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This paper aims to synthesize new screen-printing ink formula based on new derivatives of azo thiadiazol disperse dyes and evaluate their characteristics after being printed on polyester fabric substrates.

New dispersed dyes based on 1, 3, 4-Thiadiazole derivatives (dyes 1 and 2) were prepared and confirmed by different analyses, infrared (IR), mass and nuclear magnetic resonance (NMR) spectroscopy, and then formulated as colored materials in the screen-printing ink formulations. Printing pastes containing the prepared dyestuffs and other ingredients were used for printing polyester using screen-printing or traditional printing. The characteristics of printed polyester fabric substrates were measured by color measurements such as a*, b*, L*, C*, E, Ho, R% and color strength, as well as light, washing, crock and alkali perspiration fastness, and finally, the depth of penetration was evaluated.

The prepared 1, 3, 4-Thiadiazole derivatives (dyes 1 and 2) were obtained from the reaction of 5,5’-(1,4-phenylene)bis(1,3,4-Thiadiazole-2-amine) with resorcinol and m-toluidine as a coupling component. The suitability of the prepared dyestuffs for silk screen-printing on polyester fabrics has been investigated. The prints obtained from a formulation containing dye 1 possess high color strength as well as good overall fastness properties if compared to those obtained using dye 2.

The method of synthesis of the new dyestuffs and screen-printing ink provides a simple and practical solution to prepare some new heterocyclic disperse azo dyes, and they are formulated in the screen-printing inks for printing on a polyester fabric substrate.

The prepared disperse dyes based on 1,3,4-Thiadiazole derivatives (dyes 1 and 2) could be used in textile printing of polyester on an industrial scale.

The purpose of this paper is to optimize the key parameters (mesh count, paper type and ink type) in screen printing, which are affecting the printed ink volume. The objective of the optimization was to maximize the color reliability by decreasing the color difference (ΔE value) of the prints while minimizing the ink consumption. Screen printing is still dominating the printing industry to make cost-effective production when high volumes are needed.

The experiment was designed using the Taguchi method, and the samples were prepared with screen-printing by using the standard squeegee angle and pressure. The effect of mesh count, ink type and paper type on ink consumption was evaluated with using analysis of variances and main effects plots of S/N ratio and standard deviation.

The factors ink type, paper type and mesh count were found significant for ink consumption due to their Probability (P) values which were lower than 0.05. It was determined that the mesh count was the most critical variable with the analysis of variance. The analysis showed that the selection of an optimum mesh count was the key to controlling the amount of the deposited ink. Although mesh counts were inversely proportional with the ink consumptions, they did not affect the color differences as expected.

The optimization of process parameters, that are most effective on the print quality, is necessary to minimize the ink usage and lower the costs and environmental impact without exceeding the desired ΔE value limits.

Upon completion of the case study, students are expected to identify the characteristics that differentiate a family business from other businesses, understand the life cycles of family businesses and evaluate the significance of succession planning and leadership development in a family business.

In May 2023, when the sultry afternoon had settled down, Bijan Dam, a first-generation entrepreneur and a septuagenarian, was in a pensive mood. Introspecting life events, he ruminated that if he could rewind the tape of life, go back in space and time, would things be different. “I wish life gave me a second chance,” he lamented! Perhaps he could have planned better. Since founding the printing business in 1985, Ruby Art Press had scaled up significantly from letter press to full-fledged computer printing technology unit. The press had made inroads in job orders, government contracts and screen printing. Its client base was large. It also attracted repeat clients from adjoining states. With a successful business history of three and half decades, he had assumed the business would thrive perpetually. Today the business he had built, sustained and raised was practically gone. Why had he not anticipated the future potential of the business? Why had he not dwelled upon the successful business progression? Regardless of impeccable client service and personalized vendor management, what were the missing cues in the business? Deep agony and heavy burden of remorse were mentally excruciating. This had pestering effect on his health condition. Given these challenges, how could Dam ensure business continuity?

