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Article
Publication date: 2 December 2019

Erose Sthapit, Giacomo Del Chiappa, Dafnis N. Coudounaris and Peter Björk

The purpose of this study is to test Kim et al.’s (2012) seven-dimension memorable tourism experience (MTE) scale in a new context and with a new sample. In addition, the…

Abstract

Purpose

The purpose of this study is to test Kim et al.’s (2012) seven-dimension memorable tourism experience (MTE) scale in a new context and with a new sample. In addition, the study aims to test for causes or relationships between satisfaction, MTE dimensions, co-creative tourism experiences and memorability, as well as the mediating effect of memorability on tourists’ behavioural intention.

Design/methodology/approach

This study uses a cross-sectional survey design using a questionnaire to collect data. Three trained interviewers questioned international travellers in the boarding area in Olbia-Costa Smeralda Airport while they were waiting to board their flights home. The interviewers also distributed and administered the questionnaires. The questionnaire was in English. Data collection was carried out from August to October 2017.

Findings

In terms of the theoretical implications of this study, its findings result in a different MTE construct than that of Kim et al.’s (2012) study. Although they discuss seven important experiential tourism factors that are likely to affect the memorability of a person’s experience, what emerges from the present research is that satisfaction, novelty, refreshment, involvement and knowledge significantly influence the memorability of a tourist’s experience.

Research limitations/implications

This study has some limitations. First, it is highly site-specific and based on a convenience sample, rendering the findings non-generalizable to either the destination under investigation or any other tourism destination. Further studies should be conducted in other Mediterranean cities to generalise the significance of these findings. Although English can be considered the primary international language, the fact that the survey has been written only in English could have excluded non-English speakers from participating in the study. In addition, the study has not considered national domestic tourists. In the future, translating the survey into different languages and interviewing domestic tourists visiting the island might be useful.

Practical implications

Tourism service providers could gather feedback forms from tourists to measure and improve their satisfaction. Additionally, the multiplicity of actors involved in the tourism sector should coordinate and cooperate with one another to create tourism experiences that result in high overall visitor satisfaction. Tourism service providers could also offer new and diverse encounters, for example, the chance to attend local festivals to arouse curiosity, as studies suggest that such novel activities make the experiences particularly memorable. Public officials should also focus on site rejuvenation to appeal to novelty seekers who have visited previously.

Originality/value

Overall, the study highlights the discrepancies in the effects of satisfaction, MTE dimensions and co-creative tourism experience on the memorability of a trip experience in relation to previous studies. The results of the analysis refute the assumption that the seven MTE dimensions are representative across a variety of destination-specific tourist experiences. Besides the identified five dimensions, opening up the discussion on other factors that might influence the memorability of tourists’ experiences presents an updated agenda.

目的

本研究的目的是在新的环境中用新的样本测试Kim等人(2012年)的七维MTE量表。此外, 该研究旨在测试满意度、MTE 维度、共同创意的旅游体验和纪念品之间的原因或关系, 以及纪念品对游客行为意图的中介作用。

设计/方法/方法

本研究采用横截面调查设计, 使用问卷收集数据。三名经过培训的采访者在奥尔比亚-科斯塔斯梅拉达机场的登机区询问等待登机回家国际旅客。面试官还负责分发和管理英文问卷。数据收集工作于2017年8月至10月进行。

调查结果

就本研究的理论意义而言, 其发现得出了与Kim等人(2012年)研究不同的MTE结构。虽然他们讨论了七个重要的体验旅游因素, 可能影响一个人的体验的纪念性, 从目前的研究得到的是, 满意度, 新奇, 精力恢复, 参与和知识显著影响游客体验的纪念性。

