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Article
Publication date: 2 November 2012

Claudia Juech and Evan S. Michelson

The Rockefeller Foundation has developed the first‐of‐its‐kind trend monitoring effort in the philanthropic and broader social sector, conceptualizing and operationalizing an

Abstract

Purpose

The Rockefeller Foundation has developed the first‐of‐its‐kind trend monitoring effort in the philanthropic and broader social sector, conceptualizing and operationalizing an approach that surfaces cutting‐edge intelligence with a distinctly on‐the‐ground perspective from individuals and institutions living and working throughout the developing world, known as the Searchlight function. The Searchlight function consists of a network of forward‐looking, regionally focused horizon scanning and trend monitoring organizations that conduct regular, ongoing scanning for novel ideas, research results, and “clues” as to where the world is evolving. This article aims to focus on the Searchlight function and to introduce the Special Issue.

Design/methodology/approach

The article describes the goals and evolution of the Searchlight function, an important set of lessons learned, and an overview of the synthesis and visualization efforts that have been applied to the Searchlight outputs.

Findings

The insights demonstrate that multiple, complementary synthesis and visualization methods can be applied to pull together the findings from a diverse range of horizon scanning activities. These cover a broad spectrum of approaches, ranging from the qualitative to the quantitative, from automated to non‐automated, from local to global, and from top‐down to bottom‐up. They show how different audiences can be reached effectively, from engaging the interested lay public to producing materials for experts in the field.

Research limitations/implications

The articles outlined help to advance methodological thinking and provide benchmarks for horizon scanning, trend synthesis, and visualization that the foresight field can learn from and adopt over time.

Practical implications

Organizations across a range of sectors face the common challenge of how to monitor the current context in which they operate. While governments and businesses have developed novel ways of generating, processing, and acting on timely information that has long‐term relevance and significance, the development and philanthropic sectors have generally been slow to adopt these foresight practices. The Searchlight function is beginning to fill this gap in the social sector.

Social implications

The Searchlight function demonstrates how the practice of anticipating and tracking trends and envisioning different alternatives for how global issues might evolve can be harnessed to shape the future of human development and to improve the lives of poor and vulnerable populations. Creating such a global endeavor on this scale requires an iterative process linking together talented and committed individuals and institutions dedicated to a common goal.

Originality/value

The Searchlight function demonstrates one way that the philanthropic and broader social sector can take steps to think and act with the long‐term future more explicitly in mind by anticipating the most challenging problems and opportunities that might impact the lives of poor or vulnerable populations over the long‐term future. It shows how an organization can use trend monitoring and horizon scanning to better understand how the dynamic issues facing poor and vulnerable populations intertwine to create the complex realities of today and how they might fit together to illuminate the new realities of tomorrow.

Article
Publication date: 2 November 2012

Ozcan Saritas and Ian Miles

The current paper aims to present the Scan‐4‐Light study, which was conducted for the systematic scanning and analysis of the Searchlight newsletters as a rapidly growing

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Abstract

Purpose

The current paper aims to present the Scan‐4‐Light study, which was conducted for the systematic scanning and analysis of the Searchlight newsletters as a rapidly growing collection of articles on trends and topics in development and poverty.

Design/methodology/approach

Built upon the concept of the systemic foresight methodology, the Scan‐4‐Light approach involves the integrated use of horizon scanning, network analysis and evolutionary scenarios combined with expert consultations and workshops. The study identified the emerging trends, issues, weak signals and wild cards; created high‐value visualisations to emphasize the results and findings; and produced narratives to increase the impact and awareness of the development issues.

Findings

The Scan‐4‐Light project has resulted in a large number of specific outputs, providing the views of the Searchlight newsletters' contents at various levels of granularity. It has set out to show how the tools used here can be applied to illustrate the relationships among issues, and how these vary across countries and regions over time, and are linked to various stakeholders and possible solutions to problems.

Research limitations/implications

Scan‐4‐Light demonstrates how foresight tools and techniques can be used for the analysis of complex and uncertain issues, such as development and poverty, in a systemic way.

Practical implications

The Scan‐4‐Light approach can be applied in a number of areas for scanning and identifying emerging trends and issues, and understanding the relationships between systems and solutions.

Social implications

The paper gives evidence that most of the issues, if not all, related to development are not isolated, but interlinked and interconnected. They require more holistic understanding and intervention with an effective collaboration between stakeholders.

Originality/value

A demonstration of a novel scanning approach is presented in the paper.

Article
Publication date: 2 November 2012

Kathi Vian, Matt Chwierutt, Tessa Finlev, David Evan Harris and Maureen Kirchner

The Institute for the Future (IFTF) has collaborated with the Rockefeller Foundation and its Searchlight function to create a framework for broad engagement in strategic thinking

Abstract

Purpose

The Institute for the Future (IFTF) has collaborated with the Rockefeller Foundation and its Searchlight function to create a framework for broad engagement in strategic thinking about ways to catalyze change in the lives of poor or vulnerable communities. This paper seeks to focus on this broad‐based approach.

