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1 – 10 of 12Scarlett C. Wesley, Vanessa Prier Jackson and Minyoung Lee
Soft skills which are a combination of personal qualities and interpersonal skills that help an employer perform their job are an increasingly important concern to businesses and…
Abstract
Purpose
Soft skills which are a combination of personal qualities and interpersonal skills that help an employer perform their job are an increasingly important concern to businesses and academia, the purpose of this paper is to determine how students ranked the importance of soft skills and compare their rankings to retailing and tourism management faculty and businesses.
Design/methodology/approach
A cross-sectional survey of students, faculty and industry leaders was conducted using an existing survey instrument validated by Crawford et al. (2011). Faculty who were members of retailing and tourism management professional organizations were solicited to participate in the study. Retailing and tourism management students from the researchers’ university were sent a link to complete the survey. All participants were asked to rank the order of importance of the soft skills and their characteristics.
Findings
Variations in the importance of soft skills were reported between the three groups. Variations in the importance of the soft skills characteristics were also identified between the students, faculty, and industry leaders. While communication was identified as the most important soft skill by all three sample groups, experiences was the least important for students and leadership was the least important for faculty and industry leaders.
Research limitations/implications
A limitation of the study was the variation in the sample sizes between the student, faculty, and industry sample. The strength of this study lies in the ability to provide evidence for the need to compare soft skills research results for retailing and tourism management students. Soft skills are found to be important to all three groups, but differences indicate faculty and industry need to work together to clarify exactly what soft skills students need to successfully compete for employment in the retailing and tourism management field.
Originality/value
As the work world continues to change, employers seek workers who have soft skills that support their knowledge base. While technical skills are a current part of educational curricula, soft skills need to be emphasized at the university level so that students gain expertise that prepare them to be successful in this changing workplace.
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Scarlett C. Wesley, Deborah C. Fowler and Maria Elena Vazquez
The purpose of this paper is to identify the personality characteristics Hispanic shoppers ascribe to US retailers. This study is an exploratory attempt to uncover inconsistencies…
Abstract
Purpose
The purpose of this paper is to identify the personality characteristics Hispanic shoppers ascribe to US retailers. This study is an exploratory attempt to uncover inconsistencies between Hispanic shoppers' views of US retailers and how those retailers believe they are identified.
Design/methodology/approach
Focus group methodology used in the study allowed Hispanic shoppers to attribute personality characteristics to some of the most prevalent retailers in the USA.
Findings
Analysis revealed Hispanic shoppers' personification did affect their beliefs about retailers.
Research limitations/implications
There are many implications for retailers wishing to capture more of the Hispanic market segment including the importance of brand identity of the retailer and the buyer's self‐image.
Originality/value
This paper explores Hispanic shoppers' actual beliefs about US retailers, and is unique because of the different type of data collection techniques utilized to capture the data. The personification technique allowed individual, detailed descriptions of US retailers to emerge.
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Melody L.A. LeHew and Scarlett C. Wesley
The purpose of this paper is to assess whether tourist shopper segments are an attractive market for shopping centers. This research aims to explore whether or not tourist…
Abstract
Purpose
The purpose of this paper is to assess whether tourist shopper segments are an attractive market for shopping centers. This research aims to explore whether or not tourist shoppers are more satisfied than resident shoppers with their shopping experience and whether tourist shoppers have the intention to spend more than their resident shopper counterparts.
Design/methodology/approach
Data for this report come from personal face‐to‐face mall intercepts of shoppers (n=578) in two new generation malls (West Edmonton Mall and Mall of America in Bloomington) and two heritage‐destination (Pier 39 in San Francisco and Forum Shops in Las Vegas) centers.
Findings
Analysis concludes that although the shopping center and retail industry place increasing emphasis on leisure shopping and tourism, the results of this study suggest that the tourist shopper market may not be the most valuable customer group. Resident shoppers of tourist‐focused shopping centers are more satisfied than tourist shoppers of those centers.
Research limitations/implications
The non‐random nature of the sample for this study is the primary limitation. Therefore, the results are not generalizable to the greater population of tourist focused shopping centers.
