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This research aims to reveal the role of sustainability in tourism in terms of smart technologies by addressing the relationship between smart tourism and sustainability through a thematic literature analysis.

The research is based on examining the role of smart tourism in terms of sustainability within the studies in the literature.

Tourism is a mass-movement industry that uses natural and artificial resources intensively. For this reason, intensive studies are carried out on this industry in sustainable studies. Based on smart cities, smart destinations have started to be created to focus on specific tourism activities, balance the use of resources in this field, ensure the welfare of tourists and local people, and, most importantly, create sustainable activities. These technology-based cities can save many resources that people need to consider. In addition, thanks to its integration with technological devices, it enables people to be much more effective in social and business life and to act more practically in terms of time, distance, and communication. Besides the stakeholders within the destination, tourists visiting the destination can have a more comfortable and resource-efficient holiday experience thanks to the technological applications and systems created here.

The research presents a thematic literature review on the importance of sustainability in the sector within the framework of smart tourism practices.

The change in the technological environment within the macro-environment factors in recent years affects states, businesses, societies and individuals and concerns not only technology-based sectors but also many fields. In particular, trends such as artificial intelligence, metaverse, robotics, advanced connectivity, the Internet of Things, big data, small data, blockchain, cloud technologies and reality technologies, which are called new technology, are developing very quickly compared to the past and expanding their global usage areas. Creating strategies and policies without considering these factors creates problems in many areas. These problems are marketing, competition, cost, efficiency and productivity.

Reality technologies, which are the research area in this chapter and enable users to interact with the digital world, have a wide application area in the tourism industry. With technological tools such as smartphones and virtual reality (VR) glasses; personalisation, interactive experience, information gathering and decision-making; many different solutions are produced in areas such as education, service and security. Along with its many advantages, the disadvantages of reality technologies and the negative outputs of this transformation are significant for the understanding and future of the subject.