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1 – 10 of 32Taehee Kim, Hyomin Seo, Min Cheol Kim and Kyungro Chang
Boosting productivity in the service sector is a key priority for promoting long-term growth. To have customers perform certain tasks normally undertaken by employees is an…
Abstract
Boosting productivity in the service sector is a key priority for promoting long-term growth. To have customers perform certain tasks normally undertaken by employees is an important means to improving productivity. Technological innovation has influenced business practices for several decades and many service firms, including sports service firms, are now utilising technology extensively to reduce the use of labour. This study investigates how the user's perception of technology-based self-service (TBSS)affects customer productivity and how the customer productivity evaluated by TBSS influences the customer's intentions to reuse in relation to a virtual golf simulator - a successful and seriously played game in Korea.
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Juhee Kang, David J. Kwun and Jeeyeon Jeannie Hahm
The goal of this paper is to investigate the relationships between consumers’ value perceptions, satisfaction and involvement, and, ultimately, their effects on behavioral…
Abstract
Purpose
The goal of this paper is to investigate the relationships between consumers’ value perceptions, satisfaction and involvement, and, ultimately, their effects on behavioral intentions in the contexts of alternative golf (AG) and traditional golf (TG).
Design/methodology/approach
Data were collected from potential golfers who had visited AG facilities in the past 12 months. Data were analyzed using confirmatory factor analysis and structural equation modeling.
Findings
The findings of this study indicated that perceived value is a key element of developing satisfaction and promoting involvement, which resulted in visitors’ behavioral intentions toward AG and TG. In addition, satisfaction and involvement were found to sequentially mediate these relationships, and gender had a moderating effect on the relationship between AG and TG behavioral intentions.
Practical implications
This study theoretically contributes to the literature by proposing an extensive research model that attempted to capture the connection between AG and TG intentions and the sequential mediating effects of satisfaction and involvement. The strong connection between AG and TG found in this study suggest practical implications for managers, marketers and sales personnel for both AG and TG.
Originality/value
AG is defined as a non-traditional way to play golf that focuses more on entertainment and leisure activities. AG facilities are highly experiential spaces that include both golf and hospitality elements. The popularity of AG has increased in recent years with mostly anecdotal evidence of its influence on TG. This study empirically tested the role of AG in increasing the TG population.
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The purpose of this paper was to provide Korean screen golf systems suppliers experiencing severe competition in an oversaturated market with effective brand marketing strategies…
Abstract
Purpose
The purpose of this paper was to provide Korean screen golf systems suppliers experiencing severe competition in an oversaturated market with effective brand marketing strategies by examining the interrelationships among brand assets, brand trust, and brand loyalty.
Design/methodology/approach
This study used the convenient sampling method of non-probability and distributed questionnaires to 1,200 subjects over 20 years of age from ten screen golf playing facilities in Korea.
Findings
The following results were obtained: first, the subfactors of brand assets were identified to have significant influence upon brand trust in the following order: perceived quality, brand image, and brand awareness. Second, brand trust was identified to have a significant influence on brand loyalty. Lastly, the subfactors of brand assets were identified to have significant influence on brand loyalty in the following order: brand image, brand awareness, and perceived quality.
Originality/value
This paper provides useful information for developing an effective brand strategy in an oversaturated situation.
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Hyun-Duck Kim and Angelita Bautista Cruz
The purpose of this paper is to summarize the results of existing studies that addressed the relationship between the selection attributes of golf businesses and golfers’…
Abstract
Purpose
The purpose of this paper is to summarize the results of existing studies that addressed the relationship between the selection attributes of golf businesses and golfers’ satisfaction in South Korea.
Design/methodology/approach
Studies on the relationship between selection attributes and satisfaction per golf facility type were retrieved from the Korean Citation Index. Using Comprehensive Meta-Analysis version 2, the effect sizes (ESs) for the following relationships were calculated: between selection attributes and satisfaction with golf facilities in general; between selection attributes and satisfaction per distinct golf facility types (outdoor golf courses vs screen golf facilities); and between the sub-factors of selection attributes and satisfaction per golf facility.
Findings
Medium ESs were found between selection attributes and satisfaction with golf facilities in general (0.394), outdoor golf courses (0.336) and screen golf facilities (0.370). The choice attribute factors of accessibility, employees and concession had large effects on golfers’ satisfaction with outdoor golf courses, while services and concession had large effects on golfers’ satisfaction with screen golf facilities.