研究限制/影响

这项研究有一些局限性。首先, 它高度基于特定的地点, 并且基于便利样本, 使得调查结果无法与此次调研的目的地或其他旅游目的地通用。未来应在其他地中海城市进行进一步的研究, 以概括这些发现的重要性。虽然英语被认为是主要的国际通用语言, 但仅以英文编写的调查问卷可能使非英语使用者无法参与研究。此外, 该研究没有考虑国内游客。未来研究可以将调查翻译成不同的语言并采访访问该岛的国内游客。

实际含义

旅游服务提供者可以从游客那里收集反馈表, 以衡量和提高他们的满意度。此外, 旅游活动的多方参与者应相互协调和合作, 创造旅游体验, 使游客的总体满意度达到较高水平。研究表明, 新颖的活动可以使旅游经历特别令人难忘, 因此, 旅游服务提供者也可以提供新的和多样化的接触, 例如, 有机会参加当地节日以唤起好奇心。政府官员还应关注网站活力, 以吸引访问网站的新奇探索者。

原创性/价值

总体而言, 该研究强调了满意度、MTE 维度和共同创意旅游体验对旅行体验的影响与之前研究相比的差异。分析结果驳斥了七个 MTE 维度在各种特定目的地的旅游体验中具有代表性的假设。除了讨论发现的五个维度外, 此研究对可能影响游客体验的可纪念性的其他因素展开了讨论, 推动并更新了现有的研究议程。

Propósito

El propósito de este estudio es probar la escala MTE de Kim et al. (2012) y sus siete dimensiones, en un nuevo contexto y con una nueva muestra. Además, el objetivo del estudio es evaluar las causas o las relaciones entre, satisfacción, dimensiones MTE, experiencias co-creativas de turismo y la memorabilidad, así como el efecto mediador de la memorabilidad, en la intención de comportamiento de los turistas.

Diseño/metodología/enfoque

Este estudio emplea un diseño de encuesta transversal y utiliza un cuestionario para recopilar los datos. Tres entrevistadores interrogaron a viajeros internacionales en el área de embarque en el aeropuerto Olbia-Costa Smeralda, mientras esperaban en el embarque de sus vuelos de retorno. Los entrevistadores también distribuyeron y administraron los cuestionarios. El cuestionario estaba en inglés. La recolección de datos se realizó de agosto a octubre de 2017.

Resultados

En términos de implicaciones teóricas del estudio, los resultados desprenden una construcción MTE diferente a la del estudio de Kim et al. (2012). Si bien, discuten los siete factores del turismo experiencial, que probablemente afecten a lo memorable de la experiencia de una persona. Lo que surge de la presente investigación es que, la satisfacción, la novedad, el refrigerio, la participación y el conocimiento influyen significativamente en en todo lo memorable de la experiencia de un turista.

Limitaciones/implicaciones de la investigación

Este estudio tiene algunas limitaciones. Primero, es altamente específico del sitio y se basa en una muestra de conveniencia, lo que hace que los hallazgos no sean generalizables, ni para el destino, bajo investigación, ni para ningún otro destino turístico. Se deben realizar más estudios en otras ciudades mediterráneas para poder generalizar la importancia de estos resultados. Aunque el inglés puede considerarse el principal idioma internacional, el hecho de que la encuesta se haya escrito solo en inglés podría haber excluido a los que no hablan inglés a la hora de participar en el estudio. Además, no se ha considerado a los turistas nacionales. En el futuro, podría ser útil traducir la encuesta a diferentes idiomas y entrevistar a los turistas nacionales que visitan la isla.

Implicaciones prácticas

Los proveedores de servicios turísticos podrían recopilar formularios de comentarios de los turistas para medir y mejorar su satisfacción. Además, la multiplicidad de actores involucrados en el sector turístico debe coordinarse y cooperar entre sí para crear experiencias turísticas que resulten para una alta satisfacción de los visitantes. Los proveedores de servicios turísticos también podrían ofrecer nuevos y diversos encuentros; por ejemplo, la oportunidad de asistir a festivales locales para despertar curiosidad, ya que los estudios sugieren que actividades novedosas hacen que las experiencias sean particularmente memorables. Los funcionarios públicos también deberían centrarse en el rejuvenecimiento del sitio para atraer a los buscadores de novedades que hayan visitado anteriormente.