Practical implications
The shopping center and retail industry place increasing emphasis on leisure shopping and tourism, but the results of this study suggest that the tourist shopper market may not be the most valuable customer group. Resident shoppers of tourist‐focused shopping centers are more satisfied than tourist shoppers of those centers. These findings should encourage shopping center managers to use caution when modifying strategies to meet the needs of the tourist segment, as well as to not forget the importance of resident shoppers to their profitability.
Originality/value
These findings should encourage shopping center managers to use caution when modifying strategies to meet the needs of the tourist segment, as well as to not forget the importance of resident shoppers to their profitability.
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Aniket Sengupta, Scarlett Wesley, RayeCarol Cavender and Min Young Lee
The purpose of this study is to analyze two global brands (i.e. Benetton and Tommy Hilfiger) and one Indian brand (i.e. Wills Lifestyle) in terms of general brand impression…
Abstract
Purpose
The purpose of this study is to analyze two global brands (i.e. Benetton and Tommy Hilfiger) and one Indian brand (i.e. Wills Lifestyle) in terms of general brand impression, brand specific associations and brand commitment. In addition, the study investigates how the regional differences in India and Indian consumers' affinity towards global brands influence the consumer-brand relationships.
Design/methodology/approach
The research framework has been developed based on consumer-brand relationship theory. The consumer–brand relationship is an important indicator of the success of brands, especially when brands attempt to expand to other markets (Roper and Parker, 2006; Bastos and Levy, 2012). Three brand types were chosen for this study. The choice of the US global brand is Tommy Hilfiger, the European global brand is United Colors of Benetton, and the Indian domestic brand is Wills Lifestyle. The study utilized a repeated measure (split-plot) design involving more than two independent groups. A split-plot analysis of variance analyses a design in which a repeated measure (i.e. within subjects) factor is crossed with a between-subjects (i.e. treatment variable) factor.
Findings
The results confirm the importance of global brands over local brands in the Indian apparel consumer market. This study also examined how Indian consumers' affinity for global brands influences their evaluation of the global brands and the local Indian brands.
Originality/value
The study expands the literature on Indian consumer brand preferences through the investigation of three brands. The theoretical background of the study is the consumer-brand relationship theory that explains the importance of consumer–brand relationship when brands attempt to expand to other markets.
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The information which has hitherto appeared in the daily press as to the evidence laid before the Departmental Committee which is inquiring into the use of preservatives and…
Abstract
The information which has hitherto appeared in the daily press as to the evidence laid before the Departmental Committee which is inquiring into the use of preservatives and colouring matters can hardly have afforded pleasant reading to the apologists for the drugging of foods. It is plainly the intention of the Committee to make a thorough investigation of the whole subject, and the main conclusions which, in the result, must bo forced upon unbiassed persons by an investigation of this character will be tolerably obvious to those who have given serious attention to the subject. At a later stage of the inquiry we shall publish a full account of the evidence submitted and of the Committee's proceedings. At present we may observe that the facts which have been brought forward fully confirm the statements made from time to time upon these matters in the BRITISH FOOD JOURNAL, and amply justify the attitude which we have adopted on the whole question. Representatives of various trade interests have given evidence which has served to show the extent to which the practices now being inquired into are followed. Strong medical evidence, as to the dangers which must attach to the promiscuous and unacknowledged drugging of the public by more or less ignorant persons, has been given; and some medical evidence of that apologetic order to which the public have of late become accustomed, and which we, at any rate, regard as particularly feeble, has also been put forward. Much more will no doubt be said, but those who have borne the heat and burden of the day in forcing these matters upon the attention of the Legislature and of the public can view with satisfaction the result already attained. Full and free investigation must produce its educational effect ; and whatever legal machinery may be devised to put some kind of check upon these most dangerous forms of adulteration, the demand of the public will be for undrugged food, and for a guarantee of sufficient authority to ensure that the demand is met.
