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About 50% of innovations achieve commercial success in advanced countries. The number is much lower in emerging markets. Examining the impact of the digital environment on product success is crucial. The purpose of the study is to investigate the direct effects of disruptive technology (quality, efficiency and congruity) on digital entrepreneurship (new product development, cost-effectiveness and internationalization) and indirect moderating effects of the digital environment (data security, customer privacy and search engine optimization [SEO] algorithm) between disruptive technology and digital entrepreneurship.

This is a qualitative study by design. It uses the literature review method and the theory of disruption and competitive advantage to construct the six hypotheses linking the variables – disruptive technology, digital environment and digital entrepreneurship.

The study’s conceptual model proposes that disruptive technology leads to digital entrepreneurship; however, the digital environment moderates the relationship between disruptive technology and digital entrepreneurship in emerging markets.

The conceptual study has research implications for scholars. It constructs a conceptual framework and develops six hypotheses contextualized in emerging markets. The framework can be empirically tested across countries to validate the hypotheses and develop a competing model to explain more variance in digital entrepreneurship. This study also presents the possibility of analytical generalization.

This study has practical implications for digital entrepreneurs in emerging markets or those wishing to enter emerging markets. The main implication is that disruptive technology leads to digital entrepreneurship; however, the digital environment moderates it. Thus, digital entrepreneurs need to consider digital environmental effects such as data security, customer privacy and SEO. Given that two-thirds of the world is classified as an emerging market, the impact of the study is noticeable for practitioners as well.

Disruptive technology fosters digital entrepreneurship, which creates opportunities for innovative solutions for society worldwide. It breaks down the barriers to entry and promotes inclusivity by providing products and services that were unavailable before. Digital products are also economical and environmentally friendly, making them more suitable for people in emerging markets.

This study makes three new contributions. First, it proposes that disruptive technology leads to digital entrepreneurship and that the digital environment moderates the relationship between disruptive technology and digital entrepreneurship. Second, from a theoretical viewpoint, it develops a theoretical testable framework, links the variables and proposes the six hypotheses. Finally, the most significant contribution of the study is the identification of the digital environment variable and its dimensions – security, privacy and SEO algorithm – and its comparison between advanced countries and emerging markets.

The purpose of the perspective article is to review relevant literature on family business and ethnic fashion and establish links across identity (defined as culture, tradition, heritage and status) and fashion (color, design, pattern and fabric/texture) and internationalization (foreign market entry), and develop a conceptual model using the identity theory and qualitative method.

This is a qualitative study by design. We used a systematic research and ethnographic method for this study. Specifically, the author used the participant observation aspect of ethnography to collect information and images relating to ethnic fashion. Ethnography is a well-established methodology widely used in social sciences research, including fashion.

The study's conceptual model proposes that (1) ethnic fashion mediates the identity-internationalization relationship, (2) knowledge transfer moderates the identity-ethnic fashion relationship and (3) family business size moderates the ethnic fashion-internationalization relationship. It is also revealed that a person's status can be judged by their dress and fashion in under two minutes.

This study is limited to the African continent, though it has 54 countries with a current population of about 1.5 billion people, which is expected to be roughly 2.5 billion by 2050.

Implications of the study for the entrepreneurs and family businesses are that they should realize the opportunities presented by ethnic African fashion and tap into the most crucial key to success—local design, color, fabric and patterns associated with meaning and messages. Cross-cultural collaborations and digital innovations can help the internationalization of African fashion while preserving local heritage and identity. Another implication is that quality and consistency in branding are equally essential to be on par with intentional luxury brands.

The social implication of the study is that culture and fashion are correlated and influence designers' creations, reflecting and conveying identity, status and societal values. Fashion allows people to express their identity, individuality and values. The proper fashion and outfit can boost mood, self-esteem and confidence, resulting in healthy social interaction and mental health. Fashion can also raise social issues (e.g. inclusiveness, diversity and gender by featuring various models and designs) and environmental issues (e.g. sustainable practices local and ethical production).

The paper synthesizes ethnic fashion in the context of family businesses in Africa, highlights specific examples of ethnic fashion of African people with the potential for internationalization and proposes future fashion perspectives for family businesses. It adds value in that it focuses on fashion family businesses in the African continent.

The fast depletion of natural resources that has resulted in the scarcity of resources and degradation of environment and the subsequent conflict over resources within and among the states have given rise to a growing concern for environmental security all over the world. It may be pointed out here that since the beginning of human civilization, humans have been relying on the environment for their needs and demands. Therefore, the concern of human beings to the environment has been always and obvious. But now with the depletion of natural resources, the concern for environmental security is being advocated. The purpose of this paper is to analyze environmental issues in the context of South Asia. It may also be added here that in a situation as stated above, any stress on the environment can cause conflicts involving violence within the state as well as between the nation states. Moreover, this paper will look into other issues related to the environment degradation in India and Bangladesh.

