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1 – 10 of over 9000Scott Smith, Marketa Kubickova, Diego Bufquin and Jeffrey Weinland
Jeffery Cole Kreeger and Scott Smith
The purpose of this paper is to determine how much the lodging shared economy (LSE) utilizes minimum length of stay (MLOS) controls to maximize revenue and reduce housekeeping…
Abstract
Purpose
The purpose of this paper is to determine how much the lodging shared economy (LSE) utilizes minimum length of stay (MLOS) controls to maximize revenue and reduce housekeeping expense, since cleaning between guest visits represents a substantial variable cost for each guest’s stay. Hosts in the LSE are becoming increasingly perceptive in maximizing revenues.
Design/methodology/approach
Daily data for one year were collected for Vacation Rental by Owner properties in Hilton Head Island, SC and Orlando, FL. The collected data include daily vacancies for two different lengths of stay. Linear regression was used to explore the relationship between relative demand and vacancy length of stay differences.
Findings
During high-demand periods, there were few differences between the availability of short-term and longer-term reservation vacancies, which indicated hosts were not encouraging guests to stay longer during each visit. These results reveal differences in vacancies for three-night vs six-night reservations. A host can generate more revenue and decrease expenses by maximizing booked nights per visit.
Research limitations/implications
Due to confidentiality issues, this study does not capture vacation bookings but instead captures vacancies. In addition, Average Daily Rate was not utilized in this study.
Practical implications
LSE hosts can maximize revenues using MLOS controls. Minimizing housekeeping costs boosts a host’s profitability.
Originality/value
Although this research has been conducted for hotel MLOS, there is a gap in the literature regarding LSE hosts’ use of MLOS.
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Anil Bilgihan, Scott Smith, Peter Ricci and Milos Bujisic
Advances in technology and in subsequent guest-related amenities have the potential to improve the guest experience and also increase both guestroom revenues and ancillary room…
Abstract
Purpose
Advances in technology and in subsequent guest-related amenities have the potential to improve the guest experience and also increase both guestroom revenues and ancillary room revenues. Innovative technologies will be one of the prime differentiators of hotel companies in the twenty-first century. However, it is important for hoteliers to answer questions such as which technology amenities do their guests desire when choosing overnight accommodations? Further, what are the importance levels assigned by guests of these various technology amenities? This study aims to answer the question of how leisure travelers may differ or be similar to business travelers with regard to in-room technology amenities.
Design/methodology/approach
The target population of this study consisted of 2,500 US residents whose email addresses were randomly drawn from a national database company. A series of t-tests and ANOVA were conducted to answer the research questions.
Findings
High-speed internet access and guest device connectivity were perceived more important by business travelers than by leisure travelers.
Research limitations/implications
Recognizing guests’ technology needs and answering those needs are important for hotel operators to remain competitive. While some segments perceive more value in certain technologies, for others it might be an indifferent amenity.
Practical implications
The amount of time guests spend in their rooms directly correlates to increased revenues from in-room dining, in-room amenities offered and, in general, all pay-for-use products and services such as the internet and movies. Therefore, with the right assortment and offering of technology amenities, hotels will increase their revenues from these ancillary revenues. Moreover, a hotel property with the right mixture of desired in-room amenities and services can charge higher rates for their guestroom sales.
Originality/value
The results of this study provide insights into the changing attitudes toward in-room entertainment technology that many hotel developers should take note of.
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Chad J.R. Walker, Mary Beth Doucette, Sarah Rotz, Diana Lewis, Hannah Tait Neufeld and Heather Castleden
This research considers the potential for renewable energy partnerships to contribute to Canada's efforts to overcome its colonial past and present by developing an understanding…
Abstract
Purpose
This research considers the potential for renewable energy partnerships to contribute to Canada's efforts to overcome its colonial past and present by developing an understanding of how non-Indigenous peoples working in the sector relate to their Indigenous partners.
Design/methodology/approach
This study is part of a larger research program focused on decolonization and reconciliation in the renewable energy sector. This exploratory research is framed by energy justice and decolonial reconciliation literatures relevant to the topic of Indigenous-led renewable energy. The authors used content and discourse analysis to identify themes arising from 10 semi-structured interviews with non-Indigenous corporate and governmental partners.
Findings
Interviewees’ lack of prior exposure to Indigenous histories, cultures and acknowledgement of settler colonialism had a profound impact on their engagement with reconciliation frameworks. Partners' perspectives on what it means to partner with Indigenous peoples varied; most dismissed the need to further develop understandings of reconciliation and instead focused on increasing community capacity to allow Indigenous groups to participate in the renewable energy transition.
Research limitations/implications
In this study, the authors intentionally spoke with non-Indigenous peoples working in the renewable energy sector. Recruitment was a challenge and the sample is small. The authors encourage researchers to extend their questions to other organizations in the renewable energy sector, across industries and with Indigenous peoples given this is an under-researched field.