THIS number will appear at the beginning of the Leeds Conference. Although there is no evidence that the attendance will surpass the record attendance registered at the Birmingham…
Abstract
THIS number will appear at the beginning of the Leeds Conference. Although there is no evidence that the attendance will surpass the record attendance registered at the Birmingham Conference, there is every reason to believe that the attendance at Leeds will be very large. The year is one of importance in the history of the city, for it has marked the 300th anniversary of its charter. We hope that some of the festival spirit will survive into the week of the Conference. As a contributor has suggested on another page, we hope that all librarians who attend will do so with the determination to make the Conference one of the friendliest possible character. It has occasionally been pointed out that as the Association grows older it is liable to become more stilted and formal; that institutions and people become standardized and less dynamic. This, if it were true, would be a great pity.
S. Graham, A. Hanson, M. Hattam, L. Jennison, M. Jordan, G. Klein, I. Lang, C. Lea, C. Moffat, M. Newlands, P. Streets, D. Tilbrook, D. Wallace, M. Wisnosky and I. Wylie
Pink ring is a ubiquitous problem arising during the manufacture of multilayer PCBs, being the manifestation of local delamination at the inner‐layer oxide interfaces around…
Abstract
Pink ring is a ubiquitous problem arising during the manufacture of multilayer PCBs, being the manifestation of local delamination at the inner‐layer oxide interfaces around drilled holes and subsequent dissolution of the oxide during plating processes. Except in extreme cases, there is no evidence that the occurrence of pink ring identifies any in‐service reliability problem, but it is nevertheless a clear process indicator and is strictly monitored in statistical process control. The UK Printed Circuit Industry has carried out a collaborative research programme aimed at providing an understanding and a quantitative analysis of the pink ring condition. The research has advanced on two fronts: (i) an investigation into the micro‐mechanisms of the delamination and stress relief around drilled holes and subsequent rôles of the desmear and plating chemicals, and (ii) a statistical analysis of boards manufactured in a variety of ways, analysing the quantitative measurements of pink ring in terms of, for example, panel source, drill supplier, drill quality, drilling backing material, drilling chip rate, stack position, and panel entry/exit side.
Michael Dotson and W.E. Patton
Reports on the difficulties currently faced by department stores.Argues that a return to a true service orientation is needed. Discussesconsumer attitudes towards the service…
Abstract
Reports on the difficulties currently faced by department stores. Argues that a return to a true service orientation is needed. Discusses consumer attitudes towards the service offered in such stores via the results of a focus group interview, ranking and perceptual mapping of store services. Offers managerial guidelines for implementing a successful service strategy.
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Nicole Franziska Richter, Robert Schmidt, Tina Jessica Ladwig and Fabian Wulhorst
This paper aims to contribute to the core research in international business (IB), namely, the relationship between multinationality and performance and is concerned with the…
Abstract
Purpose
This paper aims to contribute to the core research in international business (IB), namely, the relationship between multinationality and performance and is concerned with the quality of past empirical research designs.
Design/methodology/approach
On the basis of 49 studies, given in a literature review, the match between performance measures used in empirical studies and the underlying theoretical streams that explain the effects on benefits and costs of multinationality is critically evaluated.
Findings
Findings indicate that authors still largely rely on overall financial performance measures. Theoretical arguments, in contrast, refer to specific benefit and cost positions that might be better reflected in operational performance indicators. The idiosyncratic choice of the performance measures used might contribute to the varying results in past studies.
Originality/value
Suggestions for improving future research designs are offered.
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The idea behind the invisible hand is that when market participants pursue their own self‐interest constrained by sympathy for man and economic rivalry they satisfy the needs of…
Abstract
The idea behind the invisible hand is that when market participants pursue their own self‐interest constrained by sympathy for man and economic rivalry they satisfy the needs of others more effectually than if they intentionally tried to satisfy those needs. This pursuit of self‐interest drives the marketplace towards generation of wealth, and it has undoubtedly led to many technical and societal marvels, but limitations are evident because the material wealth has partly been developed at the expense of the natural and social wealth. To improve this unfortunate situation we need to fundamentally reengineer commerce. Some ideas are discussed here – an important one is the concept of money because an environmental equivalent of money is needed to make the invisible hand “green”.
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