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The purpose of this paper is to explore the challenges that have faced and do now face marketing scholars through the lens of one scholar who entered the field in early 1970s and who continues to observe the developments in the world and in the disciplines of marketing and consumer research.

Historical journey through the trials and tribulations of one scholar as well as the developments in marketing and consumer research as experienced from this scholar’s point of view. A story of how this one scholar’s ideas and impressions grew out of his experiences.

Challenges against introduction of new perspectives and ideas have existed in the disciplines of marketing and consumer research, and they continue to exist.

This is only a personal history of experiences one scholar has had in the field.

For marketing and consumer research disciplines to positively contribute to humanity’s growth and search for meaning, how scholars in the field think of their disciplines, their relationship to ideologies and the purposes for their existence as scholars may need a radical change.

Considering the challenges faced and possibility of alternative modes of scholarship and knowledge generation, as well as the recognition of the key positional advantage of marketing and consumer research scholars in contemporary culture for understanding the human condition, will help humanity’s quest for a world with greater peacefulness and harmony.

The paper presents a perspective of disciplinary history not often heard in the mainstream media of the two disciplines.

The purpose of this paper is to present the gist of a conversation with Africa Ariño, conducted by Santiago Ibarreche, about her career as an Expert Researcher in the areas of Strategic Alliances, Strategic Management, International Ventures and her experiences as an International scholar who is now in an interesting project about “Internationalizing in Africa and from Africa”.

This paper is an interview.

The interview explores Ariño’s career her achievements and continued search for excellence in terms of teaching, research and service in academia, especially in her contributions in the areas of strategic alliances and the importance of Africa as the future of businesses.

The interview in this special section, A Life in Research, brings out an individual scholar’s experience and history, not only as recognition of scholarly impact but also as recognition of the person.

The purpose of this article is to share the gist of an interview with Rita Campos e Cunha conducted by Santiago Ibarreche. It highlights her vitality, her love for academia and her personal dedication to her students in Iberoamerican and international contexts.

This paper is an interview.

The interview explores Rita’s career, her achievements and continued search for excellence in terms of teaching, research and service in academia, especially her contributions in the areas of innovative behavior and corporate social responsibility.

The interview in this special section, A Life in Research, brings out an individual scholar’s experience and history not only as recognition of scholarly impact but also as recognition of the person.

El presente artículo muestra la esencia de una entrevista a Rita Campos e Cunha, llevada a cabo por Santiago Ibarreche. Muestra su vitalidad, su amor por la academia y su dedicación personal hacia sus estudiantes en Iberoamérica y otros contextos internacionales.

Este artículo es una entrevista.

La entrevista explora la carrera de Rita, sus logros y búsqueda continua de la excelencia en términos de docencia, investigación y servicio en la academia y sociedad; especialmente sus contribuciones en las áreas de Comportamiento de Innovación y Responsabilidad Social Corporativa.

La entrevista en esta sección especial, A Life in Research, muestra la experiencia e historia de un académico. No es solo un reconocimiento a su impacto en la academia, sino también un reconocimiento a la persona.

Academia, Mozambique, Portugal, Innovación, Ciencias del Comportamiento, Consejería,Mentores

Tipo de artículo – Punto de vista

Este artigo apresenta a essência de uma entrevista com Rita Campos e Cunha, levada a cabo por Santiago Ibarreche. Salienta a sua vitalidade, a sua Paixão pela academia e a sua dedicação pessoal aos seus alunos, nos contextos ibero-americano e internacional.

Este artigo é uma entrevista.

A entrevista explora a carreira da Rita, as suas realizações e a sua procura contínua da excelência em termos de ensino, investigação e serviço, na academia e na sociedade; especialmente as suas contribuições nas áreas de Comportamentos de Inovação e Responsabilidade Social Corporativa.

A entrevista nesta seção especial, A Life in Research, traz a experiência e a história de um estudioso individual, não só como reconhecimento de impacto acadêmico, mas também como reconhecimento da pessoa.

Academia, Moçambique, Portugal, Inovação, Ciências do Comportamento, Recomendações, Mentores

Punto de vista

This paper aims to be a conversation with Simon Dolan, conducted by Santiago Ibarreche, about his career as a successful scholar, author of many books, change agent, and a cross-cultural international observer.

This paper is an interview.

The interview explores Dolan’s career, his achievements and continued search for excellence in terms of teaching, research, and service in academia. It explores his experiences as faculty member and prolific author and developer of new approaches in teaching, research, also looking at the importance of anticipating the future of the work place and the importance of Management by Values.

The interview in this special section, A Life in Research, brings out an individual scholar’s experience and history, not only as recognition of scholarly impact, but also as recognition of the person.

This paper aims to be a conversation with Frank Hoy, conducted by Santiago Ibarreche, about his career as an internationally known scholar in the field of entrepreneurship and family business.

This paper is an interview.

The interview explores Hoy's career, his achievements and continued search for excellence in terms of research, intertwined with his entrepreneurial ventures.

The interview in this special section, A Life in Research, brings out an individual scholar's experience and history, not only as recognition of scholarly impact, but also as recognition of the person.

This paper aims to be a conversation with Joan Enric Ricart, conducted by Santiago Ibarreche, about his career as a successful scholar, prolific author and founder of many organizations that have contributed to the enhancement of the academic profession in the area of management.