Originalidad/valor

En general, el estudio destaca las discrepancias entre los efectos de la satisfacción, las dimensiones de MTE y la experiencia turística co-creativa en la memorabilidad de una experiencia de viaje en relación con estudios anteriores. Los resultados del análisis refutan la suposición de que las siete dimensiones MTE son representativas en una variedad de experiencias turísticas específicas del destino. Además de las cinco dimensiones identificadas, abrir la discusión sobre otros factores que podrían influir en la memorabilidad de las experiencias de los turistas presenta una agenda actualizada.

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Article
Publication date: 17 August 2015

Anna Maria Colavitti and Alessia Usai

Literature on cultural districts has repeatedly pointed out the role of place branding as a tool to upgrade the image of urban environment as an indicator of meaning and…

Abstract

Purpose

Literature on cultural districts has repeatedly pointed out the role of place branding as a tool to upgrade the image of urban environment as an indicator of meaning and significance. Throughout the case of UNESCO’s mining heritage district in Sardinia (Italy), the purpose of this paper is to investigate on the role that Place Branding Organizations (PBOs) has and/or may have in the construction of coherent images for landscape and cultural heritage in the design of “sustainable” cultural districts in connection with local authorities’ agenda. At this purpose, the authors propose an operative definition of “partnership building strategy” and a new analytic framework to evaluate PBO’s activity within place branding theory.

Design/methodology/approach

Considering what recently expressed by UNESCO about the integration between spatial and cultural planning, the authors focus the research on cultural heritage districts protected by this organization. Starting from the definition of strategy proposed by Anholt (2011) and the participation-based approach outlined by Hankinson (2010), the authors propose a new analytic framework to evaluate PBO’s activity and the authors try to apply it to the experience of mining heritage in Sardinia (Italy), comparing the activity of local PBOs (the Consortium for the UNESCO’s Sardinian Geo-mining Park and the Local Tourism System) with the Development Plan of the Carbonia-Iglesias Province. In the final part of the work, the authors discuss the outcomes of the comparative analysis in terms of partnership building strategy and its influence on cultural heritage district design.

Findings

The experience of the Sardinia district proves that partnership building strategy has a relevant role both in place branding and cultural heritage district design but it is not sufficient to make this letter really functioning. It confirms also that a place brand can survive to political regime changes on a periodic basis only if the PBO establishes an appropriate institutional framework for the creation of a cooperative network that can take the branding process forward. The research finding about place branding of UNESCO’s mining heritage sites, outline the demand for a new and more integrated approach in the district design, inspired to the geographic studies on “cultural basin.”

Research limitations/implications

The analytical framework which the authors provide on the basis of a new operative definition of partnership strategy building, has proved to be a useful tool to assess PBO’s activity but, despite this, it represents only a partial result because the theoretical model of the relationships between PBOs, local and supra-local actors requires further developments to describe the effective type and nature of this links.

Practical implications

The research finding about place branding of UNESCO’s mining heritage sites, outline the demand for a new and more integrated approach in the district design, inspired to the geographic studies on “cultural basin.” To achieve a real sustainable development and a shared enhancement of identity and landscape, the authors propose as a possible solution the abandonment of administrative boundaries in cultural planning through a correspondence between cultural district and historic region, this latter defined according to the methods and tools developed by the geographical sciences for the “cultural basin.” At this scope the authors propose a new methodological framework which takes the participation-based place branding into the “cultural heritage chain” for the district design, setting a future research agenda.

Originality/value

The authors propose an operative definition of “partnership building strategy” for the participation-based approach outlined by Hankinson (2010) and, on this base, the authors test a new analytic framework to evaluate PBOs’ activity which combines the traditional activities of promotion and marketing with PBOs’ partnership strategies. Finally, the authors propose a methodological frame which brings the participation-based place branding into the “cultural heritage chain” setting a future research agenda in cultural heritage district’s design.

