Search results

Purpose — To provide an overview of recent research that examined how search engine users evaluate and select Web search results and how alternative search engine interfaces can support Web users' credibility assessment of Web search results.

Design/methodology/approach — As theoretical background, Information Foraging Theory (Pirolli, 2007; Pirolli & Card, 1999) from cognitive science and Prominence-Interpretation-Theory (Fogg, 2003) from communication and persuasion research are presented. Furthermore, a range of recent empirical research that investigated the effects of alternative SERP layouts on searchers' information quality or credibility assessments of search results are reviewed and approaches that aim at automatically classifying search results according to specific genre categories are reported.

Findings — The chapter reports on findings that Web users often rely heavily on the ranking provided by the search engines without paying much attention to the reliability or trustworthiness of the Web pages. Furthermore, the chapter outlines how alternative search engine interfaces that display search results in a format different from a list and/or provide prominent quality-related cues in the SERPs can foster searchers' credibility evaluations.

Research limitations/implications — The reported empirical studies, search engine interfaces, and Web page classification systems are not an exhaustive list.

Originality/value — The chapter provides insights for researchers, search engine developers, educators, and students on how the development and use of alternative search engine interfaces might affect Web users' search and evaluation strategies during Web search as well as their search outcomes in terms of retrieving high-quality, credible information.

This study explores the importance of application search engine (ASE) technology in the omni-channel strategy. For this purpose, this chapter firstly explains the concepts of the omni-channel and the search engines and the importance of them. Then, omni-channel in the framework of ASEs is discussed. Finally, recommendations for further researches are presented.

Purpose — To provide a theoretical background to understand current local search engines as an aspect of specialized search, and understand the data sources and used technologies.

Design/methodology/approach — Selected local search engines are examined and compared toward their use of geographic information retrieval (GIR) technologies, data sources, available entity information, processing, and interfaces. An introduction to the field of GIR is given and its use in the selected systems is discussed.

Findings — All selected commercial local search engines utilize GIR technology in varying degrees for information preparation and presentation. It is also starting to be used in regular Web search. However, major differences can be found between the different search engines.

Research limitations/implications — This study is not exhaustive and only uses informal comparisons without definitive ranking. Due to the unavailability of hard data, informed guesses were made based on available public interfaces and literature.

Practical implications — A source of background information for understanding the results of local search engines, their provenance, and their potential.

Originality/value — An overview of GIR technology in the context of commercial search engines integrates research efforts and commercial systems and helps to understand both sides better.

Strategic management research has shown growing interest in understanding the dynamic resource reconfiguration processes through which firms grow, evolve, and sustain profitability. The goal of our study is to understand how dynamic resource reconfigurations enable firms to pursue growth opportunities. We use the methods of inductive theory building from case studies to elaborate current theoretical understanding about how firms draw on both internal and external resources in the pursuit of growth. We examine the patterns of resource reconfigurations through which Yahoo and Google powered their early growth strategies in their first 10 years of existence. We analyze a total of 192 new product launches in 43 markets by the two firms to capture how they reconfigured resources dynamically. Our analysis reveals that both firms developed highly dynamic strategies exhibiting both surprising similarities and differences. These similarities and differences provided the basis for our theoretical insights about the development of what we term “dynamic resource platforms,” comprising of (a) dynamic resource shifts; (b) targeted resource orchestration; and (c) complementary processes balancing dynamism and capability development. These ideas contribute novel theoretical insights to current strategic management research on dynamic capabilities and on resource reconfiguration and redeployment.

Purpose — This chapter illustrates and explains the ambiguity and vagueness of the term social search and aims at describing and classifying the heterogeneous landscape of social search implementations on the WWW.

Methodology/approach — We have looked at different definitions as well as the context of social search by carrying out an extensive literature review, and tried to unify and enhance existing ideas and concepts. Our definition of social search is illustrated by a general review of existing social search engines, which are analyzed and described by their specific features and social aspects.

Findings — The chapter presents a discussion of social search as well as a comparison of existing social search engines.

Social implications — The definition of social search and the comparison of social search engines summarize the many ways people can search the web together and allow for an assessment of future developments in this area.

Originality/value of paper — Although different attempts to define social search have been made in the past, we present an argumentation that unifies some existing definitions and which is different from other interpretations of the social search concept. We present an overview and a comparison of the different genres of social search engines.