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Article
Publication date: 14 June 2011

Melvin Prince

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Qualitative Market Research: An International Journal, vol. 14 no. 3
Type: Research Article
DOI:
ISSN: 1352-2752

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Article
Publication date: 26 October 2012

345

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International Marketing Review, vol. 29 no. 6
Type: Research Article
DOI:
ISSN: 0265-1335

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