This case can be used in entrepreneurship, family business management and human management courses. The dilemma can be explained as part of the courses for undergraduate and postgraduate programs.

Teaching notes are available for educators only.

CSS 3: Entrepreneurship.

This paper aims to study the physical and chemical characteristics of inkjet titanium dioxide inks for cotton fabric digital printing.

Different dispersing agents through the reaction of glycerol monooleate and toluene diisocyanate were prepared and then performed by using three different polyols (succinic anhydride-modified polyethylene glycol PEG 600, EO/PO Polyether Monoamine and p-chloro aniline Polyether Monoamine), to obtain three different dispersing agents for water-based titanium dioxide inkjet inks. The prepared dispersants were characterized using FTIR to monitor the reaction progress. Then the prepared dispersants were formulated in titanium dioxide inkjet inks formulation and characterized by particle size, dynamic surface tension, transmission electron microscopy, viscosity and zeta potential against commercial dispersants. Also, the study was extended to evaluate the printed polyester by using the prepared inks according to washing and crock fastness.

The obtained results showed that p-chloro aniline Polyether Monoamine (J) and succinic anhydride modified polyethylene glycol PEG 600 (H) dispersants provided optimum performance as compared to commercial standards especially, particle size distribution data while EO/PO Polyether Monoamine based on dispersant was against and then failed with the wettability and dispersion stability tests.

These ink formulations could be used for printing on cotton fabric by DTG technique of printing and can be used for other types of fabrics.

The newly prepared ink formulation for digital textile printing based on synthesized polyurethane prepolymers has the potential to be promising in this type of printing inks, to prevent clogging of nozzles on the printhead and to improve the print quality on the textile fiber.

The purpose of this study was to fabricate silicone products that had different hardnesses and moduli, thus partially addressing the limitations of homogeneous materials whose deformation depends on altered structure or dimensions, and to provide new dimensions for the design of silicone soft structures.

A soft material three-dimensional printing platform with a dual-channel printing capability was designed and built. Using the material extrusion method, material screening was first performed using single-channel printing, followed by dual-channel-regulated printing experiments on products having different hardness and modulus values.

The proportion of additives has an effect on the accuracy of the printed product. Material screening revealed that Sylgard 527 and SE 1700 could be printed without additives. The hardness and mechanical properties of products are related to the percentage in their composition of hard and soft materials. The hardness of the products could be adjusted from 26A to 42A and the Young’s modulus from 0.875 to 2.378 Mpa.

Existing silicone products molded by casting or printing are mostly composed of a single material, whose uniform hardness and modulus cannot meet the demand for differentiated deformation in the structure. The existing multihardness silicone material printing method has the problems of long material mixing time and slow hardness switching and complicated multi-extrusion head switching. In this study, a simple, low-cost and responsive material extrusion-based hardness programmable preparation method for silicone materials is proposed.

The purpose of this study is to successfully apply ultrasonic waves for the quick extraction of flax seed gum from flaxseed hull or whole seed and compare it to the standard technique of extraction.

The effect of the heating source, extracted time, temperature and pH of extracted solution on the extraction was studied. The obtained gum is subsequently used for silk screen printing on cotton, linen and viscous fabrics. Rheological properties and viscosity of the printing paste were scrutinized in the current study to get a better insight into this important polysaccharide. The output of this effort aimed to specify the parameters of the processes for printing textiles to serve in women’s fashion clothes by applying innovated handmade combinations of Islamic art motives using a quick and affordable method. Seven designs are executed, and inspiring from them, seven fashion designs of ladies’ clothes were designed virtually by Clo 3D software.

The result recorded that the new gum has excellent printing properties. In addition, they have better rheological properties, viscosity, chromatic strength and fastness qualities, all of which could help them in commercial production.

Flaxseed and three different fabric types (Cotton, Linen and Viscous) were used.

Synthesis of a new biodegradable thickener from a natural resource, namely, flaxseed, by applying new technology to save time, water and energy.

