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The focus of the chapter is on disputes around corporate social responsibility (CSR) in the fossil fuel industry and how media and social networking technologies are deployed in a virtual war between oil corporations and dissident, activist and protest groups.

Communications by BP, Shell, and their opponents in this virtual war are compared, especially in relation to the creative use of the internet, digital technologies, and social media. Through a case study approach, the chapter shows how communications often center on contested notions of CSR and claims by the oil giants about their environmental impact, which opponents dismiss as “greenwashing.” The various techniques deployed by both sides in this wide-ranging “PR war” are explored and contrasted in detail.

The findings for each case study reveal the diverse, complex, and changing nature of the relationship between the oil industry and its critics. The chapter concludes by arguing that if CSR is seen as “greenwashing” by the public, it is only likely to fuel widespread skepticism of the oil and gas sector and of corporate claims about the environment more generally.

The research offers a snapshot of online and social media campaigns and PR strategies and tactics within the oil and gas industry rather than empirically grounded set of findings that can be easily applied to other fields.

Practical implications include attention to inflated or understated claims and the use of citizen testimony and humor to puncture CSR “rhetoric.” There is consideration of use of digital technologies by activists and attention to the way public debates and consultations are conducted. The need for a more respectful engagement with local communities by all parties engaging in public relations is underlined.

The chapter applies the concept of “asymmetrical warfare” from conflict studies within the media and communications tradition to provide a fresh revaluation of the term “PR war,” It offers a rare focus on online efforts by activist to subvert CSR-related branding, marketing, and communications. Discussion of the use of parody alongside factual and emotional arguments to challenge corporate hegemony also provides revealing insights.

This chapter will examine the response of a rural community in Ireland to the imposition of a gas pipeline on their farms, in the western coastal county of Mayo. This analysis will include a discussion of the concept of ‘rural community sentiment’ (Leonard, 2006, 2008a, 2008b) as a factor in the mobilisation of community campaigns against infrastructural projects which are perceived as a threat to existing ways of life in regional areas. The chapter will also explore key theoretical concepts for this community-based responses to environmental degradation in rural areas, including critical criminology and rural criminology, resource curse theory and ask whether the campaign was ecopopulist, with issues of social and environmental justice at its core. This will be achieved through a case study approach. In so doing, the chapter will highlight the basis for rural community’s campaigns of opposition to development projects imposed by corporate or state bodies in the Irish case.

In the protection against corrosion of lock gates and other harbour structures, the life expectation of the protection given is of major importance because of the high cost of drying off structures and repainting them. This paper discusses the factors involved and describes some case histories of marine protection.

Purpose – To critically assess engagements with capitalism in coastal fisheries development, considering their success or otherwise for coastal villagers.Approach – Using field research and written reports of projects and the concept of “social embeddedness” we analyze two fisheries development projects as local instances of capitalism.Findings – Coastal peoples in the Pacific have been selling marine products for cash since the earliest days of contact with both Europeans and Asians. Since the 1970s, there have also been fisheries development projects. Both types of engagement with capitalism have had problems with commercial viability and ecological sustainability. One way to understand these issues is to view global capitalist markets as penetrating into localities through the lens of local cultures. We find, however, that local cultures are only one factor among several needed to explain the outcomes of these instances of capitalism. Other explanations include nature, national political and economic contexts, and transnational development assistance frameworks. The defining features of “local capitalisms” thus arise from configurations of human and nonhuman, local and outside influences.Social implications – Development project design should account for local conditions including: (1) village-based socioeconomic approaches, (2) national political economic contexts, (3) frameworks that donors bring to projects, and (4) (in)effective resource management.Originality/value of paper – The chapter builds on the experience of the authors over 15 years across multiple projects. The analysis provides a framework for understanding problems people have encountered in trying to get what they want from capitalism, and is applicable outside the fisheries sector.

The purpose of this study is to fabricate and compare the mechanical and thermal properties of Sansevieria and Kaans fiber reinforced polyester matrices composites.

Treated Sansevieria and Kaans fiber was used as reinforcement for the fabrication of polymer matrix composites. Kaans fiber, which was available plenty in the delta region, but physical and mechanical properties of Kaans fiber were low when it compared with Sansevieria fiber. To make use of Kaans fiber for the fabrication of composite, the physical and mechanical properties have to be enhanced. So Egg shell powder was selected as a filler material to enhance the Kaans fiber reinforced composite. The selected fibers were properly weaved after alkali treatment. A three-layered (0°/45°/0°) Sansevieria fiber reinforced polymer (S-FRP) and Kaans fiber reinforced polymer (K-FRP) composite plates were fabricated using the compression molding method. As per American Society for Testing and Materials standards, the specimens were cut and mechanical, thermal and absorption properties of Sansevieria and Kaans fiber composites were investigated experimentally.

