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As a coastal emerging country, export-led marine economy has been the development model of Vietnam over the past decades since The Renovation 1986. Given the rise of globalization, regional economic integration and logistics enhancement have been identified as key engines for economic sustainability by Vietnamese government. Nevertheless, little sectoral and sub-sectoral evidence has been given for the platform shaped by policies relevant to export, logistics performance and regional economic integration. The paper employs the trade gravity model to study the relationship between seafood export, logistics performance and regional economic integration in the case of Vietnam. Sectoral and sub-sectoral trade gravity models are employed. Logistics performance from the exporter-side and importer-side is included in the estimations. Membership to effective regional trade agreements of Vietnam are proxies for regional economic integration. Zero trade issue is resolved by the Pooled Ordinary Least Squares (POLS), Poisson Pseudo-Maximum Likelihood (PPML) and Heckman Sample Selection estimations, while endogeneity is tackled by the difference and system Generalized Method of Moments (GMM) models. Findings vary by estimation methods, data levels, product groups, and whether which side is considered. In addition, theoretical contributions and some seafood export-driving policy recommendations relevant to regional economic integration and logistics performance development are discussed.

This study aims to investigate the current and future status of overseas halal food marketing and develops strategies for improving the competitiveness of Korean seafood companies in the global halal food market.

The research uses a case study approach and a semi-structured review of previously published data. Evidence collected from literature reviews, supported by research studies, anecdotal proof, personal reflection and experience is also used. It also considers the perspectives of various stakeholder groups in the global halal food supply chain.

The global halal food market is forecasted to reach US$1.914tn in 2021. At present, Korea holds a small share of this market. To enter the emerging Islamic market, there is a need to develop strategies. This study recommends the following main strategies to improve the competitiveness of Korean seafood companies in the halal food market: reduce mistrust by improving halal authentication and certification standards; understand consumer behavior and develop marketing strategies according to the respective country’s socioeconomic and geographic status; train industry employees and develop competitive halal seafood products; exploit the rising global influence of Hanryu; establish a halal logistics/supply chain and halal industrial parks; and promote digital marketing and tourism. Moreover, the government should also subsidize halal seafood development, as well as provide export and international trade insurances.

As the Muslim population continues to grow, the importance of global halal food marketing also increases. Therefore, strategies for improving the competitiveness of Korean seafood companies in the global halal food market need to be taken into account.

This paper aims to enhance the understanding of the influence of increased food availability and social learning in kindergartens on children’s attitudes toward food. In addition, it discusses questions regarding children and their parent’s attitudes and seafood consumption at home.

The study uses a qualitative approach that includes semi-structured interviews with 24 Norwegian children aged four to six years, interviewed in pairs. They represented two public kindergartens. One group attended a seafood intervention and the other did not. The intervention comprised seafood served as lunch twice per week, in addition to various educational activities designed to increase children’s knowledge of seafood.

Children who attended the seafood intervention used more cognitive associations by describing seafood as being healthy. They also expressed more positive attitudes towards seafood compared with the other children. The findings indicate a stronger socialization effect from parents than preschool teachers.

The children proved to have limited cognitive and communicative abilities for participation in semi-structured interviews. Future studies should consider older samples and/or methods that are more adapted to their cognitive abilities. Results cannot be generalized due to the relative small sample size and the fact that the study was performed in one culture.

To promote a healthier diet, children’s care givers and school authorities should make seafood more available. Preschool teachers should be encouraged to eat meals with the children to function as positive role models.

The study addresses a currently under-researched issue concerning the influence of kindergartens on children’s food attitudes toward a specific food category.

A startegic management approach is used to assess the nature of business environments affecting seafood distribution in Japan. Notions of environment ‘textures’ described in an influential paper by Emery and Trist are used to determine the current degree of environmental turbulence and the implications for export strategies. The environment as a whole is found to exhibit ‘medium turbulence’, and the sectors of importing, wholesaling, and food retailing/service are ‘medium’ to ‘high’ turbulence'. To cope with such environments, firms must undertake extensive real‐time market research (e.g. using POS information accessed via computer); develop flexible structures and operating systems (to become more responsive); and focus on improving communication and meeting the changing customer needs.

The purpose of this paper is to explore the role of determinants of consumers’ buying intentions for sustainable seafood.

Survey data from 755 representative respondents in the UK were collected. Structural equation modelling was used to analyse the data. The theory of planned behaviour was used as a framework for the analysis, with an additional variable, personal norm, which seems to be especially relevant for environmental behaviour.

The results confirmed the expected relationships: the motivation to buy sustainable seafood is increased by a positive attitude towards buying sustainable seafood, perceived pressure from important others such as family, friends and colleagues, and by a strong moral obligation. Attitude towards buying sustainable seafood was the strongest predictor of intention found in the study. To reach a goal of consumers placing greater emphasis upon purchasing more sustainable seafood, both attitudinal and normative messages could be used. Further implications of the findings and the scope for further research are discussed.

The study is correlational in nature, thus limiting the causal inferences that can be made from the results. It does, however, help to explain the relationships in explored in the model.

This paper addresses the issue of motivation to buy sustainable seafood which has not received much attention in literature, but is an important issue for anyone trying to increase consumer sustainable behaviour.

This paper aims to explore the drivers and barriers to seafood consumption in Australia and to investigate attitudes toward pre‐packaged fresh chilled seafood products.

A two‐stage study of seafood consumption in Australia was conducted comprising ten focus groups across six states (n=60) and a national online consumer survey (n=1,815).

