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Expert briefing
Publication date: 17 January 2018

The government consists largely of newcomers and politicians with dubious links to the far right. It embarks upon a five-year reform programme for Austria which is thin on…

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DOI: 10.1108/OXAN-DB229139

ISSN: 2633-304X

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Geographic
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Article
Publication date: 24 July 2020

Thanh-Tho Quan, Duc-Trung Mai and Thanh-Duy Tran

This paper proposes an approach to identify categorical influencers (i.e. influencers is the person who is active in the targeted categories) in social media channels…

Abstract

Purpose

This paper proposes an approach to identify categorical influencers (i.e. influencers is the person who is active in the targeted categories) in social media channels. Categorical influencers are important for media marketing but to automatically detect them remains a challenge.

Design/methodology/approach

We deployed the emerging deep learning approaches. Precisely, we used word embedding to encode semantic information of words occurring in the common microtext of social media and used variational autoencoder (VAE) to approximate the topic modeling process, through which the active categories of influencers are automatically detected. We developed a system known as Categorical Influencer Detection (CID) to realize those ideas.

Findings

The approach of using VAE to simulate the Latent Dirichlet Allocation (LDA) process can effectively handle the task of topic modeling on the vast dataset of microtext on social media channels.

Research limitations/implications

This work has two major contributions. The first one is the detection of topics on microtexts using deep learning approach. The second is the identification of categorical influencers in social media.

Practical implications

This work can help brands to do digital marketing on social media effectively by approaching appropriate influencers. A real case study is given to illustrate it.

Originality/value

In this paper, we discuss an approach to automatically identify the active categories of influencers by performing topic detection from the microtext related to the influencers in social media channels. To do so, we use deep learning to approximate the topic modeling process of the conventional approaches (such as LDA).

Details

Online Information Review, vol. 44 no. 5
Type: Research Article
ISSN: 1468-4527

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Article
Publication date: 10 January 2020

Maitreyee Das, K. Rangarajan and Gautam Dutta

The purpose of this paper is to do a thorough literature review to assess the current status of corporate sustainability (CS) practices, issues and challenges in small and…

Abstract

Purpose

The purpose of this paper is to do a thorough literature review to assess the current status of corporate sustainability (CS) practices, issues and challenges in small and medium enterprises (SMEs) and based on literature suggest a model that can improve and strategically manage their sustainability practices in the emerging market context of Asia.

Design/methodology/approach

After setting the theoretical background on why the corporations need to shoulder the responsibility of sustainable development, the authors did a high level literature review to estimate the gap area and based on the findings formulated some research questions on why the SMEs, more specifically those in Asian emerging market, are lagging behind in terms of CS practices. Next, using the “literature survey” as the methodology the authors did a thorough in-depth literature review to answer the above research questions and organised the findings in light of those research questions. Considering the research gap and the crucial role of SMEs in a country’s economic progress the authors restricted the literature search on CS in the case of SMEs only.

Findings

CS is a well-practiced area in big organisations. However, the literature suggests that in the case of SMEs the situation is different. Social and environmental practices are grossly neglected in SMEs more specifically in emerging markets. Existing literature mentions that collaborative mode of operation, government policy and facilitation, supporting organisation culture can positively influence SME’s sustainability performance, and hence, improve their financial performance.

Research limitations/implications

The conceptual model has been developed based on suggestions and recommendations in western countries context. To establish the validity of the model in the Asian business scenario it needs to be tested with a sizable sample of SMEs in the Asian market.

Practical implications

The current paper has practical implications both for academic research on sustainable development and also in business development. The proposed model in the current form is based on the literature survey only. Once such a model is empirically established this can be proved beneficial for providing guidance to SMEs to enhance the sustainability of their business operations. Moreover, environmental and social best practices adopted by SMEs will also have a positive influence on society and the environment in the long run.

Originality/value

This paper had done a country-wise comparison of sustainable practices in SMEs and based on the recommendations and suggestions of different scholars as found in the detailed literature review, the authors developed few research propositions and also presented a conceptual model. Finally, to address the gap it mentions some future research possibilities to test and validate the proposed model in the context of SMEs in emerging markets of Asia.

Details

Journal of Asia Business Studies, vol. 14 no. 1
Type: Research Article
ISSN: 1558-7894

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Article
Publication date: 18 October 2019

Maitreyee Das, K. Rangarajan and Gautam Dutta

The purpose of this paper is to do a thorough literature review to assess the current status of corporate sustainability practices, issues and challenges in small and…

Abstract

Purpose

The purpose of this paper is to do a thorough literature review to assess the current status of corporate sustainability practices, issues and challenges in small and medium-sized enterprises (SMEs) and, based on literature, suggest a model that can improve and strategically manage their sustainability practices in the emerging market context of Asia.

Design/methodology/approach

The authors did a meta-analysis of the reviewed literature taken from peer-reviewed scholarly journals in the time frame of 1985-2016. Methodology used by the authors is through preferred reporting items for systematic reviews and meta-analysis.