The first approach confines environment to the nature and the problems and constraints related to it. It can be termed as ecological approach. This approach is too narrow in its scope, as nature alone is not responsible for many types of hazards. How it is being exploited and protected is equally important. The other approach has been termed as the maximize approach and it includes both the ecology and its human domains. This approach takes into consideration the interaction between the two. It believes that the excessive dependence of human beings affects the environment. Also, the depletion and degradation of the environment affect human beings. The environmental security has to include both the domains and understand their inter-linkages. In fact, the uses of environment and its proper maintenance are related to the human domains.

The environment-related problems and their implications are more similar in both countries. It is true that there is a growing awareness on environmental issues in almost all the countries in the last few years and the individual countries have persuaded environment-friendly policies in certain sectors. Apart from this regional level, a common approach to securing the environment may involve the following aspects: sharing of knowledge and expertise regarding population control measures, policies and programs; cooperation for development and poverty eradication; regularization of inter-state migrations, evolving a regional framework for controlling, repatriation and rehabilitation of refugees; establishment of a system of disaster management and disaster preparedness at the regional level; exchange of knowledge and research works on seismic tremors, earthquakes, and landslides, their causes and possibilities; evolving common flood control measures and development of a regional flood warning system; common measures can be taken up for increased agriculture productivity, treatment of salinity, development of cyclone warning system, reforestation, development of water resources, air pollution control system, etc.

This research will not only be useful for India and Bangladesh but also for other South Asian countries and developing countries as well.

Culture is one of the critical variables in explaining consumer behavior and consumer response to external stimuli. The purpose of this paper is to delineate the relationship between deal proneness and culture. Specifically, this paper examines the relationship between Hofstede’s cultural dimensions, namely, power distance, individualism/collectivism, masculinity/femininity and uncertainty avoidance, and deal proneness. Additionally, the role of store image as a moderator between culture and deal proneness is explored. Finally, the paper offers prescriptive and descriptive insights for marketers to consider cultural perspectives when promoting products internationally. A clear understanding of cultural influences on deal proneness will allow marketers to target specific customer segments more accurately.

The authors collected data from consumers in shopping malls in USA, Thailand, and Kenya. The authors analyzed the data using structural equation modeling.

The authors found that societies with a high femininity index are more likely to respond to deals than masculine societies. An inverse relationship between the Power Distance Index (PDI) and deal proneness may exist, suggesting that societies with a high PDI may be less deal prone. The authors found that individualism index is positively related to deal proneness, and thus societies with a low individualism index should be more deal prone. Finally, individuals in high uncertainty avoidance countries are expected to exhibit low deal prone tendencies.

The study utilized a sample from cities. Consequently, future studies may attempt to validate the relationship posited in this study by utilizing non-urban data. Additionally, the authors look at stores in a mall. Thus, there is a possibility of interaction between mall image and store image. It may be useful to validate the findings of this study by using data from stand alone stores and also examine the interaction effect of mall image and store image on the deal proneness in a given culture.

This study suggests that appropriate store selection for offering deals can possibly augment the effectiveness of deal-based promotions. Specifically, choice of store can alter the context, and thus the perception of the value proposition could increase, which in turn is likely to increase the acceptance of deal-based promotion.

Although several researchers have also examined differences in consumer behavior across cultures yet it appears that there is no direct study that examines the effects of cultural differences on deal proneness using data from three countries (USA, Thailand, and Kenya) which are diverse on all dimensions of national culture. This paper examines the influence of national culture on individual’s propensity to exhibit deal proneness. Furthermore, the paper examines the role of store image on the relationship between national culture and deal proneness.

Crude oil, gold and interest rates are some of the key indicators of the health of domestic as well as global economy. The purpose of the study is to find the shock volatility and price volatility effects of gold and crude oil market on interest rates in India.

This study finds the mutual and directional association of the volatility of gold, crude oil and interest rates in India. The bi-variate GARCH models (Diagonal VEC GARCH and BEKK GARCH) are applied on the sample data of gold price, crude oil price and yield (interest rate) gathered from November 30, 2015 to November 16, 2020 (weekly basis) to investigate the volatility association including the volatility spillover effect in the three markets.

The main findings of the study focus on having a long-term conditional correlation between gold and interest rates, but there is no evidence of volatility spillover from gold and crude oil on the interest rates. The findings of the study are of great importance especially to the policymakers, as they state that the fluctuations in prices of gold and crude oil do not adversely impact the interest rates in India. Therefore, the fluctuations in prices of gold and crude may generally impact the economy, but it has nothing to do with interest rate in particular. This implies that domestic and foreign investments in the country will not be affected by gold and crude oil that are largely driven by interest rates in the country.

Gold and crude oil are two very important commodities that have their importance not only for domestic affairs but also for international business. They veritably influence the economy including forex exchange for any nation. In addition to this, the researchers believe the findings will provide insights to policymakers, stakeholders and investors.