This paper is an interview.

The interview explores Ricart’s career, his achievements and continued search for excellence in terms of teaching, research and service in academia and society. It highlights his experiences as a faculty member, a prolific author and a founder of many organizations. It also highlights his collaborations with different institutions and professional organizations and his contributions to new areas of research such as the future of cities.

The interview in this special section, A Life in Research, brings out an individual scholar’s experience and history, not only as recognition of scholarly impact but also as recognition of the person.

The purpose of this paper is to investigate the changing research practices of historians, and to contrast their experiences of serendipity in physical and digital information environments.

In total, 20 historians in Southwestern Ontario participated in semi-structured, in-depth interviews. The interviews were transcribed and analyzed employing grounded theory. The analytical approach included memoing, the constant comparative method, and three phases of coding.

Four main themes were identified: agency, the importance of the physical library experience, digital information environments, and novel heuristic forms of serendipity. The authors found that scholars frequently used active verbs to describe their experience with serendipity. This suggests that agency is more involved in the experience than previous conceptualizations of serendipity have suggested, and led us to coin the term “incidental serendipity.” Other key findings include the need for digital tools to incorporate the context surrounding primary sources, and also to provide an organizational context much like what is encountered by patrons in library stacks.

The increased emphasis on digital materials should not come at the expense of the physical information environment, where historians often encounter serendipitous finds. A fine balance and a greater integration between digital and physical resources is needed in order to support scholars’ continued ability to make connections between materials. By showing the active role that historians take in their serendipitous encounters, this paper suggests that historical training is critical for eliciting incidental serendipitous encounters. The authors propose a novel approach, one that examines verbs in serendipity accounts.

The aim of this paper is to be a conversation with Julio O. De Castro, conducted by Santiago Ibarreche, about his career as an eclectic scholar, with high aims at having social impact in his activities as an academician in the area of international businesses, entrepreneurship, family firms, piracy, informal firms and other equally important subjects.

This paper is an interview.

The interview explores De Castro’s career, his achievements and continued search for excellence in terms of teaching, research and service in academia, especially in his role as President of The Iberoamerican Academy of Management.

The interview in this special section, A Life in Research, brings out an individual scholar’s experience and history, not only as recognition of scholarly impact but also as recognition of the person.

This paper aims to share the essence of an interview with Rodrigo Varela Villegas, conducted by Santiago Ibarreche. It highlights his passion for academia, his commitment to developing responsible entrepreneurs and commitment to forging and disseminating the entrepreneurial spirit in Colombia, Iberoamerica and the world.

This paper is an interview.

The interview explores Rodrigo’s career, his achievements and continued search for excellence in terms of teaching, research and service in academia. Of relevance are his contributions to the discipline of entrepreneurship through the development and divulging of the concept of entrepreneurial spirit.

The interview in this special section, A Life in Research, brings out an individual scholar’s experience and history, not only as recognition of scholarly impact but also as recognition of the person.

Este artículo comparte la esencia de una entrevista con Rodrigo Varela Villegas, dirigida por Santiago Ibarreche. Destaca su pasión por el mundo académico, su compromiso con el desarrollo de empresarios responsables y su compromiso con la creación y difusión del espíritu empresarial en Colombia, Iberoamérica y el mundo.

Este documento es una entrevista.

La entrevista explora la carrera de Rodrigo; Sus logros y la búsqueda continua de la excelencia en términos de enseñanza, investigación y servicio en el mundo académico. De relevancia son sus contribuciones a la disciplina del espíritu empresarial a través del desarrollo y divulgación del concepto de espíritu emprendedor.

la entrevista en esta sección especial, Una vida en investigación, revela la experiencia y la historia de un académico individual, no solo como reconocimiento del impacto académico, sino también como reconocimiento de la persona.

Educación, Emprendimiento, Colombia, América Latina, Valores familiares

Ponto de vista

Este artigo compartilha a essência de uma entrevista com Rodrigo Varela Villegas, conduzida por Santiago Ibarreche. Ele destaca sua paixão pela academia, seu compromisso com o desenvolvimento de empreendedores responsáveis e o compromisso de forjar e disseminar o espírito empreendedor na Colômbia, na Iberoamérica e no mundo.

Este artigo é uma entrevista.

A entrevista explora a carreira de Rodrigo; suas realizações e busca contínua de excelência em termos de ensino, pesquisa e serviço na academia. De relevância são as suas contribuições para a disciplina de empreendedorismo através do desenvolvimento e divulgação do conceito de espírito empreendedor.

A entrevista nesta seção especial, Uma Vida em Pesquisa, traz à tona a experiência e a história de um acadêmico individual, não apenas como reconhecimento do impacto acadêmico, mas também como reconhecimento da pessoa.

Educação, Empreendedorismo, Colômbia, América Latina, Valores pamiliares

Punto de vista

This paper is a conversation with Maria José Tonelli, conducted by Santiago Ibarreche, about her career as an Iberoamerican scholar.

Interview.

The interview explores Tonelli's career, her achievements and continued search for excellence in her institution, the IAM, and her country Brazil, as well as the way she has coped with life's demands.

The interview in this special section, A Life in Research, brings out an individual scholar's experience and history, not only as recognition of scholarly impact, but also as recognition of the person.