Findings

Corporate sustainability is a well-practiced area in big organisations. However, literature suggests that in case of SMEs, the situation is different. Social and environmental practices are grossly neglected in SMEs, more specifically in emerging markets. Existing literature mentions that collaborative mode of operation, government policy and facilitation and supporting organisation culture can positively influence SME’s sustainability performance and hence improve their financial performance.

Research limitations/implications

Most of the papers in corporate sustainability literature are qualitative in nature and there is no empirical evidence of establishing this relationship in SME context. This paper tries to conceptualise the existence of a possible framework relating factors of sustainability and their role in improving business performance of the SMEs. However, the findings are purely literature-based and piloting of the questionnaire is also done on 20 SMEs in a specific geography. This is a very small and also a biased sample. Future research studies based on this paper are expected to verify the proposed relationship with larger data set catering to different industry clusters and countries.

Practical implications

The proposed model is only directional in nature. With the content analysis, the authors have tried to answer the research questions relating to factors of sustainability and its impact on business performance. To address the research questions in a more generalised way, an empirical research needs to be conducted to establish the research propositions. The proposed model needs to be validated and optimised with further research and data analysis. Once such a model is established, this can be proved beneficial for providing guidance to SMEs to enhance the sustainability of their business operations.

Social implications

The SME sector has made a significant contribution to the economic development in countries, and this sector has huge potential for growth, and their geographic spread and penetration is much higher than large organisations. Sustainable growth of this industry sector can reasonably be expected to lead to stable and sustainable development of the nation. Moreover, environmental and social best practices adopted by SMEs will also have a positive influence on society and environment in the long run.

Originality/value

This paper had done a geography wise analysis of sustainable practices in SMEs, and based on the recommendations and suggestions of different analyses, the authors developed few research propositions and also presented a conceptual model. Finally, to address the gap, it mentions some future research possibilities to test and validate the proposed model in the context of SMEs in emerging markets of Asia.

Details

Journal of Indian Business Research, vol. 12 no. 2
Type: Research Article
ISSN: 1755-4195

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Expert briefing
Publication date: 5 September 2017

Profile of Sebastian Kurz.

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DOI: 10.1108/OXAN-DB224218

ISSN: 2633-304X

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Geographic
Topical
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Expert briefing
Publication date: 10 September 2019

Chile's climate change commitments.

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DOI: 10.1108/OXAN-DB246292

ISSN: 2633-304X

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Geographic
Topical
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Expert briefing
Publication date: 5 April 2019

Austrian intra-government relations.

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Article
Publication date: 15 May 2017

Morris B. Holbrook

This paper describes the personal history and intellectual development of Morris B. Holbrook (MBH), a participant in the field of marketing academics in general and…

Abstract

Purpose

This paper describes the personal history and intellectual development of Morris B. Holbrook (MBH), a participant in the field of marketing academics in general and consumer research in particular.

Design/methodology/approach

The paper pursues an approach characterized by historical autoethnographic subjective personal introspection or HASPI.

Findings

The paper reports the personal history of MBH and – via HASPI – interprets various aspects of key participants and major themes that emerged over the course of his career.

Research limitations/implications

The main implication is that every scholar in the field of marketing pursues a different light, follows a unique path, plays by idiosyncratic rules, and deserves individual attention, consideration, and respect … like a cat that carries its own leash.

Originality/value

In the case of MBH, like (say) a jazz musician, whatever value he might have depends on his originality.

Details

Journal of Historical Research in Marketing, vol. 9 no. 2
Type: Research Article
ISSN: 1755-750X

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Case study
Publication date: 20 January 2017

Sherwood C. Frey, Lucien Bass and L. Summers Nelson

Kicks Inc., a manufacturer and distributor of athletic apparel and shoes, had plans to launch a new tennis shoe line within the year and was seeking an up-and-coming young…

Abstract

Kicks Inc., a manufacturer and distributor of athletic apparel and shoes, had plans to launch a new tennis shoe line within the year and was seeking an up-and-coming young athlete to be its spokesperson. Sebastian Martinez had emerged as an ideal candidate, and contract discussions were underway. Six issues need to be resolved to the satisfaction of the six parties involved—the athlete, the athlete’s mother, the athlete’s father, the athlete’s agent, the Kicks brand manager, and an International Tennis Federation representative. This case provides the general information regarding the nature of the issues and the broad interests of the various parties involved. This general background case is supported by individual role cases for each of the six parties. This case and its supporting role cases can be used to (1) develop an understanding of the underlying bases upon which coalitions can be formed; (2) develop an appreciation for the added dimensionality of preparation in multiparty situations; (3) develop an appreciation for the process choices that need to be made; and (4) compare and contrast appropriate approaches to bilateral versus multilateral negotiations.

Details

Darden Business Publishing Cases, vol. no.
Type: Case Study
ISSN: 2474-7890
Published by: University of Virginia Darden School Foundation

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Expert briefing
Publication date: 3 February 2020

The impact of continuing protests.

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DOI: 10.1108/OXAN-DB250405

ISSN: 2633-304X

Keywords

Geographic
Topical
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