Gold and crude oil undoubtedly influence the exchange rates but their impact on the interest rates in an economy is not definite and remains ambiguous owing to the mixed findings of the studies. The lack of studies related to the impact of gold and crude oil on the interest rates, despite them being essentials for the health of any economy is the main motivation of this study. This study is novel as it investigates the volatility impact of crude oil and gold on interest rates and contributes to the existing literature with its findings.

The two decades of civil war have left Angola plagued with about ten millions landmines, causing destructions to human conditions and communities. Thus, the purpose of this paper is to create awareness of the landmine‐related problems among the business community and propose strategies to tackle them.

Using the theory of political ecology – an approach that represents an ever‐changing dynamic tension between ecology and human change, and between diverse communities within society – this paper analyzes the political environment that led to the plantation of landmines and examines how the collective action of governments, nongovernmental organizations and businesses communities can create awareness, rehabilitate victims and support new technologies.

The findings suggest the following strategies to business communities to alleviate the problem of landmines: create landmine awareness in society and the business community; provide economic assistance to landmine victims for rehabilitation; and donate landmine excavators.

The practical implications for managers are that they can implement the strategies to improve the prevailing human conditions of the communities in Angola.

This study originally contributes in that it highlights the problems associated with landmines and brings them to the attention of international business community and proposes a three‐pronged strategy to deal with them.

Color is ubiquitous and is a source of information. People make up their minds within 90 seconds of their initial interactions with either people or products. About 62‐90 percent of the assessment is based on colors alone. So, prudent use of colors can contribute not only to differentiating products from competitors, but also to influencing moods and feelings – positively or negatively – and therefore, to attitude towards certain products. Given that our moods and feelings are unstable and that colors play roles in forming attitude, it is important that managers understand the importance of colors in marketing. The study is designed to contribute to the debate.

This article reviews the literature relating to color psychology in the context of marketing, highlights inconsistencies and controversies surrounding the color psychology, and, examines the impact of colors on marketing.

Findings of the study are that managers can use colors to increase or decrease appetite, enhance mood, calm down customers, and, reduce perception of waiting time, among others.

The direction for future research and limitations of the study are presented.

Reviews the literature relating to color psychology in the context of marketing.

The purpose of this exploratory empirical study was to examine the link between effective marketing practices and business performance in the financial services industry. Based on a multi‐item construct of marketing effectiveness, data were generated from 52 banks and building societies. The effects of different marketing effectiveness dimensions upon profitability and growth as well as customer‐based performance indicators were investigated. Our results suggest that organisational variables such as customer philosophy, operational efficiency, marketing information and integrated marketing organisation are generally, significantly and positively associated with business performance. To conclude, managerial implications of the findings, study limitations and future research directions are discussed.

The purpose of this paper is to report the results of an exploratory investigation of the organizational impact of knowledge management (KM).

A search of the literature revealed 12 KM practices whose performance impact was assessed via a survey of business organizations.

KM practices were found to be directly related to organizational performance which, in turn, was directly related to financial performance. There was no direct relationship found between KM practices and financial performance. A different set of KM practices was associated with each value discipline (i.e. customer intimacy, product development and operational excellence). A gap exists between the KM practices that firms believe to be important and those that were directly related to organizational performance.

The majority of the research constructs were formative, thus improving the measurement of KM practices will prove vital for validating and extending these findings. The findings were based solely on organizations from North America and Australia and may not reflect KM practices in other geographic, economic or cultural settings.

This study encourages practitioners to focus their KM initiatives on specific intermediate performance outcomes.

The paper examines the relationship between KM practices and performance outcomes. It was expected that a direct relationship between KM practices and organizational performance would be observed. It was also expected that organizational performance would mediate the relationship between KM practices and financial performance. These expectations were supported. KM practices showed a direct relationship with intermediate measures of organizational performance, and organizational performance showed a significant and direct relationship to financial performance. There was no significant relationship found between KM practices and financial performance.

The purpose of this paper is to develop a framework for identifying the need for ecotourism certification within ecotourism and sport tourism (EST) by discussing the overlapping characteristics on the dimensions of EST.

Qualitatively, the Social Exchange Theory was used to discover segments of tourists based on the two dimensions: EST.

The findings discovered four strategic segments (namely; vacation, green, action oriented and active tourists), their related activities, and the level of need for eco certification.

EST activities offer a unique opportunity for tourism managers to positively influence conservation in and around communities, protected areas and sport events. Applying and implementing a global eco certification is paramount to attract tourists and enhance credibility of sport tourism.

Identification of the four tourists segments and their relative need for certification is the novelty of the study. The labels of the identified tourist segments are: vacation tourist (low on ecotourism and low on sport tourism); green tourist (high on ecotourism and low on sport tourism); action-oriented tourist (high on ecotourism and high on sport tourism); and active tourist (low on ecotourism and high on sport tourism). The certification needs for green and action-oriented tourists are HIGH, for active tourist is MEDIUM, and for vacation tourist is LOW.