Search results

1 – 10 of over 10000
Click here to view access options
Article
Publication date: 19 September 2016

Zoe Dickinson and Michael Smit

The purpose of this paper is to examine the challenges presented by search engine visibility for public libraries. The paper outlines the results of a pilot study…

Downloads
2107

Abstract

Purpose

The purpose of this paper is to examine the challenges presented by search engine visibility for public libraries. The paper outlines the results of a pilot study investigating search engine visibility in two Canadian public libraries.

Design/methodology/approach

The study consists of semi-structured interviews with librarians from two multi-branch Canadian public library systems, combined with quantitative data provided by each library, as well as data obtained through site-specific searches in Google and Bing. Possible barriers to visibility are identified through thematic analysis of the interviews.

Findings

The initial findings of this pilot study identify a complex combination of barriers to visibility on search engines, in the form of attitudes, policies, organizational structures, and technological difficulties.

Research limitations/implications

This paper describes a small, preliminary pilot study. More research is needed before any firm conclusions can be reached.

Practical implications

A review of the literature shows the increasing importance of search engine visibility for public libraries. By delving into the underlying issues which may be affecting libraries’ progress on the issue, this paper may help inform libraries’ decision-making processes and practices.

Originality/value

There has been little original research investigating the reasons behind libraries’ lack of visibility in search engine results pages. This paper provides insight into a previously unexplored area by exploring public libraries’ relationships with search engines.

Details

Aslib Journal of Information Management, vol. 68 no. 5
Type: Research Article
ISSN: 2050-3806

Keywords

Click here to view access options
Article
Publication date: 7 December 2015

Zoe Dickinson and Mike Smit

The purpose of this paper is to examine the challenges and benefits presented by search engine visibility for public libraries. This paper outlines the preliminary results…

Abstract

Purpose

The purpose of this paper is to examine the challenges and benefits presented by search engine visibility for public libraries. This paper outlines the preliminary results of a pilot study investigating search engine visibility in two Canadian public libraries, and discusses practical approaches to search engine visibility.

Design/methodology/approach

The study consists of semi-structured interviews with librarians from two multi-branch Canadian public library systems, combined with quantitative data provided by each library, as well as data obtained through site-specific searches in Google and Bing. Possible barriers to visibility are identified through thematic analysis of the interviews. Practical approaches are identified by the author based on a literature review.

Findings

The initial findings of this pilot study identify a complex combination of barriers to visibility on search engines, in the form of attitudes, policies, organizational structures and technological difficulties.

Research limitations/implications

This paper describes a small, preliminary pilot study. More research is needed before any firm conclusions can be reached.

Practical implications

A review of the literature shows the increasing importance of search engine visibility for public libraries. This paper outlines practical approaches which can be undertaken immediately by libraries, as well as delving into the underlying issues which may be affecting libraries’ progress on the issue.

Originality/value

There has been little original research investigating the reasons behind libraries’ lack of visibility in search engine results pages. This paper provides insight into a previously unexplored area by exploring public libraries’ relationships with search engines.

Details

Library Hi Tech News, vol. 32 no. 10
Type: Research Article
ISSN: 0741-9058

Keywords

Open Access
Article
Publication date: 3 January 2022

Mari Vallez, Carlos Lopezosa and Rafael Pedraza-Jiménez

Universities play an important role in the promotion and implementation of the 2030 Agenda for Sustainable Development. This study aims to examine the visibility of…

Abstract

Purpose

Universities play an important role in the promotion and implementation of the 2030 Agenda for Sustainable Development. This study aims to examine the visibility of information about the Sustainable Development Goals (SDGs) on the websites of Spanish and major international universities, by means of a quantitative and qualitative analysis with an online visibility management platform that makes use of big data technology.

Design/methodology/approach

The Web visibility of the universities studied in relation to the terms “SDG”, “Sustainable Development Goals” and “2030 Agenda” was determined using the SEMrush tool. Information was obtained on the number of web pages accessed and the queries formulated (query expansion). The content indexed by Google for these universities was compiled, and finally, the search engine optimization (SEO) factors applicable to the websites with the highest Web visibility were identified.

Findings

The universities analysed are content creators but do not have very high Web visibility in Web searches for information on the SDGs. Of the 98 universities analysed, only four feature prominently in search results.

Originality/value

Although research exists on the application of SEO to different areas, there have not, to date, been any studies examining the Web visibility of universities in relation to Web searches for information on the 2030 Agenda. The main contributions of this study are the global perspective it provides on the Web visibility of content produced by universities about the SDGs and the recommendations it offers for improving that visibility.

