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Book part
Publication date: 23 August 2011

Sascha Raithel, Sebastian Scharf, Charles R. Taylor, Manfred Schwaiger and Lorenz Zimmermann

Purpose – Marketers are under increasing pressure to demonstrate the financial return associated with marketing expenditures. Concurrently, more attempts at measuring…

Abstract

Purpose – Marketers are under increasing pressure to demonstrate the financial return associated with marketing expenditures. Concurrently, more attempts at measuring return on investment from marketing as well as achieving other long-term goals such as building brand equity and increasing shareholder value have been made. As a result of this emphasis, the degree to which advertising budgets are spent efficiently and the impact of these expenditures on the bottom line are an important topic to study.

Methodology/approach – This study applies data envelopment analysis (DEA) to a group of large firms to assess the degree to which companies spend advertising dollars efficiently and to examine the impact of advertising efficiency on investor behavior and, ultimately, stock prices.

Findings – The analysis reveals that firms that advertise more efficiently are rewarded by investors by positive stock returns.

Research limitations/implications (if applicable) – The study is limited to large enterprises with strong brands within a time frame of only four years.

Practical implications (if applicable) – The results imply that it is advisable for marketing managers not to limit their focus to increasing market-based assets at any cost. The efficiency of their efforts can send a positive signal to investors and contribute to shareholder value enhancement.

Originality/value of the chapter – The chapter finds investors to pay attention not only to the effectiveness of advertising activities but also to their efficiency. The study also demonstrates how DEA and stock return response modeling can be combined to investigate the link between advertising efficiency and investor behavior.

Details

Measurement and Research Methods in International Marketing
Type: Book
ISBN: 978-1-78052-095-7

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Book part
Publication date: 23 August 2011

Marko Sarstedt, Manfred Schwaiger and Charles R. Taylor

“Garbage in, garbage out” is a common expression that academics and practitioners use to emphasize that empirical analysis is only as good as the basis on which it relies…

Abstract

“Garbage in, garbage out” is a common expression that academics and practitioners use to emphasize that empirical analysis is only as good as the basis on which it relies. Although the importance of sound data and valid measures has long been acknowledged, it is nevertheless often problematic to follow required quality standards in concrete research situations. Potential sources of error are usually unknown, methods to ensure data quality are unavailable, and existing methods for scale development, index construction, data collection, and data analysis are insufficient or erroneously applied. This is especially true of international marketing research, which often makes great demands on the data and measures used, as well as on the research methodology applied. Against this background, this volume addresses issues pertaining to measurement and research methodology in an international marketing context. Thanks to the efforts of authors and reviewers, we are pleased to present nine articles that deal with cutting-edge topics such as formative measurement, response-bias in cross-cultural research, marketing efficiency measurement, and segmentation methods.

Details

Measurement and Research Methods in International Marketing
Type: Book
ISBN: 978-1-78052-095-7

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Book part
Publication date: 23 August 2011

Abstract

Details

Measurement and Research Methods in International Marketing
Type: Book
ISBN: 978-1-78052-095-7

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Article
Publication date: 10 March 2011

Paul McGarry and Jane Morris

Manchester's older residents together with statutory, voluntary and independent agencies are leading the development of partnership work and supporting varied initiatives…

Abstract

Manchester's older residents together with statutory, voluntary and independent agencies are leading the development of partnership work and supporting varied initiatives to improve elders' quality of life in Manchester. They aim to tackle the city's health and other inequalities and address specific challenges of growing older in deprived urban areas. Manchester Valuing Older People last year published its ageing strategy and the city has now joined the global network of age‐friendly cities. This paper describes progress and some of the current issues and opportunities.

Details

Working with Older People, vol. 15 no. 1
Type: Research Article
ISSN: 1366-3666

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Article
Publication date: 1 July 2006

Karl‐Heinz Schmidt

The purpose of this paper is to focus on links between former “Heilbronn Symposia” on social, economic and political changes, and evolutionary concepts of the nineteenth…

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806

Abstract

Purpose

The purpose of this paper is to focus on links between former “Heilbronn Symposia” on social, economic and political changes, and evolutionary concepts of the nineteenth and early twentieth century to solve the “Social Question” (“S. Qu.”) in Germany.

