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Book part
Publication date: 30 October 2009

José M. Alamillo

Cinco de Mayo celebrations have become more popular in the United States than in Mexico. In the past few decades, this historic day has changed from a regional celebration of…

Abstract

Cinco de Mayo celebrations have become more popular in the United States than in Mexico. In the past few decades, this historic day has changed from a regional celebration of Mexican American culture into nationwide Latino/a holiday hijacked by the alcohol industry and other commercial interests. This chapter closely examines the varied ways in which Cinco de Mayo has been represented by U.S. advertisers, marketers, and restaurant owners. Using content analysis of Cinco de Mayo advertisements in magazines, billboards, liquor ads, and store displays from 2000 to 2006, five mediated representations emerged: Mexico's Fourth of July, Mexican St. Patrick's Day, Drinko de Mayo, Sexism in a Bottle, and Mexican Otherness. These representations are anchored in a new racism ideology that emphasizes cultural difference, individualism, liberalism, and colorblindness, which reinforce existing racial inequalities. The implications of the alcohol industry's Cinco de Mayo advertisements is the increased targeting of Latino/a youth from working-class communities with high rates of alcohol-related violent deaths and illnesses.

Details

Studies in Symbolic Interaction
Type: Book
ISBN: 978-1-84855-785-7

Book part
Publication date: 26 November 2018

Wendy Rowe, Wanda Krause, Gary Hayes, Lisa Corak, Robert Sean Wilcox, Robert Vargas, Fabricio Varela, Fabricio Cordova, Shina Boparai and Gesow Azam

Recognizing the need to build global-minded citizens, higher education institutions are increasingly trying to find ways to leverage their international programs to develop…

Abstract

Recognizing the need to build global-minded citizens, higher education institutions are increasingly trying to find ways to leverage their international programs to develop students’ intercultural competence. The MA in global leadership at Royal Roads University, Canada, created an international partnership in Ecuador that serves to go beyond the traditional student study abroad or service learning focus and instead focuses on developing competencies of global mindedness and strategic relationships. In this chapter, we present an analysis of how an international student group engaged in building dynamic partnerships within a Global South country to create change for sustainable development initiatives of mutual concern. Through a case example, we describe how these partnerships evolved and adapted in ways that enhanced the learning needs of the students while simultaneously supporting the development of new educational opportunities for Ecuadorians. To illustrate, this chapter delineates the activities that members of the program undertook to connect and develop a mutuality of relationship across diverse stakeholders in Ecuador. The authors analyze this network-building process from the perspective of cultural context, building trust and influence, and responding to social development needs of host communities.

Book part
Publication date: 10 October 2012

Andrew F. Herrmann

Purpose – Research on punk culture often falls prey to three main dilemmas. First, an ageist bias exists in most popular music research, resulting in the continued equating of…

Abstract

Purpose – Research on punk culture often falls prey to three main dilemmas. First, an ageist bias exists in most popular music research, resulting in the continued equating of music and youth. Second, punk culture research often uses a Marxist economic lens that implies fieldwork reveals already known conceptions of class and culture. Third, research on punk culture lacks ethnographic and narrative examinations. This ethnographic project explores my reentry into punk culture as an adult, exploring it from a new researcher perspective. It provides an insider's view of emerging cultural themes at the site that disrupts these traditional research approaches.

Methodology/approach – This ethnography examines punk culture at an inner city nonprofit arts establishment. Through grounded theory and using a fictional literary account, this research probes how rituals and cultural narratives pervade and maintain the scene.

Findings – Concepts such as carnival, jamming as an organizing process – and as an aesthetic moment – emerged through the research process. This ethnography found narratives constituted personal and communal identity.

Research limitations/implications – As a personal ethnography, this research contains experiences in one local arts center, and therefore is not necessarily generalizable to other sites or experiences.

Originality/value of paper – Using ethnography, I explored punk as one of my primary identities in tandem with younger members of the scene. It critiques Marxist and youth approaches that have stunted music scene research for decades.

Details

Studies in Symbolic Interaction
Type: Book
ISBN: 978-1-78190-057-4

Keywords

Abstract

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The Business of Choice: How Human Instinct Influences Everyone’s Decisions
Type: Book
ISBN: 978-1-83982-071-7

Book part
Publication date: 26 March 2020

Claire Hines and Stephanie Jones

As Bond scholarship has shown, men’s magazines played a crucial role in shaping images of masculinity that circulated around James Bond from the 1960s onwards (Hines, 2018). More…

Abstract

As Bond scholarship has shown, men’s magazines played a crucial role in shaping images of masculinity that circulated around James Bond from the 1960s onwards (Hines, 2018). More generally, critics have charged both the Bond film franchise and men’s magazines with perpetuating sexist imagery that upholds patriarchal values or erodes the gains of feminism. Yet close readings of men’s magazines and Bond films can produce a more complex picture of masculinity and gender relations, especially since the mid-1990s saw not only the return of James Bond to the screen following a six-year production break, but also scholarly and media attention to masculinity and significant growth in the men’s magazine market, including the rise of lad mags. This research will analyse magazine content relating to Bond in British men’s magazines during the Pierce Brosnan era, beginning with the launch of the 1995 film GoldenEye, to examine the interrelationship between James Bond as a longstanding male icon, and contemporary models of masculinity characterised by this publishing phenomenon. It will argue that these men’s magazines become an important site for (re)negotiating James Bond’s culturally loaded masculinity throughout the Brosnan years.

