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This article has been withdrawn as it was published elsewhere and accidentally duplicated. The original article can be seen here: 10.1108/07363769110035054. When citing the article, please cite: Scott M. Smith, David S. Alcorn, (1991), “Cause marketing: a new direction in the marketing of corporate responsibility”, Journal of Consumer Marketing, Vol. 8 Iss: 3, pp .19 - 35.

Reports on recent marketing strategies that simultaneously demonstrate a sense of social responsibility and satisfies shareholders′ demands for increased profits and market share, also known as cause marketing. Discusses the implementation of cause marketing through three forms of corporate sponsorship and examines consumer motivations and cause marketing strategies. Presents a study on consumer attitudes towards altruism and cause marketing segmentation with coupons. Provides managerial implications and recommendations for implementing strategies.

To classify internet users into holiday shopper and non‐shopper segments, and to profile the demographic, psychographic, and computer use characteristics of each segment.

Self‐report data come from a national US sample of online internet users. Segments are customer revealed using traditional cluster analysis. Lifestyle measures are reduced to higher order measures using factor analysis. Profiles are analyzed via descriptive statistics, graphs, and radar charts.

Six important segments are identified in the data. Three of the segments characterize customers who resist online shopping, even though they engage in other online activities. Security fears and technological incompetence typically inhibit these users from engaging in electronic exchange. Some internet users simply choose not to shop online. Three of the segments describe active e‐shoppers who are driven by a unique desire to socialize, minimize inconvenience, and maximize value.

Data come from self‐report questionnaires administered and collected electronically through the internet. Focus is placed on holiday gift buying. Since, holiday shopping is very important to e‐retailers, results are managerially interesting, but might not be indicative of other shopping periods.

To be successful, e‐retailers must understand those things that motivate and inhibit customer online shopping. Marketing activities targeted at reticent e‐shoppers should focus on benefits, guarantee safeguards and facilitate technical literacy. Service, value, and online ambiance should be carefully tailored to meet the desires and expectations of each customer type.

The study is a replication and extension of earlier online studies which are summarized in the reviewed literature.

The purpose of this paper is to examine the effect of topic sensitivity and the research design techniques of forced answering (FA) (i.e. cannot proceed if leave an answer blank) and response options (use of “prefer not to answer” (PNA) option) on respondent motives for participating in an internet-based survey.

Data were collected in a field experiment in Hong Kong using a 2×2×2 factorial design. Variables manipulated were topic sensitivity, use of FA, and response options. The dependent variables were eight specific motives which were obtained from responses to the survey participation inventory (SPI).

Topic sensitivity has a significant influence on seven of the eight motives. The use of FA does not appear to affect motives. In contrast, the use of the response option “PNA” has a significant effect on all motives except “obligation”. The SPI appears to be a viable measure to the use with Hong Kong online panellists, and perhaps with other Asian and non-Western cultures/countries as well.

The present study tested only two specific topics, each with a specific level of sensitivity. Further research should apply the SPI to topics of varying levels of sensitivity. The present study used a sample of panel members. Future research could examine motivation for survey participation for use with off-line samples.

There are differences in motivation for survey participation among panellists. The authors relate panellists' motivation to topic sensitivity and confirm that panellists who answered questions about a sensitive topic were less motivated to participate in every motivational aspect, except for incentives. The authors find that the survey design feature of FA is largely unrelated to panellists' motivation.

This is one of the few studies that show the impact of topic sensitivity, FA, and response options on motives for responding. It is the first use of the SPI in a non-Western culture/nation.

Selected differences observed among segments of the public in terms of socio‐economic and sociographic characteristics, raise the hope that donors of voluntary contributions can be defined through behaviouristic giving variables, which can be profiled and accessed. Data collected from telephone interviews in Indiana regarding giving behaviour and socio‐economic/sociographic characteristics of the sample, plus individuals' media exposure, suggests that such surveys can isolate segments which are different in their giving orientations, and can aid the targeting of marketing/advertising strategies.

In response to calls to critically analyse and conceptually advance social enterprise, the purpose of this paper is to examine narratives and models representing a spectrum of social enterprise from the “social” to the “economic”. The paper tests these against the experience of practitioners who were either employees in social organisations or support workers tasked with promoting social enterprise. This is timely against a background of imperatives from central governments for social organisations to compete for the delivery of public services and become more “entrepreneurial”.