Design/methodology/approach

The approach is based on references to authors of German historical schools, social policy, labor economics and liberal economic policy. The paper supplies a literature review in the area of social policy. It starts from different earlier definitions of the S. Qu. An overview is provided of selected studies of formerly leading German authors, who basically investigated economic and social policies conditioned by the existing economic system. The contents demonstrate different perspectives of the considered authors: Wilhelm Roscher's long‐term, even “modern” view of the development of property and wealth; Gustav Schmoller's broad view of economic and social development, demanding a strong state, efficient organizations of entrepreneurs and trade unions; Lujo Brentano's demand of basic institutional changes concerning labor markets and social security by trade unions; authors of different social‐economic studies written at the twentieth century, like Leopold von Wiese, Walter Eucken, Gerhard Weisser and Hans Peter Widmaier.

Findings

The findings point out: not all of the considered authors applied the same long‐term view; all of the authors demonstrated negative social effects of industrialization; authors of the twentieth century pointed out a broader concern of S. Qu. and social policy than former authors.

Research limitations/implications

Areas of future research include: a broadening perspective of long‐term studies, and an increasing demand for analyses of social disturbances and of effects of social policy on the distribution of life conditions.

Originality/value

The comparison of selected authors focusing on their views of the S. Qu. in Germany during the nineteenth and twentieth centuries allows for special conclusions related to the causes, performance and measures to solve or at least reduce the burden of the S. Qu. in the considered economy.

Details

Journal of Economic Studies, vol. 33 no. 4
Type: Research Article
ISSN: 0144-3585

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Book part
Publication date: 22 October 2019

Fanny Vincent

Adopting an intra-organizational viewpoint is essential to grasp legal intermediation. To deepen our understanding of such phenomena, this chapter proposes a qualitative…

Abstract

Adopting an intra-organizational viewpoint is essential to grasp legal intermediation. To deepen our understanding of such phenomena, this chapter proposes a qualitative and “multi-level” approach drawing on insights from the neo-institutional literature, policy ethnography analysis and the research on legal intermediaries. Such a perspective is particularly suited to capture the complexity and the depth of institutional change. Using the 12-hour work legal mechanism of derogation in the context of French public hospitals as an example, this chapter highlights how both macro-level actors (actors of a “reform network”), and micro-level ones (hospital directors) contribute to the shaping and framing of legality in French public hospitals. Results show that variation in how those actors use law depends on the local configuration. Second, results demonstrate that the legal games they play are not merely based on symbolic and superficial compliance with the law, but also on outright manipulations and conscious rule-breaking.

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Article
Publication date: 9 January 2019

Hendrik Sebastian Birkel and Evi Hartmann

The purpose of this paper is to offer a comprehensive overview of challenges and risks of the Internet of Things (IoT) in supply chain management (SCM) and provide a…

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3822

Abstract

Purpose

The purpose of this paper is to offer a comprehensive overview of challenges and risks of the Internet of Things (IoT) in supply chain management (SCM) and provide a structured framework for classifying and analyzing the relevant literature to deduce insights for research and practice.

Design/methodology/approach

A systematic literature review (SLR) of 102 peer-reviewed journal articles on the topic of IoT in SCM was conducted.

Findings

This review identifies, categorizes and describes the relevant literature regarding the dimensions time and specificity. The resulting framework contains a holistic overview including focus areas and relations of macro-environmental, network-related and organizational challenges and risks. Furthermore, this review represents a conceptual framework for future research, considering the multidisciplinary body of the subject and provides an analysis of the timeline of literature, journals and used methodologies.

Practical implications

This study offers valuable insights into IoT and its impact on applications, processes and the structure of organizations and supply chains (SCs). The identification of challenges and risks helps to prepare for changes in the future because of the disruptive nature of this technology.

Originality/value

The originality of this paper lies in the synthesis of the fragmented body of literature of IoT challenges and risks for SCM. The derived framework and identification of relations and research gaps provide the foundation for further research to evaluate the relations between challenges and risks and offer solutions.

Details

Supply Chain Management: An International Journal, vol. 24 no. 1
Type: Research Article
ISSN: 1359-8546

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Article
Publication date: 21 April 2020

Sebastian Böhmelt, Nils Kielian, Michael Hagel, Marcus Stiemer, Marvin-Lucas Henkel and Markus Clemens

The purpose of this paper is to present the implementation of a balanced domain decomposition approach for the numerical simulation of large electro-quasistatic (EQS…

Abstract

Purpose

The purpose of this paper is to present the implementation of a balanced domain decomposition approach for the numerical simulation of large electro-quasistatic (EQS) systems in biology. The numerical scheme is analyzed and first applications are discussed.