Synthesis of eco-friendly biodegradable thickener and used in textile printing alternative to the synthetic thickener.

This paper aims to study the combination of photochromic microcapsules, which use the ultraviolet (UV) rays for colour changing phenomena, and titanium oxide (TiO₂) nanoparticles (NPs), which block the UV rays by their photocatalytic activity in the sunlight on the cotton fabric.

The TiO₂ NPs mixed with photochromic printing paste are used for coating on cotton fabric and further curing is performed in a one-step process. The photochromic pigment printed fabric impregnated in a liquid solution is processed in a two-step process with two variables such as 1% TiO₂ and 2% TiO₂. The characterization of samples was done with a UV transmittance analyser, surface contact angle, antimicrobial test and fabric physical properties.

The UV protection of TiO₂-treated photochromic printed fabric was high and gives the ultraviolet protection factor rating of 2,000 which denotes almost maximum blocking of UV rays. The antibacterial activity of the one-step samples shows the highest 36 mm zone of inhibition (ZOI) against S. aureus (gram-positive) and 32 mm ZOI against E. coli (gram-negative) bacteria. The one-step sample shows the highest static water contact angle of 118.6° representing more hydrophobicity, whereas the untreated fabric is fully wetted (0.4°). In two-step processes, as the concentration of TiO₂ increased, the antibacterial activity, UV blocking and hydrophobicity became better.

This work achieves the multifunctional finishes by using photochromic microcapsules and NPs in a single process as a first attempt. The results inferred that one-step sample has achieved higher values in most of the tests conducted when compared to all other sample.

The tear strength (Ts) is a significant property for any kind of soft polymeric material such as rubber, elastomer, viscoelastic material and its composites, to quantify the suitability of a material for any shape memory applications. Many times, the soft elastomeric polymer material has to be capable enough to deform to a maximum extent of displacement but at the same time, it has to withstand the maximum load without fail. Along with shape recovery properties (i.e. the ability to recover its shape from programmed to the original), the success of the shape memory cycle is mainly depending on its stiffness and strength. It has to resist tear during stretching (i.e. programming stage) as repeatedly subjected to deformation, and, hence, it is important to study the tear behaviour for shape memory polymers (SMPs) and their composites. The purpose of the work is to investigate the effect of parameters on Ts of 4D printed specimen using Taguchi method.

The objective of the work is to tailor the Ts of SMPs by reinforcing the graphene nano particles (GNPs) in a blended photopolymer (PP) resin with flexible PP and hard PP resin. In this study, a total of nine experiments were designed based on the L9 orthogonal array (OA) using the design of experiments (DOEs). All the shape memory photopolymer composite’s (SMPPCs) specimens are fabricated using masked stereolithography (MSLA), also known as resin three-dimensional printing (R3DP) technique.

Specimens are tested using universal testing machine (UTM) for maximum tear force (F_max) and displacement (δ) caused by tearing the specimen to evaluate the strength against the tear. The results showed that the Wt.% of resin blend highly influenced both F_max and δ, while GNPs also had an impact on δ. The specimens are offering more tear resistance for those specimens blended with less Wt.% of flexible PP at the same time the specimens enable more δ for those specimens reinforced with 0.3 Wt.% GNPs at 10-s exposure time. The optimum combinations are A1, B1 and C3 for the F_max and T_s and at the same time A1, B3 and C3 for δ.

To customise the tear resistance of SMPPCs using MSLA 3 D printing, this study suggested a blend of PP resins reinforced with GNPs. This opens up a new path for creating novel, inexpensive multi-functional 4-dimensional (4D) printed parts.

The use of flexible PP and hard PP resin blends, fabricating the SMPPCs specimens using 3 D printed MSLA technology, investigating the effect of GNPs, resin blend and exposure time, optimizing the process parameters using Taguchi and the work were all validated using confirmation tests and regression analysis using test train method, which increases the originality and novelty.