Originality/value
This paper is an early look at the way non-Indigenous “partners” working in renewable energy understand and relate to topics of reconciliation, Indigenous rights and self-determination. It highlights potential barriers to reconciliation that are naïvely occurring at organizational and institutional levels, while anchored in colonial power structures.
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This article has been withdrawn as it was published elsewhere and accidentally duplicated. The original article can be seen here: 10.1108/07363769110035054. When citing the…
Abstract
This article has been withdrawn as it was published elsewhere and accidentally duplicated. The original article can be seen here: 10.1108/07363769110035054. When citing the article, please cite: Scott M. Smith, David S. Alcorn, (1991), “Cause marketing: a new direction in the marketing of corporate responsibility”, Journal of Consumer Marketing, Vol. 8 Iss: 3, pp .19 - 35.
In 1976, amid the vastly greater celebrations of the bicentennial anniversary of the Declaration of Independence, there was the greatest orgy of historical nostalgia in the…
Abstract
In 1976, amid the vastly greater celebrations of the bicentennial anniversary of the Declaration of Independence, there was the greatest orgy of historical nostalgia in the history of economics, occasioned by the bi‐centenary of the Wealth of Nations. In addition to a veritable deluge of scholarly books, articles, pamphlets, conferences, and symposia, and also innumerable popular and ephemeral effusions, all the mass media were enlisted. There were countless magazine and newspaper articles, some radio and T.V. programs, at least one especially commissioned technicolor film and, for all I know, there may also have been bicentennial poems, paintings, sculptures, and choral symphones!
Andriana Johnson, Natasha T. Brison, Hailey A. Harris and Katie M. Brown
Guided by self-presentation theory and social role theory, this study examines the different strategies elite female athletes used in personal branding on social media before and…
Abstract
Purpose
Guided by self-presentation theory and social role theory, this study examines the different strategies elite female athletes used in personal branding on social media before and after becoming mothers. Scholars have investigated the authenticity of female athletes’ frontstage versus backstage representation on social media for branding purposes, but this study further expands on existing literature to review how female athletes would present themselves in the same realm once entering motherhood.
Design/methodology/approach
Through a content analysis, researchers evaluated whether there was a shift in three elite female athletes’ (Serena Williams, Allyson Felix and Skylar Diggins Smith) Instagram posts and captions one year before their pregnancy and one year after motherhood. A total of 732 posts were examined and were organized into six main categories: athletic, professional, promotional, personal, motherhood and dual identity.
Findings
Results revealed there was a difference in the self-presentation strategies used by the three female athletes on their social media pages. Specifically, the researchers confirmed the presence of a combined role of athlete and mother.
Originality/value
The findings support existing literature on the importance and the challenges of “balancing” a third identity of blending being both a mother and elite athlete as one. Yet, the findings challenge the previous notion that women cannot continue to perform at an elite level and manage the expectations that society institutes of being a “good mother.”
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Lynn Martin, Izzy Warren-Smith, Collete Henry and Linda Scott
Only recently has a professional personnel function becomeestablished within UK universities. Based on interviews with heads ofthe personnel function in both “old” and…
Abstract
Only recently has a professional personnel function become established within UK universities. Based on interviews with heads of the personnel function in both “old” and “new” universities in northern England, discusses the approach being taken to personnel management in higher education. Presents evidence of changes in style and direction of the personnel function and considers the possibility of convergence between the two types of university.
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In this paper, I demonstrate an alternative explanation to the development of the American electricity industry. I propose a social embeddedness approach (Granovetter, 1985, 1992…
Abstract
In this paper, I demonstrate an alternative explanation to the development of the American electricity industry. I propose a social embeddedness approach (Granovetter, 1985, 1992) to interpret why the American electricity industry appears the way it does today, and start by addressing the following questions: Why is the generating dynamo located in well‐connected central stations rather than in isolated stations? Why does not every manufacturing firm, hospital, school, or even household operate its own generating equipment? Why do we use incandescent lamps rather than arc lamps or gas lamps for lighting? At the end of the nineteenth century, the first era of the electricity industry, all these technical as well as organizational forms were indeed possible alternatives. The centralized systems we see today comprise integrated, urban, central station firms which produce and sell electricity to users within a monopolized territory. Yet there were visions of a more decentralized electricity industry. For instance, a geographically decentralized system might have dispersed small systems based around an isolated or neighborhood generating dynamo; or a functionally decentralized system which included firms solely generating and transmitting the power, and selling the power to locally‐owned distribution firms (McGuire, Granovetter, and Schwartz, forthcoming). Similarly, the incandescent lamp was not the only illuminating device available at that time. The arc lamp was more suitable for large‐space lighting than incandescent lamps; and the second‐generation gas lamp ‐ Welsbach mantle lamp ‐ was much cheaper than the incandescent electric light and nearly as good in quality (Passer, 1953:196–197).