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The fastest growing industry in the world is in the hospitality field that focuses on customer satisfaction. Part of this is the food service industry that has been improving its existence for the past years. In the hospitality industry, there are various kinds of businesses and one of them is street cuisine, which is not properly sanitised yet affordable and delicious. The researchers used various approaches to understand the tourists' perception on street cuisine, which are descriptive and quantitative. This research was conducted with millennial visitors in George Town Street, Penang, by using a survey questionnaire. Based on the results, the researchers found out that there are some differences in the perception on street cuisine stalls based on their demographic profile. This study confirmed that street cuisine in George Town Street, Penang, is recognised with its level of hygiene in preparation and with high consideration for its cleanness. In addition, this study also shows that street cuisine in the post-COVID-19 period in George Town Street, Penang, is recognised to have a high commercial value; therefore, more efforts must be engaged to boost its competitiveness in the market. Therefore, there is a need of full support from the Malaysian government, local authorities and local people in maintaining its quality and the preferences of George Town street in Penang as a tourism destination that provides heavenly street cuisine to all tourists in the world.

The purpose of the study is to measure the mediating relationship of online buying intentions between narcissism, materialism and brand experience and their effect on luxury purchase behaviour of luxury items by Phuket, Thailand customers. The study has used primary data collection techniques to gather data and used purposive sampling to analyse the data. The study's sample size is 250 respondents who prefer to buy luxury items. The research has used Smart PLS software to measure the relationship through bootstrapping and algorithms. The study has found significant positive mediation of online buying intentions between narcissism, materialism and brand experience and their effect on luxury purchase behaviour of luxury items. This study suggests the theoretical and practical implications for purchasing luxury behaviour from managerial, policymakers and researched perspectives. This study also discusses the future directions and limitations.

In this chapter the aim is to analyse the way the relationship between health and food has been changing at the same time as Spanish society itself. From the beginnings of the consumer society until the present day the modernization process has made its imprint on the guidelines public bodies have issued to the public on caring for their health and diet. Beginning in the 1960s with a welfare idea of a healthy diet, very typical of the decade, and meant for a population with nutritional problems, today we have guidelines for an overfed population. The social trends dominant in each historical moment are shown throughout this transformation process and the dietary recommendations have been part of the social change. However, the perceptions of the administration itself on what constitutes a healthy diet have also made their mark on the criteria. The modernizing nature of the paternalistic administration of the 1960s can be easily seen in contrast with the public bodies of the 1980s competing with the messages from the food and agricultural businesses. As the 20th century drew to a close, dietary advice was in keeping with a background dominated by considerations on the nature of social change and in which both public bodies and citizens trusted in the truths of science as a reference point for correct action. At the beginning of the 21st century, reflexivity and questioning of scientific power appear and also an increase in public preoccupation with food risks. Each stage is analysed relating historical background and dietary recommendations.

This chapter provides a deep dive into knowledge networks. The authors provide an inclusive definition of a knowledge network. A knowledge network includes nodes as sources and targets of knowledge, relationships as knowledge links, and messages as knowledge transactions and flows. The authors note how knowledge networks differ from other types of networks, specifically their dynamic and chaotic state and continuous transactions. These peculiarities reflect the economic properties and behaviors of knowledge. The elements of networks described in Chapter 2 are elaborated for knowledge networks. The chapter calls out knowledge network domains, geographies, typologies, nodes, messages, and relationships.

The communication of messages and initiatives still remains the missing piece in the corporate social responsibility (CSR) practice. Traditional media and corporate websites (ruled by a one-way communication process) have failed to promote an open and interactive CSR communication process with different groups of stakeholders.

Facebook, Twitter, Youtube, Pinterest, among other social media platforms, allow users to interact and collaborate with each other. For example, people are empowered through social media to demand more transparency regarding corporate operations that can impact society and environment. Therefore, with the popularisation of social media, companies must understand that today more than ever, they should effectively communicate sustainability practices with the purpose of building and improving stakeholder relationships. But are companies ready to engage in CSR communication through social media? In other words, are they ready to invest in relationships?

This chapter analyses how corporations use social media for CSR communication. A content analysis methodology was used to examine Twitter official corporate profiles of 50 Fortune companies over the course of a two-month period. The purpose of this investigation was to discover what type of CSR and Sustainability core subjects were communicated and the type of communication presented in the messages.