Design/methodology/approach

Starting from the top‐down horizon scan of the foundation's Searchlight partners – a network of horizon scanning organizations – IFTF created a public database of signals of innovation and disruption in the domain of poverty and social change. This signals database was used to build a visual map of catalysts for change, creating a simple hierarchy of four catalyst types, each containing four action zones and a pivotal challenge. This map provided the language and framework for engaging a global community in a serious game to extend the vision of the Searchlight function and capture novel ideas for innovations that could improve the lives of those in marginalized communities.

Findings

With an estimated global reach of 160,000 views and 1,600 game players from 79 countries, the game produced more than 18,000 ideas about catalysts for change.

Originality/value

This framework of foresight (the signals database) to insight (the visual map of catalysts for change) to action (global strategic game) demonstrates a way to integrate top‐down expert foresight with bottom‐up strategic ideation on a global scale.

Article
Publication date: 2 November 2012

Jason Christopher Chan and Livia Dee Von Chng

In partnership with The Rockefeller Foundation, the RAHS Program Office (RPO) of the National Security Coordination Secretariat at the Prime Minister's Office in Singapore has

Abstract

Purpose

In partnership with The Rockefeller Foundation, the RAHS Program Office (RPO) of the National Security Coordination Secretariat at the Prime Minister's Office in Singapore has undertaken the innovative approach of the Searchlight function to systematically make sense of the current contextual environment to be better positioned to anticipate the future of poor and vulnerable communities. This paper aims to outline the approach taken and to offer a glimpse into the next steps.

Design/methodology/approach

Using the expertise and knowledge from the Searchlight newsletters, RPO applied its SKAN‐to‐Trend Process to funnel down newsletters and generate themes for investigation. The process is augmented by the RAHS 2.0 system, to collect and classify data generated to analyse and understand relationships therein, and anticipate as well as discover emerging issues.

Findings

The scenario building tools allowed the RPO analysts to use systems thinking to build systems maps and influence diagrams to help identify critical drivers based on influence and to understand the relationships between driving forces. From the systems map, critical feedback loops were identified and analysed, and evidence marshalled to support alternative policy options to help overcome the vicious cycles of the poor and vulnerable communities.

Research limitations/implications

Although the approach may seem limited in terms of breadth, it does provide a more in‐depth study of relevant insights and themes.

Practical implications

The selection process was done by analysts whose selections will necessarily be subjective depending on each of the analysts' worldview and leanings. This was balanced by gathering a team of analysts from RPO from diverse backgrounds, from the sciences and engineering to the arts.

Social implications

It is evident that the expanding gulf of growing inequality will tear the social fabric because poverty and inequality are so intricately linked.

Originality/value

The paper shows that, as a visualisation partner, RPO will present a diversity of perspectives through the utilisation of its risk assessment and horizon scanning processes and tools to help understand the pathways of poor and vulnerable communities.

Article
Publication date: 2 November 2012

Sucharita Gopal

The purpose of this paper is to synthesize trends, issues, and policies related to development using a database of Searchlight reports. The paper seeks to utilize three techniques

Abstract

Purpose

The purpose of this paper is to synthesize trends, issues, and policies related to development using a database of Searchlight reports. The paper seeks to utilize three techniques – conceptual tree visualizations to uncover patterns impacting regional development; network analysis to compare and contrast urbanization in South Asia and Southern Africa; and sentiment analysis to assess various sectors of development that elicit positive and negative reactions.

Design/methodology/approach

The paper presents a synthesis based on a unique database that was developed using a novel scoring scheme to quantify the development concepts presented in 312 Searchlight articles in a period between September 2009 and December 2010.

Findings

Primary and secondary concepts define an ontology that can be visualized to provide an overall synthesis of a subset of the Searchlight database. Social issues were significant in Asia, climate change narrative in Africa, and governance in Latin America. In terms of sentiments, negative sentiments tended to overshadow optimism. However, technology and knowledge was seen as a panacea along with social entrepreneurship in some regions of Asia. There is also a realization that newer issues related to climate change, resource and energy depletion, food insecurity and the current financial crisis will exacerbate present difficult conditions.

Practical implications

The paper suggests that qualitative data presented in various articles could be synthesized and visualized using data mining techniques. This methodology provides a comprehensive way to capture knowledge and insights provided by development experts to coherently share and discuss the multitude of common global challenges of the twenty‐first century.

Originality/value

The visualizations and data mining techniques are developed for this study context. The approach can add value by tracking and monitoring current and emerging trends relevant to the Foundation's strategic framework, operational initiatives, and areas of work. Parts of this paper have been presented in a previous publication (see www.bu.edu/pardee/publications‐library/connecting‐the‐dots/).

Article
Publication date: 17 July 2009

David Jhirad, Claudia Juech and Evan S. Michelson

The purpose of this paper is to present the concept of smart globalization and identify links with the Rockefeller Foundation's philanthropic activities in a number of areas

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Abstract

Purpose

The purpose of this paper is to present the concept of smart globalization and identify links with the Rockefeller Foundation's philanthropic activities in a number of areas, including health, climate change, urbanization, economic insecurities, and basic survival needs.