Originality/value
Among many Asian countries, golf is extremely popular and attracts more business than other sports; however, changes in consumer viewpoints and business trends necessitate consistent refinement. This meta-analytic approach offered a macro perspective on how golf facility administrators might sustain and develop their businesses by highlighting what choice attributes matter most to golf consumers.
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Thomas Kundinger, Phani Krishna Yalavarthi, Andreas Riener, Philipp Wintersberger and Clemens Schartmüller
Drowsiness is a common cause of severe road accidents. Therefore, numerous drowsiness detection methods were developed and explored in recent years, especially concepts using…
Abstract
Purpose
Drowsiness is a common cause of severe road accidents. Therefore, numerous drowsiness detection methods were developed and explored in recent years, especially concepts using physiological measurements achieved promising results. Nevertheless, existing systems have some limitations that hinder their use in vehicles. To overcome these limitations, this paper aims to investigate the development of a low-cost, non-invasive drowsiness detection system, using physiological signals obtained from conventional wearable devices.
Design/methodology/approach
Two simulator studies, the first study in a low-level driving simulator (N = 10) to check feasibility and efficiency, and the second study in a high-fidelity driving simulator (N = 30) including two age groups, were conducted. An algorithm was developed to extract features from the heart rate signals and a data set was created by labelling these features according to the identified driver state in the simulator study. Using this data set, binary classifiers were trained and tested using various machine learning algorithms.
Findings
The trained classifiers reached a classification accuracy of 99.9%, which is similar to the results obtained by the studies which used intrusive electrodes to detect ECG. The results revealed that heart rate patterns are sensitive to the drivers’ age, i.e. models trained with data from one age group are not efficient in detecting drowsiness for another age group, suggesting to develop universal driver models with data from different age groups combined with individual driver models.
Originality/value
This work investigated the feasibility of driver drowsiness detection by solely using physiological data from wrist-worn wearable devices, such as smartwatches or fitness trackers that are readily available in the consumer market. It was found that such devices are reliable in drowsiness detection.
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Index by subjects, compiled by K.G.B. Bakewell covering the following journals: Facilities Volumes 8‐17; Journal of Property Investment & Finance Volumes 8‐17; Property Management…
Abstract
Index by subjects, compiled by K.G.B. Bakewell covering the following journals: Facilities Volumes 8‐17; Journal of Property Investment & Finance Volumes 8‐17; Property Management Volumes 8‐17; Structural Survey Volumes 8‐17.
Compiled by K.G.B. Bakewell covering the following journals published by MCB University Press: Facilities Volumes 8‐18; Journal of Property Investment & Finance Volumes 8‐18;…
Abstract
Compiled by K.G.B. Bakewell covering the following journals published by MCB University Press: Facilities Volumes 8‐18; Journal of Property Investment & Finance Volumes 8‐18; Property Management Volumes 8‐18; Structural Survey Volumes 8‐18.
Compiled by K.G.B. Bakewell covering the following journals published by MCB University Press: Facilities Volumes 8‐17; Journal of Property Investment & Finance Volumes 8‐17;…
Abstract
Compiled by K.G.B. Bakewell covering the following journals published by MCB University Press: Facilities Volumes 8‐17; Journal of Property Investment & Finance Volumes 8‐17; Property Management Volumes 8‐17; Structural Survey Volumes 8‐17.
Index by subjects, compiled by K.G.B. Bakewell covering the following journals: Facilities Volumes 8‐18; Journal of Property Investment & Finance Volumes 8‐18; Property Management…
Abstract
Index by subjects, compiled by K.G.B. Bakewell covering the following journals: Facilities Volumes 8‐18; Journal of Property Investment & Finance Volumes 8‐18; Property Management Volumes 8‐18; Structural Survey Volumes 8‐18.
Compiled by K.G.B. Bakewell covering the following journals published by MCB University Press: Facilities Volumes 8‐18; Journal of Property Investment & Finance Volumes 8‐18;…
Abstract
Compiled by K.G.B. Bakewell covering the following journals published by MCB University Press: Facilities Volumes 8‐18; Journal of Property Investment & Finance Volumes 8‐18; Property Management Volumes 8‐18; Structural Survey Volumes 8‐18.