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In recent years, the number of journals focusing on a single literary figure has increased substantially. No longer are only a few select authors the sole focus of a journal or newsletter. With the proliferation of single‐author periodicals, implications for their use in locating literary criticism increases the importance of identifying such publications and recommending them to users. The importance of the effective use of journals devoted to a single author is highlighted by the fact that many such titles are not indexed in MLA International Bibliography, long deemed the most complete of the traditional sources for locating literary criticism. Perhaps the greatest strength of the relatively recent American Humanities Index lies is its coverage of single‐author titles. Humanities Index and Abstracts for English Studies also provide access to such journals. Arts and Humanities Citation Index does include a number of the titles too, but it is relatively difficult to use because of its subject approach.

THIS month the Editor finds himself in rather a quandary. Since the number of staff that may justifiably be employed on a specialized journal of relatively limited circulation is not large, there must inevitably be some overlapping of the various functions involved in its publication, and we therefore have occasion to concern ourselves to some extent with the subscription side of The Library World, as well as with its production. We have been glancing through some of the 1957 issues of the journal, which at that time were appearing some three months later than their publication dates, and noting also the circulation figures of those issues. We then turned to the issues for the first six months of 1959, the second half of Volume 60, and their circulation, which showed an increase of roughly 20% on the earlier figures.

THE fact that the forthcoming conference of the Library Association is to be held at Eastbourne this year should provide it with an additional official interest, as it is here that the Association Hon. Solicitor and Legal Adviser holds the important office of Town Clerk. Mr. Fovargue is the authority on Library Law in all its aspects, and is the author of several books on this important subject. We are particularly happy in being able to print an article from his pen in our special Conference number. The programme of the proceedings is by now, no doubt, in the hands of our readers, and will be found to be less crowded, but no less useful for that, than in previous years. Apart from the usual business programme, which should prove full of interest, the social side has been fully catered for and delightfully arranged. Several interesting motor trips are to take place, and delegates will be afforded an opportunity of enjoying the charms of the beautiful county of Sussex as well as those of one of our most favoured of seaside resorts.

This chapter analyses the interaction between two important movements in Britain in the second half of the twentieth century, the international contribution to urban planning through the New Towns programme and the particular contribution of British artists to public art and how these two parallel movements intertwine. The chapter begins by considering the definition of public art and the marked changes to the work purchased and commissioned in the immediate post-war period. The chapter then considers how the development of post-war New Towns has created new opportunities for contemporary artists, whose work had previously been confined to the gallery. In some cases the public art is integral to the architecture, and this opportunity has since become a threat to the future of many of these artworks. The optimism that defined post-war planning gave way to more negative perceptions of some New Towns as sites of boredom, monotony and even decay, from a failure to deliver on their initial promises of good jobs; a clean, modern environment; and supportive welfare state. In the second half of the chapter are examples of current public art activity in New Towns, and the challenges to sustain these in a time of public sector austerity. Finally, the chapter looks forward, and at the potential to sustain and reinvigorate public art in New Towns into the future.

Application of the numerical method to the art of Medicine was regarded not as a “trivial ingenuity” but “an important stage in its development”; thus proclaimed Professor Bradford Hill, accepted as the father of medical statistics, a study still largely unintelligible to the mass of medical practitioners. The need for Statistics is the elucidation of the effects of multiple causes; this represents the essence of the statistical method and is most commendable. Conclusions reached empirically under statistical scrutiny have mistakes and fallacies exposed. Numerical methods of analysis, the mathematical approach, reveals data relating to factors in an investigation, which might be missed in empirical observation, and by means of a figure states their significance in the whole. A simplified example is the numerical analysis of food poisoning, which alone determines the commonest causative organisms, the commonest food vehicles and the organisms which affect different foods, as well as changes in the pattern, e.g., the rising incidence of S. agona and the increase of turkey (and the occasions on which it is served, such as Christmas parties), as a food poisoning vehicle. The information data enables preventive measures to be taken. The ever‐widening fields of Medicine literally teem with such situations, where complexities are unravelled and the true significance of the many factors are established. Almost every sphere of human activity can be similarly measured. Apart from errors of sampling, problems seem fewer and controversy less with technical methods of analysis then on the presentation and interpretation of figures, or as Bradford Hill states “on the application of common sense and on elementary rules of logic”.

Learning outcomes are as follows: understanding the difference between brand identity and brand image; applying various segmentation tools; understanding the appeal of the aspirational brand and its consequence on private and public consumption; exploring the strategic options available to a brand facing a brand appropriation; exploring the pros and cons of opposing a brand appropriation; and developing a plan for the implementation of this strategy.

This case will help students understand the difference between the brand identity that the brand owners intend and the brand image that consumers actually perceive.

This case is designed to be used in marketing management, brand strategy or consumer culture course. Specifically, the case is designed for college seniors or master students with basic strategic marketing training. It should provide the basis of discussions on the topics of brand management, consumer culture, brand portfolio management, international marketing, repositioning strategy, brand architecture, brand equity, brand assets, brand appropriation and consumer relationships with brands.

Teaching Notes are available for educators only. Please contact your library to gain login details or email support@emeraldinsight.com to request teaching notes.

CSS 8: Marketing

ELSEWHERE in this number we list libraries which have Esent us copies of their annual reports which we are glad to have. Now and again we are able to elaborate on these, but in the present issue that has not been possible. We would say, however, that these reports are deserving of the attention of librarians generally, and of students at the library schools. They are records of work in progress, and they do suggest the development of library policy. The best of them are of textbook value.