This case study covers marketing concepts, including marketing mix, segmentation, targeting and brand positioning and communication. After completion of the case study, the students will be able to understand the importance of segmentation and targeting; recognize the differences between business-to-business (B2B) and business-to-customers (B2C) segments; gain knowledge about the points of parity and points of difference while positioning; and examine the elements of a marketing mix.

The case centered around Mr. Ashvinder Singh, founder and director of Uni Style Image (USI), who initiated the polo T-shirt business in 1990 in Okhla, Delhi. The brand expanded across the country, but from 2010, USI faced fluctuating demand due to the rise of online marketing and intense competition from global fashion brands. Revenues dropped massively, leading to a significant downsizing from over 300 employees to just 11 by the end of fiscal year 2016–2017. In 2018, Singh explored the B2B model; however, the onset of the COVID-19 pandemic in 2020 impacted many small- and mid-sized apparel businesses, including USI. In the fiscal year 2021–2022, the B2B segment accounted for 90% of total revenue, but the business size could not cover significant operating expenses. Despite only 10% of revenue coming from the B2C segment, Singh wanted to leverage the online space. In September 2022, Singh closed his factory in Noida, National Capital Region, Delhi. Amid the uncertainty, Singh explored various opportunities in the Indian market. In 2023, he even engaged a consultancy for expertise in marketing initiatives. He had to choose the target segment/s, develop a positioning strategy and create an effective marketing mix with very limited resources.

This case is designed for undergraduate and postgraduate students, offering a valuable teaching tool for essential marketing concepts, such as the marketing mix, segmentation, positioning and brand communication. It can be used in both core marketing courses and elective courses like brand management, consumer behavior and integrated marketing communication. The decision dilemma presented in the case enriches the understanding of these concepts, making it a valuable resource for marketing education.

Teaching notes are available for educators only.

CSS 8: Marketing.

Shape memory materials are functional materials having a good number of applications due to their unique features of programmable material technology such as self-stretching, self-assembly and self-tightening. Advancements in today’s technology led to the easy fabrication of such novel materials using 3D printing techniques. When an external stimulus causes a 3D printed specimen to change shape on its own, this process is known as 4D printing. This study aims to investigate the effect of graphene nano platelet (GNPs) on the shape memory behaviour of shape memory photo polymer composites (SMPPCs) and to optimize the shape-changing response by using the Taguchi method.

SMPPCs are synthesized by blending different weight fractions (Wt.%) of flexible or soft photopolymer (FPP) resin with hard photopolymer (HPP) resin, then reinforced with GNPs at various Wt.% to the blended PP resin, and then fabricated using masked stereolithography (MSLA) apparatus. The shape memory test is conducted to assess the shape recovery time (T), shape fixity ratio (R_f), shape recovery ratio (R_r) and shape recovery rate (V_r) using Taguchi analysis by constructing an L9 orthogonal array with parameters such as Wt.% of a blend of FPP and HPP resin, Wt.% of GNPs and holding time.

SMPPCs with A3, B3 and C2 result in a faster T with 2 s, whereas SMPPCs with A1, B1 and C3 result in a longer T with 21 s. The factors A and B are ranked as the most significant in the Pareto charts that were obtained, whereas C is not significant. It can be seen from the heatmap plot that when factors A and B increase, T is decreasing and V_r is increasing. The optimum parameters for T and V_r are A3, B3 and C2 at the same time for R_f and R_r are A1, B3 and C1.

Faster shape recovery results from a higher Wt.% of FPP resin in a blend than over a true HPP resin. This is because the flexible polymer links in FPP resin activate more quickly over time. However, a minimum amount of HPP resin also needs to be maintained because it plays a role in producing higher R_f and V_r. The use of GNPs as reinforcement accelerates the T because nanographene conducts heat more quickly, releasing the temporary shape of the specimen more quickly.

The use of FPP and HPP resin blends, fabricating the 4D-printed SMPPCs specimens with MSLA technology, investigating the effect of GNPs and optimizing the process parameters using Taguchi and the work was validated using confirmation tests and regression analysis, which increases the originality and novelty.