Tensile and flexural test reveals that K-FRP composite has good ductility and bending property than S-FRP composite plate. But from the other test results, S-FRP possesses high elongation capability than K-FRP. Thermo gravimetric analysis, moisture absorption and swelling test too done which clearly appeared S-FRP composite plate has prevalent execution than K-FRP composite plate.

This original research study enlists the mechanical, thermal properties and absorption properties of fabricated S-FRP and K-FRP composite plates.

The study aims to analyze the composition and mineral profile of oyster shell powder (OSP) and assess its potential as a sustainable source of calcium.

A total of two batches of OSP with different particle sizes had been evaluated for centesimal and mineral composition and microbiological quality. OSP with smaller particles (0.85 mm) was used in the production of bread: standard bread (SB) (0%), fortified bread (FB1) (3%) and FB2 (4%). Centesimal and mineral composition and sensory acceptance had been performed. The internal preference map had been constructed using principal component analysis. The Just About Right data and the influence of sensory attributes on bread acceptance had been assessed by a penalty analysis test.

OSP-0.85 mm had calcium content (478.47 ± 2.37 mg.g-1) lower than OSP-1.00 mm (521.15 ± 0.99 mg.g-1) due to retention of particles. In both batches, heavy metals such as chromium, nickel and copper had not detected. FB1 and FB2 had the best nutritional content compared to SB, with higher calcium content (mg.g-1) 0.69 ± 0.07; 13.76 ± 0.72 and 19.47 ± 1.99 for SB, FB1 and FB2, respectively. The internal preference map showed better acceptance of FB1 compared to FB2. The penalty test showed that this acceptance was penalized (p < 0.05) due to the sandy texture.

The large number of shells generated in the processing of oysters is an environmental problem and generates waste of a natural source of calcium. It has been demonstrated that oyster shell powder can be used as a natural and sustainable source of calcium in bread, requiring further studies to assess the bioavailability of calcium.

The purpose of this paper is to examine the use of a waste marine sea shell product incorporated into a concrete mix as an aggregate replacement. Utilising shells reduces the storage of shell waste, also reducing the need for quarried aggregate and has potential benefits of adding a different material to a design mix concrete mix design for improved performance.

The test methods used to evaluate the concrete were, British Standard tests for compressive strength (BS EN 12390-3:2002) and porosity (BS EN 12390-8:2009). A paired comparison test was carried out examining two different partial replacement shell aggregate mixes against a plain concrete control sample.

The results showed a reduction in compressive strength when 50 per cent of sea shells were used as an aggregate replacement, for both sand and gravel, compared to the control sample. Crushed and graded sea shells used in concrete displayed a lower porosity/permeability than plain concrete.

Whilst there is existing work relating to the compressive strength of concrete using sea shells, the porosity of concrete using sea shells has not been widely addressed and the paper investigates this aspect of sustainable concrete research.

The purpose of this paper is to use a hybrid account of oil spills in Nigeria to explore the recursive relationship between a multinational company, specific shareholders and the public. A response to Mr and Mrs Shareholders’ concerns is considered an exercise in corporate discursive hegemony and enacts rhetorical accountability.

The authors adopt Debord’s (1967, 1988) concept of the spectacle with Boje’s (2001) antenarrative approach as a critical postmodern framing of Shell’s narrative of oil spills in both local and global contexts. An antenarrative approach considers how stories are woven to produce a unified and omnipotent narrative or image.

MNCs face considerable uncertainties arising from the operational conditions in developing countries and produce a range of accounts for spectators. As theatrical events, they contribute to the spectacle of power that rationalises controversy and suppresses resistance.

To overcome the limitations of using a single document as empirical material the authors consider the response letter as an example of an institutional framing of oil spill phenomena in general.

By understanding the construction of the spectacle the authors open avenues for resistance to corporate discursive hegemony in the form of carnivalesque.

The paper adds to the understanding of hybrid forms of resistance in an era of increasing MNC power and reach. It demonstrates how the actual production and distribution has persuasive power as a form of rhetorical accountability.