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From Blofeld to Moneypenny: Gender in James Bond
Type: Book
ISBN: 978-1-83867-163-1

Keywords

Book part
Publication date: 8 November 2003

Brian Moeran

Drawing on research in the worlds of advertising, magazines and fashion, this paper discusses how celebrities mediate between different fields of cultural production. By focusing…

Abstract

Drawing on research in the worlds of advertising, magazines and fashion, this paper discusses how celebrities mediate between different fields of cultural production. By focusing on celebrity endorsements in advertising, it also outlines how film actors and actresses, athletes, models, pop singers, sportsmen and women mediate between producers and consumers via the products and services that they endorse. As economic mediators, celebrities’ actions have important strategic and financial implications for the corporations whose products they endorse. As cultural mediators, they give commodities personalities and perform across different media, linking different cultural fields into an integrated name economy.

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Anthropological Perspectives on Economic Development and Integration
Type: Book
ISBN: 978-0-76231-071-5

Book part
Publication date: 23 November 2023

Christopher Sommer

This chapter examines changing attitudes towards exhibiting Chinese immigration in New Zealand. Drawing on archival research and qualitative interviews with subject experts and…

Abstract

This chapter examines changing attitudes towards exhibiting Chinese immigration in New Zealand. Drawing on archival research and qualitative interviews with subject experts and visitors, three museums are discussed: national narratives at the New Zealand Maritime Museum in Auckland and The Museum of New Zealand Te Papa Tongarewa in Wellington; and regional representations at the Toitū Otago Settlers Museum in Dunedin.

The exhibition analysis shows that multicultural narratives of tangata tiriti immigration including Chinese only became prevalent in the 1990s, when changing attitudes in society at large and progressive immigration legislation influenced strategies of display.

These modernised national narratives propagate a multicultural paradigm. However, exhibiting Chinese immigration history constitutes only a small part of the larger mission of national museums. Accordingly, narratives of Chinese immigration remain superficial, serving celebratory representations of ethnic communities, while racism and discrimination are an important, but not central aspect of these narratives.

At the regional level, Toitū re-invented itself into a social history museum with a more inclusive and reconciliatory agenda, with a redesign in 2013 subsuming Chinese immigration into an intercultural narrative, featuring alongside other minority groups with a focus on cultural contact and exchange.

Nevertheless, all three museums still rely on narratives based on minorities and majorities arranged around a stable hegemony. Consultation and cooperation with Māori also reveal the wish to be presented as first people, set apart from tangata tiriti. That way biculturalism seems to act as a dividing force spatially, but thematically both immigration histories are more and more intertwined.

Book part
Publication date: 28 June 2017

David Coghlan

For 30 years the series, Research in Organizational Change and Development (ROCD) has provided an extensive range of scholarly research and philosophical reflections on the field…

Abstract

For 30 years the series, Research in Organizational Change and Development (ROCD) has provided an extensive range of scholarly research and philosophical reflections on the field of organization development and change (ODC). On the occasion of the 30th anniversary of the first volume, this chapter poses the question as to how we might learn about the philosophy of ODC research from the 24 published volumes. Taking the author’s explicit pursuit of the question as a process of interiority, it invites readers to engage with the question themselves and thereby enact interiority within ODC itself.

Details

Research in Organizational Change and Development
Type: Book
ISBN: 978-1-78714-436-1

Keywords

Book part
Publication date: 28 January 2022

Ndikubwimana Jean-Baptiste

This chapter reviews the literature to contextualize the intervention in the post–cold war era characterized by the momentum of globalization dominated by informal actors beside…

Abstract

This chapter reviews the literature to contextualize the intervention in the post–cold war era characterized by the momentum of globalization dominated by informal actors beside the legal authority of the state. It indicates how these actors deviate the primary purpose of the humanitarian intervention and create an ungovernable environment of the state particularly when interventions are operated in countries endowed with natural resources. The case of the Democratic Republic of the Congo (DRC) serves as a model to ascertain such phenomenon in which actors such as states involved in intervention come in collusion with shadow elites, lobbyists and multinational companies to establish clandestine networks of illegal exploitation and smuggling of natural resources. The chapter winds up by suggesting the redefinition of policies of interventions to keep humanitarian intervention in its primary mission while holding actors involved in illegal and smuggling of natural resources accountable.

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The Impact of Foreign Interventions on Democracy and Human Rights
Type: Book
ISBN: 978-1-80117-341-4

Keywords

Book part
Publication date: 5 December 2018

Lisa-Mari Coughlan and Melville Saayman

Tourism is a key source of income to South Africa. Food and beverages is a key part of tourism and the literature reveals that tourists spend up to a quarter of their budget on…

Abstract

Tourism is a key source of income to South Africa. Food and beverages is a key part of tourism and the literature reveals that tourists spend up to a quarter of their budget on cuisine. South Africa has, however, been rated as the least-prepared culinary travel destination and the travel destination with the greatest potential for growth. Therefore, a segmentation taxonomy based on culinary preferences of international tourists to South Africa is put forth which can be used to prepare South Africa as a culinary travel destination. The 627 international tourists surveyed were divided into five segments with the use of factor analyses, t-tests, Spearman rank correlations and analysis of variance. The segments were named conservationists, experience seekers, devotees, explorers and socialisers (CEDES taxonomy). Multiple results and implications are discussed in the paper.

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