Design/methodology/approach

The scheme is based on a finite element discretization of the individual domains obtained by decomposition and a physically consistent inter-domain coupling realized via Robin boundary conditions. The proposed algorithms can efficiently be implemented on a highly parallelized computing grid.

Findings

The feasibility and applicability of the method is proven. Further, a couple of technical details are found that increase the efficiency of the method.

Originality/value

The presented method offers an enhanced geometrical flexibility and extensibility to simulate larger cell systems with higher model resolution compared to other methods presented in the literature. The presented analysis provides an understanding of the balanced coupling scheme for large EQS systems.

Details

COMPEL - The international journal for computation and mathematics in electrical and electronic engineering , vol. 39 no. 3
Type: Research Article
ISSN: 0332-1649

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Article
Publication date: 18 September 2017

Michael Brusch, Katrin Baumert and Paula Kastner

The purpose of this paper is to demonstrate an approach to include the influence of design attributes (DA) into an early product development step. In general, the…

Abstract

Purpose

The purpose of this paper is to demonstrate an approach to include the influence of design attributes (DA) into an early product development step. In general, the development of new products with market success is of high relevance for companies. Because of a relatively high-quality level in general, not the product quality itself but rather new issues as attributes with aesthetical values are becoming more and more important. However, the right consideration of these attributes is still one of the challenges.

Design/methodology/approach

The underlying investigation is based on an empirical data set resulting from a survey with motorcycles as research object. Motorcycles are a good example for a good with a certain relevance of DA for the buying decision of customers. The data collection and analysis will focus on a recommended presentation alternative of measuring perceptions and influences through customer evaluations, separating customer segments and identifying differences. Therefore, data analysis methods such as cluster analysis will be applied.

Findings

The findings are new for researchers from a theoretical and from a practical point of view. The results verify the use of pictorial stimulus presentation and emphasize the necessary integration of DA within the product development process.

Originality/value

Within the paper the usefulness of the consideration of design elements in case of gathering customer meanings is highlighted. Therefore, existing approaches of measuring design attribute influences and using pictorial instead of verbal descriptions of stimuli are adopted and enhanced through the use of additional information of the respondents.

Details

International Journal of Quality and Service Sciences, vol. 9 no. 3/4
Type: Research Article
ISSN: 1756-669X

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Article
Publication date: 5 March 2018

A. Mohammed Abubakar, Taraneh Foroutan Yazdian and Elaheh Behravesh

Workplace mistreatment and aggression have become pressing issues in today’s multi-generational workplace. Yet, to date, the issue of investigating the impacts of passive…

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1432

Abstract

Purpose

Workplace mistreatment and aggression have become pressing issues in today’s multi-generational workplace. Yet, to date, the issue of investigating the impacts of passive and active types of mistreatment simultaneously on different generations has been widely neglected in the management literature. The purpose of this paper is to empirically explore the resultant effects of active (i.e. workplace tolerance to incivility) and passive (i.e. workplace ostracism) mistreatments on negative emotion and intention to sabotage, a generational perspective.

Design/methodology/approach

Data were garnered from bank employees in Nigeria (n=320) and analyzed with the aid of a structural equation modeling technique.

Findings

The data reveal that active and passive workplace mistreatments are relevant factors inflicting negative emotions and intention to sabotage, and negative emotions inflict the intention to sabotage. Furthermore, the impact of passive workplace mistreatment on negative emotion is higher among Generations X and Y cohorts, and its impact on the intention to sabotage is higher among Baby Boomers cohorts. The impact of active workplace mistreatment on negative emotion is higher among Generation Y and Baby Boomers cohorts, and its impact on the intention to sabotage is higher among Generations X and Y cohorts.

Originality/value

This paper advances our knowledge concerning the reactional response of employees to workplace mistreatment generation wise. Based on the study findings, theoretical and practical implications are identified and discussed.

Details

Personnel Review, vol. 47 no. 2
Type: Research Article
ISSN: 0048-3486

Keywords

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