Details

Journal of Cultural Heritage Management and Sustainable Development, vol. 5 no. 2
Type: Research Article
ISSN: 2044-1266

Keywords

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Article
Publication date: 10 June 2014

Gabriele Garnero, Alessandro Cogoni, Alessandro Corrias, Luisa Manigas and Stefania Valentina Zedda

This article aims to describe how information and communications technology (ICT) has introduced a new approach in the handling of spatial data and related services and…

Abstract

Purpose

This article aims to describe how information and communications technology (ICT) has introduced a new approach in the handling of spatial data and related services and how Regione Autonoma della Sardegna, one of the Italian local governments, has been involved in an interesting growth that adopts ICT to provide spatial data and related services to itself and to its territory.

Design/methodology/approach

This article considers three aspects data and services interoperability and the implications of spatial data delivered through a multi-channel environment; the use of social web as a platform for volunteered geographical information in the public administration environment; and the application of mobile technologies.

Findings

The article represents the summary of recent activities in the Sardinia region and may constitute a paradigmatic example for other realities.

Originality/value

The research and activities conducted represent a point of view advanced and innovative in the field of territorial sciences and spatial planning on a regional scale.

Details

International Journal of Web Information Systems, vol. 10 no. 2
Type: Research Article
ISSN: 1744-0084

Keywords

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Book part
Publication date: 11 June 2021

Giacomo Del Chiappa

Purpose: The COVID-19 global outbreak has delineated a scenario characterized by lockdown measures, travel bans, unemployment, cancelled bookings and limited travel…

Abstract

Purpose: The COVID-19 global outbreak has delineated a scenario characterized by lockdown measures, travel bans, unemployment, cancelled bookings and limited travel confidence and logistics, thus forcing many tourism destinations and related tourism businesses to cease operations either partially or totally. Empirical studies aiming to assess the impacts of COVID-19 on the tourism and hospitality industry, as well as deepen our understanding about the main response actions that tourism stakeholders consider to be relevant to cope with the crisis, are extremely relevant. This is even more true in the context of island tourism destinations, where little research has addressed these issues so far. This study was therefore carried out to contribute to filling this research gap by presenting and discussing findings of an empirical research conducted on the accommodation sector in the Island of Sardinia (Italy) with the aim to investigate the impacts that the COVID-19 outbreak has generated on their booking and employment recruitment. Further, it also aims to identify and examine the most important response actions accommodation providers are implementing to cope with the situation, and what type of interventions they think regional/national institutions should adopt to sustain them.

Design/Methodology/Approach: A convergent mixed-method approach (data validation variant) was applied on a sample of 300 complete questionnaires collected in the period 15-30 March 2020, which included 140 narratives to be used for content analysis.

Findings: Quantitative findings report high cancellation rates, a severe decline in reservations and a relevant downsizing in staff recruitment. Qualitative findings identify several macro-based (i.e., institutional) and micro-based (i.e., business) interventions. Macro-based interventions are related to financial, fiscal, health, welfare, transport, destination management and destination marketing aspects. Micro-based interventions are mostly related to innovation, sanitation and cleanliness and pricing/cancellation policies.

Originality/Value: The chapter adds to the still limited island-related research aiming to assess the impacts of COVID-19 on the tourism and hospitality industry and to deepen the scientific debate about the main response actions that accommodation providers consider to be relevant to cope with the crisis.

Details

Tourism Destination Management in a Post-Pandemic Context
Type: Book
ISBN: 978-1-80071-511-0

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Article
Publication date: 12 June 2017

Nicoletta Fadda and Jens Fyhn Lykke Sørensen

The purpose of this paper is to contribute to the understanding of successful business performance among accommodation firms by focusing on entrepreneurial orientation…

Abstract

Purpose

The purpose of this paper is to contribute to the understanding of successful business performance among accommodation firms by focusing on entrepreneurial orientation (EO) and destination attractiveness.

