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The purpose of this study was to develop and validate a scale for host sincerity.

The ten-item host sincerity scale was developed by following a multi-stage scale development procedure (Delphi technique, qualitative interviews and surveys).

The findings reveal that host sincerity is a second-order construct with two underlying dimensions: “sincere social interaction” and “sincere emotional response”. By incorporating host sincerity into the consumer-based model of authenticity, the findings established significant relationships among all constructs, confirming the predictive validity of the host sincerity construct.

Data were gathered from visitors to troglodyte heritage sites (Kandovan and Cappadocia). Future studies should test the newly formed sincerity scale at other cultural destinations to further explore the generalisability of the scale. Further, data were gathered from tourists. Future studies should consider host sincerity from a host perspective.

Cultural destination managers and local hosts can use this instrument as a supplementary tool to evaluate how sincere their hospitality offering appears to tourists.

This paper develops a host sincerity scale to explore the importance of sincere host–guest interactions and tourists’ emotional response to these interactions. It extends the consumer-based model of authenticity by drawing further attention to the importance and impact of host sincerity in stimulating memorable tourism experiences.

Sculpted by the elements and inhabited by an established corpus of local families, Kandovan Village is a rare example of functioning cultural heritage largely overlooked by international tourists. Within this context, this chapter demonstrates how heritage sites can use their inherent sociocultural characteristics to stimulate tourism. Leveraging this encourages site managers to draw upon less tangible elements, such as the sincerity of local inhabitants and the potential for their site to serve as a platform for social interaction, in order to engage tourists, stimulate memorable experiences, and encourage repeated visits and recommendations to others. In doing so, this chapter highlights the importance of prior knowledge, word of mouth, and co-creation in crafting cultural heritage tourism experiences.

The purpose of this paper is to explore commercial hospitality enterprise and its impact on settlement development in the American West during the 1800s, focussing on the story of the Fanthorp Inn in Texas, USA.

The paper outlines the theory relating to entrepreneurial opportunity and applies it to the historical case of the Fanthorp Inn, Texas, USA. The methodological approach of the paper is based on an in‐depth study into the development of one tavern using multiple sources of evidence.

First, opportunity on the frontier was controlled to the extent that it became objective in the Kirznerian sense. Second, commercial hospitality enterprise was used as a vehicle for settlement development in frontier America.

The paper is limited by its use of one case study and the scarcity of sources of historical evidence. Further studies could engage with different examples of frontier hospitality businesses and develop the method further.

The paper provides deeper understanding of settlement development in the American West during the 1800s and supplies a methodological framework with which further organisational research can engage with historical sources of data. The findings also suggest that opportunity exists relative to its context.

The paper explores hospitality as a context for entrepreneurial activity in the American West and uses a historical case study method.