Details

International Journal of Sustainability in Higher Education, vol. 23 no. 8
Type: Research Article
ISSN: 1467-6370

Keywords

Click here to view access options
Article
Publication date: 18 May 2020

Petros Kostagiolas, Artur Strzelecki, Christina Banou and Charilaos Lavranos

The purpose of this paper is to discuss Google visibility of five large STM publishers (Elsevier, Emerald Publishing, Springer, Taylor & Francis and John Wiley & Sons…

Abstract

Purpose

The purpose of this paper is to discuss Google visibility of five large STM publishers (Elsevier, Emerald Publishing, Springer, Taylor & Francis and John Wiley & Sons) with the aim to focus on and investigate various upcoming current issues and challenges of the publishing industry regarding discoverability, promotion strategies, competition, information-seeking behavior and the impact of new information technologies on scholarly information.

Design/methodology/approach

The study is based on data retrieved through two commercial online tools specialized in retrieving and saving the data of the domain's visibility in search engines: SEMrush (“SEMrush – Online Visibility Management Platform”) and Ahrefs (“Ahrefs – SEO Tools & Resources To Grow Your Search Traffic”). All data gathering took place between April 15 and the May 29, 2019.

Findings

The study exhibits the significance of Google visibility in the STM publishing industry taking into consideration current issues and challenges of the publishing activity.

Originality/value

This is a “new” trend, certainly of great significance in the publishing industry. The research is conducted in this paper and the theoretical background will be offered to the study of this issue.

Details

Collection and Curation, vol. 40 no. 1
Type: Research Article
ISSN: 2514-9326

Keywords

Click here to view access options
Article
Publication date: 11 March 2014

Sayyed Mahdi Taheri, Nadjla Hariri and Sayyed Rahmatollah Fattahi

The aim of this research was to examine the use of the data island method for creating metadata records based on DCXML, MARCXML, and MODS with indexability and visibility

Abstract

Purpose

The aim of this research was to examine the use of the data island method for creating metadata records based on DCXML, MARCXML, and MODS with indexability and visibility of element tag names in web search engines.

Design/methodology/approach

A total of 600 metadata records were developed in two groups (300 HTML-based records in an experimental group with special structure embedded in the < pre> tag of HTML based on the data island method, and 300 XML-based records as the control group with the normal structure). These records were analyzed through an experimental approach. The records of these two groups were published on two independent websites, and were submitted to Google and Bing search engines.

Findings

Findings show that all the tag names of the metadata records created based on the data island method relating to the experimental group indexed by Google and Bing were visible in the search results. But the tag names in the control group's metadata records were not indexed by the search engines. Accordingly it is possible to index and retrieve the metadata records by their tag name in the search engines. But the records of the control group are accessible by the element values only. The research suggests some patterns to the metadata creators and the end users for better indexing and retrieval.

Originality/value

The research used the data island method for creating the metadata records, and deals with the indexability and visibility of the metadata element tag names for the first time.

Details

Library Hi Tech, vol. 32 no. 1
Type: Research Article
ISSN: 0737-8831

Keywords

Click here to view access options
Article
Publication date: 17 August 2018

Nataša Krstić and Dejan Masliković

The purpose of this paper is to identify the common issues affecting the cultural institutions’ websites in terms of organic search visibility and to detect if there are…

Downloads
1193

Abstract

Purpose

The purpose of this paper is to identify the common issues affecting the cultural institutions’ websites in terms of organic search visibility and to detect if there are some category specifics for the national libraries, archives and museums.

Design/methodology/approach

In the first phase, an online survey was conducted involving the cultural institutions of national importance, aiming to map the current state of their websites in organizational and functional terms, to collect the information about the used domains, their social media activity and the use of analytical tools to monitor the visitor behavior and online traffic. In the second phase, the cultural institutions’ websites were analyzed using the “White Hat SEO” technics of optimization on Google.

Findings

From the category perspective, the historical archives have the best Technical search engine optimization (SEO) position due to the low coding errors and fair site speed, the libraries are leading in content generation and the museums have a very good total SEO index due to their strong social media activities. Common issues are detected in the description of web images, non-existence of sitemaps and low website mobile friendliness.

Research limitations/implications

The data were collected from the personnel of the national cultural institutions based on their pre-assumed knowledge and understanding of website management.

Practical implications

The research methodology can be used to analyze the organic visibility of any national culture on search engines.

Originality/value

A research gap in addressing the cultural institutions’ websites from the search engine perspective was identified and addressed within the paper.

