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In this section, we will highlight three overlapping concepts that are currently used in both the motivation and emotion literatures: goals, agency and expectancy. We recognize that there are other potential overlapping constructs (e.g. interest); however, we focus on these three.

Phenomena are what we as researchers begin with, and to study phenomena is to appreciate how any determination of things and events always relates back to the context in which they appeared. Phenomenology is the study of such relations of appearance and the conditions of such relations. Appearance is an active rather than superficial condition, a constant bringing together of experiencing beings and experienced things (including sentient beings), in what the modern “father” of phenomenology Edmund Husserl called conditions of intentionality, and what his errant, one-time student Martin Heidegger called conditions of thrownness and projection. This chapter delves into the philosophical background of this mode of study, before opening up into consideration of, first, where phenomenology has been influential in organization studies, and, second, the potential of the approach. In so doing, we suggest much can be made of reorienting research in organization studies away from an entitative epistemology in which things are seen in increasingly causally linked, detailed isolation, and toward a relational epistemology in which what exists is understood in terms of its being experienced within everyday lives.

Culture shapes economic action and, as such, impacts economic life. Although there is a growing recognition amongst economists that culture matters, there is nothing approaching a universal agreement on how to incorporate culture into economic analysis. We provide a brief summary of how economists have discussed culture and then argue that Austrian School Economics is particularly well suited to contribute to our understanding of the relationship between culture and economic action. Indeed, Austrian economics has an advantage (1) because of its links to Max Weber’s approach to social science and (2) because of its emphasis on economics as a science of meaning. A Weber-inspired Austrian economics that stresses meaning, we argue, brings a focus on culture to the fore of economic analysis and opens the door for a progressive research program within cultural economics. Austrian economists can and have made significant contributions to our understanding of the relationship between culture and economic action. Moreover, we argue, explorations of the connection between culture and economic action can be a fruitful field of study within Austrian economics.

Hayek favored both classical hermeneutics and science. His scientific reasoning shows the logical necessity of methodological dualism. Bruce Caldwell and Viktor Vanberg oppose hermeneutics and methodological dualism in favor of science. Their arguments depend on inappropriate interpretations of the doctrine of methodological dualism and an impoverished understanding of hermeneutics that fails to distinguish classical hermeneutics from universal hermeneutics. Hayek showed that “scientific” and “humanistic” approaches to social science can and should be compatible and complementary. Opposing (classical) hermeneutics in favor of science may cause a loss of knowledge by tending to deprive “scientific” social science of insights arising from more “humanistic” traditions.

Towns and cities across Canada face rapidly changing economic circumstances and many are turning to a variety of strategies, including tourism, to provide stability in their communities. Community Economic Development (CED) has become an accepted form of economic development, with recognition that such planning benefits from a more holistic approach and community participation. However, much of why particular strategies are chosen, what process the community undertakes to implement those choices and how success is measured is not fully understood. Furthermore, CED lacks a developed theoretical basis from which to examine these questions. By investigating communities that have chosen to develop their tourism potential through the use of murals, these various themes can be explored. There are three purposes to this research: (1) to acquire an understanding of the “how” and the “why” behind the adoption and diffusion of mural-based tourism as a CED strategy in rural communities; (2) to contribute to the emerging theory of CED by linking together theories of rural geography, rural change and sustainability, and rural tourism; and (3) to contribute to the development of a framework for evaluating the potential and success of tourism development within a CED process.

Two levels of data collection and analysis were employed in this research. Initially, a survey of Canadian provincial tourism guides was conducted to determine the number of communities in Canada that market themselves as having a mural-based tourism attraction (N=32). A survey was sent to these communities, resulting in 31 responses suitable for descriptive statistical analysis, using Statistical Package for the Social Sciences (SPSS). A case study analysis of the 6 Saskatchewan communities was conducted through in-depth, in person interviews with 40 participants. These interviews were subsequently analyzed utilizing a combined Grounded Theory (GT) and Content Analysis approach.

The surveys indicated that mural development spread within a relatively short time period across Canada from Chemainus, British Columbia. Although tourism is often the reason behind mural development, increasing community spirit and beautification were also cited. This research demonstrates that the reasons this choice is made and the successful outcome of that choice is often dependent upon factors related to community size, proximity to larger populations and the economic (re)stability of existing industry. Analysis also determined that theories of institutional thickness, governance, embeddedness and conceptualizations of leadership provide a body of literature that offers an opportunity to theorize the process and outcomes of CED in rural places while at the same time aiding our understanding of the relationship between tourism and its possible contribution to rural sustainability within a Canadian context. Finally, this research revealed that both the CED process undertaken and the measurement of success are dependent upon the desired outcomes of mural development. Furthermore, particular attributes of rural places play a critical role in how CED is understood, defined and carried out, and how successes, both tangible and intangible, are measured.

According to neo-institutional scholars, experts need to support decoupling, yet doing so may be more or less subjectively understandable for those who are employed as experts. The authors mobilize the phenomenological concept of the life-world as a lens for reconstructing how individuals give meaning to decoupling processes. Based on a hermeneutic analysis of a human resource management expert’s reflections on his activities, the authors highlight the subjective experience of decoupling as a process of solving tensions between an individual’s convictions and the relevances imposed by an organization. The authors conclude that a phenomenological lens enriches microfoundations debates by focusing on an individual’s learning within the framework of an imposed organizational reality.

Social theory contains contributions related to the processes of semiosis. Between the subjective experience of intentional meanings and objectivized structure of meanings there is a sphere of meaningful interactions and collective actions. Arguments are presented that it is possible to integrate symbolic interactionist orientation and Durkheimian tradition in the study of social symbolism in the perspective of collective action approach and pragmatism. That allows going beyond the cognitive limitations inherited from phenomenological view on symbolism as manifested in the concepts of P. Berger and T. Luckmann about the social construction of reality. A model for a multidimensional analysis of social symbolism and its functions is proposed.