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1 – 10 of 702The purpose of this paper was to provide Korean screen golf systems suppliers experiencing severe competition in an oversaturated market with effective brand marketing strategies…
Abstract
Purpose
The purpose of this paper was to provide Korean screen golf systems suppliers experiencing severe competition in an oversaturated market with effective brand marketing strategies by examining the interrelationships among brand assets, brand trust, and brand loyalty.
Design/methodology/approach
This study used the convenient sampling method of non-probability and distributed questionnaires to 1,200 subjects over 20 years of age from ten screen golf playing facilities in Korea.
Findings
The following results were obtained: first, the subfactors of brand assets were identified to have significant influence upon brand trust in the following order: perceived quality, brand image, and brand awareness. Second, brand trust was identified to have a significant influence on brand loyalty. Lastly, the subfactors of brand assets were identified to have significant influence on brand loyalty in the following order: brand image, brand awareness, and perceived quality.
Originality/value
This paper provides useful information for developing an effective brand strategy in an oversaturated situation.
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Taehee Kim, Hyomin Seo, Min Cheol Kim and Kyungro Chang
Boosting productivity in the service sector is a key priority for promoting long-term growth. To have customers perform certain tasks normally undertaken by employees is an…
Abstract
Boosting productivity in the service sector is a key priority for promoting long-term growth. To have customers perform certain tasks normally undertaken by employees is an important means to improving productivity. Technological innovation has influenced business practices for several decades and many service firms, including sports service firms, are now utilising technology extensively to reduce the use of labour. This study investigates how the user's perception of technology-based self-service (TBSS)affects customer productivity and how the customer productivity evaluated by TBSS influences the customer's intentions to reuse in relation to a virtual golf simulator - a successful and seriously played game in Korea.
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Juhee Kang, David J. Kwun and Jeeyeon Jeannie Hahm
The goal of this paper is to investigate the relationships between consumers’ value perceptions, satisfaction and involvement, and, ultimately, their effects on behavioral…
Abstract
Purpose
The goal of this paper is to investigate the relationships between consumers’ value perceptions, satisfaction and involvement, and, ultimately, their effects on behavioral intentions in the contexts of alternative golf (AG) and traditional golf (TG).
Design/methodology/approach
Data were collected from potential golfers who had visited AG facilities in the past 12 months. Data were analyzed using confirmatory factor analysis and structural equation modeling.
Findings
The findings of this study indicated that perceived value is a key element of developing satisfaction and promoting involvement, which resulted in visitors’ behavioral intentions toward AG and TG. In addition, satisfaction and involvement were found to sequentially mediate these relationships, and gender had a moderating effect on the relationship between AG and TG behavioral intentions.
Practical implications
This study theoretically contributes to the literature by proposing an extensive research model that attempted to capture the connection between AG and TG intentions and the sequential mediating effects of satisfaction and involvement. The strong connection between AG and TG found in this study suggest practical implications for managers, marketers and sales personnel for both AG and TG.
Originality/value
AG is defined as a non-traditional way to play golf that focuses more on entertainment and leisure activities. AG facilities are highly experiential spaces that include both golf and hospitality elements. The popularity of AG has increased in recent years with mostly anecdotal evidence of its influence on TG. This study empirically tested the role of AG in increasing the TG population.
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Hyun-Duck Kim and Angelita Bautista Cruz
The purpose of this paper is to summarize the results of existing studies that addressed the relationship between the selection attributes of golf businesses and golfers’…
Abstract
Purpose
The purpose of this paper is to summarize the results of existing studies that addressed the relationship between the selection attributes of golf businesses and golfers’ satisfaction in South Korea.
Design/methodology/approach
Studies on the relationship between selection attributes and satisfaction per golf facility type were retrieved from the Korean Citation Index. Using Comprehensive Meta-Analysis version 2, the effect sizes (ESs) for the following relationships were calculated: between selection attributes and satisfaction with golf facilities in general; between selection attributes and satisfaction per distinct golf facility types (outdoor golf courses vs screen golf facilities); and between the sub-factors of selection attributes and satisfaction per golf facility.
Findings
Medium ESs were found between selection attributes and satisfaction with golf facilities in general (0.394), outdoor golf courses (0.336) and screen golf facilities (0.370). The choice attribute factors of accessibility, employees and concession had large effects on golfers’ satisfaction with outdoor golf courses, while services and concession had large effects on golfers’ satisfaction with screen golf facilities.
Originality/value
Among many Asian countries, golf is extremely popular and attracts more business than other sports; however, changes in consumer viewpoints and business trends necessitate consistent refinement. This meta-analytic approach offered a macro perspective on how golf facility administrators might sustain and develop their businesses by highlighting what choice attributes matter most to golf consumers.
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Danni Chang and Chun-Hsien Chen
The purpose of this paper is to establish a cyber physical environment for digital product design and manufacturing. To realize this goal, the specific issue of integrating design…
Abstract
Purpose
The purpose of this paper is to establish a cyber physical environment for digital product design and manufacturing. To realize this goal, the specific issue of integrating design knowledge-based system (KBS) and 3D printing (3DP) system is focused. A graphics generation method is thereby developed to transform the KBS outputs into graphical format which can be directly read and manufactured by 3DP system.
