants and competitive rivals; if Viettire hesitated to invest, others definitely had jumped in with a first-mover advantage. However, the CEO, Mr Hoang, was worried about what strategic option he should adopt to approach this new market while ensuring a strategic fit to its company’s resources and capabilities and also to the overall market demands of the tire industry environment in both countries.

Expected learning outcomes

Understand the basic decisions that firms contemplating foreign expansion must make: which markets to enter, when to enter those markets and at what scale. Recognize the current strategic decisions an organization is facing: positioning, portfolio and market expansion approach. Learn how to develop an effective strategic plan. Be familiar with different strategies for competing globally and their pros and cons. Evaluate various strategic options and decisions in accordance with a company’s resources and capabilities.

Supplementary materials

Teaching notes are available for educators only. Please contact your library to gain login details or email support@emeraldinsight.com to request teaching notes.

Subject Code

CSS 11: Strategy.

Details

Emerald Emerging Markets Case Studies, vol. 8 no. 3
Type: Case Study
ISSN: 2045-0621

Keywords

Article
Publication date: 1 July 1992

Christopher Pass and Bryan Lowes

Competition policy in the UK and European Community is concernedwith the maintenance and promotion of competitive markets. However, manymarket sectors in the UK and EC exhibit…

Abstract

Competition policy in the UK and European Community is concerned with the maintenance and promotion of competitive markets. However, many market sectors in the UK and EC exhibit high levels of supplier concentration and many are dominated by either a quasimonopoly supplier or a core of large oligopolistic firms. Examines UK and EC policy towards the control of dominant firms. The regulatory frameworks operating in the UK and EC are outlined and particular points of interest in the application of policy control are highlighted by reference to selected monopoly cases.

Details

Management Decision, vol. 30 no. 7
Type: Research Article
ISSN: 0025-1747

Keywords

Case study
Publication date: 26 November 2021

Komal Nagar

Maruti Suzuki India Limited (MSIL), a joint venture between Maruti Udyog Limited, India and Suzuki Motors, Japan, is considering repositioning its WagonR brand amidst issues of…

Abstract

Case overview

Maruti Suzuki India Limited (MSIL), a joint venture between Maruti Udyog Limited, India and Suzuki Motors, Japan, is considering repositioning its WagonR brand amidst issues of overall decline in sales in the automobile industry. With a market share of more than 53%, MSIL is the market leader in passenger vehicle segment in India, yet it is facing difficulties in driving up sales. The company’s portfolio comprises entry-hatch, mid-hatch, premium-hatch, sedan, SUV/MUV, crossover and van. The case dilemma involves the decision that MSIL’s management should take for the repositioning of WagonR, a compact hatchback, at a time when the automobile industry is showing no signs of recovery. Is it opportune to reposition WagonR, given the current situation of the passenger car market in India? If yes, what can MSIL learn from its past positioning efforts and how can it use insights about consumers’ current perceptions of WagonR’s brand image to arrive at a repositioning decision?

Leaning objectives

Using the case will help address the following objectives: to expose students to the challenges of repositioning an established brand; appreciate the need for and importance of repositioning established brands; evaluate existing positioning and market conditions for making a sound decision; and develop analytical skills that will prepare them to make decisions in real business scenarios.

Complexity academic level

The study is suitable for Masters level students in courses on Marketing Management, but it can also work well in elective courses such as brand management.

Supplementary materials

Teaching notes are available for educators only.

Subject code

CSS 8: Marketing.

Details

Emerald Emerging Markets Case Studies, vol. 11 no. 4
Type: Case Study
ISSN: 2045-0621

Keywords

Open Access
Article
Publication date: 29 March 2021

Muhammad Danish Habib and Muhammad Arslan Sarwar

This study aims to examine the concept of brand equity and willingness to buy second-hand products in the automobile context. The customer-based brand equity model is used as a…

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Abstract

Purpose

This study aims to examine the concept of brand equity and willingness to buy second-hand products in the automobile context. The customer-based brand equity model is used as a theoretical lens to examine after-sales services, brand credibility and brand loyalty as drivers of brand equity and willingness to buy the second-hand product.

Design/methodology/approach

A survey questionnaire based on convenience sampling is used to collect the data from the car owners. A total of 433 survey responses were used to empirically test the measures and propositions by using structural equation modeling (SEM).

Findings

The findings suggest that after-sales services are a key factor in developing brand credibility and brand loyalty. Results are also in support of the positive and significant impact of brand credibility and brand loyalty on brand equity and willingness to buy second-hand products.

Originality/value

Brand equity represents a differential response and preference to marketing efforts that a product obtains as a result of its brand identification. Although practitioners are actively engaged to position themselves as a unique, attractive and strong brand, little is known about the equity of the brand in the case of second-hand products. This study provides an alternate branding view to the academic scholars and to the marketing manager as this study explicitly probes into the effect of after-sales services in developing brand credibility, brand loyalty, brand equity and wiliness to buy second-hand product as an outcome.

Details

Rajagiri Management Journal, vol. 15 no. 2
Type: Research Article
ISSN: 0972-9968

Keywords

1 – 10 of over 1000