Design/methodology/approach

A web-based e-mail survey was undertaken in the Sardinian accommodation sector in 2012. The sample included 224 accommodation firms and analyses were performed using ordered logit regressions.

Findings

The results suggest no differential impact of EO on sales and profit depending on the attractiveness of the location in which the accommodation firm operates. Both EO and destination attractiveness were found to exert independent positive effects on firm performance. Furthermore, EO was found to have a larger effect on firm performance than destination attractiveness.

Research limitations/implications

The study mainly considered hotels and camping accommodations in Sardinia. Additional investigations across accommodation types and geographic contexts are needed.

Practical implications

The findings suggest that accommodation firms should focus on implementing entrepreneurial activities and not only, as frequently happens, concentrate on selecting attractive destinations in which to conduct their business. Moreover, the findings also suggest that accommodation firms that are located in less attractive areas may produce good performance if they are managed with an EO. Finally, training programs should be developed to improve the entrepreneurial abilities of accommodation managers.

Originality/value

The specific topics of this paper have been understudied. The findings hold practical implications for entrepreneurs and managers who are involved in the accommodation sector.

Details

International Journal of Contemporary Hospitality Management, vol. 29 no. 6
Type: Research Article
ISSN: 0959-6119

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Article
Publication date: 22 March 2013

Ernestina Giudici, Claudia Melis, Silvia Dessì and Bianca Francine Pollnow Galvao Ramos

This paper aims to focus on evaluating the rich cultural intangible heritage of Sardinia Island, and how such a heritage can contribute to the implementation of tourism…

Abstract

Purpose

This paper aims to focus on evaluating the rich cultural intangible heritage of Sardinia Island, and how such a heritage can contribute to the implementation of tourism during the low season. The purpose is also to verify whether the enhancement of intangible heritage attractors, could be a driver for the sustainability of the island's tourism.

Design/methodology/approach

A qualitative approach is used in order to explore a multiple case study: the multifaceted expressions of the Holy Week. This is a cultural event that constitutes a part of the Christian festivity of Easter, which is characterized by traditional processions and ancient rituals widespread in various towns and cities around the island.

Findings

Intangible cultural heritage provides an additional opportunity to increase the level of tourism in Sardinia Island.

Research limitations/implications

This study has its limitations: it focuses only on a specific typology of event. Further studies should be taken into consideration in order to explore whether even other kinds of events are able to increase tourism in the low season, and to promote it on a sustainable perspective.

Originality/value

This study about heritage tourism in islands provides information about which little has been written. Moreover, it could offer a framework for other island destinations in the Mediterranean and elsewhere.

Details

International Journal of Quality and Service Sciences, vol. 5 no. 1
Type: Research Article
ISSN: 1756-669X

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Article
Publication date: 7 January 2019

Andrea Mangani

The representation of economic and financial crimes in the mass media can have a significant impact on readers’ and citizens’ perceptions of illegality and on a firm’s…

Abstract

Purpose

The representation of economic and financial crimes in the mass media can have a significant impact on readers’ and citizens’ perceptions of illegality and on a firm’s propensity to invest in different areas of the country in question. This paper aims to study the possible geographical media bias regarding tax evasion in Italy.

Design/methodology/approach

The empirical analysis considers 618 articles on tax evasion published between 2012 and 2016 in two top Italian newspapers, La Repubblica (based in Rome) and Il Corriere della Sera (based in Milan).

Findings

Excluding Insular Italy (Sicily and Sardinia), the articles on tax evasion in Southern Italy are systematically shorter. A further analysis shows that La Repubblica is largely responsible for this bias. This result holds after controlling for other events (bank robberies) and for the identity of journalists.

Originality/value

Previous studies considered the possible media bias regarding particularly dramatic criminal events, for example, terrorism acts or murders. This paper considers a less dramatic though more pervasive crime. In addition, an assessment of media attitude towards tax evasion is more complex, because the news reports both the crime and the successful actions that combat it.

