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The paper reports the feedback collected from students of the Master of Social Work (MSW) Programme of the School of Social Work (SOSW), Indira Gandhi National Open University (IGNOU), through open and distance learning (ODL), in India. The paper discusses findings related to learner profile, student support services, assignments, academic counselling, fieldwork, audio/video/teleconferencing facilities, Internet access and challenges faced by the learners. The findings will be useful for researchers and practitioners, will help in improving the overall quality of the programme, in designing the delivery mechanism as per the needs of MSW learners and in preparing them to be trained professionals to work in social development sector in India.

For data collection, a questionnaire was prepared and sent to all the students of the MSW programme along with assignment, across India. Responses from 290 students were voluntarily received.

The research findings are that MSW (ODL) students are older, mostly married with the average male learners age being 35 years and that of female learners being 30 years, there are more female learners than male learners, majority of the learners are Hindu from general category, tend to be employed, mostly full-time and some part-time, with work experience. They are from urban, semi-urban, rural and tribal areas with Internet access. Most of the students preferred to read printed self-learning materials than digitally available on eGyanKosh or IGNOUmobile app especially in rural areas though with increasing access to Internet, students are gradually opting for online materials while filling up the admission form. Majority of students found the quality and standard of study materials to be very good. Though maximum respondents gave positive feedback about the student support services and their learning experiences, some of the learners faced challenges like unco-operative staff members, administrative delays, non-allotment of academic counsellor/fieldwork supervisor, irregularity, late reception of study materials, lack of staff members at study centre, far distance of regional centre/study centre from residence, etc.

The findings will help in designing and delivering the MSW programme in a more effective way. Based on the feedback received, the next revision of the programme will take into consideration the concerns of the learner. The limitation of the study is that not all learners responded to all the questions. Not all potential MSW learners filled the questionnaire and submitted it at the school. And those who responded had left some questions unanswered. Those who did not submit response may differ in their responses from what is received.

It is an original work and will be valuable in understanding the distance learner of MSW programme in India, programme delivery and challenges.

The purpose of this paper is to highlight the perception of the students towards the quality and effectiveness of social work education offered by Indira Gandhi National Open University (IGNOU) through open and distance learning (ODL).

The sample size consisted of 150 students, 15 academic counsellors engaged in either teaching or development sectors, or faculty members of School of Social Work of IGNOU. The methods of data collection included interviews and content analysis. Interview schedule for students, interview guide for academic counsellors and interview guide for faculty members were used.

The study centres were allotted as per student’s choice. Students were satisfied with the counsellors because of their support, availability, contact, accessibility and assisting the students to clearing their doubts. The study found that the student’s attendance in counselling sessions was found to be negligible, even a large number of respondents were not aware of the ODL system. The study also shows that students face lots of problem with regard to their field work supervision and other components of field work as were also neglected.

The findings of the study are extremely relevant for formulating necessary guidelines for improving the social work education through ODL mode. The study recommends revision of course materials translated in Hindi language, holding of individual and group conferences regularly as well as proper evaluation of field work reports.

This is first such study conducted in India to examine the effectiveness of social work education through ODL.

Education is the most important tool for the development of different types of faculties in human beings. It plays an important role in the overall development of the human beings, and it is generally considered as a catalyst of social change. Education always remains a territory of significance and worry for the policymakers, social researchers and the academicians. In the complex society like India, which is multi-racial, multi-lingual, multi-religious and pervaded with incalculable issues, the issues of ignorance are a major test in transit of its advancement. In this direction, open and distance learning (ODL) plays an important role in providing quality education to the learners who are unable to be a part of the formal system of education. Open and distance learning serves as a source of education for the marginalized and disadvantaged sections of the society. Open and distance learning goes for the spread of learning and securing information through distance mode including the utilization of any correspondence innovation to give chances to advanced education. Regardless of caste, creed and religion, it provides uniform education to different sections of the society. The purpose of this paper is to assess the attitude and satisfaction level of the learners towards open and distance learning.

For this study, explorative research methodology has been used, and analysis has been done on the basis of data extracted from the primary and secondary sources of information. The respondents were personally interviewed through structured interviewed schedule for the collection of primary data. In fact, the interview is an act of verbal communication for the purpose of eliciting information. In addition to intensive field work, secondary sources like records, manuscripts, survey reports and many other related studies and their findings have been used as the source of secondary information collected through respective sources.

ODL has been successful in realizing its objective, reaching to the unreached by spreading education in the remote and far-flung areas through its study centers located in various locations. However, there is more need of creating awareness among the people in the far-flung areas by opening more study centers as per the need and geographical location of the area. In the present era of science, technology and innovation, no major shift has been seen among the parents towards the girl child: and providing education to the girl child is not the top priority in the villages, marriage gets the first preference instead of education. However, girls are coming forward to continue their education but the problem is that of money as in the case of boy respondents. So there is a need to review the fee structure of the ODL program as per the economic conditions of the student’s family, and some provisions should be made, especially for the girl students, to motivate them to come forward to continue their education, as it will spread message among other girls who did not complete their schooling.

