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The purpose of this study is to explore consumer anticipation processes that occur after commitment to a purchase has been made, but before consumption occurs. The authors add to the knowledge and theory building about anticipation that occurs in this liminal phase by investigating the cognitive, emotional and behavioural processes that interact to influence post-consumption evaluations.

An abductive research approach used a phase-based research design using semi-structured interviews. The authors identify interactions between cognitive, emotional and behavioural processes that occur during anticipation and associate these with post-consumption outcomes.

Anticipation of a consumption experience, enacted through thoughts, emotions and actions, and undertaken with peers, is an experience per se, independent from and interdependent with the substantive experience, and contributes to performance of the substantive experience. The authors propose a framework in which anticipation – as a performative phenomenon – influences the overall evaluations of the substantive consumption experience in contexts of delayed consumption. The theoretical grounding of performativity makes a useful contribution through its linkage of thought processes to outcomes. The authors further locate their findings within the literature on attribution theory. By engaging in anticipation, informants perceived the locus of causality to be internal, and expressed pride in having anticipated if the subsequent experience was successful. By anticipating, informants perceived an ability to exert control over future events and felt ashamed of not having adequately anticipated if an experience was subsequently unsuccessful.

The theoretical grounding of performativity makes a useful contribution through its linkage of thought processes to outcomes. The authors further locate their findings within the literature on attribution theory. By engaging in anticipation, informants perceived the locus of causality to be internal and expressed pride in having anticipated if the subsequent experience was successful. By anticipating, informants perceived an ability to exert control over future events and felt ashamed of not having adequately anticipated if an experience was subsequently unsuccessful.

The authors discuss the trade-off service providers face between encouraging anticipation, which raises expectations that might not be met, and facilitating anticipatory preparations, which may reduce the risk of service failure.

The authors provide a new lens by conceptualising anticipation as a performative process and identifying mechanisms by which anticipation is embedded in total consumption experience. This study has important generalisable implications for contexts where mechanisms of performative anticipation may be a means for ameliorating uncertainty about future consumption experiences.

In a post-pandemic era, the hybrid workspace (HW) that came into practice now remains a new normal way of working for employees. This new practice has received a great deal of attention from researchers recently. However, the impact of HW on the affective well-being (AWB) of employees is less investigated. The present study focuses on the relationship between HW and affective states (positive and negative affects together) and the role of positive work reflection (PWR).

This present research work is based on the cross-sectional data collected from employees of IT and software sectors in India, through the purposive convenience sampling method (N = 329). Respondents were identified through the social and industrial connections of the authors. Structural equation modeling with AMOS 24 was adopted for hypothesis testing.

The empirical findings showed that HW is positively related to positive affects, negatively related to negative affects and positively associated with PWR. In addition, the PWR can partially mediate the relationship between HW and affective states, which is in line with the existing literature on PWR.

By exploring the less investigated link between HW and affective states, this study offers new insights into the understanding of HW and AWB. Based on the ideas of cognitive appraisal theory, this study contributes to the literature by proposing and analyzing PWR as a mechanism that partially mediates the influence of HW on the positive and negative affects of employees. These findings will facilitate the decision-makers, employees and organizations to understand the essential benefits of HW in the form of affective states and PWR. To the best of the authors' knowledge, this is the first study to explore the relationship between HW, PWR and AWB of employees.

This study aims to conceptualize the potential stimuli and consequences of perceived yuanfen in the accommodation service encounter by interpreting how Chinese customers perceive yuanfen during their stay in accommodations.

Online accommodation reviews containing yuanfen perception were interpreted using a grounded theory approach. Group interviews were conducted to verify the interpretations.

Positive outcome-generated emotional accommodation experiences (e.g. happiness) can elicit perceived yuanfen, which then evokes customers’ feelings of gratitude, emotional attachment to an accommodation and memorable accommodation experiences. Also, perceived yuanfen facilitates customers’ tolerance of service failures and promotes customers’ intention to stay longer at, recommend and revisit the accommodation.