Details

Library Hi Tech, vol. 37 no. 3
Type: Research Article
ISSN: 0737-8831

Keywords

Click here to view access options
Article
Publication date: 27 May 2014

Fang Wang and Liwen Vaughan

The purpose of this paper is to theoretically analyze and empirically test the business value of firm web visibility, including its relationship to advertising efficiency…

Downloads
1231

Abstract

Purpose

The purpose of this paper is to theoretically analyze and empirically test the business value of firm web visibility, including its relationship to advertising efficiency and long-term financial performance (i.e. shareholder value).

Design/methodology/approach

A conceptual framework is established to analyze firm value of web visibility through its market effects. Hypotheses on the associations between firm web visibility and advertising efficiency and shareholder value are tested by cross-sectional analysis of 1,331 firms in six industries and four industry sectors. The authors control for several firm- and industry-level factors.

Findings

The results consistently support the two hypotheses, i.e., first, a positive and significant relationship between firm web visibility and advertising efficiency; and second, a positive and significant relationship between firm web visibility and shareholder value.

Practical implications

In addition to increasing web traffic, firm web visibility has business value and helps to enhance advertising efficiency and shareholder value. Managers can use the web references as a valuable tool for marketing success when the use of traditional advertising reaches saturation. Managers should actively monitor and use web visibility as a web management measure in practice.

Originality/value

This research provides convincing evidence to support both short-term and long-term business value of web visibility and suggests that web visibility be recognized and managed as a market-based asset.

Click here to view access options
Article
Publication date: 1 March 2013

Daniel Onaifo and Diane Rasmussen

The aim of this paper is to examine the phenomenon of search engine optimization (SEO) as a mechanism for improving libraries' digital content findability on the web.

Downloads
3230

Abstract

Purpose

The aim of this paper is to examine the phenomenon of search engine optimization (SEO) as a mechanism for improving libraries' digital content findability on the web.

Design/methodology/approach

The study applies web analytical tools, such as Alexa.com, in the collection of data about Canadian libraries' visibility performance in the ranking of search engine results. Concepts from the Integrated IS&R Research Framework are applied to analyze SEO as an element within the Framework.

Findings

The results show that certain websites' characteristics do have an effect on how well libraries' websites are ranked by search engines. Notably, the reputation of a library's website and the number of its search engine indexed webpages increase its ranking on SERPs as well as the findability of its digital content.

Originality/value

Most of the existing works on SEO have been confined to popular literature, outside of scholarly academic research in library and information science. Only few studies with a focus on libraries' application of SEO exist. No known study has applied an empirical approach to the examination of relevant libraries' website characteristics to determine their visibility performance on search engine result pages (SERPs). This study identified several website characteristics that can be optimized for higher SERP rankings. It also analyzed the impact of external links, as well as that of the number of indexed webpages by search engines on higher SERP rankings.

Click here to view access options
Article
Publication date: 28 September 2010

Fernando Bação

Downloads
264

Abstract

Details

Online Information Review, vol. 34 no. 5
Type: Research Article
ISSN: 1468-4527

Keywords

Click here to view access options
Article
Publication date: 20 June 2016

Sungin Lee, Wonhong Jang, Eunsol Lee and Sam G. Oh

The purpose of this paper is to examine the effect of, and identify core techniques of, search engine optimization (SEO) techniques applied to the web (http://lg-sl.net

Downloads
5736

Abstract

Purpose

The purpose of this paper is to examine the effect of, and identify core techniques of, search engine optimization (SEO) techniques applied to the web (http://lg-sl.net) and mobile (http//m.lg-sl.net) Science Land content and services at LG Sangnam Library in Korea.

Design/methodology/approach

In accordance with three major SEO guidelines, ten SEO techniques were identified and applied, and their implications were extracted on three areas: improved search engine accessibility, increased relevance between site content and search engine keywords, and improved site credibility. The effects were quantitatively analyzed in terms of registered search engine keywords and influx of visits via search engines.

Findings

This study shows that SEO techniques help increase the exposure of the library services and the number of visitors through search engines.

Practical implications

SEO techniques have been applied to a few non-Korean information service organizations, but it is not a well-accepted practice in Korean libraries. And the dominant search engines in Korea have published their own SEO guidelines. Prior to this study, no significant endeavors have been undertaken in the context of Korean library services that have adopted SEO techniques to boost exposure of library services and increase user traffics.

Originality/value

This is the first published study that has applied optimized SEO techniques to Korean web and mobile library services, in order to demonstrate the usefulness of the techniques for maximized exposure of library content.

Details

Library Hi Tech, vol. 34 no. 2
Type: Research Article
ISSN: 0737-8831

Keywords

1 – 10 of over 10000