Through this paper, it could be realized that ODL provides opportunities to those who have no access to normal schooling but want to continue their education to compete in the changing world. ODL plays an important role in the hilly regions where most of the children left or dropped out their studies, especially the girls students, due to various reasons: it may be the long distance of the school from home or poor economic condition of the family. ODL emerged as a tool in solving all the problems and reaching the unreached through its learner-friendly approach.

Open and distance learning gives uniform stage to the individuals who need to upgrade their education and also skill development. This paper finds out that majority of the learners were satisfied with the performance of the open schooling. A positive attitude towards open schooling was found among the learners. They were of the view that because of open schooling, they gained self-confidence and better status in the society. They were of the opinion that they were no longer considered as a loser and they were in a position to get something new, which may be helpful for them and their family.

The star rating summarises the review content and conveys the message faster than other review components. Star ratings influence helpfulness of the reviews, and extreme reviews are considered as less helpful in the decision process. However, literature has rarely addressed variations in star ratings across product categories and variations between two online retailers. In this paper, the authors have compared the distribution of star ratings across 11 products and among the retailers.

Online reviews for 11 product categories have collected, and the authors compared the distribution of star ratings across 11 products and retailers. Correspondence analysis has been applied to show the association between star ratings and product categories for the e-retail firms.

The Amazon site contains proportionately more number of 1-star rated reviews than Flipkart. In Amazon reviews, few product categories are closely associated with 1-star and 2-star reviews, whereas no product categories are closely associated with 1-star and 2-star reviews in Flipkart reviews. The results indicate two distinct communication strategies followed by the firms in managing online consumer reviews.

The authors did not analyse data across demographic details because of access restriction policies of the websites.

Understanding the distribution of review characteristics will improve the consumer’s decision-making ability and using online review content judiciously.

This study’s results show significant insights on online retailing by providing cues in using shopping sites and online review characteristics of two prominent retailers.

This paper has brought out a distinct distribution pattern of online review between Amazon and Flipkart. Amazon allows a higher degree of negative contents, whereas Flipkart allows more number of positive reviews.

This study aims to compare online review characteristics, review length and review sentiment score between “organic” and “regular” food products. In addition, variations in the consumer sentiment scores across the review lengths are studied.

This study fits into the descriptive research design. From Amazon’s website, the consumer product reviews are scrapped. Using the text analytical package “sentiment” in R-Studio, we computed the sentiment scores and counted the number of words in each review. The mean sentiment scores and mean review length are compared for regular and organic products using one-way ANOVA. Sentiment score variation across review length and product class is studied through factorial ANOVA. Sample reviews of ghee and honey are used to test the hypotheses.

The review length shows a significant difference between the regular and organic products. The mean number of words in the regular products reviews is significantly lower than the mean number of words in the organic product reviews. The regular products’ mean sentiment score is significantly lower than the mean sentiment score of organic products. The mean sentiment scores are not consistent between ghee and honey. Sentiment scores are better for organic honey and regular ghee products. For regular ghee products, longer reviews result in lower sentiment scores. For regular and organic versions of honey, longer reviews are associated with better sentiment scores.

This study did not include the helpfulness of a review and the demographic data of the reviewers.

Sentiment scores’ variations across the regular and organic and product categories such as ghee and honey give a comprehensive feedback to the firms. It also indirectly communicates a brand’s evaluation by the consumers and the performance feedback for an upward extension like the organic category.

Studies on organic category give feedback for environment-friendly products and consumer attitude shift towards safer products.

Very limited studies have reported the upward line extensions. The authors study the upward line extension organic and associated sentiment scores variation. The role of review length and its systematic influence on the sentiment scores, variations in the review due to the product nature (organic/regular) are unique contributions of this study.

Product trials are an effective way to influence consumer attitudes. While research has established several factors that influence whether consumers will try a product or not, it is less understood how marketers can optimize the trial experience itself. The purpose of this paper is to explore flow as an optimal state and the factors that give rise to it during a product trail.

This research consists of three experimental studies in which people trial new music. This paper explores the ability of curiosity to optimize consumers’ flow experience during the trial and their attitudes toward the trialed product. This paper manipulates curiosity before the trial using information about the music (Study 1) and music previews (Study 3) and also demonstrates that curiosity is naturally elevated among those high in openness to experience (Study 2).

The results demonstrate that curiosity before a product trial fosters an optimal experience during the trial in the form of flow states, defined as an enjoyable state of full engagement, which in turn mediates more positive attitudes toward the trialed product. This paper demonstrates that curiosity can be evoked using product information or a preview of the content and can vary based on individual differences in openness to experience. The relationship between curiosity and flow is moderated by the valence of the information that is used to elicit curiosity, such that negative-valence information thwarts the relationship.

While the studies conducted by the authors focus on the positive influence of curiosity in the trial of music, the effects may be different for other products. These studies are also limited to two different manipulations of curiosity.

This research has implications for marketers, as it demonstrates the relevance of flow and how to enable it in product trials to optimize effectiveness. The manipulations also demonstrate how to manage the amount of information that is given to consumers before they trial a product.

This research reveals that flow states optimize the product trial experience. This research also advances the understanding of the relationship between curiosity and flow by moderating their relationship with the valence of information that elicits curiosity. The findings also broaden the relevance of curiosity and flow in marketing by demonstrating their benefits within product trials.