This study contributes to the literature on accommodation experiences, loyalty, word-of-mouth and service recovery. Future research can explore the interventions that trigger Chinese customers’ perceived yuanfen during accommodation.

This study informs practitioners of the importance of perceived yuanfen in enhancing accommodation experiences and service recovery. Moreover, the conceptualized characteristics and stimuli of perceived yuanfen offer possible guidelines for practitioners on how to stimulate customers’ yuanfen perception.

This study fills the gap of how perceived yuanfen functions in the service encounters in accommodations.

Stress and burnout in public school teachers and principals have been well documented for the past 40 years. Sources of stress and burnout are often systemic and include numerous factors from low pay to student behavioral issues to accountability pressures. Additionally, stress and burnout in the educational workforce have implications on both the efficacy of individuals' work and their intentions to leave. In a postpandemic era where record numbers of teachers and school leaders are leaving the profession, mitigating burnout and improving the sustainability of the education workforce is essential. This chapter provides strategies at multiple levels, including the individual, school, and district, to reduce negative psychological impacts of educational work and inform structural changes. Policy recommendations at both the state and federal level are also provided. And lastly, implications for educator and principal preparation programs are detailed. Approaching burnout and well-being from a multilevel perspective can rectify both direct and indirect causes of burnout, and a systematic approach is more likely to lead to meaningful, sustained change to better working conditions. Improving the US educational system in a postpandemic era will require concerted efforts to support the head, the heart, and the health of public education professionals.

This paper conceptualizes the broaden-build and self-determination theories that act as the major theoretical framework to investigate the role of psychological detachment and job crafting behaviours in predicting intrinsic motivation through emotional stability. It was hypothesized that emotionally stable employees are better able to detach themselves from work and craft their job according to their preference and abilities, which would inculcate experience and make them intrinsically motivated.

The sample comprised 396 employees, who are employed in different organizations across India. To test the hypotheses, the authors conducted structural equation modelling on SPSS AMOS 22.

The results highlight the partial mediating role of emotional stability in the association of psychological detachment with intrinsic motivation as well as the fully mediating role between job crating and intrinsic motivation.

The study is conducted in a non-western collectivist culture and it makes significant contribution to the available literature on intrinsic motivation by proving that psychological detachment and job crafting act as predictor and highlighting the psychological state through emotional stability. The study further adds toward theory building around the construct of emotional stability, as it is still in its infancy.

This study has depicted that emotionally stable employees who are psychologically detached and have proactive job crafting behaviour can achieve higher intrinsic motivation.

On the basis of the recovery process (i.e. the effort-recovery model), the broaden and build theory and self-determination theory (SDT), this paper demonstrates that emotional stability plays the role of mediator that drives psychological detachment and encourages job crafting, which has the ability to intrinsically motivate the employees.

To the best of the author's knowledge, this study, among the first of its kind, aims to offer a preliminary exploration of the “city walk” travel model in the context of China.

By conducting phenomenological research, it endeavors to comprehend the motivations driving individuals to engage in “city walk” activities through the lens of social psychology, specifically focusing on labeling theory.

The immersive “city walk” establishes a deeper connection with the urban environment. Participants attach greater significance to their travel experiences, seeking a profound understanding of the city and its way of life, thus pursuing the essence of tourism and leisure.

This study outlines potential opportunities and future prospects for the “city walk” concept within the cultural tourism industry.

本研究是在中国背景下首次对“城市漫步”旅游模式进行初步探讨的研究之一。

通过现象学研究, 试图从社会心理学的视角, 尤其是关注“标签理论”, 来理解驱使个体参与“城市漫步”活动的动机。

沉浸式的“城市漫步”建立了与城市环境更深层次的联系。参与者赋予他们的旅行经历更大的重要性, 寻求对城市及其生活方式的深刻理解, 从而追求旅游与休闲的本质。

本研究概述了在文化旅游行业应用“城市漫步”概念的潜在机会和未来前景。

Este estudio es uno de los primeros en ofrecer una exploración preliminar del modelo de viaje de “paseo urbano” en el contexto de China.