Design/methodology/approach
A graphics generation method is proposed in this paper. Through organizing alphanumeric outputs of the consultation session with a design KBS into parametric format, the consultation results can be directly used by computer-aided design (CAD) tools to generate graphical models which can be further exported into a 3DP system to produce physical objects.
Findings
The proposed graphics generation method can be effective to link design KBS and 3DP. Therefore, the seamless connection between design and prototyping systems can be realized, which further lays the communication foundation for a cyber physical environment for digital design and manufacturing.
Originality/value
This study provides research insights about potential cyber physical system applications in digital design and manufacturing area. Moreover, this paper contributes an effective technique to integrate design KBS and 3DP.
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Nino Pereira, Fernando Ribeiro, Gil Lopes, Daniel Whitney and Jorge Lino
The purpose of this paper is to present the methodology and the results on the design and development of an autonomous, golf ball picking robot, for driving ranges.
Abstract
Purpose
The purpose of this paper is to present the methodology and the results on the design and development of an autonomous, golf ball picking robot, for driving ranges.
Design/methodology/approach
The strategy followed to develop a commercial product is presented, based on prior identification requirements, which consist of picking up golf balls on a driving range in a safe and efficient way.
Findings
A fully working prototype robot has been developed. It uses two driving wheels and a third cast wheel, and pushes a standard gang which collects the balls from the ground. A hybrid information system was implemented in order to provide a statistically relevant prediction of golf balls location, to optimize the path the robot has to follow in order to reduce time and cost. Autonomous navigation was developed and tested on a simulation environment.
Research limitations/implications
Preliminary results showed that the new path planning algorithm Twin‐RRT* is able to form closed loop trajectories and improve the result over time. Kinematic constraints were already taken into account on the algorithm. This sampling based algorithm has potential usage in solving other TPP (Travelling Purchaser Problem) related problems.
Practical implications
The prototype feasibility is being tested in real driving ranges. It has autonomy of up to 8 h per day. It is capable of collecting up to 1,200 balls in one single journey. It weighs 130 kg and is capable of climbing slopes of up to 22°. The maximum speed is 8 km/h and the robot takes 140 min to completely sweep a 25,000 m2 field at 7.2 km/h (2 m/s) average speed.
Social implications
There are about 30,000 golf practice fields, of which 18,000 are located in the USA and Canada. In some countries the golf industry represents more than 15 per cent of tourism GNP. In a typical practice field, about 10,000 balls have to be picked up every day.
Originality/value
An important contribution of this paper is the algorithm for path planning in order to optimize the ball pick up task, reducing time and cost. There are two patents are pending concerning the technological novelties of this work.
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The ‘Office of the Future’, ‘Office Technology’, ‘Word Processing’, ‘Electronic Mail’, ‘Electronic Communications’, ‘Convergence’, ‘Information Management’. These are all terms…
Abstract
The ‘Office of the Future’, ‘Office Technology’, ‘Word Processing’, ‘Electronic Mail’, ‘Electronic Communications’, ‘Convergence’, ‘Information Management’. These are all terms included in the current list of buzz words used to describe current activities in the office technology area. Open the pages of almost any journal or periodical today and you will probably find an article or some reference to one or more of the above subjects. Long, detailed and highly technical theses are appearing on new techniques to automate and revolutionize the office environment. Facts and figures are quoted ad nauseam on the high current cost of writing a letter, filing letters, memos, reports and documents, trying to communicate with someone by telephone or other telecommunication means and, most significant of all, the high cost of people undertaking these never‐ending tasks. The high level of investment in factories and plants and the ever‐increasing fight to improve productivity by automating the dull, routine jobs are usually quoted and compared with the extremely low investment in improving and automating the equally tedious routine jobs in the office environment; the investment in the factory is quoted as being ten times greater per employee than in the office. This, however, is changing rapidly and investment on a large scale is already taking place in many areas as present‐day inflation bites hard, forcing many companies and organizations to take a much closer look at their office operations.
To describe a proprietary golf swing measurement system and explore how it works.
Abstract
Purpose
To describe a proprietary golf swing measurement system and explore how it works.
Design/methodology/approach
The purpose of the system is described, followed by an overview of the hardware. The capabilities of the image‐processing software are examined, along with the measurements and information that it produces.
Findings
Short‐duration flash illumination produces multiple images of the club head and ball in a stereo pair of cameras, enabling the computation of the trajectory in three dimensions. Callaway has invested a great deal of experimental effort in this development.
Originality/value
Reveals the technical foundations of a sports application, for the general interest of engineers and scientists.
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Index by subjects, compiled by K.G.B. Bakewell covering the following journals: Facilities Volumes 8‐17; Journal of Property Investment & Finance Volumes 8‐17; Property Management…
Abstract
Index by subjects, compiled by K.G.B. Bakewell covering the following journals: Facilities Volumes 8‐17; Journal of Property Investment & Finance Volumes 8‐17; Property Management Volumes 8‐17; Structural Survey Volumes 8‐17.
Compiled by K.G.B. Bakewell covering the following journals published by MCB University Press: Facilities Volumes 8‐17; Journal of Property Investment & Finance Volumes 8‐17;…
Abstract
Compiled by K.G.B. Bakewell covering the following journals published by MCB University Press: Facilities Volumes 8‐17; Journal of Property Investment & Finance Volumes 8‐17; Property Management Volumes 8‐17; Structural Survey Volumes 8‐17.