Details

Journal of Financial Crime, vol. 26 no. 1
Type: Research Article
ISSN: 1359-0790

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Article
Publication date: 30 September 2014

Giacomo Del Chiappa, Cem Tinaz and Douglas Michele Turco

This paper aims to examine the differences in expenditure and satisfaction level between first-time and repeat spectators to a motor sport event, as well as differences in…

Abstract

Purpose

This paper aims to examine the differences in expenditure and satisfaction level between first-time and repeat spectators to a motor sport event, as well as differences in their intention to return and to recommend the host destination.

Design/methodology/approach

A structured questionnaire was developed and data were collected on-site during the 2012 Federation Internationale de l’Automobile (FIA) World Rally Championship (WRC) in Sardinia via 210 interviews. A series of descriptive analysis, independent t-tests, chi-square tests and regression analysis were run for the purposes of the study.

Findings

Findings showed first-timers spend more and are more satisfied than repeaters, even if no significant differences were reported. Repeaters reported to be more willing to return and to recommend, with significant differences, only in the intention to return.

Research limitations/implications

The study is based on a convenience sample of a relatively small size, and it might be influenced by the idiosyncratic characteristics of the location. Further, it does not consider the mediating effect that the budget of spectators and their travel/event career ladder can exert over their behaviour.

Practical implications

Destination marketers and event organizers need to run their marketing operations to renew their customer mix and/or to increase the standard level of quality to be delivered to repeaters. Further, their marketing and communication strategy should be personalized, and incentives should be given to encourage both groups to purchase multiple products simultaneously.

Originality/value

The paper adds to the growing, and often still inconsistent, research aiming to compare first-timers’ and repeat visitors’ behaviours by offering insights from the context of motor sport events, where no published paper exist so far.

Details

International Journal of Culture, Tourism and Hospitality Research, vol. 8 no. 4
Type: Research Article
ISSN: 1750-6182

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Article
Publication date: 1 September 2002

M. Mulas, S. Chibbaro, G. Delussu, I. Di Piazza and M. Talice

This paper presents a unified numerical method able to address a wide class of fluid flow problems of engineering interest. Arbitrary fluids are treated specifying totally…

Abstract

This paper presents a unified numerical method able to address a wide class of fluid flow problems of engineering interest. Arbitrary fluids are treated specifying totally arbitrary equations of state, either in analytical form or through look‐up tables. The most general system of the unsteady Navier–Stokes equations is integrated with a coupled implicit preconditioned method. The method can stand infinite CFL number and shows the efficiency of a quasi‐Newton method independent of the multi‐block partitioning on parallel machines. Computed test cases ranging from inviscid hydrodynamics, to natural convection loops of liquid metals, and to supersonic gasdynamics, show a solution efficiency independent of the class of fluid flow problem.

Details

International Journal of Numerical Methods for Heat & Fluid Flow, vol. 12 no. 6
Type: Research Article
ISSN: 0961-5539

Keywords

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Book part
Publication date: 29 November 2012

Giacomo Del Chiappa

Community integration is considered as one of the integral components of tourism sustainability. This study analyzes the residents’ perceptions of the impact of tourism…

Abstract

Community integration is considered as one of the integral components of tourism sustainability. This study analyzes the residents’ perceptions of the impact of tourism and community integration in tourism planning in Costa Smeralda, a destination located in the island of Sardinia, Italy. The study suggests that residents recognize, even if slightly, the economic, environmental, and sociocultural benefits of tourism and would like to support its further development in their area. However, a low level of community integration was also found, suggesting that policymakers should run internal marketing operations based on the residents’ sociodemographic characteristics so that they feel involved and committed to tourism planning and place branding.

Details

Knowledge Management in Tourism: Policy and Governance Applications
Type: Book
ISBN: 978-1-78052-981-3

Keywords

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