Mediante la realización de una investigación fenomenológica, se esfuerza por comprender las motivaciones que impulsan a las personas a participar en actividades de “paseo urbano” a través de la lente de la psicología social, centrándose específicamente en la teoría de etiquetado.

El “paseo urbano” inmersivo establece una conexión más profunda con el entorno urbano. Los participantes atribuyen una mayor importancia a sus experiencias de viaje, buscando una comprensión profunda de la ciudad y su estilo de vida, persiguiendo así la esencia del turismo y el ocio.

Este estudio esboza oportunidades potenciales y perspectivas futuras para el concepto de “paseo urbano” dentro de la industria del turismo cultural.

The work-from-home scheme (WFH) is increasingly being adopted in service firms. However, the blurred border between employees’ work and life can create work–life conflict (WLC) that negatively affects their well-being. Therefore, identifying factors that help employees overcome WLC and nurture their well-being is imperative. From a transformative service research (TSR) and personal psychology perspective, this study aims to explore the roles of service employee state of mindfulness and resilience in reducing WLC, alleviating its negative effects and ultimately nurturing their happiness.

A structural model was proposed. Data were collected from 339 WFH employees in various knowledge-based services such as professional services, information, education and training, financial consulting and marketing. Direct, indirect, mediating and moderating effects were estimated using the CB-SEM method.

Mindfulness is the overarching capability that helps reduce WLC and raise resilience. It nurtures WFH employee happiness not only directly but also via the mediation of resilience and WLC. Resilience, on the other hand, mediates the effect of mindfulness on happiness and moderates the negative impact of WLC on happiness.

Firms are recommended to organize mindfulness and resilience training programs, and encourage organizational- and job-related facilitators. WFH employees should actively participate in such programs and add them to their to-do-list practices.

To the best of the authors’ knowledge, this study is among the first empirical studies of employee mindfulness and resilience in the WFH context. It contributes to the TSR research stream and enriches the concepts of mindfulness and resilience by elucidating different mechanisms in which each of these personal qualities operates to help employees nurture happiness in this specific working condition.

This study aims to use the extended model of goal-directed behavior (EMGB) to examine the interaction between wine purchasing motivations and prior knowledge and their impact on consumers’ wine purchase intentions and decisions.

The survey was conducted in large discount retail stores in South Korea, and structural equation modeling analysis reveals EMGB’s strong predictive ability to understand wine buying behavior.

Notably, the findings reveal that social life and enjoyment motivations play a significant role in shaping consumers' attitudes. In addition, positive emotions, attitudes, prior knowledge, subjective norms and negative anticipated emotions all have a positive effect on desire, while desire, prior knowledge and frequency of past behavior have a significant impact on behavioral intention. Contrary to previous studies, celebration motivation has no significant effect on attitude and perceived behavioral control has no significant effect on desire and behavioral intention.

The findings provide practical insights for marketers to conduct targeted wine marketing campaigns and increase consumers' intention to purchase wine.

This study furthers the understanding of the complex mechanisms involved in shaping the intention to purchase wine using the EMGB framework.

This study aims to investigate the rising trend of virtual influencers – digitally created characters with human-like attributes. It aims to evaluate and compare their effectiveness with human influencers in terms of brand attitudes and purchase intentions. It uncovers the mechanisms underlying the differences in effectiveness observed between virtual influencers and their human counterparts.

The research uses a 2 (influencer type: human vs virtual) × 3 (product type: functional vs symbolic vs experiential) between-subjects design. Through a pilot study (n = 334) and a main study (n = 352), the research examines the interactive effects of influencer and product type on brand attitude and purchase intentions. Hypotheses were developed and tested using moderating mediation models centered on authenticity and product–endorser fit.

Virtual influencers are perceived as less authentic than human influencers across all product types, negatively influencing brand attitude and purchase intention. However, the extent to which influencer type affects brand attitudes and purchase intentions, mediated by product–endorser fit, varies based on the product type.

This research emphasizes two key mechanisms – authenticity and product–endorser fit – influencing the effectiveness of virtual influencers. It suggests that aligning virtual influencers with suitable product types can offset their perceived authenticity deficit, significantly affecting their endorsement effectiveness.