The paper reports qualitative research in which participants were invited to draw lines and arrows onto spectrum models to illustrate the social and economic contexts they perceived themselves to be working within. The data comprise interviews and drawings, combined with verbal descriptions of the drawings and reflections on their significance.

The paper shows how participants interpreted the “social” and “economic” of social enterprise in pictures and words. The research suggests that social enterprise can not be told as a single narrative but as a set of little stories showing oscillations, contradictions and paradox.

Understanding of social enterprise can be much improved by giving greater recognition to ambiguities and compromises within the lived experience of contemporary practice.

The article offers new reflection on widely used images that represent social enterprise along a dichotomous, polar spectrum from social to economic.

The purpose of this paper is to offer new reflection upon the contested interaction of social enterprises with the public sector. It does this by fore fronting the notions of boundaries, boundary work and boundary objects.

The paper reports qualitative research with social enterprise practitioners (from social enterprises and support agencies) in the north of England. Accounts elicited through interviews are combined with visual data in the form of pencil drawings made by practitioners when the authors invited them to respond to and rework diagrammatic models from the literature about the social and economic dimensions of social enterprise.

Participants explained in words and images how normative images of social enterprise depicting linear and static boundaries inadequately represent the complexity of ideas and interactions in their world. Rather, they perceived an iterative process of crossing and re-crossing boundaries, with identities and practices which appeared to shift over time in relation to different priorities.

Through participant generated visual data in which social enterprise practitioners literally redrew models from the literature, the paper open space to show movement, transgression and change.

This paper is timely as social enterprises are becoming increasingly prominent in the welfare mix. The authors make novel use of conversations and drawings in order to better understand the dynamic and everyday practices of social enterprise within public services. In doing this, the authors also potentially contribute to richer methodological resources for researching the movement of services between sectors.

The paper aims to present case studies to uncover the reflections of key participants in a social enterprise network in West Yorkshire. It considers how they learn from failure and how they make sense of the variety of messages about, and approaches to, social enterprise.

The approach taken is based upon sense making in organisations. The paper builds upon the concept of ambiguity as well as Sydow's framework of inter‐organisational trust. Participant drawings of these ideas were used to enhance data generated from face to face interviews.

The paper reviews actors' experiences of failure in projects to explore the relationships of those active in social enterprises and support agencies. From this perspective, uncertainty, ambiguity and unexpected insights into mistrust between organisations were identified as underlying themes.

The concepts of uncertainty, ambiguity, trust and mistrust offer rich ways of perceiving the problems faced by social enterprises. They provide a framework to aid discussions of social enterprise development between academics and practitioners. These concepts may go towards improving understanding in resolving problems and be beneficial in formulating policies and practices that improve service delivery within communities.

Little research looks at lessons learnt from failure and associated issues of ambiguity and trust between social enterprises at a network level. If smaller social enterprises are going to work together in co‐ordinated activity to deliver social projects and to offer economies of scale in contract delivery, trust will be essential. This paper suggests that further research in this area is needed to consider the quality of relationships being nurtured.

Biotechnology is closely associated to microfluidics. During the last decade, designs of microfluidic devices such as geometries and scales have been modified and improved according to the applications for better performance. Numerous sensor technologies existing in the industry has potential use for clinical applications. Fabrication techniques of microfluidics initially rooted from the electromechanical systems (EMS) technology.

In this review, we emphasized on the most available manufacture approaches to fabricate microchannels, their applications and the properties which make them unique components in biological studies.

Major fundamental and technological advances demonstrate the enhancing of capabilities and improving the reliability of biosensors based on microfluidic. Several researchers have been reported verity of methods to fabricate different devices based on EMS technology due to the electroconductivity properties and their small size of them. Therefore, controlled fabrication method of MEMS plays an important role to design and fabricate a highly selective detection of medical devices in a variety of biological fluids. Stable, tight and reliable monitoring devices for biological components still remains a massive challenge and several studies focused on MEMS to fabricate simple and easy monitoring devices.

This paper is not submitted or under review in any other journal.