The main drivers for seafood consumption in Australia are health, taste, convenience, and a desire for diet variety. The main barriers to seafood consumption are price, concerns regarding origin, concerns about freshness, difficulty in evaluating seafood quality, and not liking the taste or texture of fish. The main appeals of pre‐packaged fresh chilled seafood products are convenience and ease of preparation, while barriers include price and concerns about origin and freshness.

The survey focussed on the main or joint grocery buyers in households and thus may not be representative of the entire Australian population.

The findings provide important insights for the Australian seafood industry in developing and delivering seafood offerings that will appeal to Australian consumers and thus stimulate seafood consumption. This knowledge will also assist the Australian Government and health educators to more effectively campaign to encourage increased seafood consumption.

While research on antecedents to seafood consumption in Europe has been extensive, research into the drivers and barriers to seafood consumption in Western countries such as Australia and strategies for increasing seafood consumption is less evident.

The purpose of this paper is to examine the role of relationships and networking in the international flow of seafood products through export processes and practices using empirical case examples.

This paper provides an insight into seafood export through ten case studies of seafood exporters from Norway and a freight forwarder working with most of these companies.

The international seafood business is characterised by coordination, interactions, and exchange such that economic and social interactions among network members transcend national boundaries into international/global markets. The findings reveal how studied seafood exports are in line with the learning-based Uppsala internationalisation model, embedded in international buyer-seller relationship structures and networks, which is also a particularity of this food-producing industry. To secure long-term business in distant markets, small- and medium-sized (SME) seafood exporters have shifted the focus from transactional approaches to relationships and networking as a means of improving export performance. This paper suggests how logistics and marketing have become closely and strategically interconnected, and so marketing strategies depend on logistics strategies and the two cannot be separated in a typical global seafood supply network.

Purposeful collaborative interaction between exporter and importer helps in risk mitigation. Increased interactions in distant markets by SMEs can also be achieved using social media networking.

This paper offers an insight into the global seafood supply network using empirical case examples from Norway, an important seafood producing country.

Malaysians are the highest seafood consumers in the region; be it fresh or processed. Environmental pollution has put the safety of seafood at stake, heavy metals among others. This study was done to assess the health risk associated with selected heavy metals ingestion from processed seafood.

The most preferred processed seafood type and the intake rates were determined from a cross-sectional survey among communities in Shah Alam, Selangor (n = 90). The processed seafood were then purchased from local traders (n = 81), underwent homogenization, acid digestion (0.5 g) in Multiwave 3,000 and heavy metal quantitation (Hg, Pb, Cd, As) using ICP-MS. Estimated weekly ingestion (EWI), hazard quotient (HQ), hazard index (HI), lifetime cancer risk (LCR), and target risk (TR) were used to estimate the risk associated with processed seafood consumption.

Arsenic was the highest metal detected, acetes topping the list (10.05 ± 0.02 mg/kg). Mercury was detected at significantly higher level in salted fourfinger threadfin (0.88 ± 0.09 mg/kg) while Pb and Cd in toli shad (2.67 ± 0.16 mg/kg; 0.32 ± 0.22 mg/kg). Non-cancer risk was estimated for consumption of dried/salted food types with hazard index (HI) anchoives (5.2) > salted fourfinger threadfin (1.8) > toli shad (1.7). Besides, an unacceptable cancer risk was estimated for all food types for continuous consumption (Total risk (TR) > 10–4), except the dried acetes.

This study implies that although the concentration of most heavy metals were well below the permitted value, significant amount of risk present for consumption of several species. In addition, for selected heavy metals such as Hg and As, speciation analysis followed by risk assessment would provide a clearer picture.

There is a need to refer back to the local permissible level of heavy metals in processed seafood and formulate safe consumption guide.

The food types are advised to be consumed with caution especially by the sensitive group.

This study estimated the risk of cancer and other non-cancer disease from processed seafood consumption among Malaysian women.

The purpose of this study was to explore whether consumers' confidence in cooking skills related to seafood differed across genders, and if such difference could be explained by the identity-relevance of seafood cooking for men.

Survey data was collected from a balanced sample of 515 Norwegian consumers.

The results showed that men (versus women) with high confidence in their seafood cooking skills have a lower preference for convenient seafood solutions, indicating that these men may be more reluctant to use food products that could hinder the cooking outcome being attributed to their cooking skills.

This study adds nuance to the understanding of male consumers as highly reliant on convenience products when cooking. More specifically, this study provides novel insight into how men function differently than women in relation to preparing seafood, suggesting that some men resist using convenient seafood solutions in order to express an identity as skillful in the kitchen.

The aim of this study is to explore potential barriers to seafood consumption by young adults and the parents of young children. Knowledge of these barriers will be used to assist the development of new seafood product concepts that fulfil the needs of consumers.

To gather this information, 28 infrequent consumers of seafood participated in three semi‐structured two‐hour focus group discussions in Denmark, Norway, and Iceland. The results were then linked to the Stage‐Gate model for consumer‐based new product development (NPD).

The participants thought of seafood as either healthy or convenient, although there were concerns about the amount of effort required to prepare it. These concerns resulted in an expression of their need for products that are attractive, healthy, palatable, and convenient. In particular, the newly developed products should be accompanied by clear advice on preparation methods and materials. An increase in seafood availability coupled with lower prices would encourage these consumers to add seafood to their diet.

Purchase‐point‐marketing and habitual behaviour were found to implicitly skew planned behaviour.

Inputs for NPD related to convenience, attractiveness, quality, trustworthiness, knowledge and requirements about seafood preparation are discussed.

The present study combines qualitative methods to lead to practical input for NPD focusing on overcoming the barriers that keep consumers from choosing existing healthy seafood products. The importance of the consumers' confidence in their ability to successfully prepare a seafood meal was revealed and can be used in Stage‐Gate based NPD.