Design/methodology/approach

The paper addresses how a new conceptualization of globalization intersects with the field of foresight by describing the Rockefeller Foundation's approach to addressing complex issues of human development.

Findings

A forward looking research component is a valuable organizational structure that can add value by tracking and monitoring current and emerging trends relevant to the Foundation's strategic framework, operational initiatives, and areas of work.

Practical implications

The paper suggests a closer interaction of foresight and development experts and practitioners by suggesting that individuals in both disciplines need to work more closely together to coherently address the multitude, interlocking global challenges of the 21st century.

Originality/value

The paper introduces the notion of “smart globalization” to the foresight community and details how this mindset has influenced and directed the ongoing work of the Rockefeller Foundation.

Details

Foresight, vol. 11 no. 4
Type: Research Article
ISSN: 1463-6689

Keywords

Open Access
Article
Publication date: 17 February 2023

Elin Åström Rudberg and Orsi Husz

The purpose of this paper is to investigate an unexplored part of advertising history; namely, the education of a large, mundane, nonelite group of advertising professionals…

Abstract

Purpose

The purpose of this paper is to investigate an unexplored part of advertising history; namely, the education of a large, mundane, nonelite group of advertising professionals, so-called advertising technicians and the knowledge they acquired. Examining correspondence courses in the technology of advertising, we focus particularly on the production of technified knowledge and mass personas.

Design/methodology/approach

The study is based on a qualitative analysis of course material from Sweden’s two largest correspondence schools in the 1930s and 1940s. Two theoretical concepts guide the analysis: the concept of market devices and the notion of personas, both of which we use to show how the courses crafted a particular kind of advertising professional as well as knowledge.

Findings

The study shows that courses created a template-based persona of the advertising technician, who possessed what we call bounded originality characterized by diligence, modesty and rule-governed creative imagination. Similarly, the courses created a body of knowledge that was controllable and highly practice-oriented. The advertising technician was expected to embody and internalize the advertising knowledge, thus, becoming an extension of this knowledge on the market.

Originality/value

By directing the searchlight at the cadre of ordinary, middle-class advertising professionals instead of the high-profile “advertising creatives” and innovators, the paper brings to the foreground the nonelite level of the advertising industry. These practitioners went to work in the business world to produce the everyday advertising that was not necessarily groundbreaking but was needed in a growing mass-consumption society.

Details

Journal of Historical Research in Marketing, vol. 15 no. 2
Type: Research Article
ISSN: 1755-750X

Keywords

Article
Publication date: 1 April 2000

D.B. van der Schyf

The point of exit in this research is that there should be an internal audit department in a national government department in South Africa to render a top‐class internal auditing…

Abstract

The point of exit in this research is that there should be an internal audit department in a national government department in South Africa to render a top‐class internal auditing service that is cost‐effective and affordable, preferred by clients, continuously complies with the standards of professional practice of internal auditing and best practice and have a positive impact on the national government department’s bottom line. The empirical research has highlighted several factors, including the ignorance of key role players and lack of professional proficiency on the part of internal auditors, as factors that impede the establishment and operation of an internal auditing function in the public sector in South Africa. It is recommended, that audit committees in the public sector should launch a joint marketing action, directed at key role players, to promote the potential value of a top‐class internal auditing service in the public sector, as well as the factors that impede it.

Article
Publication date: 1 October 1931

THE British Committee was formed in June, 1929, in compliance with the recommendations of the International Commission on Illumination when at Saranac, New York, U.S.A., in…

Abstract

THE British Committee was formed in June, 1929, in compliance with the recommendations of the International Commission on Illumination when at Saranac, New York, U.S.A., in September, 1928. This Committee was representative of all the interests connected with civil aviation, including the Air Ministry, the operating companies and the manufacturers of aviation equipment. In view of the novelty of the subject, it was felt that a paper collecting the data which had been discussed by the Committee during its numerous meetings, and also discussing the fundamental considerations which have to be borne in mind in designing equipment, would not be without value.

Details

Aircraft Engineering and Aerospace Technology, vol. 3 no. 10
Type: Research Article
ISSN: 0002-2667

Article
Publication date: 1 December 1997

Martyn A. Ould

Argues that it can be very difficult for someone coming to an organization, with the job of designing or modelling some or all of its processes, to know how to cut the mass of…

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Abstract

Argues that it can be very difficult for someone coming to an organization, with the job of designing or modelling some or all of its processes, to know how to cut the mass of organizational activity up into component processes and to see how they are related; in other words, to determine the process architecture of the organization. Calls for a partitioning into processes, that as far as possible, completely aligned to the business in which the organization is in and as independent as possible of how the business chooses to organize itself. Describes an approach to solving the problem.

Details

Business Process Management Journal, vol. 3 no. 3
Type: Research Article
ISSN: 1463-7154

Keywords

1 – 10 of 137